Towards Better Understanding of Children's Relationships With Online Games and Advergames

2020 ◽  
pp. 175-193
Author(s):  
Ali Ben Yahia ◽  
Sihem Ben Saad ◽  
Fatma Choura Abida
Keyword(s):  
Focus Groups ◽  
Online Games ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Ethical Challenges ◽  
Psychological States ◽  
Ethical Implications ◽  
Marketing To Children ◽  
The Relationship ◽  
Depth Interviews

Since the child is at the heart of current managerial and ethical challenges imposed by digitalization, digital marketing to children is henceforth calling for new territories of studies in connection with the phenomenon of “gaming” in particular. This chapter favors an in-depth understanding of the child's relation with this phenomenon through an exploratory qualitative approach. Focus groups and in-depth interviews were conducted with children and their parents. Findings suggest that psychological states of users during navigation and playing are the feeling of pride, the state of flow, the experience of telepresence and the feeling of socialization. Given the specificities of this form of communication and the ethical implications, the relationship with the advergame has also been investigated.

scholarly journals PERSEPSI KHALAYAK PADA VIDEO IKLAN THAI LIFE INSURANCE VERSI “ I WANT MORE TIME ” TERHADAP PERAN AYAH DAN ANAK LAKI-LAKI DALAM KELUARGA

2018 ◽  
Vol 1 (1) ◽  
pp. 73-85
Author(s):  
Fahmi Rizki Fajar
Keyword(s):  
Data Collection ◽  
Everyday Life ◽  
Life Insurance ◽  
Single Parent ◽  
Qualitative Approach ◽  
The Family ◽  
The Relationship ◽  
Depth Interviews ◽  
Father And Son

AbstrakPenelitian ini bertujuan memahami persepsi khalayak pada video iklan Thai Life Insurance versi “ I WantMore Time “ terhadap peran ayah dan anak laki-laki dalam keluarga. Iklan ini menceritakan hubungan daninteraksi ayah sebagai orang tua tunggal dan satu anak laki-lakinya dalam keluarga. Fokus dari penelitianini adalah pada pemaknaan khalayak yang memiliki latar belakang berbeda dalam dua keluarga terhadapiklan tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi. Analisisresepsi dipilih untuk mendapatkan temuan yang mendalam. Ada tujuh orang yang menjadi narasumberdari penelitian ini. Ketujuh narasumber terbagi menjadi dua keluarga tersebut memiliki latar belakang yangberbeda untuk mendapatkan data yang akurat. Teknik pengumpulan data yang digunakan dalam penelitianini adalah dengan wawancara yang mendalam melalui Forum Group Disccusion (FGD) dan studi pustaka.Penelitian ini menggunakan teori Negosiasi Muka dari Stella ting Toomey. Hasil penelitian ini menyatakanbahwa peran ayah dan anak laki-laki dalam video iklan Thai Life Insurance versi “ I Want More Time “ memilikikesamaan dengan peran ayah dan anak laki-laki di kehidupan sehari – hari dalam konteks keluarga, hal inipernah dialami sendiri oleh narasumber laki-laki sebagai ayah dan anak serta didukung oleh penuturaninforman lainnya.Kata Kunci : iklan, i want more time, persepsi khalayakAbstractThis study aims to understand the audience perceptions on the Thai Life Insurance video version  “I WantMore Time” to the role of father and son in the family. This ad tells about the relationship and interaction,the father as a single parent and one of his sons. The focus of this study is on the meaning of the audiencethat has different background. This study used a qualitative approach with the method of reception analysis.Analysis reception was selected to obtain deep findings. There are seven audiences who became the sourcethis research. The seven speakers are divided into two families that have different backgrounds to obtainaccurate data. The data collection techniques used in this study are through in-depth interviews throughGroup Disccusion (FGD) forums and literature studies. This study uses the Advocacy of Stella ting ToomeyAdvance theory. The results of this study shows that the role of fathers and boys in the Thai Life Insurance advideo version “I Want More Time” has similarities to the role of father and son in everyday life in the context of the family, it has been experienced alone by informants as fathers and children and supported by other informants’ narratives.Keywords: advertising, thai life insurance, audience perception

scholarly journals A framework for integration of artificial intelligence into digital marketing in Jordanian commercial banks.

