scholarly journals Marketing Analysis Strategy Organic Rice at UD. Padi Marketing Region Bekasi with Single Agent (Yasin Holistic Super Organic)

2014 ◽  
Vol 1 (2) ◽  
pp. 45-55
Author(s):  
Euis Dasipah ◽  
Is Zunaini Nursinah ◽  
Taryadi Taryadi
Keyword(s):  
Swot Analysis ◽  
Green Revolution ◽  
Single Agent ◽  
Literature Study ◽  
Distribution Strategy ◽  
Organic Rice ◽  
Analysis Strategy ◽  
Marketing Analysis ◽  
Case Study Methods

Organic food (organic rice) actually is not something new for Indonesian people. Before "Green Revolution" (1960th), Indonesian farmers have produced rice without using chemical pest and fertilizer (conventional rice). Holistic Super Organic (HSO) rice is one of the brand organic rice, which is sold in Indonesia's market. Usaha Dagang (U.D. Padi) is the company, which is special to produce, and marketing HSO rice. The research is wanted to know marketing strategy HSO rice, especially in district of Bekasi with SWOT analysis. This research used case study methods with held by interview and literature study. The result of analyzing identified that the strengths from U.D. Padi was dominant and the opportunities so on. So, the next plan of marketing's strategy for is Aggressive Strategy. Aggressive Strategy is the effort to maximalize the strengths to get the opportunities optimally. The strengths of U.D. Padi is the especially of product and the distribution strategy which was held with excellent. The opportunities U.D. Padi is the wealth people who was increasing and the distributor channel who was welcome.

scholarly journals STRATEGI KRAMA SUBAK DALAM MENANGGULANGI ALIH FUNGSI LAHAN PERTANIAN AKIBAT PARIWISATA (Studi Kasus Subak Umadesa Desa Lodtunduh, Ubud)

2016 ◽  
Vol 4 (2) ◽  
pp. 134 ◽  
Author(s):  
I Made Jodi Artawan ◽  
I Nyoman Sunarta
Keyword(s):  
Data Collection ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Agricultural Activities ◽  
Literature Study ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Tourism Sector

The research titled "strategy of subak community in reducing land alternation of ricefields due to tourism (Case Study Subak Umadesa Lodtunduh Village, Ubud)", aims to understand subak strategy in reducing land alternation of ricefields due to tourism in Subak Umadesa, Lodtuduh Village, Ubud, Gianyar-Bali. This research uses SWOT analysis techniques, with data collection techniques of observation, in-depht interviews, literature study, and documentation. Moreover the technique of determining informants using purposive sampling technique, which determines the sample with a certain consideration which is deemed enable to provide the data to the maximum results in accordance with the criteria of the research objectives. The result of this research after conducting interviews and observations based on SWOT analysis matrix is creating agro-ecotourism activities. Forms and types of activities of agro-ecotourism that can be implemend in the territory of Subak Umadesa include: trekking, directly agricultural activities such as plowing, planting, harvesting, interaction with local people directly, etc. Hence the agricultural sector is not being marginalized by the development of activities in tourism sector.

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

scholarly journals Exploring Health Disparities in Indigenous Akit Tribal Community in Riau Province

2021 ◽  
Vol 37 (1) ◽  
Author(s):  
Rd Siti Sofro Sidiq ◽  
R. Yogie Prawira W ◽  
Hindina Maulida ◽  
R Willya Achmad W
Keyword(s):  
Qualitative Approach ◽  
Cultural Institutions ◽  
Tribal Community ◽  
Literature Study ◽  
Root Cause ◽  
Tribal Communities ◽  
The Social ◽  
Depth Interviews ◽  
Case Study Methods

