scholarly journals PERSEPSI KHALAYAK PADA VIDEO IKLAN THAI LIFE INSURANCE VERSI “ I WANT MORE TIME ” TERHADAP PERAN AYAH DAN ANAK LAKI-LAKI DALAM KELUARGA

2018 ◽  
Vol 1 (1) ◽  
pp. 73-85
Author(s):  
Fahmi Rizki Fajar

AbstrakPenelitian ini bertujuan memahami persepsi khalayak pada video iklan Thai Life Insurance versi “ I WantMore Time “ terhadap peran ayah dan anak laki-laki dalam keluarga. Iklan ini menceritakan hubungan daninteraksi ayah sebagai orang tua tunggal dan satu anak laki-lakinya dalam keluarga. Fokus dari penelitianini adalah pada pemaknaan khalayak yang memiliki latar belakang berbeda dalam dua keluarga terhadapiklan tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi. Analisisresepsi dipilih untuk mendapatkan temuan yang mendalam. Ada tujuh orang yang menjadi narasumberdari penelitian ini. Ketujuh narasumber terbagi menjadi dua keluarga tersebut memiliki latar belakang yangberbeda untuk mendapatkan data yang akurat. Teknik pengumpulan data yang digunakan dalam penelitianini adalah dengan wawancara yang mendalam melalui Forum Group Disccusion (FGD) dan studi pustaka.Penelitian ini menggunakan teori Negosiasi Muka dari Stella ting Toomey. Hasil penelitian ini menyatakanbahwa peran ayah dan anak laki-laki dalam video iklan Thai Life Insurance versi “ I Want More Time “ memilikikesamaan dengan peran ayah dan anak laki-laki di kehidupan sehari – hari dalam konteks keluarga, hal inipernah dialami sendiri oleh narasumber laki-laki sebagai ayah dan anak serta didukung oleh penuturaninforman lainnya.Kata Kunci : iklan, i want more time, persepsi khalayakAbstractThis study aims to understand the audience perceptions on the Thai Life Insurance video version  “I WantMore Time” to the role of father and son in the family. This ad tells about the relationship and interaction,the father as a single parent and one of his sons. The focus of this study is on the meaning of the audiencethat has different background. This study used a qualitative approach with the method of reception analysis.Analysis reception was selected to obtain deep findings. There are seven audiences who became the sourcethis research. The seven speakers are divided into two families that have different backgrounds to obtainaccurate data. The data collection techniques used in this study are through in-depth interviews throughGroup Disccusion (FGD) forums and literature studies. This study uses the Advocacy of Stella ting ToomeyAdvance theory. The results of this study shows that the role of fathers and boys in the Thai Life Insurance advideo version “I Want More Time” has similarities to the role of father and son in everyday life in the context of the family, it has been experienced alone by informants as fathers and children and supported by other informants’ narratives.Keywords: advertising, thai life insurance, audience perception

2018 ◽  
Vol 10 (2) ◽  
pp. 187
Author(s):  
Ani Rostiyati

Perempuan yang bekerja di sektor maritim mempunyai peran ganda, karena penghasilan suami sebagai pencari nafkah tidak dapat mencukupi kebutuhan keluarga. Dari fenomena itu, yang menjadi permasalahan adalah bagaimana peran ganda perempuan nelayan di Desa Muara Gading Mas Lampung Timur sehingga kedua tanggungjawab baik peran domestik dan publik berhasil dilaksanakan dengan baik. Tujuan dari penelitian ini adalah untuk mengetahui peran ganda perempuan nelayan di sektor maritim terkait dengan kontribusi perempuan nelayan dalam memenuhi kebutuhan ekonomi dan peran domestik. Penelitian ini menggunakan pendekatan kualitatif yakni pendekatan yang dipakai untuk memahami aktivitas kehidupan dan peran perempuan nelayan secara utuh dan holistik. Penelitian bersifat analisis deskriptif yakni menganalisis dan menyajikan fakta secara sistematis sehingga mudah dipahami dan disimpulkan. Adapun pengambilan data dilakukan melalui observasi, wawancara mendalam, studi pustaka, dan foto. Hasil penelitian, terungkap mereka berhasil mengembangkan strategi adaptasi sehingga peran ganda tersebut dapat dilakukan dengan baik. Upaya yang dilakukan  adalah menciptakan sumber usaha baru, mengatur alokasi waktu, dan meningkatkan keterampilannya mengikuti berbagai pelatihan, serta usaha simpan pinjam. Women who work in the maritime sector have a dual role, because the husband's income as a breadwinner cannot meet the needs of the family. From this phenomenon, the problem is how the dual role of fisherwomen in Muara Gading Mas village, East Lampung, so that both responsibilities both domestic and public roles are successfully implemented. The purpose of this study was to determine the dual role of fisherwomen in the maritime sector related to the contribution in meeting economic needs and domestic roles. This study uses a qualitative approach. The approach used to understand the activities of life and the role of fisherwomen holistically. The research is descriptive analysis that is analyzing and presenting the facts systematically so that they are easily understood and concluded. The data collection is done through observation, in-depth interviews, literature studies, and photographs. The results of the study revealed that they had succeeded in developing adaptation strategies, so the dual role could be carried out well. Efforts are made to create new business sources, manage time allocations, and improve their skills in participating in various trainings, as well as savings and loan businesses.


