Pengaruh Harga terhadap Keputusan Pembelian Konsumen:

2021 ◽  
Vol 2 (2) ◽  
pp. 150-160
Author(s):  
Afrida Pratiwi ◽  
Dedi Junaedi ◽  
Agung Prasetyo
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Positive Constant ◽  
Research Method ◽  
Lower Price ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Consumer Decisions

       Supermarket 212 Mart is here as an answer to meet consumer decisions who want to shop in modern markets based on sharia. However, its new presence has not been able to compete and seize the existing market. Even though the 212 Mart supermarket has implemented a marketing strategy to increase consumer purchasing decisions, this still cannot attract the decision of the wider community to shop because there are several elements of the community's retail mix that have not been maximally implemented. There are many factors that can influence consumer purchasing decisions, one of which is price. The purpose of this study is to determine and analyze the effect of price on consumer purchasing decisions 212 Mart Cikaret. The research method used is a survey method with a correlational analysis approach. The number of samples is 100 people. The test was carried out with a simple linear test by first testing the validity, reliability, and data analysis The results of the analysis show that the price variable has a significant effect on buying decisions (t count 16.591 is greater than t table 1.985 with a significant level of 5%). Ho is rejected, Ha is accepted, meaning that there is a significant price effect on consumer decisions to shop at 212 Mart supermarkets. The price variable has a positive correlation with purchasing decisions with a coefficient of determination (R2) of 655.8%. The positive constant value indicates the potential for consumer fanaticism towards 212 Mart Cikaret. Fanaticism gets stronger if there is a lower price than its competitors.

scholarly journals Pengaruh Brand Image dan Store Atmosphere Terhadap Keputusan Pembelian Pada Konsumen Badan Usaha Milik Desa (BUMDES) Mart Banjaran

2020 ◽  
Vol 11 (3) ◽  
pp. 227-238
Author(s):  
Eli Achmad Mahiri
Keyword(s):  
Research Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Infinite Population ◽  
Approach Method ◽  
Sampling Approach

This research was conducted at BUMDES Mart Banjaran Majalengka and aims to determine how the influence of Brand Image and Store Atmosphere on Purchasing Decisions of BUMDes Mart Banjaran consumers in order to increase the competitiveness of rural companies in the era of globalization. The population in this study is the infinite population and the sampling technique used. in this study is a non probability sampling with incidental sampling approach method. The research method used is a survey method with descriptive and verification approaches, the test instruments used in this study are validity and reliability tests. The data analysis used in this research is multiple regression analysis, the coefficient of determination, and hypothesis testing. The results showed that brand image has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect on purchasing decisions.

PENGARUH PERBAIKAN BERKESINAMBUNGAN TERHADAP KINERJA KARYAWAN (STUDI KASUS DI PT.RENTANG BUANA NIAGAMAKMUR TASIKMALAYA)

2019 ◽  
Vol 3 (1) ◽  
pp. 31-41
Author(s):  
Sri Sudiarti
Keyword(s):  
Data Analysis ◽  
Continuous Improvement ◽  
Research Method ◽  
Employee Performance ◽  
Sampling Technique ◽  
Positive Influence ◽  
Performance Criteria ◽  
Coefficient Of Determination ◽  
Analysis Techniques ◽  
Simple Regression

The objectives of this research are to know and to analyze about the effect of Continuous Improvement on the performance of employees at PT. Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya. Research method which applied in this research is survey research method, while data collecting technique is done by through questionaire. Sampling technique applies sample is accidental sampling technique and the size sample is 55 respondents. Data analysis techniques used in the study is simple regression technique, analysis of the coefficient of determination  and t test. The results showed that the Continuous Improvement  including both criteria, including employee performance criteria, as well as Continuous Improvement  has a positive influence on employee performance of 76,4% in PT . Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya.

scholarly journals IMPLEMENTASI PROGRAM RENCANA PEMBANGUNAN JANGKA MENENGAH DAERAH (RPJMD) KABUPATEN KUTAI BARAT TAHUN 2011 - 2015

2019 ◽  
Vol 6 (2) ◽  
pp. 93
Author(s):  
Frans Christiyanto
Keyword(s):  
Data Analysis ◽  
Organizational Structure ◽  
Program Implementation ◽  
Quantitative Research ◽  
Qualitative Data ◽  
Survey Methods ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Analysis Tool ◽  
Independent Variables

