scholarly journals Indifference Curve Supremacy in Tourism Consumption Behaviour: Case of Zimbabwe Destination

2015 ◽  
Vol 2 (2) ◽  
pp. 27
Author(s):  
Farai Chigora ◽  
Clever Vutete

The study was based on the indifference curve analysis as an economics concept that is premised on assessing consumer behaviour driven by their budgets, products choice and maximum satisfaction. The model was applied in the Zimbabwe tourism destination since the behaviour of the tourists has changed from positive to a negative over its offerings. The research was done using both qualitative and quantitative research designs which is a mixed method. The results of the research shows that the budgets of tourists are failing to meet the prices charged in the Zimbabwean tourism destination. Local participants pointed on the economic downfall which has reduced the value of their disposable income associated with high unemployment rate. Foreign respondents revealed that the Zimbabwean tourism destination is expensive for holiday makers as compared to other tourism destinations in the region. These factors have reduced the totals satisfaction of tourists in Zimbabwe. The research therefore recommended price discrimination charging relatively low prices to local tourists, intensive campaigns to positively change the behaviour of local tourists and mergers so as to achieve economies of scale and charge low prices.

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.


2018 ◽  
Vol 80 (1) ◽  
pp. 101-114
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė

AbstractThe paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.


Jurnal Teknik ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 53-64
Author(s):  
Lydia Surijani Tatura ◽  
Rahma K. Gani

Puncak Dulamayo Nature Tourism, which is located in Gorontalo Regency, Gorontalo Province, is one of the favorite tourist attractions since it opened at the end of 2017. However, it was not well managed and organized, the location lacked several facilities such as inadequate parking space, lack of lodging, landscape furniture was still very lacking, there were no playground facilities for children and other facilities. This research aims to arrange of the Dulamayo peak natural tourism area were carried out by applying the principles of Tropical Architecture, by utilizing contoured land. This study used descriptive qualitative and quantitative research methods. Collecting data through literature review and direct observation in the field and interviews. The data was collected using literature review, interviews, and direct observation in the field. The results showed that the concept of managing and organizing the Puncak Dulamayo Nature Tourism destination with the principles of Tropical Architecture could be used as a reference in developing the Puncak Dulamayo Nature Tourism Area as one of the natural tourism destinations which could become a tourism attraction in Gorontalo Province.


2020 ◽  
Vol 11 (2) ◽  
pp. 299
Author(s):  
Yunni Indrani WIDJAJA ◽  
Gamal S. A. KHALIFA ◽  
Abuelhassan Elshazly ABUELHASSAN

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives of practitioners and researchers. Indonesia was chosen as the world's best halal tourism destination this year according to the 2019 Global Muslim Travel Index (GMTI) and outperformed 130 destinations from around the world. Among the 10 most favorite halal tourism destinations, Jakarta has the most unique characteristics compared to the other nine provinces. Related to this background, this study aims to examine the effect of Islamic attributes and destination affective image on the reputation of the halal tourism destination of Jakarta. The research design outlines the use of quantitative research approaches. The unit of analysis and observation is International Muslim tourists who visited Jakarta. The Central Statistics Bureau (BPS) recorded the number of foreign visitors arriving DKI Jakarta amounted to 2,313,742 people at 2013. Hair et al. (1992) suggest the minimum sample size for SEM analysis is 100 to 200. So based on this opinion, this study will take a sample of 200, in accordance with the terms of use of SEM (Structural Equation Modeling) as analytic tools to test the hypotheses. The study was conducted in the cross-section period of 2019. The results showed that the Islamic Attributes and Destination Affective Image affect the Destination Reputation. Destination reputation is more dominantly built by destination affective image compared to Islamic attributes. This finding has implications for related stakeholders that the development of destination affective image needs to be prioritized to support Jakarta's destination reputation as one of the halal tourism destinations in Indonesia. It mainly concerns on the aspects of natural and cultural resources, security, night life and entertainment, accessibility, and quality / price ratio.