2019 ◽  
Vol 21 (1) ◽  
pp. 11
Author(s):  
Richa Meliza ◽  
Budiawati Supangkat Iskandar ◽  
Rini Susetyawati Soemarwoto

Indonesia is predicted to enter the era of bonus demography which is an interesting issue now. This is related to the increasing productive and non-productive population. This phenomenon can benefit the population, both productive and non-productive residents who get less attention, especially economic dependence on nonproductive groups such as the elderly. Elderly are often said to be a burden on society, especially for women who are often associated with domestic work. This study raises the economic independence of elderly women. The method used in this study is a qualitative approach on elderly women in Demuk village, Pucanglaban sub-district, Tulungagung district. Data collection uses participatory observation techniques and in-depth interviews. The results of the study show that elderly women can meet the economic needs of their own family or household. They work in the domestic and public domains such as farmers, laborers, traders, and breeders. Thus elderly women are not burdens, but they become economic support for the family or household.


Author(s):  
Arkanudin Arkanudin ◽  
Rupita Rupita ◽  
Ignasia Debbye Batuallo

This research aims to explore the kinship system of the Dayak Ribun tribe in West Kalimantan. It uses the kinship system tree to visualize the relationship roots. This effort is also based on the refinement of the tree that has existed in the past. Moreover, the method used is an ethnographic approach, where data collection is carried out explicitly using observation, in-depth interviews, and live-in. Ethnic ethnography is gathering a variety of information from its source. According to the results, the kinship system in the Dayak Ribun community is bilateral, that is, relations through two family lineages, both sides of the mother or wife and father or husband. The principle of heredity is bilateral, where the responsibilities of husband and wife are the same in the family, both in children's education and in controlling the family economy. The marriage of a family member who is still a descendant from both the father and the mother is strictly prohibited, which is only allowed to marry between cousins ​​three times. In the distribution of inheritance, there is no difference between sons and daughters. Still, there are differences in some instances, especially for those who remain with their parents. They will get a higher share because they are responsible for their parents' old age until they die.


2020 ◽  
Vol 1 (1) ◽  
pp. 96-106
Author(s):  
Indah Permata Sari

This article aims to discuss the views of in Lut Tawar Subdistrict regarding religious life that occurs within society, especially the relationship between religious people. Also the supporting factors, barriers, social interactions between religious people. The authors use a qualitative approach with data collection techniques is observation, interview, and literature studies. This research concluded that the relationship between religious people in Lut Tawar Sub-district is well and that based on the absence of conflict that occurs among religious people. It is also supported by a tolerance perspective on other religions. The social conduciveness of the society base on the strong historical foundation behind the process of social interaction among religious people. Then, society also instilled the principle of respect and appreciated each individual who ultimately created social harmony. Besides, there is a role of religious figures that always keep the tolerance perspective between religious people intertwined.   Abstrak Artikel ini mengkaji pandangan masyarakat Kecamatan Lut Tawar tentang kehidupan beragama yang berkembang dalam masyarakat, terutama hubungan antar umat beragama. Kemudian juga mengkaji faktor pendukung dan penghambat interaksi sosial antar umat beragama serta cara masyarakat merawat hubungan antar umat beragama. Penulis menggunakan pendekatan kualitatif  dengan teknik pengumpulan data yaitu: observasi, wawancara dan studi literatur. Penelitian ini menyimpulkan bahwa hubungan antar umat beragama di Kecamatan Lut Tawar belangsung dengan baik dan hal itu dibektikan dengan tidak adanya konflik yang terjadi antar umat beragama. Hal ini juga didukung dengan pandangan masyarakat terhadap agama lain yang toleran. Kondusifitas sosial masyarakat tersebut berlangsung akibat kuatnya fondasi sejarah yang melatar belakangi proses interaksi sosial antar umat beragama. Kemudian, masyarakat juga menanamkan prinsip hormat dan menghargai tiap individu yang pada akhirnya menciptakan keselarasan sosial. Di samping itu ada pula peran tokoh agama yang senantiasa menjaga supaya toleransi antar umat beragama terjalin


