Review Consensus Effects on e-Wom and Consumer Goods e-Purchase Satisfaction: Evidence from Vietnam

2020 ◽  
Vol 11 (2) ◽  
pp. 321
Author(s):  
Pham Hung CUONG
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Consumer Goods ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Interval Scale ◽  
Digital Platforms ◽  
Purchase Satisfaction ◽  
Day By Day ◽  
Structured Questionnaire

The reviews of the consumers who are shopping online is playing very important role in shaping the intentions of the purchase of others. The digital platforms are increasing day by day which are giving the opportunity to the customers to share and express their views, comments and ideas, and at the same time it is establishing a powerful tool of marketing which is known as electronic word of mouth (e-WOM) which has become an important source to collect the details about any product for the consumers. Review consensus gives comprehensiveness to e-WOM. Single or limited reviews fail to give a complete picture to the e-WOM, hence to enable customers to make an appropriate decision multiple number of reviews with similarity among them are required. In the present, study a sample of 328 online customers has been considered through a structured questionnaire designed on five-point interval scale. Mean score and Multiple regression were used to analyze the data. The data analysis has been done with help of SPSS 20.0 (Statistical Package for Social Sciences). Through this study it is found that most of the aspects of review consensus have positive impact on e-WOM and E-Purchase Satisfaction for consumer goods.

scholarly journals Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

2019 ◽  
Vol 3 (4) ◽  
Author(s):  
Juliana Juliana
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Data Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Awareness ◽  
Computer Programme ◽  
Convenience Sampling

The aim of this study are: First, to explore the effect of brand awareness towards brand equity. Second, to explore the effect of brand image towards brand equity. Third, to explore brand loyalty towards brand equity. The method of data collection is convenience sampling. The samples of this research are collected from 165 respondent, who used Nike shoes in Jakarta. The technique of data analysis used in this study was multiple regression analysis via the Statistical Package for Social Sciences computer programme version 18. The result are: (1) brand awareness has a positive impact toward brand equity; (2) brand image has a positive impact towards brand equity; (3) brand loyalty is the main impact towards brand equity.

scholarly journals Impact of Product Packaging on Consumer Buying Decision

2020 ◽  
Vol 4 (2) ◽  
pp. 17-22
Keyword(s):  
Social Sciences ◽  
Consumer Goods ◽  
Fast Moving ◽  
Packaging Materials ◽  
Key Factors ◽  
Product Packaging ◽  
Independent Variables ◽  
The Social ◽  
Fast Moving Consumer Goods ◽  
Structured Questionnaire

Packaging is an integral part of any product that attracts consumer. Many firms have used packaging as a promotional tool in their marketing campaigns. Hence, this research aims to explore the key factors of packaging that influence consumers in Fast Moving Consumer Goods industry of Bangladesh. Data was collected via structured questionnaire from 338 respondents and analyzed using Statistical Package for the Social Sciences to evaluate the strength of hypothesized relationship, if any, among the constructs, which include Color of Packaging, Materials of Packaging, Attractiveness of Wrapping Design, Labeling, and Innovative Packaging as independent variables or predictors and Consumer Buying Decision as the dependent variable. The results provide enough evidence to support the hypothesized relationship and useful information for managers in formulating strategies to influence consumers regarding buying decision behavior.

scholarly journals Acceptance of Partner’s Presence during Labour by Midwives, Clients and Partners in selected Health Facilities in Osogbo, Nigeria

2022 ◽  
Vol 5 (1) ◽  
pp. 15-23
Author(s):  
Afolabi O. ◽  
Kio J. ◽  
Afolabi A. ◽  
Ajala C. ◽  
Ajayi O.
Keyword(s):  
Social Sciences ◽  
Health Care ◽  
Data Analysis ◽  
Health Facilities ◽  
Inferential Statistics ◽  
Health Care Institutions ◽  
Significant Difference ◽  
Standardized Practice ◽  
Structured Questionnaire ◽  
Labour Management

This study examined the acceptance of partners’ presence during labour by midwives, clients and partners in selected health facilities in Osogbo, Nigeria. Well-structured questionnaire was used to collect data from a total of 120 respondents consisting of midwives, clients and partners from the health facilities. Data collected and analyzed using descriptive and inferential statistics. The Statistics Package for Social Sciences (SPSS version 20) was employed for data analysis. All analyses were done at p≤0.05. The study reveals that there is no significant difference in the acceptance of partners’ presence during labour by the three categories of respondents. The study concludes that partners’ presence be embraced as an intentional policy in health care, Midwifery training and practices in labour management in Nigeria. The study recommends that Government should initiate policies to facilitate partners’ presence during labour and organize programmes on partners’ presence during labour which will be made a standardized practice in all hospitals and this should be communicated and taught to staff immediately they are employed into the health care institutions.

scholarly journals Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Pelanggan

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Zefanya Zefanya
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Positive Impact ◽  
Computer Programme ◽  
Convenience Sampling ◽  
Online Shops

The aim of this study are: Frist, to explore the effect of service quality towards customer satisfaction. Second , to explore the effect of trust towards customer satisfaction. The method of data collection is convenience sampling. The sample of this research are collected from 186 respondent, who used one of these online shops in Jakarta. The technique of data analysis used in this study was regression analysis via the statistical package for social sciences computer programme version 18. The result are: (1) service quality has a positive impact towards customer satisfaction; (2) trust has a positive impact towards customer satisfaction.