2007 ◽  
Vol 15 (4) ◽  
pp. 684-688 ◽  
Author(s):  
Martha Driessnack ◽  
Valmi D. Sousa ◽  
Isabel Amélia Costa Mendes

This second article of the series An Overview of Research Designs Relevant to Nursing presents qualitative research designs. Phenomenological, ground theory, ethnography, narrative inquiry, and other related qualitative-related research methodologies are described. In addition, the importance of qualitative research as groundwork for quantitative studies is discussed. This link between qualitative and quantitative research is fundamental to promote evidence-based nursing practice.


JALABAHASA ◽  
2018 ◽  
Vol 13 (2) ◽  
pp. 165
Author(s):  
Ikka Malia Chairun Nissa

Penelitian ini mengenai teknik penerjemahan dalam sebuah novel The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe. Novel ini memiliki dua versi bahasa, yaitu bahasa Inggris dan bahasa Indonesia. Ada beberapa teknik penerjemahan yang digunakan agar pembaca bisa memahami secara lebih baik. Penelitian ini bertujuan untuk mengetahui teknik penerjemahan yang digunakan dalam novel The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe sebagai teks asli berbahasa Inggris dan diterjemahkan oleh Donna Widjajanto ke dalam bahasa Indonesia. Penelitian ini menggunakan desain penelitian kualitatif dan kuantitatif dengan metode deskriptif dalam menyajikan data. Data diperoleh dari ucapan-ucapan langsung dari novel The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe (versi asli bahasa Inggris) dan The Chronicles of Narnia: Sang Sing, Penyihir, dan Lemari (versi terjemahan bahasa Indonesia) melalui analisis dokumen. Hasil penelitian ini menunjukkan bahwa terdapat 14 teknik penerjemahan yang digunakan dalam 1386 ucapan-ucapan langsung. Jumlah persentase setiap teknik yaitu sebagai berikut: (1) adaptasi terjadi sebanyak 147 kali atau mewakili 10,6% data, (2) peminjaman terjadi sebanyak 38 kali atau mewakili 2,74% data, (3) kalke terjadi sebanyak 20 kali atau mewakili 1,44% data, (4) kompensasi terjadi sebanyak 4 kali atau mewakili 0,3% data, (5) kreasi diskursif terjadi sebanyak 1 kali atau mewakili 0,1% data, (6) padanan lazim terjadi sebanyak 9 kali atau mewakili 0,65% data, (7) generalisasi terjadi sebanyak 345 kali atau mewakili 24,9% data, (8) penerjemahan harfi ah terjadi sebanyak 572 kali atau mewakili 41,27% data, (9) modulasi terjadi sebanyak 4 kali atau mewakili 0,3% data, (10) partikularisasi terjadi sebanyak 7 kali atau mewakili 0,5% data, (11) reduksi terjadi sebanyak 96 kali atau mewakili 7% data, (12) transposisi terjadi sebanyak 11 kali atau mewakili 0,8% data, (13) amplifi kasi linguistik terjadi sebanyak 118 kali atau mewakili 8,5% data, dan (14) kompresi linguistik terjadi sebanyak 14 kali atau mewakili 1,01% data.This study is about the translation techniques in a novel The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe. It has two versions of language, English and Bahasa Indonesia. There are some translation techniques used in order to get meaningful translation. A translator will choose an appropriate technique to every sentence. Hence, the readers can understand better by reading the n in translated text. This study is aimed to fi nd out the translation techniques used in The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe as the original English after being translated by Donna Widjajanto into Indonesian version of the novel. This study uses qualitative and quantitative research designs with a method of description in presenting the data. The data are collected from the direct speeches of The Chronicles of Narnia: The Lion, The Witch, and The Wardrobe (original English version) and The Chronicles of Narnia: Sang Singa, Penyihir, dan Lemari (Indonesian translation version) through document analysis. The result of this study shows that there are 14 translation techniques found in the data of 1386 direct speeches. The percentage of each technique is as the followings: (1) adaptation occurs 147 times and represents 10.6%, (2) borrowing occurs 38 times and represents 2.74%, (3) calque occurs 20 times and represents 1.44%, (4) compensation occurs 4 times and represents 0.3%, (5) discursive creation occurs once and represents 0.1%, (6) established equivalent occurs 9 times and represents 0.65%, (7) generalization occurs 345 times and represents 24.9%, (8) literal translation occurs 572 times and represents 41.27%, (9) modulation occurs 4 times and represents 0.3%, (10) particularization occurs 7 times and represents 0.5%, (11) reduction occurs 96 times and represents 7%, (12) transposition occurs 11 times and represents 0.8%, (13) linguistic amplifi cation occurs 118 times and represents 8.5%, and (14) linguistic compression occurs 14 times and represents 1.01%.


