Intercollegiate Social Media Education Ecosystem

2018 ◽  
Vol 41 (3) ◽  
pp. 254-269 ◽  
Author(s):  
Alexandra K. Abney ◽  
Laurel A. Cook ◽  
Alexa K. Fox ◽  
Jennifer Stevens
Keyword(s):  
Social Media ◽  
Communication Skills ◽  
Media Education ◽  
Professional Communication ◽  
Future Directions ◽  
Learning Satisfaction ◽  
Twitter Analytics ◽  
Innovative Learning ◽  
Linguistic Inquiry ◽  
Marketing Educators

The popularity of social media among students and practitioners has encouraged marketing educators to find ways to incorporate social media into their classrooms. We offer results from an intercollegiate collaboration that provides an innovative learning environment through a social media education ecosystem. Participating students discuss current marketing topics with peers, marketing practitioners, and faculty to reinforce course concepts, improve learning perceptions, and increase professional communication skills and networking opportunities. An initial exploratory study provides a snapshot of Twitter analytics, illustrating the reach of students’ marketing-related discussions. Next, survey data collected from students show increased learning satisfaction and favorable behavioral intentions. Finally, tweets from the 12-week project were analyzed using Linguistic Inquiry and Word Count. Results suggest that participants improved their professional communication skills while using language that provokes greater cognitive processes. Implications for marketing educators and future directions for the project are also provided.

Application of social media in the education of the general surgeon. @Cirbosque, breaking the paradigm

2020 ◽  
Vol 31 (1) ◽  
pp. 15-20 ◽  
Author(s):  
LF Cabrera Vargas ◽  
G Herrera ◽  
A Mendoza Zuchini ◽  
M Pedraza ◽  
S Sánchez ◽  
...  
Keyword(s):  
Social Media ◽  
General Surgeon ◽  
Redes Sociales ◽  
Twitter Analytics ◽  
Educación Virtual

Resumen En el campo de la medicina las redes sociales han ganado poco a poco terreno y hoy en día juegan un rol importante en el aprendizaje y la enseñanza de conocimientos que se pueden trasmitir de inmediato y de forma masiva. El objetivo de este artículo es mostrar la experiencia colombiana en el uso de las redes sociales para crear aprendizaje quirúrgico significativo, con liderazgo y tutoría global. Se llevó a cabo un estudio descriptivo retrospectivo desde la creación de nuestras redes sociales en Twitter, 22 de febrero al 22 de agosto de 2019, evaluando las siguientes variables: número de tweets académicos, número de seguidores, impresiones, visitas y menciones. Desde la creación de nuestra red social Twitter @Cirbosque para realizar educación virtual quirúrgica a través de redes sociales con el fin de generar un aprendizaje significativo en nuestros seguidores, en solo seis meses del proyecto, seguimos a 62 cuentas, hemos realizado hasta la fecha 5.025 tweets académicos, con un crecimiento del 77,1% mensual, con 2.203 seguidores, con un crecimiento del 426 seguidores mensual, 1.090.000 impresiones, con un crecimiento del 56% mensual, 13.500 mil visitas, con un crecimiento del 28,9% mensual y 2.028 menciones, con un crecimiento del 88,3% mensual. Aunque la evidencia aún es insuficiente para garantizar que la educación que se hace a través de redes sociales y de @Cirbosque sea eficiente, el impacto que ha tenido esta iniciativa en Twitter es apreciada por muchos cirujanos a nivel mundial incluyendo a grandes maestros referentes en cada uno de los temas que se han tratado, de la misma forma, la cantidad de participantes en las diversas discusiones planteadas día a día y con un incremento en todos los indicadores de impacto según Twitter Analytics, se puede deducir que el mensaje educativo está teniendo un efecto positivo y está llegando a miles de personas a nivel mundial.

scholarly journals Twelve Years of the Italian Program to Enhance Relational and Communication Skills (PERCS)

2021 ◽  
Vol 18 (2) ◽  
pp. 439
Author(s):  
Lidia Borghi ◽  
Elaine C. Meyer ◽  
Elena Vegni ◽  
Roberta Oteri ◽  
Paolo Almagioni ◽  
...  
Keyword(s):  
Communication Skills ◽  
Repeated Measures ◽  
Behavioral Changes ◽  
Chi Square ◽  
Future Directions ◽  
Public And Private ◽  
Learner Centered ◽  
Difficult Conversations ◽  
Booster Sessions ◽  
Before And After

To describe the experience of the Italian Program to Enhance Relations and Communication Skills (PERCS-Italy) for difficult healthcare conversations. PERCS-Italy has been offered in two different hospitals in Milan since 2008. Each workshop lasts 5 h, enrolls 10–15 interdisciplinary participants, and is organized around simulations and debriefing of two difficult conversations. Before and after the workshops, participants rate their preparation, communication, relational skills, confidence, and anxiety on 5-point Likert scales. Usefulness, quality, and recommendation of the program are also assessed. Descriptive statistics, t-tests, repeated-measures ANOVA, and Chi-square were performed. A total of 72 workshops have been offered, involving 830 interdisciplinary participants. Participants reported improvements in all the dimensions (p < 0.001) without differences across the two hospitals. Nurses and other professionals reported a greater improvement in preparation, communication skills, and confidence, compared to physicians and psychosocial professionals. Usefulness, quality, and recommendation of PERCS programs were highly rated, without differences by discipline. PERCS-Italy proved to be adaptable to different hospital settings, public and private. After the workshops, clinicians reported improvements in self-reported competencies when facing difficult conversations. PERCS-Italy’s sustainability is based on the flexible format combined with a solid learner-centered approach. Future directions include implementation of booster sessions to maintain learning and the assessment of behavioral changes.