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE MAKE A MATCH UNTUK MENINGKATKAN HASIL BELAJAR IPS SISWA KELAS II SD NEGERI 025 TELUK BINJAI DUMAI TIMUR

2018 ◽  
Vol 2 (3) ◽  
pp. 405
Author(s):  
Heldaenni Heldaenni
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Cooperative Learning ◽  
Student Learning ◽  
Learning Outcomes ◽  
Student Learning Outcomes ◽  
Second Grade ◽  
Student Activity ◽  
Grade Ii

This research is motivated by the learning result of Social Sciences of second grade II students of primary school025 Teluk Binjai Dumai Timur which is still very low. This study aims to improve learning outcomes of SocialSciences students. From the data analysis there is an increase of both teacher activity, student activity, andstudent learning result, that is teacher activity at meeting 1 cycle I the percentage is 64% (enough) and atmeeting 2 increase to 76% (good). In the second cycle of meeting 3 increased again to 88% (very good) and at4th meeting increased to 96% (very good). Judging from the student activity also increased from the 1st cyclemeeting I was 62,5% (enough) and at the 2nd meeting increased to 70.83% (good). In cycle II the 3rd meetingincreased to 83,83% (good) and at the 4th meeting to 91.66% (very good). Judging from student learningoutcomes, the average base score of 60 increased to 70 in the first cycle of increase 10 points later in cycle IIincreased to 90 in cycle II large increase of 20 points. From the data analysis there is an increase both fromteacher activity, student activity, and student learning outcomes. It can be concluded that the advancement of themodel of cooperative learning type make a match can improve the learning result of Social Sciences of secondgrade students of SD Negeri 025 Teluk Binjai Dumai Timur.

PENERAPAN MODEL PEMBELAJARAN PETA KONSEP UNTUK MENINGKATKAN HASIL BELAJAR IPS SISWA KELAS VI SD NEGERI 022 JAYA MUKTI KOTA DUMAI

2018 ◽  
Vol 2 (3) ◽  
pp. 395
Author(s):  
Burhanuddin Burhanuddin
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Student Learning ◽  
Learning Outcomes ◽  
Concept Map ◽  
Student Learning Outcomes ◽  
Learning Model ◽  
Model Concept ◽  
Student Activity ◽  
Improved Learning

This research is motivated by the learning result of Social Sciences of Grade VI SD Negeri 022 Jaya Mukti KotaDumai which is still very low. This study aims to improve the learning outcomes of Social Sciences students.From the data analysis there is an increase of both teacher activity, student activity, and student learning result,that is teacher activity at meeting 1 cycle I percentage is 65% (enough) and at meeting 2 increase to 80%(good). In the second cycle of meeting 3 it increases again to 90% (very good) and at meeting 4 increases to95% (very good). Judging from the student activity also increased from the 1st meeting of cycle I was 60%(enough) and at meeting 2 increased to 70% (good). In the second cycle of meeting 3 it increased to 85% (verygood) and at the 4th meeting to 95% (very good). Judging from student learning outcomes, the average basicscore 63 increased to 75 in the first cycle of increase 12 points later in cycle II increased to 95 in cycle II largeincrease of 20 points. From the data analysis there is an increase both from teacher activity, student activity,and student learning outcomes. It can be concluded that the Improved Learning Model concept map can improvethe learning outcomes of IPS students of class VI SD Negeri 022 Jaya Mukti Kota Dumai.

Awareness of the preventive measures against Covid -19 spread among small shop owners

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 1144-1150
Author(s):  
Muralidharan V A ◽  
Gheena S
Keyword(s):  
Infectious Disease ◽  
Data Analysis ◽  
Preventive Measures ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Positive Perception ◽  
Cross Sectional ◽  
Web Based ◽  
Small Shop ◽  
Structured Questionnaire

Covid -19 is an infectious disease caused by the newly discovered strain of coronavirus. As there is no vaccine discovered, the only way to prevent the spread is through following the practice of social isolation. But prolonged isolation may also lead to psychological stress and problems. The objective of the survey was to assess the knowledge and awareness of preventive measures against Covid 19 amongst small shop owners. A web-based cross-sectional study was conducted amongst the small shop owners.  A structured questionnaire comprising 15-17 questions had been put forth to assess the Covid 19 related knowledge and perception. The shopkeepers were contacted telephonically and responses recorded. The data analysis was performed using IBM SPSS statistics. Although the majority of the population had a positive perception about the preventive measures against the Covid spread, 36% of the shopkeepers were not aware of the preventive measures against the Covid spread. This study found optimal knowledge and perception of the preventive measures against Covid spread among the shopkeepers but misinformation and misunderstanding still prevailing. The shopkeepers are crucial in the prevention of the spread of Covid 19 and educating them might aid us in the fight against Covid- 19. 