Author(s):  
Muhammad Yusuf Fahrizal ◽  
Yan Hendra ◽  
Taufik Wal Hidayat

This research is motivated by the existence of public opinion about the issue of discourse of Lake Toba tourism destination as a global Toba Caldera Geopark by UNESCO which was pioneered by the Central and Regional Government through the website kompas.com. the problem in this study is how Student / Student opinion about the issue of discourse of Lake Toba tourism destinations as a global UNESCO Geopark Caldera. The research objective was to find out public opinion about Danau Toba tourism as a global UNESCO Geopark Caldera. To obtain this data used descriptive quantitative research method with analysis of respondents' distribution tables. The research technique was carried out by distributing questionnaire to 60 respondents who were active students of USU's Communication Department. The results of the study that public opinion is combined with the research conceptual framework, namely the AIDDA theory consists of attention, interest, desire, decision, action to produce public opinion on the issue of Lake Toba tourism destination discourse as global UNESCO Geopark Caldera.


Author(s):  
Umar Abbas Ibrahim ◽  
Ifeyinwa Mildred Ndidi

The objective of this study is to examine the effect of bank lending on the growth of selected small and medium scale businesses in Nigeria. There are two basic research designs in social sciences, qualitative and quantitative orientation. However, the literature suggests a growing interest in a mixed approach (triangulation) following on from the argument that one is used to strengthen the other. Often, combining qualitative and quantitative methods, also known as the triangulation of methods, can capture a more holistic, complete, and contextual view of a phenomenon. The research is based on both qualitative and quantitative research designs.  Three research questions were addressed. Data were collected from a purposive sample of 200 respondents drawn from a population of 400 respondents. A research developed questionnaire was used for the data collection. Data were analyzed using simple percentages and tables. The result of the study revealed that Lending to SMEs encourages self-employment thereby reducing the rate of unemployment and crime in Nigeria. It also boosts industrialization as well as improving the economic situation in the Country. In conclusion, bank lending influence positively the level of economic activities and the growth of SMEs in the country. A number of recommendations were made based on the findings prominent among them is the need for Government, Commercial bank, and Central bank of Nigeria to increase lending to small and medium scale business with a view to create more jobs, reduce crime and unemployment as well as boost industrialization in Nigeria.


2018 ◽  
Vol 37 (1) ◽  
pp. 75-84
Author(s):  
S. Nortey ◽  
R. Amoanyi ◽  
A. Essuman

The pottery industry in Ghana has been experiencing low demand for its products due to the influx of plastic products and other substitutes. Empirical studies reveal that consumers prefer these traditional products for their domestic and aesthetic uses. This paper examined the determinants of pottery demand in Ghana. Two pottery centres each in five regions in Ghana in addition to 1421 pottery consumers were randomly selected for the study. Using descriptive statistics under the qualitative and quantitative research designs, the study revealed that price of pottery products and their availability play a very significant role in determining demand. Results on quality and perceived purpose or function of pottery products are however mixed. Keywords: Pottery; demand; determinants; Ghana


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