scholarly journals Influence of Packaging, Price, Promotion and Perceived Value on Purchase Decision at Snack Business 88 Solok

2020 ◽  
Vol 8 ◽  
pp. 489-498
Author(s):  
Dody Amril ◽  
Heryanto
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Perceived Value ◽  
Purchase Decision ◽  
Price Promotion ◽  
Price Promotions ◽  
Descriptive Approach

This study is aimed to find the influence of packaging, price, promotions and perceived value on purchase decision at Snack Business 88 Solok. The method used in this study is quantitative research with a descriptive approach. The population in this study was resellers who shop at Snack Business 88 Solok City. The sample used was 72 resellers by using accidental sampling. The data analysis is multiple linear regressionstechnique.The results of the study show that: (1) Packaginghas a positive and significant effect on purchase decision at Snack Business 88 Solok City, (2) Price has a negative and significant effect on purchase decision at Snack Business 88 Solok City, (3) Promotion has a positive and significant effect on purchase decision at Snack Business 88 Solok City, (4) Perceived value has a positive and significant effect on purchase decision at Snack Business 88 Solok City, (5) Packaging, price, promotion and perceived value have a significant effect on purchase decision at Snack Business 88 Solok City.

scholarly journals Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian

2019 ◽  
Vol 19 (1) ◽  
pp. 1
Author(s):  
Anni Aisyah ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Research Finding ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Analysis Method ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
Correlative Relationship

The purpose of this research is to find out the influence of  promotion mix toward purchase decision on wuling confero users in Indonesia. This research used cross sectional method and descriptive approach with survey explanatory method, and the sampling is 106 respondent. The result of research indicate that the promotion mix in good category and purchase decision in the good category. The data analysis technique used to find out the correlative relationship in this study is path analysis. To test the hypothesis, where the method of analysis carried out in this quantitative research is the verification analysis method, path analysis is carried outIn the research finding if the conditions of the promotion mix is good, the it will increase purchase decision

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

PENGARUH PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALON KECANTIKAN (Studi Pada Rumah Cantik Arlova Di Kec. Blega Kab. Bangkalan)

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Mukarromah Mukarromah ◽  
Suyono Suyono
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Quantitative Research ◽  
Secondary Data ◽  
Research Data ◽  
T Test ◽  
Purchase Decision ◽  
Test Results ◽  
Beauty Salon ◽  
Analysis Technique

This research aims to know and analyze: 1. Product influence on decision of purchase of product product rca 2. The price of product purchase decision on the rca 3 beauty salon decision. The influence of the promotion on the decision to buy products from the rca 4 beauty parlor. Impact on the decision of purchasing products from the rca beauty parlor. Retrieval. The study was conducted with a kind of quantitative research using primary and secondary data. The technique for taking a sample sample is random sampling. Data from the rca customers as many as 84 of those who bought rca products during July through September 2020. This research data analysis technique USES the t test and test f using SPSS version 23. The results of the t-test known products, promotions and places are inherently positive and significant to the decision of the purchase while the price is substantially positive and insignificant to the decision of the purchase. While the results of the known f test results, prices, promotions and places together (simultaneous) affect the decision of the purchase.

scholarly journals Kontribusi Manajerial Kepala Sekolah dan Kinerja Guru Terhadap Peningkatan Mutu Pendidikan di SMK Muhammadiyah Prambanan

2020 ◽  
Vol 4 (2) ◽  
pp. 123-138
Author(s):  
Erlina Yuliyati ◽  
Sedya Santosa
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
School Quality ◽  
Teacher Performance ◽  
Educational Process ◽  
Quality Of Education ◽  
Educational Goals ◽  
Performance Variables ◽  
Descriptive Approach

The quality of education in schools is influenced by many factors, including the contribution of the principal as a leader that determines whether or not the educational goals achieved at the institution he leads, and the performance of teachers who determine the success of the educational process at school. This study aims to determine whether the improvement of school quality is dominated by the principal managerial contributions and teacher performance, or there are other factors that more strongly influence the improvement of the quality of education in SMK Muhammadiyah Prambanan. This research is a quantitative research with a descriptive approach. Data were collected by a questionnaire involving 43 respondents and then analyzed by multiple regression statistical analysis. The quantitative method as an approach in data analysis is to use SPSS version 17.0 tools. The results of the study and data analysis showed that the managerial variable of principals partially had an effect of 0.944 which meant that there was a strong influence of the managerial variables of principals on improving quality, which was 94.4%. Furthermore, teacher performance variables have an effect of 0.937, which means that 93.7% of teacher performance contributes or significantly influences the quality of education at SMK Muhammadiyah Prambanan. Simultaneously, the contribution of influence given by the managerial variables of school principals and teacher performance to quality improvement was 96.8%, while another 3.2% was influenced by other variables in SMK Muhammadiyah Prambanan. This means that, managerial principals and teacher performance contribute greatly to improving the quality of education in SMK Muhammadiyah Prambanan.