2019 ◽  
Vol 6 (1) ◽  
pp. 90
Author(s):  
Irmayanti Irmayanti ◽  
Danial Danial

AbstrakPenelitian ini bertujuan untuk mengeksplorasi etnomatematika permainan pada siswa Sekolah Dasar di Sinjai Selatan. Jenis penelitian adalah menggunakan penelitian eksploratif dengan pendekatan kualitatif untuk menggali informasi tentang aktivitas etnomatematika pada permainan siswa sekolah dasar. Subjek penelitian ini adalah siswa Sekolah Dasar di Sinjai Selatan. Pengumpulan data yang digunakan adalah observasi, dokumentasi dan wawancara mendalam. Data yang diperoleh dianalisis dengan metode triangulasi. Hasil penelitian ditemukan bahwa permainan tradisonal siswa mengandung unsur-unsur matematika diantaranya materi bangun datar, pengenalan angka, himpunan, konsep jarak, peluang dan operasi bilangan bulat. Hal ini menjadikan siswa dapat belajar dari dunia keseharian yang menyenangkan, serta sesuai kehidupan sosial budaya di Sinjai khususnya Sinjai Selatan                                                                                  AbstractThis study aimed at exploring the ethnomatematics of games in elementary school students in South Sinjai. This type of research used exploratory research with a qualitative approach to explore information about ethnomatematics activity in the game of elementary school students. The subjects of this study were elementary school students in South Sinjai. The data collection used observation, documentation and in-depth interviews. The data obtained were analyzed by triangulation method. The results of the study were found that traditional student games contained elements of mathematics including material of figure, recognition of numbers, sets, concepts of distance, probability and integer operations. This made students be able to learn from the pleasant world of everyday life, and in accordance with the socio-cultural life in Sinjai, especially South Sinjai. 


2020 ◽  
Vol 7 (1) ◽  
pp. 1-14
Author(s):  
Fitriah M. Suud ◽  
Aulia Rahmi ◽  
Fadhilah Fadhilah

The quality and quantity of mother and child attachment have often been discussing. Nevertheless, how the quality and quantity of the relationship between father and son, especially in shaping the child's personality is still rarely found. In the life of a child, sometimes role, the father is not felt because his figure is busy outside the home. Also provides an assumption that the father does not influence raising and educating children. The context of Islamic education in the family, the figure of the father, is the spiritual basis that underlies the role of parents in educating their children. A person's character formed early on. In this case, the role of the family is indeed very influential. The education of the father in the family is critical and is a fundamental pillar of character building for a child. From a child's father learns, hardened, brave, responsible, and easy to get along with the outside world. This study aims to present the role of fathers in shaping the character of children in terms of the study of texts and contexts through the field of psychology in Islamic education. The contextual study presents the latest research that proves the influence of the father in many ways for children and terms of the text of this study will present the primary sources of guidance for Muslim life, namely the Qur'an and the Hadith. So the implications given are not only normative but grounded to be able to broaden understanding and add new constructs for the implementation of the father and son relationship.