The Influence of Leadership on the Transfer of Knowledge and Work Effectivity at Secretariat Office in Boven Digoel Regency

2020 ◽  
Vol 2 (4) ◽  
pp. 44-52
Author(s):  
Yoseph Awunim ◽  
Abdul Rahman Kadir ◽  
Mahlia Muis
Keyword(s):  
Data Analysis ◽  
Knowledge Transfer ◽  
Path Analysis ◽  
Positive Impact ◽  
Direct Impact ◽  
Transfer Of Knowledge ◽  
Analysis Model ◽  
Work Effectiveness ◽  
Statistical Results ◽  
Path Analysis Model

The research objective is to analyze the direct impact of leadership toward transfer knowledge and work effectiveness in Boven Digoel. Data analysis in this research is quantitative using a path analysis model (path analysis) with the help of Smart PLS Software version 3.2 .8. The research distributed questionnaires to 89 respondents of officers assigned at the secretariat office in Boven Digoel Regency. On the basis of statistical results, it was found that leadership can be said to have impacted positively and significant knowledge transfer and work effectiveness. The knowledge transfer also has a positive impact on work effectiveness.

Diplomasi Versi Minangkabau

2018 ◽  
Vol 3 (2) ◽  
pp. 130-144
Author(s):  
Muhammad Yunis
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Social Science ◽  
Pragmatic Theory ◽  
The Social ◽  
Qualitative Observation

Pasambahan a Minangkabau society how to speak, the speech full of philosophy which delivery indirectly. This turned out to be complicated understood by some people who did not understand the pasambahan. In the present study, the authors sought to express the values of the philosophy contained in pasambahan as how to speak the traditional Minang community. As time goes, these traditions are disappearing from everyday society, for it needs a way to preserve it back. Pariaman is one area that has always practiced this tradition. In this study, the authors attempted to peel pasambahan text in a manner which according to the author deconstruction approach is one approach that is very controversial in the social sciences today. The process of data analysis by using some theories of social science (eclectic). Among the pragmatic theory and semiotics. The method used in the form of qualitative observation, the authors go directly spaciousness and interact with competent informants. From the discussion, the authors found ten diplomatic elementscontained in tradition and pasamabahan text. These elements in them, '' opener, apology, positioning/element of certainty, stringsattached, request (permission), receipt, delivery destination, contracts/agreements/agreements, offers, and resolver ''.

scholarly journals Electronic Voting and Credible Election in Nigeria: A Study of Owerri Senatorial Zone

2018 ◽  
Vol 9 (3) ◽  
pp. 30 ◽  
Author(s):  
Nnaeto Japhet Olusadum ◽  
Ndoh Juliet Anulika
Keyword(s):  
Data Analysis ◽  
Computer Technology ◽  
Electronic Voting ◽  
Electoral Fraud ◽  
Information And Computer Technology ◽  
The Subject ◽  
Election Fraud ◽  
Legal Frameworks ◽  
Physically Challenged ◽  
Structured Questionnaire

The study is basically to examine electronic-voting in Nigeria elections as an improvement on the traditional paper voting with a focus on Owerri Senatorial Zone, Imo State. Worried by the frequent and debilitating incidences of electoral fraud and disenfranchisement of voters for unsubstantiated reasons, the study tended to sample opinion of respondents in Owerri on the subject as a way of strengthening democracy. Martin Hagen theory of e-democracy was adopted as theoretical framework. Hagen construes e-democracy as a strategic tool to strengthen democratic practices using the information and computer technology (ICT). The study is a survey attempt which made use of structured questionnaire to elicit information from respondents. Simple per centage was used for data analysis. It is our finding among others that e-voting will reduce incidences of election fraud especially in the areas of voting and counting of votes, and also the physically challenged qualified voters and citizens living and working abroad will have opportunity to cast their votes. The study concludes that Nigeria must cash in on flourishing (ICT) to fight endemic electoral irregularities in Nigeria through firm belief in and avowed adoption of e-voting. The study recommended among others institutionalization of legal frameworks and structures that will formidably support the practice of e-voting in Owerri senatorial zone in particular and Nigeria in general.

Sign in / Sign up

Export Citation Format

Share Document