GAMBARAN POLA ASUH ORANG TUA PADA ANAK RETARDASI MENTAL (INTELECTUAL DISABILITY) DI SLB BAKTI SIWI SLEMAN

2018 ◽  
Vol 1 (2) ◽  
pp. 18
Author(s):  
Dian Rapika Duri ◽  
Dwi Yati
Keyword(s):  
Mental Retardation ◽  
Data Analysis ◽  
Quantitative Research ◽  
Authoritarian Parenting ◽  
Surrounding Environment ◽  
Descriptive Approach ◽  
Using Data ◽  
Data Analysis Result ◽  
Development Objective ◽  
Parenting Pattern

Background of the Research:The intelectual disability of children is a condition of an abnormal intelligence function that is below average with their own inability appearing before the age of 18 years. Children with mental retardation have low development and intelligence and have difficulties in learning and adapting in the surrounding environment. Parenting patterns of children with intelectual disability is important for their development. Objective: To find out parenting patterns of children with mental retardation (intelectual disability) at SLB BaktiSiwiSleman. Method: This is a non-experimental quantitative research with descriptive approach. The sample of the research was 26 parents selected through total sampling techniques. The instrument was questionnaires. Technique of data analysis using data analysis diskritif with the method of percentage. Finding: The research found the parenting patterns of children with intelectual disability. The data analysis result of 26 respondents revealed that 16 parents (61, 5%) mostly implement authoritative/democratic parenting pattern as the parenting patterns of children with intelectual disability. Meanwhile, there are 2 parents (7, 7%) with permissive parenting patternsand there are 2 other parents implementing authoritarian parenting patterns. Conclusion: The parenting patterns of children with intelectual disability at SLB BaktiSiwiSleman show that there are 16 parents (61, 5%) of 26 parents implement authoritative parenting pattern. Kew words: Mental retardation (intelectual disability), parenting patterns, picture of caring

PENGARUH HARGA DAN PROMOSI GRAB TERHADAP BRAND IMAGE YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PENGGUNA TRANSPORTASI BERBASIS ONLINE

2017 ◽  
Vol 2 (3) ◽  
pp. 381-390
Author(s):  
Rafael Billy Leksono ◽  
Herwin Herwin
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Price Promotion ◽  
Purposive Sampling ◽  
Intervening Variables

This research aims to understand the influence of the price set and promotional activities of Grab towards consumer purchase decision of through brand image as intervening variables. This research is a quantitative research. A number of samples taken are 205 people using people purposive sampling technique. the measurement used was the questionnaire that was disseminated through Google Form and analysis using SPSS 20. The results of hypothesis analysis show that price influence significantly to brand image; promotion influence significantly to brand image; price influence significantly to purchase decision; promotion influence significantly to purchase decision, and brand image influence significantly to purchase decision. Keywords: price, promotion, consumer purchase decision, brand image

scholarly journals Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian

2021 ◽  
Vol 9 (2) ◽  
pp. 87-94
Author(s):  
Tumini Tumini ◽  
Joni Hendra ◽  
Sentris Ranjanis
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Research ◽  
Test Reliability ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Dominant Influence ◽  
Data Analysis Methods

This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of Segmenting, Targetting, Posisioning (STP) on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely STP and the dependent variable is the purchase decision. The sample used was 97 respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant.The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes.,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between  on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. Keywords: Segmenting, Targeting, Positioning, Buying Decision

scholarly journals INDOSAT PERDANA CARD PURCHASE DECISION PROCESS ON PRICE, PRODUCT QUALITY, AND PROMOTION IN MALANG CITY

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Khusnul Khotimah ◽  
Wulandari Harjanti ◽  
Emmywati Emmywati ◽  
Amrina Amrina
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Decision Process ◽  
Quantitative Research ◽  
Purchase Decision ◽  
Spss Software

This study aims to determine the effect of partial and simultaneous prices, product quality and promotion on the Indosat's initial card purchase decision process in Malang City and find out the most influential variables on purchase decision process. This study uses a type of quantitative research with a population and sample of 100 Indosat consumer respondents in Malang City using multiple linear data analysis with the help of SPSS software. The results of the study show that prices, product, and promotion have simultaneously effect to Indosat's initial card purchase decision process in Malang city. And prices, product, and promotion have partial effect to Indosat's initial purchase decision process in Malang city. Dominant variable in influencing Indosat's initial card purchase decision process in Malang City is a promotion variable, with the influence value 38.4%.

scholarly journals Pengaruh Marketing Mix 4P dan Perceived Quality Terhadap Purchase Decision Smartphone Vivo

2019 ◽  
Vol 3 (6) ◽  
pp. 77
Author(s):  
Liandri Darma Putra Dan Eko Harry Susanto
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Positive Impact ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Regression Method ◽  
Purchase Decision ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price

The purpose of this study is to analyze the effect of the marketing mix (product, price, promotion and place) and perceived quality on purchasing decisions. The research implemented quantitative method, in which questionnaire were distributed to a total of 120 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta Barat regions. Data were analyzed by SPSS version 20.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that place and perceived quality have a significant impact on purchase decision. Meanwhile product, price and promotion doesn’t have a positive impact toward purchase decision. But all variables simultaneously have a significant effect toward purchase decision.

scholarly journals influence of mass media and political attitudes on students' political participation in the 2020 regent election at SMA Negeri 2 Raha,

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 21-25
Author(s):  
Harry Fajar Maulana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Mass Media ◽  
Political Participation ◽  
Quantitative Research ◽  
Political Attitudes ◽  
Analysis Techniques ◽  
Ex Post ◽  
Ex Post Facto ◽  
Descriptive Approach

Purpose of this study is to explain the influence of mass media and political attitudes on students' political participation in the 2020 regent election at SMA Negeri 2 Raha, Muna Regency. . The method used in this research is associative quantitative research with ex post facto descriptive approach. The research sample is 26 respondents. Data collection techniques using questionnaires and data analysis techniques using regression. Based on the results of the analysis and hypothesis testing, it shows that there is an influence of mass media and political attitudes on student political participation in the 2020 regent election at SMA Negeri 2 Raha Muna Regency of 58.8%, therefore students must always be given directions in every election. so that students participate in elections

Sign in / Sign up

Export Citation Format

Share Document