scholarly journals DIGITAL TRANSFORMATION IN THE KAZAKHSTAN

2020 ◽  
Vol 75 (1) ◽  
pp. 405-415
Author(s):  
G. Sultanbayeva ◽  
◽  
O. Lozhnikovа ◽  

This research presents the results of a sociological study on the media behavior of the adult population of Kazakhstan. The aim of the research is to identify the specifics of media consumption of digital technologies and media preferences of the adult population. The main task of our empirical research is to determine the mechanism of access to the main technical means, and the media behavior of active users. The research methodology includes quantitative and qualitative methods: a survey among the target group, sampling over 2500 respondents from all regions of Kazakhstan. We conclude that three quarters of the respondents will use three main channels: television, informal channels and Internet resources. Currently, there is a preserved tradition of formalized passive perception of information through television. The results of the study can be used in applied work in media marketing and digital business.

2021 ◽  
Vol 13 (4-2) ◽  
pp. 400-419
Author(s):  
Svetlana Storozheva ◽  
◽  
Natalia Mikidenko ◽  
◽  

The development of digital technologies creates the conditions for a new stage in the development and dissemination of audio culture. Radio plays have been replaced by audiobooks, audio podcasts, and audio series. The book market is experiencing an "audio explosion". There is a steady growth of interest in audiobooks, which compete with musical content. The authors of the article turn to the study of the current state of the culture of the "audible word". This article examines the audiobook reading of student readers, who were socialized under the conditions of the large-scale spread of digital technologies. The aim of the research: to consider audioreading in the context of leisure and educational practices of young people. The study is based on theoretical approaches that consider the phenomenon of audio consumption in modern media (V.Y. Bal', M.Y. Gudova, J.P. Melentieva, V. Erlmann, W. Hagen, A. Kassabian, J.F. Lehmann). The study examined students' perceptions of audiobook reading, its place in leisure and educational practices. The authors conducted a sociological study (December 2020) with the participation of 85 students in order to identify the perceptions of audiobook reading. Qualitative methodology of analysis of answers to open-ended questions was used for the study. The design questionnaire included questions on preferred types of reading, use of audiobook reading in educational and leisure practices, reasons for interest in audiobook reading and possibilities of audiobook reading as a type of educational content. The study identified students' preferences in the choice of book format (paper, electronic, audiobooks), students' ideas about the reasons for wide distribution of audiobooks, advantages and limitations of audiobooks, convenient contexts for daily life, practices of using audiobooks in educational and leisure activities. The authors consider the potential of audiobooks in the organization of educational and leisure activities of students.


2018 ◽  
Vol 5 (3) ◽  
pp. 235-247
Author(s):  
V N Yuzhakov ◽  
E V Talapina ◽  
A A Yefremov

The purpose of this study is to identify legal constraints for the digitalization and digital transformation of public administration, based on the introduction and application of breakthrough digital technologies. The research methodology is based on the distinction between the stages of informatization, digitalization and digital transformation, as well as the identification of legal barriers to digitalization and digital transformation of public administration by individual stages of the management cycle and individual public functions. As a result of the analysis, both general barriers to digitalization and digital transformation of public administration, and special barriers for each stage of the management cycle were identified and systematized. The necessity of eliminating the identified legal barriers to the digitalization and digital transformation of the public administration has been substantiated by introducing a set of changes in federal legislation and sub-legal regulatory legal acts.


Author(s):  
N. Zykun ◽  
A. Bessarab ◽  
L. Ponomarenko

<p><em>The article, basing on the analysis of selected media texts with reference to narrative from the leading Ukrainian newspapers «Dzerkalo Tyzhnia» (Weekly Mirror), «Den» (Day), «Ukraina Moloda» (Young Ukraine) for 2016–2020, the semantic and content characteristics of the «narrative», «strategic narrative», «small narratives» nominations has established; the directions of the semantic realization of the meaning of the narrative and its possibilities in the process of international strategic communications aimed at both external and internal audience, are outlined. It is proved that the main task of a strategic, or national, narrative is a reasoned explanation to the state population and interested audiences of specific realities, intentions, plans; justification of certain directions of state activity aimed at partners, at opponents and those occupying a neutral position.</em></p><p><em>There are divided the spheres of use of different narratological nominations: in international communications and in scientific discourse, the conceptual foundations of state identity and international interaction are referred to as strategic narrative or grand narrative, in publicistic discourse the narrative nomination is used, more rarely – historical narrative, national narrative.</em></p><p><em>The scientific novelty of the research is that the focus is on the media aspect of the use of one of the key concepts of strategic communications and the role of the media in its implementation.</em></p><p><em>The main general scientific methods used in this article are descriptive and comparative ones, as well as analysis and synthesis. The following empirical methods were also used: solid selection method (solid selection method for allocation texts with the «narrative» lexeme; quantitative method of content analysis with elements of qualitative one – for characterizing the semantic of the «narrative» term).</em></p><p><em>The results of the study can be used in the complex research of the technology of international strategic communications and in the practical activity of specialists in international strategic communications, a new trend in Ukraine, which is currently under active institutionalization.</em></p><strong><em>Key words:</em></strong><em> international strategic communications, propaganda, narrative, strategic narrative, grand narrative, «small narratives».</em>