Social Media Use in Nursing Education

2012 ◽  
Vol 17 (3) ◽  
Author(s):  
Terri Schmitt ◽  
Susan Sims-Giddens ◽  
Richard Booth
Keyword(s):  
Social Media ◽  
Nursing Education ◽  
Nursing Faculty ◽  
Professional Communication ◽  
Patient Privacy ◽  
Transmission Of Knowledge ◽  
Advantages And Disadvantages ◽  
Technological Advances ◽  
Number Of Patients ◽  
Social Media Tools

As technological advances continue to expand connectivity and communication, the number of patients and nurses engaging in social media increases. Nurses play a significant role in identification, interpretation, and transmission of knowledge and information within healthcare. Social media is a platform that can assist nursing faculty in helping students to gain greater understanding of and/or skills in professional communication; health policy; patient privacy and ethics; and writing competencies. Although there are barriers to integration of social media within nursing education, there are quality resources available to assist faculty to integrate social media as a viable pedagogical method. This article discusses the background and significance of social media tools as pedagogy, and provides a brief review of literature. To assist nurse educators who may be using or considering social media tools, the article offers selected examples of sound and pedagogically functional use in course and program applications; consideration of privacy concerns and advantages and disadvantages; and tips for success.

Phraseology in Teaching Professional Communication in Russian Language to Foreign Students

2021 ◽  
Vol 10 (4) ◽  
pp. 61-66
Author(s):  
N. Basko
Keyword(s):  
Communication Skills ◽  
Foreign Students ◽  
Communicative Competence ◽  
Russian Language ◽  
Professional Communication ◽  
Economic Discourse ◽  
Linguistic Resources ◽  
Speech Control ◽  
Teaching Professional

The article is devoted to the role and possibilities of using phraseology in teaching professional communication skills in Russian to foreign students. As an example, phraseological units are discussed that are used in professional communication in the field of economics and business. The article contains such linguistic characteristics of phraseological units in the economic discourse as semantics, stylistic properties, etymology, communicative value. Teaching professional communication with the use of phraseology assumes acquaintance of foreign students with the main linguistic characteristics of phraseological units, i.e. with their grammatical properties, lexical and syntactic compatibility, features of functioning in speech. Control tests are aimed at mastering the semantics of phraseological units, at developing the skills and abilities of using phraseological units in professional speech. The author of the article comes to the conclusion that the use of phraseological expressions in teaching professional communication allows to consider phraseology as one of the linguistic resources that contributes to the formation of communicative competence in the professional sphere among foreign students.

scholarly journals Creating a Chinese suicide dictionary for identifying suicide risk on social media

PeerJ ◽  
2015 ◽  
Vol 3 ◽  
pp. e1455 ◽  
Author(s):  
Meizhen Lv ◽  
Ang Li ◽  
Tianli Liu ◽  
Tingshao Zhu
Keyword(s):  
Social Media ◽  
Suicide Risk ◽  
Classification Performance ◽  
Support Vector ◽  
Accurate Identification ◽  
Vector Machines ◽  
Social Media Service ◽  
Linguistic Inquiry ◽  
Suicide Prevention Programs ◽  
Expert Ratings

Introduction.Suicide has become a serious worldwide epidemic. Early detection of individual suicide risk in population is important for reducing suicide rates. Traditional methods are ineffective in identifying suicide risk in time, suggesting a need for novel techniques. This paper proposes to detect suicide risk on social media using a Chinese suicide dictionary.Methods.To build the Chinese suicide dictionary, eight researchers were recruited to select initial words from 4,653 posts published on Sina Weibo (the largest social media service provider in China) and two Chinese sentiment dictionaries (HowNet and NTUSD). Then, another three researchers were recruited to filter out irrelevant words. Finally, remaining words were further expanded using a corpus-based method. After building the Chinese suicide dictionary, we tested its performance in identifying suicide risk on Weibo. First, we made a comparison of the performance in both detecting suicidal expression in Weibo posts and evaluating individual levels of suicide risk between the dictionary-based identifications and the expert ratings. Second, to differentiate between individuals with high and non-high scores on self-rating measure of suicide risk (Suicidal Possibility Scale, SPS), we built Support Vector Machines (SVM) models on the Chinese suicide dictionary and the Simplified Chinese Linguistic Inquiry and Word Count (SCLIWC) program, respectively. After that, we made a comparison of the classification performance between two types of SVM models.Results and Discussion.Dictionary-based identifications were significantly correlated with expert ratings in terms of both detecting suicidal expression (r= 0.507) and evaluating individual suicide risk (r= 0.455). For the differentiation between individuals with high and non-high scores on SPS, the Chinese suicide dictionary (t1:F1= 0.48; t2:F1= 0.56) produced a more accurate identification than SCLIWC (t1:F1= 0.41; t2:F1= 0.48) on different observation windows.Conclusions.This paper confirms that, using social media, it is possible to implement real-time monitoring individual suicide risk in population. Results of this study may be useful to improve Chinese suicide prevention programs and may be insightful for other countries.