2020 ◽  
Vol 1 (1) ◽  
pp. 32-39
Author(s):  
Khaled Aladayleh
Keyword(s):  
Artificial Intelligence ◽  
Banking Sector ◽  
Theoretical Background ◽  
Digital Marketing ◽  
Data Modelling ◽  
Human Communication ◽  
Ethical Implications ◽  
Global And Local ◽  
The Relationship ◽  
Gathering Data

This paper investigates the relationship between artificial intelligence (AI), and digital marketing in the Jordanian banking sector. It outlines the main implications of information gathering, data modelling, and processing & delivery, as well, the importance of human communication and ethical implications. Banks need a coherent foundation when employing AI. This paper provides a theoretical background for AI developers, policymakers and marketers in the banking sector, and academics. Despite the extensive employment of artificial intelligence in numerous global and local businesses, few studies addressed the use of AI in the Jordanian banking sector. As well, AI has rapidly changed digital marketing practices, particularly in the light of the Coronavirus (COVID_19) pandemic. Banks in Jordan are oblivious to the challenges they face when integrating AI into their digital marketing services. This paper derives a general framework for integrating AI techniques into digital marketing practices in Jordanian banks. Recommendations designed to assist banks in targeting their clients more efficiently also presented in this paper.  

Upacara Adat Basaru’ Sumangat dalam Konteks Batalah Tradisi Dayak Kanayatn dan Hubungannya dengan Liturgi Gerejani dalam Konteks Sakramen Pembaptisan

2021 ◽  
Vol 1 (1) ◽  
pp. 9-21
Author(s):  
Amadi Amadi
Keyword(s):  
Jesus Christ ◽  
Catholic Church ◽  
Qualitative Approach ◽  
Basic Meaning ◽  
The Village ◽  
The Relationship ◽  
Depth Interviews ◽  
The Church ◽  
Research Analysis ◽  
The Catholic Church

This research aims to find out the basic meaning of the traditional ritual of Basaru 'sumangat in the context of batalah for Dayak Kanayatn people, the meaning of baptized sacrament in the Catholic Church, the relationship between Adat basaru' sumangat in the context of Batalah Kanayatn traditions with baptized sacrament Catholic Church. Using a qualitative approach, data were obtained from the results of in-depth interviews which focused on the village of Nangka, Landak district. The results of the research analysis show that: First, the basic meaning of the Batalah tradition of the Kanayatn Dayak people in Nangka Village is a ceremony that allows a newborn to gain safety. According to Kanayat Dayak belief in Nangka Village by carrying out the batalah ceremony, all bad things in the baby's body are removed thanks to the prayers delivered by the panyangahatn priest to Jubata or God, and by carrying out this batalah ceremony the existence of a baby will be recognized in society. Second, the meaning of the batalah tradition is almost the same as the tradition of the baptismal ceremony in the Catholic Church, which focuses on the appreciation of union with Jesus Christ which leads to holiness and salvation. Third, the relationship between the basaru 'sumangat ceremony in the context of the Batalah Dayak Kanayatn tradition with the sacrament ceremony of baptism in the Catholic Church is the path of holiness to salvation and the initiation of salvation. The path of holiness to salvation means that the holiness received through baptism or through the bat ceremony brings a person to salvation. Whereas the initiation of salvation is intended as a process that initiates a person into belonging to those who have safety. Both as members of the community (in babies who are questioned) and as members of the Church (in people who are baptized).

scholarly journals INPOWER-CARE Sebagai Implementasi Community Relations pada PT. Indonesia Power Suralaya PGU (Studi Kasus Program Mitra Binaan Omah Kreteg Anggana)

2021 ◽  
Vol 9 (2) ◽  
pp. 108-115
Author(s):  
M.Farhan Fahrudin ◽  
Siska Mardiana ◽  
Annisarizki Annisarizki
Keyword(s):  
Public Relations ◽  
Care Program ◽  
Qualitative Approach ◽  
Community Relations ◽  
Institutional Strengthening ◽  
The People ◽  
The Relationship ◽  
Depth Interviews ◽  
Case Study Methods

INPOWER-CARE programs as the implementation of Community Relations is the fostered partner of Omah Kreteg Anggana, this activity aims to develop skills and welfare for the community, especially around the company by promoting the Suralaya locality, namely sambal kreteg. The purpose of this study was to determine the implementation and development of the INPOWER-CARE program of Omah Kreteg Anggana's fostered partners as the implementation of the Community Relations program. This study used a qualitative approach with case study methods and data collection techniques by conducting observations, in-depth interviews with four informants, documentation and literature. The results of this study indicate that the Division of Public Relations and Community Development PT. Indonesia Power Suralaya PGU in implementing the program, Community Relations, namely by maintaining relationships with the community by conducting socialization needed by the community and establishing intimacy with the people who participate in the program. Meanwhile, in developing the program of Omah Kreteg Anggana's fostered partners, they carried out institutional strengthening in accordance with the RENSTRA and RENJA. With the implementation of this program, the relationship between the company and the community is getting closer and mutually beneficial to one another.

scholarly journals Working Relations of the Village Head and the Village Consultative Body in the Village Funds Utilization