2021 ◽  
Vol 16 (1) ◽  
pp. 95
Author(s):  
Afifatul Munawiroh ◽  
M. Khoirul Hadi Al Asy Ari

The majority of pesantren, the oldest Islamic educational institution in Indonesia, are still giving a priority to men for most important positions and roles in managing the pesantren. However, there is an interesting phenomenon at Pesantren Roudhotul Qur'an in Jember, East Java, where Nyai Mulazimah took unusual position as a leader of the pesantren, as well as the teacher of Tafsir Jalalain, the most influential tafsir books at pesantren. One of her contribution is conducting a reading of Tafsir Jalalain using a gender approach. This article aims to analyze the role of Nyai Mulazimah and her influences on shaping socio-religious traditions within her pesantren, especially related to the interpretation of the Qur'an (tafsir). This study uses a qualitative approach with data collection techniques through observation and in-depth interviews with Mrs. Nyai Mulazimah and several students. The results reveal that the presence of Nyai Mulazimah as a teacher, who makes an interpretation of the Qur’an using a gender perspective, has created a new distinction to the tradition of teaching a tafsir within a pesantren which has been dominated by men. Therefore, this also gives rise to more diverse perspectives on the interpretation of certain verses within the pesantren, especially those related to the role and social position of women.Mayoritas pesantren di Indonesia masih memprioritaskan laki-laki pada posisi dan peran-peran penting di pondok pesantren. Salah satu fenomena menarik di Pondok Pesantren Roudhotul Qur’an di Jember adalah keberadan Bu Nyai Mulazimah sebagai pemimpin pondok sekaligus pengajar Tafsir Jalalain. Melalui peran Bu Nyai Mulazimah, pengajaran Tafsir Jalalain diajarkan dengan pendekatan gender. Artikel ini bertujuan untuk menganalisis peran Bu Nyai tersebut dan pengaruhnya terhadap tradisi sosial-keagamaan di pesantren khususnya dalam konteks penafsiran al-Qur’an. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara  mendalam terhadap Bu Nyai Mulazimah dan beberapa santri. Hasil penelitian ini mengungkapkan bahwa keberadaan Bu Nyai Mulazimah sebagai pengajar tafsir dengan perspektif gender telah memberikan nuansa baru dalam tradisi pengajaran tafsir di pesantren yang selama ini didominasi oleh kaum laki-laki. Sehingga, hal ini memunculkan sudut pandang yang lebih beragam tentang tafsir ayat-ayat tertentu di pesantren, khususnya yang berkaitan dengan peran dan posisi sosial perempuan dalam masyarakat.


SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 120-129
Author(s):  
I Gusti Ayu Ary Ratih ◽  
Ni Putu Nina Eka Lestari

This study aims to determine the process of implementing women's empowerment through the Business to Increase Family Income (UP2K) program in the industrial era 4.0, as well as to find out the impact of implementing the Family Income Increase Business (UP2K) program on improving family welfare. This research was conducted using a qualitative approach, and through data collection by interview, further analysis was carried out descriptively. The results showed that the role of women's empowerment in Tibubeneng Village was in accordance with their understanding, namely the process of obtaining power, strength or ability from those who have power to those who are less or less empowered. The impact of women's empowerment through UP2K in Tibubeneng Village is felt very good, effective and assisted by PKK women who are engaged in the business unit. This can be seen from the increase in program activities that can be carried out and the addition of training members every year _____________________________________________________________________Studi ini bertujuan untuk  mengetahui proses pelaksanaan pemberdayaan perempuan melalui program Usaha Peningkatan Pendapatan Keluarga (UP2K) pada era industri 4.0, serta mengetahui dampak dari pelaksanaan program Usaha Peningkatan Pendapatan Keluarga (UP2K) terhadap peningkatan kesejahteraan keluarga. Penelitian ini dilakukan dengan pendekatan kualitatif, dan melalui pengumpulan data dengan wawancara, dilakukan analisis lebih lanjut secara deskriptif. Hasil penelitian menunjukkan peran pemberdayaan perempuan di Desa Tibubeneng sudah sesuai dengan pemahamannya, yaitu proses untuk memperoleh daya, kekuatan atau kemampuan dari pihak yang memiliki daya kepada pihak yang kurang atau belum berdaya Dampak Pemberdayaan perempuan melalui UP2K di Desa Tibubeneng dirasakan sangat baik, efektif dan membantu oleh ibu- ibu PKK yang menekuni unit usaha tersebut. Hal itu bisa dilihat dari bertambahnya program kegiatan yang dapat dilakukan dan penambahan anggota pelatihan setiap tahunnya.