Ten years have passed and there has been no result of an empowerment program for remote indigenous Akit tribal communities in Riau. The Akit tribe is an ancient native Malay tribe (Proto Melayu) in Riau Province. These indigenous people are still less fortunate in terms of health and social. This study investigates the root causes of health inequalities in the Akit community to get a complete picture of the problem. By using a qualitative approach and case study methods, this research is conducted by means of in-depth interviews, observation, and literature study. The results of the study show that the root cause of failed empowerment is a lack of synergy between government agencies, in which each agency had its own program, thus it poses disadvantages to the society where there are still illiterate sufferers, people who are heavily dependent on the underdeveloped environment that make them ill, and cultural institutions that are not feasible and binding to the social system that prevents people from developing.

scholarly journals EFEKTIFITAS PEMBELAJARAN DI PERGURUAN TINGGI (STUDI KASUS METODE DISKUSI SEBAGAI UPAYA MENINGKATKAN BERPIKIR KRITIS)

2017 ◽  
Vol 1 (2) ◽  
pp. 103-112
Author(s):  
Baharuddin Muh
Keyword(s):  
Critical Thinking ◽  
Global Change ◽  
Learning Organization ◽  
Lessons Learned ◽  
Qualitative Description ◽  
Critical Examination ◽  
Literature Study ◽  
Professional Students ◽  
Case Study Methods

penelitian ini bertujuan untuk mengembangkan efektivitas belajar di perguruan tinggi (studi kasus; diskusi sebagai upaya untuk meningkatkan siswa berpikir kritis di Universitas Muhammadiyah Makassar). Kemampuan diskusi sebagai upaya untuk meningkatkan mahasiswa berfikir kritis, sedangkan menciptakanketerampilan untuk mengantisipasi perubahan global. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi literatur, wawancara dan observasi pada mahasiswa Universitas Muhammadiyah Makassar. Hasil penelitian ini menunjukkan bahwa metode diskusi pembelajaran adalah salah satu metode yang disukai. Karena dalam model pembelajaran abstracles, dosen harus profesional dalam mengembangkan metode diskusi untuk mengekspresikan kemampuan mereka, berpikir kritis, menilai perannya dalam diskusi, melihat masalah dari pengalaman dan pelajaran sendiri pelajari. Berdasarkan temuan faktual penelitian ini, ditemukan diskusi sebagai siswa sangat membutuhkan pemeriksaan kritis yang tepat untuk meningkatkan kompetensi dan mahasiswa profesional.Kata Kunci: Efektfitas Belajar, Diskusi ABSTRACTThis research is aimed to    develop the effectiveness of learning in college ( A case study methods discussion as an attempt to improve the critical thingking students Muhammadiyah Univercity of Makassar). The ability of discussion as an attempt to improve the critical thingking students, whereas creating skill to anticipate the global change. This research applied qualitative description approach with literature study method, interview and observation students muhammadiyah university og makassar. The results of this study indicate that the discussion method of learning is one method favored. In this way due to the learning organization abstracles lecturers should be professional in developing the method of discussion to express their ability, critical thinking, assessing its role in the discussion, looking at the problem from his own experiences and lessons learned. Based on the factual findings of this study, it was found the discussion as students desperately need critical examination is right for increased competence and professional students.  Keywords: Learning Affectivities, Discussion

scholarly journals TANTANGAN DAN STRATEGI PENGAWASAN NARKOTIKA, PSIKOTROPIKA, DAN PREKURSOR DI MASA PANDEMI COVID-19

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Masruri Muchtar ◽  
Ken Abdulah Aziz Romadhoni
Keyword(s):  
Swot Analysis ◽  
Future Research ◽  
Research Approach ◽  
Post Office ◽  
Literature Study ◽  
X Ray ◽  
Service Companies ◽  
Swot Matrix ◽  
Analysis Strategy ◽  
Courier Service