2021 ◽  
Vol 11 (2) ◽  
pp. 144-151
Author(s):  
Muhammad Mukaddar ◽  
M Chairul Basrun Umanailo ◽  
Darwin Abd Radjak ◽  
Andries Lionardo ◽  
Nanik Handayani
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Qualitative Approach ◽  
Analysis Technique ◽  
Village Communities ◽  
Village Government ◽  
Consultative Body ◽  
The Village ◽  
The Relationship ◽  
Depth Interviews

This study aims to identify the relationship between the village head and the Village Consultative Body (BPD) in the use of village funds in the village of Karang Jaya, Namlea District, and explain the influence on the development of village communities. The problem is focused on the use of village funds which should be a stimulus for development in each village, but, in management, there are often problems that hinder village development. This study seeks to see and get deeper into the relationship that has been built between the village head and the BPD in the village of Karang Jaya. The approach used in this study uses a qualitative approach. The number of informants who will be interviewed is 15 people taken purposively, considering that respondents are regarded as related parties to achieve the research objectives. Researchers used observational data collection techniques and in-depth interviews to obtain data on the implementation of the village fund program. The analysis technique used in this research is qualitative data analysis following the concepts given by Miles and Huberman, and Spradley. This study concludes that the parallel relationship pattern between the BPD and the village head in the management of the village government as regulated in the legislation, it turns out that in its implementation, there is enough response so that the working relationship becomes harmonious and leads to a pattern of cooperation and shows a tendency to share tasks that are parallel between the heads. Villages and BPD in the use of village funds.

scholarly journals Pemahaman Dampak Game Online pada Anak-Anak Nelayan di Kota Makassar

2020 ◽  
Vol 4 (2) ◽  
pp. 165-184
Author(s):  
Arianto Arianto ◽  
Tuti - Bahfiarti
Keyword(s):  
Case Studies ◽  
Interpersonal Relationships ◽  
Internet Addiction ◽  
Participant Observation ◽  
Low Frequency ◽  
Online Games ◽  
Qualitative Approach ◽  
The Impact ◽  
Depth Interviews ◽  
Very High

Understanding the impact of fishermen children's online games is a phenomenon because it has the potential to cause internet addiction, decreased learning achievement, and even the destruction of interpersonal relationships. The purpose of this study is to categorize the understanding of fishermen children in the use of online games in Makassar City. This type of research uses a qualitative approach referring to case studies that specifically reveal children's understanding of the impact of online games, especially fishing communities. Data was collected through non-participant observation, and in-depth interviews with children aged 7-12 years chosen by purposive sampling. The results found that fishermen children's understanding of the impact of online games is high. First, the category of high comprehension is characterized by duration and low frequency or children do not play online games, high interactivity playing with peers. Second, the category of understanding being children tends to divide the time playing online games and learning with minimal duration and frequency of time. Third, the category of understanding is low in characteristics, children are very intensive to have the duration and frequency of playing online games very high, the level of interactivity with peers is low.

scholarly journals Toleransi Antar Umat Beragama (Studi Kasus Keluarga Islam dan Keluarga Non Islam di 10 Ulu Palembang)

EL-Ghiroh ◽  
2020 ◽  
Vol 18 (01) ◽  
pp. 25-32
Author(s):  
Yuniar Handayani ◽  
Ruskam Suaidi
Keyword(s):  
Social Situation ◽  
Qualitative Approach ◽  
Religious Communities ◽  
Research Approach ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The People ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This study aims to determine how the form of tolerance between religious communities in Rt 34 Kelurahan 10 Ulu, Jakabaring Sub-district in Palembang and to find out how the relationship between Islamic families and non-Islamic families in Rt 34 Kelurahan 10 Ulu, Jakabaring Sub-district in Palembang. The research approach uses a qualitative approach. The social situation in the community in the 10 Ulu Palembang neighborhood RT 34 that is Muslim and non-Muslim. The subjects of the study were the people in the 10 Ulu Palembang, RT 34 village who were Muslim and non-Muslim. Data collection techniques are observation, in-depth interviews, FGD, and documentation. Data analysis techniques use data presentation, data reduction, and data conclusions. The result of the research is that religious tolerance in RT 34 has occurred between Muslims and Confucianists. This can be seen from the location of the al Ghazali mosque with the kwan in goddess temples which are close together. And tolerance in the area of ​​9/10 ulu can also be seen from the harmonious life of the residents there. Even though they have different religions, they still help and help each other, if there are religious ceremonies carried out by Muslims, Congolese and Buddhists.

scholarly journals FERRAMENTAS DE MARKETING: ESTUDO DE CASO COM CONSUMIDORES DE SUPERMERCADOS DA CIDADE DE CARANGOLA – MG

2019 ◽  
Vol 2 (3) ◽  
pp. 0492-0507
Author(s):  
Altamiro Junior Lacerda de Almeida ◽  
João Carlos Valente Gomes Resgala ◽  
Camila Lacerda Abreu ◽  
Marília Miranda Lacerda ◽  
Wagner dos Reis Marques Araújo
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Data Analysis ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Descriptive Case Study ◽  
The Relationship