2019 ◽  
Vol 7 (3) ◽  
pp. 155-164
Author(s):  
Qiwarunnisa Qiwarunnisa ◽  
Mulyono Mulyono ◽  
U’um Qomariyah

Penelitian dengan judul “Simbolisme Hujan dalam novel Hujan karya Tere Liye” ini diteliti dengan menggunakan metode semiotik. Untuk mendapatkan kesatuan makna simbolisme hujan dalam novel tersebut digunakan teori semiotik Riffaterre dan teori-teori pendukung lainnya. Penelitian ini bertujuan untuk : (1) mendeskripsikan hipogram dalam novel Hujan karya Tere Liye, (2) mendeskripsikan makna “hujan” dalam novel Hujan karya Tere Liye berdasarkan pembacaan heuristik dan hermeneutik, dan (3) mendeskripsikan peran simbol “hujan” dalam novel Hujan terhadap pembentukan makna dan estetika. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan sumber data penelitian ini adalah teks yang berupa novel Hujan karya Tere Liye. Teknik pengumpulan data pada penelitian ini adalah teknik baca dan catat. Hasil penelitian ini yaitu mengetahui hipogram potensial berupa bencana yang terjadi tahun 2015 dan hipogram aktual novel Hujan yaitu novel yang pernah diterbitkan sebelumnya yang berjudul Rindu. Makna “hujan” dalam novel Hujan karya Tere Liye berdasarkan pembacaan heuristik bermakna bahwa hujan berkaitan erat dengan bencana alam, sedangkan makna “hujan” dalam novel Hujan berdasarkan pembacaan hermeneutik menghasilkan makna bahwa hujan dapat menimbulkan berbagai perasaan kepada seseorang bergantung situasi yang sedang mereka alami. Berdasarkan peran simbol “hujan” dalam pembentukan makna dan estetika ini menunjukkan adanya keterikatan antara pembentukan makna dan keindahan suatu teks. Dengan demikian, hasil analisis ini dapat dijadikan suatu pengetahuan dan dapat dijadikan suatu gambaran mengenai kehidupan di dunia untuk memikirkan berbagai hal posisif dan negatif yang berhubungan dengan hujan. Pada dasarnya hujan berperan penting dalam kehidupan sehari-hari.   The research titled "Rain Symbolism in Tere Liye's Rain novel" was examined using semiotic method. To get the unity of the meaning of rain symbolism in the novel is used Riffaterre's semiotic theory and other supporting theories. This study aims to: (1) describe the hipogram in Tere Liye's Rain novel, (2) to describe the meaning of "rain" in Tere Liye's Rain novel based on heuristic and hermeneutic readings, and (3) to describe the role of "rain" symbol in the novel Rain Against the formation of meaning and aesthetics. The approach used in this study is a qualitative approach with the source data of this research is a text in the form of Tere Liye's Rain novel. Data collection techniques in this research is the technique of reading and writing. The result of this research is to know the potential hypogame of the disaster that happened in 2015 and the actual hipogram of novel Rain that is novel which ever published previously called Rindu. The meaning of "rain" in Tere Liye's Rain novel based on heuristic readings means that rain is closely related to natural disasters, while the meaning of "rain" in the novel Rain based on hermeneutic readings results in meaning that rain can cause feelings to a person depending on the situation they are experiencing that. Based on the role of the symbol "rain" in the formation of meaning and aesthetics it shows the existence of attachment between the formation of meaning and beauty of a text. Thus, the results of this analysis can be used as a knowledge and can be used as a picture of life in the world to think about various posisif and negative things related to the rain. Basically rain plays an important role in everyday life.


2021 ◽  
Vol 3 (3) ◽  
pp. 263-269
Author(s):  
Moch Lucky Winandar ◽  
Dinnie Anggraeni Dewi

The purpose of this study was to find the role of Pkn subjects in building the character of elementary school children in their social life. And this research is based on researchers' anxiety about the character of the nation's next generation, especially in elementary school children who are starting to deteriorate and deviate from social norms. The number of cases of this deviation is caused by the low character of the nation's successor. There are several factors that cause social deviation, among others, namely; themselves, the role of the family in educating children, and the environment. This shows that the existence of Civics plays an important role in shaping the personality of the nation's future generations. Our lessons are always verbal and only oriented to mastering the content of Civics subjects. The results of observations of daily learning practices show that learning is focused so that students can master the information contained on the topic, then assess the level of mastery of these students. The relationship between teaching materials and everyday life and how to use them to solve problems in life received less attention. Learning seems to be separate from everyday life, so that students do not understand the benefits of what they have learned.


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