The purpose of this paper is to analyze the effect of variable communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015, either partially or simultaneously. Type of this research is quantitative research. The analysis tool used is multiple linear regression. In this study using survey methods explanation (explanatory survey method) is a survey that explains the variables under study and further analyze the influence between variables accompanied by hypothesis testing. This research was conducted by collecting qualitative data, which will then be presented in the form of numbers (quantified) to be tested in accordance with the design verification of data analysis. The results showed the coefficient of determination (R2) of 0.421. There is significant influence between independent variables namely communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015.Keyword: Implementation RPJMD, Communication, Resources

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals KEARIFAN LOKAL MASYARAKAT ADAT DAYAK HIBUN DALAM MELESTARIKAN HUTAN TERINGKANG DI DUSUN BERUAK DESA GUNAM KECAMATAN PARINDU KABUPATEN SANGGAU

2020 ◽  
Vol 7 (4) ◽  
Author(s):  
Sely Indri Prameswari ◽  
Iskandar A M ◽  
Slamet Rifanjani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Research Method ◽  
Survey Method ◽  
Snowball Sampling ◽  
Daily Lives ◽  
Depth Interview

Dayak hibun people cannot be separated from the forest in their daily lives. they maintain the preservation of the surrounding forest, one of which is the caged forest. The research aimed to collect information regardingthe local wisdomPublicDayak Hibun  in Beruak, Gunam Village, Parindu Subdistrict, Sanggau Regency, in an effort to preserve the teringkang forest. The research method using survey method, and the technique of data collection was snowball sampling. The data was obtained through a depth-interview and interview guideline as a reference. The results of the data analysis show that there are several forms of local wisdom practiced in gunam village, namely 1. (a) prohibition of cutting down the trees, (b) opening the Teringkang forest for farming, (c) burning goods such as shrimp paste and fish, (d) taking and killing animals, (e) urinating and defecating in the Teringkang Forest, 2. belief in the presence of Bunyik (ghosts), having rituals entering the Teringkang Forest, and Keeping words politeness, 3. Hence the community has belief in mystical matters, 4. Therefore, the Teringkang Forest is still preserved up until today.Keywords: Dayak Hibun, Local Wisdom, Teringkang Forest

scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

2017 ◽  
Vol 1 (01) ◽  
Author(s):  
M. Hasan Ma'ruf
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
F Test ◽  
Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

KECERDASAN INTELEKTUAL DAN MINAT BELAJAR SEBAGAI DETERMINAN PRESTASI BELAJAR SISWA

2018 ◽  
Vol 3 (2) ◽  
pp. 106
Author(s):  
Lina Herlina ◽  
Suwatno Suwatno
Keyword(s):  
Student Achievement ◽  
Data Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Research Method ◽  
Survey Method ◽  
Analysis Techniques

This research aims to analyze the influence of intellectual intelligence and interest in learning on student achievement in SMK Negeri 1 Bandung. This research method uses explanatory survey method. The number of respondents are 51 students from grade X of Office Administration skill program at SMK Negeri 1 Bandung. Data analysis techniques use multiple regression and product moment correlation. The results of this research showed that intellectual intelligence and interest in learning have a positive and significant influence on student achievement.ABSTRAKPenelitian ini bertujuan untuk menganalis pengaruh kecerdasan intelektual dan minat belajar terhadap prestasi belajar siswa di SMK Negeri 1 Bandung. Metode penelitian ini menggunakan metode explanatory survey. Responden dalam penelitian ini berjumlah 51 siswa kelas X program keahlian Administrasi Perkantoran di SMK Negeri 1 Bandung. Teknik analisis data menggunakan regresi ganda dan korelasi product moment. Hasil penelitian ini menunjukan bahwa kecerdasan intelektual dan minat belajar memiliki pengaruh yang positif dan signifikan terhadap prestasi belajar siswa

scholarly journals The Influence of Service Quality on inpatients Satisfaction: Study at Bahagia Hospitals, Makassar City

Jurnal Office ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Herlina Sakawati ◽  
Nina Agustina ◽  
Sulmiah Sulmiah
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Service Quality ◽  
Significant Influence ◽  
Research Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Survey Method ◽  
Inferential Analysis

This study aims to determine the effect of service quality on inpatient satisfaction at the Bahagia Hospital in Makassar City. The research method used is a quantitative survey method using an explanatory approach. A sample of 100 people who are inpatients at the Bahagia Hospital using accidental sampling technique. The data analysis used is descriptive analysis and inferential analysis. The results showed that the quality of service had a significant influence on the satisfaction of inpatients at the Bahagia Hospital. This shows that service quality has an important role so that service delivery can provide results in accordance with what patients expect

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