RESUMO. O presente estudo apresenta a percepção dos consumidores de supermercados de Carangola sobre as ações de comunicação de marketing digital, uma prática que tem se tornando comum nesse e em diversos seguimentos. Utilizou-se como arcabouço teórico para embasar o estudo os conceitos relacionados ao marketing e seu composto mercadológico, o marketing digital e suas respectivas ferramentas, e as principais redes sociais digitais. O estudo é caracterizado como estudo de caso do tipo descritivo e tem uma abordagem qualitativa. Como instrumentos de pesquisa utilizou-se a pesquisa bibliográfica e o levantamento com utilização de questionários semiestruturados. Para análise dos dados utilizou-se a técnica da análise de conteúdo. Como resultados percebe-se que tanto clientes como empresas estão alterando sua percepção em relação as promoções mercadológicas, há uma migração no uso das ferramentas tradicionais de marketing para as ferramentas de marketing digital nas redes sociais. Estas estratégias visam aumentar a capilaridade da comunicação e estreitar o relacionamento entre empresas e clientes.ABSTRACT. The present study presents the perception from supermarket consumers of Carangola about digital marketing communication actions, a practice that has become common in this and several segments. It was used as a theoretical framework to support the I study the concepts related to marketing and its marketing mix, digital marketing and their respective tools, and the major digital social networks. The study is characterized as descriptive case study and has a qualitative approach. As research tools bibliographic research and survey using questionnaires were used. semi-structured. For data analysis we used the technique of content analysis. Like results show that both customers and companies are changing their perception of marketing promotions, there is a migration in the use of traditional marketing tools for digital marketing tools on social networks. These strategies aim to increase the communication capillarity and strengthen the relationship between companies and customers.

A Multidimensional Theory of Suicide

Crisis ◽  
2018 ◽  
Vol 39 (6) ◽  
pp. 416-427 ◽  
Author(s):  
Antoon A. Leenaars ◽  
Gudrun Dieserud ◽  
Susanne Wenckstern ◽  
Kari Dyregrov ◽  
David Lester ◽  
...  
Keyword(s):  
Multidimensional Model ◽  
Psychological Autopsy ◽  
Suicide Survivors ◽  
Background Theory ◽  
Independent Verification ◽  
Suicide Notes ◽  
Interjudge Reliability ◽  
The Relationship ◽  
Depth Interviews ◽  
Deceased People

Abstract. Background: Theory is the foundation of science; this is true in suicidology. Over decades of studies of suicide notes, Leenaars developed a multidimensional model of suicide, with international (crosscultural) studies and independent verification. Aim: To corroborate Leenaars's theory with a psychological autopsy (PA) study, examining age and sex of the decedent, and survivor's relationship to deceased. Method: A PA study in Norway, with 120 survivors/informants was undertaken. Leenaars' theoretical–conceptual (protocol) analysis was undertaken of the survivors' narratives and in-depth interviews combined. Results: Substantial interjudge reliability was noted (κ = .632). Overall, there was considerable confirmatory evidence of Leenaars's intrapsychic and interpersonal factors in suicide survivors' narratives. Differences were found in the age of the decedent, but not in sex, nor in the survivor's closeness of the relationship. Older deceased people were perceived to exhibit more heightened unbearable intrapsychic pain, associated with the suicide. Conclusion: Leenaars's theory has corroborative verification, through the decedents' suicide notes and the survivors' narratives. However, the multidimensional model needs further testing to develop a better evidence-based way of understanding suicide.

Nomadic Migration and Rural Violence in Nigeria

2020 ◽  
Vol 43 (1) ◽  
pp. 64-95
Author(s):  
Nsemba Edward Lenshie ◽  
Patience Kondu Jacob
Keyword(s):  
State Government ◽  
Migration Pattern ◽  
Land Resources ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Security Governance ◽  
North East ◽  
Descriptive Approach ◽  
The Relationship ◽  
Depth Interviews

The relationship between Fulani herdsmen and farmers has in recent years become hot-tempered motivated by competitive control of land resources, particularly in central and north-east Nigeria. In Taraba State, the ongoing nomadic migration pattern from the Sahel in quest of pastures has led to violent confrontation between Fulani herdsmen and farming indigenous natives. Using a descriptive approach consisting of documented evidence, in-depth interviews, and focus group discussions, the analysis revealed that conflicts between Fulani herdsmen and indigenous native farmers have culminated in population displacement and destruction of life and property in numerous rural enclaves in Taraba State. Despite the consequences of the conflicts, the Taraba State government was unable to act proactively because of the centralization of command over Nigerian security agencies. Accordingly, the study suggests decentralization of security agencies in Nigeria, especially the police, as the way forward for effective security governance in Nigeria.

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