2020 ◽  
Vol 93 (4) ◽  
pp. 215-226
Author(s):  
V. V. Zubkov ◽  
◽  
P.G. Sidorov ◽  

The article presents the results of a pilot sociological study of migration perceptions of the population, the reasons for their formation, as well as the factors and conditions under which the willingness to live and work in the Khabarovsk Territory is realized. The analysis of the results of the survey, which according to the research methodology was conducted in two target groups ("residents of the region" and "student youth"), indicates the stability and reproduction of migration intentions as a determined willingness and desire to leave the place of permanent residence in the Khabarovsk territory. The sociological approach to the study of migration perceptions of the target groups under study consists in determining the target attitudes, guidelines and expectations from moving, due to the status-role set and personal attitudes of respondents.


Author(s):  
Crispin Thurlow

This chapter focuses on sex/uality in the context of so-called new media and, specifically, digital discourse: technologically mediated linguistic or communicative practices, and mediatized representations of these practices. To help think through the relationship among sex, discourse, and (new) media, the discussion focuses on sexting and two instances of sexting “scandals” in the news. Against this backdrop, the chapter sets out four persistent binaries that typically shape public and academic writing about sex/uality and especially digital sex/uality: new-old, mediation-mediatization, private/real-public/fake, and personal-political. These either-or approaches are problematic, because they no longer account for the practical realities and lived experiences of both sex and media. Scholars interested in digital sex/uality are advised to adopt a “both-and” approach in which media (i.e., digital technologies and The Media) both create pleasurable, potentially liberating opportunities to use our bodies (sexually or otherwise) and simultaneously thwart us, shame us, or shut us down. In this sense, there is nothing that is really “new” after all.


2021 ◽  
Vol 13 (12) ◽  
pp. 6612
Author(s):  
Peter Jones ◽  
Martin Wynn

The increasingly stellar attraction of the digital technologies and the growing, though not universal, consensus of the need to build a sustainable future, are two powerful trends within society. The aim of this article is to offer an exploratory review of how the leading companies within the digital transformation market have addressed sustainable development. As such, the article’s originality and value lie in offering a review of current corporate thinking within that market. The study adopts an inductive, qualitative approach based on an examination of published company reports, and identifies six major sustainability themes being actively promoted and supported. The article concludes that the current sustainability objectives of the technology companies are driven as much by commercial reality as any altruistic motives, and that support and promotion of the circular economy may offer the best opportunity for digital technologies to meaningfully impact sustainable development.


2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.


2021 ◽  
Vol 17 (8) ◽  
pp. 1519-1541
Author(s):  
Vitalii V. PECHATKIN ◽  
Liliya M. VIL'DANOVA

Subject. As digital technologies spread across all industries, active processes of digital transformation need to be managed both nationally and regionally. Assessing the extent of digitalization across types of economic activities is the key issue for setting up the socio-economic development strategy of the region and evaluating its efficiency. Objectives. The study is aimed to formulate and test methodological approaches to assessing the digitalization in types of economic activities and the potential of digital technologies for the real economy. Methods. The study relies upon the dialectical method, systems approach, questionnaires, expert approach, interpretation of empirical facts through tables, etc. Results. We devised a methodological approaches to assessing the extent of digitalization in types of economic activities across regions. The approach combines the quantification and evaluation of the process and helps determine the extent of local digital transformation at the regional level. We devised and tested the methodological approach to rating digital technologies, which have the high potential for raising the competitiveness and resilience to competition of the industrial sector in the Russian regions. As opposed to the existing approaches, the approach accounts for the current scale of digital technologies in the national economy, the potential for growth in the demand and supply in the domestic and foreign markets, and the potential for import substitution with respect to foreign technologies and products. Conclusions and Relevance. What makes the proposed methodological approaches more preferable is that they help assess not only the extent of digitalization in types of economic activities and the predominance of certain types in industrial enterprises, but also determine their potential for import substitution in terms of digital security.


2021 ◽  
Vol 52 (1) ◽  
pp. 159-181
Author(s):  
Arne Pilniok

The digital transformation is permanently changing the government, administration, and society . This process is being intensified by the much-discussed technologies of artificial intelligence, and poses a variety of challenges for parliaments and indirectly for parliamen­tary studies . Their different dimensions have not been discussed comprehensively so far, although the technological developments affect all parliamentary functions and their prem­ises . This article systematizes and structures the various effects of the age of artificial intel­ligence on parliamentary democracy . Namely, the conditions of democratic representation change, the innovation-friendly regulation of digital technologies becomes a parliamentary task, parliamentary control has to be adjusted to the use of algorithms and artificial intelli­gence in government and administration, and possibly, the epistemological and organiza­tional structures of parliamentary work might have to be adapted . This provides starting points for future detailed analyses to adequately capture these processes of change and to accompany them from different disciplinary perspectives .


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