scholarly journals Beyond the hashtag: describing and understanding the full impact of the #BJSConnect tweet chat May 2019

BJS Open ◽  
2020 ◽  
Vol 5 (2) ◽  
Author(s):  
G Mackenzie ◽  
R Grossman ◽  
J Mayol
Keyword(s):  
Social Media ◽  
Clinical Practice ◽  
Third Party ◽  
Internet Browser ◽  
Twitter Analytics ◽  
Social Media Tool

Abstract Background Twitter engagement between surgeons provides opportunities for international discussion of research and clinical practice. Understanding how surgical tweet chats work is important at a time when increasing reliance is being placed on virtual engagement because of the COVID-19 pandemic. Methods Individual tweets from the May 2019 #BJSConnect tweet chat were extracted using NodeXL, complemented by Twitter searches in an internet browser to identify responses that had not used the hashtag. Aggregate estimates of tweet views were obtained from a third-party social media tool (Twitonomy) and compared with official Twitter Analytics measurements. Results In total 37 Twitter accounts posted 248 tweets or replies relating to the tweet chat. A further 110 accounts disseminated the tweets via retweeting. Only 58.5 per cent of these tweets and 35 per cent of the tweeters were identified through a search for the #BJSConnect hashtag. The rest were identified by searching for replies (61), quoting tweets (20), and posts by @BJSurgery that used the hashtag but did not appear in the Twitter search (22). Studying all tweets revealed complex branching discussions that went beyond the discussed paper’s findings. Third-party estimates of potential reach of the tweet chat were greatly exaggerated. Conclusion Understanding the extent of the discussion generated by the #BJSConnect tweet chat required looking beyond the hashtag to identify replies and other responses, which was time-consuming. Estimates of reach using a third-party tool were unreliable.

scholarly journals GET IT, GIRL! An exploration of "fitspiration" content on Instagram using visual social semiotics and social comparison theory

2021 ◽  
Author(s):  
Kaitlyn McGuirk
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Professional Communication ◽  
Social Comparison Theory ◽  
Social Semiotics ◽  
Comparison Theory ◽  
Young Females ◽  
Media Platform ◽  
Female Bodies

By definition “fitspiration” (fit + inspiration) is any message designed to inspire or motivate individuals to achieve their fitness objectives. These messages are usually accompanied by an image of a very fit person performing a physical activity. Fitspiration messages seem to be everywhere with more than 12 million results on Instagram alone. This Master of Professional Communication Major Research Paper (MRP) explores the “fitspiration” phenomenon on the social media platform Instagram by examining 50 images tagged with “#fitspiration” during March and April 2017. Informed and analyzed through multiple methods including content analysis, visual social semiotics theory, discourse analysis and social comparison theory, this report seeks to answer the research questions: (1) What are the characteristics of “fitspiration” images on Instagram that are aimed at young women? (2) What messages do these media images convey? (3) What are the implications of these messages on young women? The results of this study suggest that the “thin-ideal” that is embedded in western culture still dominates social media and the “fitspiration” community, which continues to negatively impact young women’s self-esteem and body image. However, based on the findings there is a shift to the “strong is the new skinny” mentality where the captions and comments of each image are overwhelmingly positive in nature with little to no existence of destructive discourses. In an attempt to lessen the effects of such idealized and unrealistic portrayals of female bodies on young women there must be this continued presence of constructive messages and conversations on social media, coupled with education and social media literacy for young females.

Integrating Business Communication Skills into a Buyer-Behavior Course Project

1995 ◽  
Vol 58 (1) ◽  
pp. 16-19
Author(s):  
Alan P. Wunsch ◽  
Chuck Tomkovick
Keyword(s):  
Communication Skills ◽  
Team Teaching ◽  
Business Communication ◽  
Buyer Behavior ◽  
Electronic Communications ◽  
Business Courses ◽  
Entry Level ◽  
Hiring Criteria ◽  
Marketing Educators

Marketing educators have long recognized the need for strengthening their students' business communication skills. Recruiters routinely consider superior communica tions skills as essential hiring criteria when filling entry- level marketing positions. Additionally, marketing students consistently rate communication-intensive business courses as among those most helpful to them in preparing for their business careers. This paper discusses an undergraduate buyer-behavior course project targeted at improving stu dents' business communication skills through a team- teaching project. The paper highlights the value of integrating written, oral, and electronic communications pedagogy with buyer-behavior course instruction and then outlines the project from a "how-to-do-it" perspective.

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