ABSTRACT:Control mechanism of consignments goods related to Narcotics, Psychotropics and Precursors (NPP) has always been an important issue, especially during the Covid-19 pandemic. This research is to determine the appropriate strategy for handling consignments through the post office at KPPBC TMP A Bandung. This paper uses a qualitative research approach. Data collection techniques used were observation, interviews and literature study. Internal and external factors are identified. SWOT matrix is made prior to analysis. Based on the results, optimizing the use of x-ray machines and narcotics testing equipment as well as updating the database needs to be done. Mutual collaboration with other agencies related to the NPP, namely BNN and POLRI, are required. Training need to be carried out to improve the visual x-ray analysis skills. A coordination with the Ministry of Health regarding the renewal of the NPP classification needs to be maintained. This research provides implications regarding the mechanism for determining new substances indicated to have NPP properties. This study limits the research object only handling consignments through the post office. Future research shall embrace on consignments good through courier service companies (PJT) in several customs offices with different characteristics.Keywords: SWOT analysis, strategy, narcotics, controlling, databaseABSTRAK:Pengawasan atas barang kiriman khususnya terkait upaya penyelundupan Narkotika, Psikotropika, dan Prekursor (NPP) selalu menjadi isu penting, terutama pada masa pandemi Covid-19.  Penelitian ini bertujuan untuk menentukan strategi yang tepat atas penanganan barang kiriman melalui kantor pos di KPPBC TMP A Bandung. Tulisan ini menggunakan pendekatan penelitian kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Faktor internal dan eksternal diidentifikasi dan dibuat matrik SWOT sebelum dilakukan analisis. Berdasarkan hasil penelitian, strategi yang perlu dilakukan adalah mengoptimalkan penggunaan mesin x-ray dan alat uji narkotika serta melakukan pembaharuan database. Kerjasama yang erat dengan instansi lain yang terkait NPP perlu dilakukan, yakni BNN dan POLRI. Pelatihan baik tingkat nasional maupun internasional perlu diberikan kepada pegawai DJBC agar meningkatkan kemampuan analisis visual x-ray. Terakhir, koordinasi dengan Kementerian Kesehatan terkait pembaharuan penetapan NPP jenis baru perlu dijalin agar upaya penindakan DJBC memiliki landasan hukumnya. Penelitian ini memberikan implikasi kebijakan terkait mekanisme penetapan zat baru yang terindikasi memiliki sifat NPP. Obyek penelitian terbatas hanya terhadap barang kiriman yang melalui kantor pos KPPBC TMP A Bandung, tidak termasuk yang melalui mekanisme Perusahaan Jasa Titipan (PJT). Penelitian berikutnya dapat dilakukan terhadap barang kiriman yang melalui PJT di KPPBC lainnya.Kata Kunci: analisis SWOT, barang kiriman, npp, pengawasan, strategi 

scholarly journals The Death of Newspaper in the Perspective of Autopoietic Systems Niklas Luhmann (Case Study of Sinar Harapan Newspapers)

MEDIASI ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 124-135
Author(s):  
Kun Sila Ananda
Keyword(s):  
Evolutionary Process ◽  
Niklas Luhmann ◽  
Literature Study ◽  
Media System ◽  
Autopoietic Systems ◽  
Autopoietic System ◽  
The Social ◽  
Selection Stage ◽  
Case Study Methods

Recently in Indonesia, the number of newspapers keep declining while at the same time, more online media emerge. One of the newspapers that has stopped publishing was the legendary evening newspaper Sinar Harapan, which stopped printing in 2016. This study aims to analyze the “death” of the evening newspaper Sinar Harapan from the perspective of Niklas Luhmann’s autopoietic system. Luhmann considers mass media as an autopoietic system that must have certain characteristics in order to survive. This research using case study methods with history perspective. The data were collected using the literature study method. This research shows that the evening newspaper Sinar Harapan as an autopoietic system has to stop operating because of the complexity of the environment that Sinar Harapan cannot compensate for. Although Sinar Harapan has carried out an evolutionary process on the selection stage, it has failed to stabilize itself. On the other hand, Sinar Harapan also failed to carry out its function as a media system to always present novelties irritating the social system.

scholarly journals Islamic Montessori Curriculum Reconstruction

2021 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Dina Julita
Keyword(s):  
Curriculum Development ◽  
Final Stage ◽  
Swot Analysis ◽  
Qualitative Approach ◽  
Educational Objectives ◽  
Study Methods ◽  
Montessori Method ◽  
Objective Research ◽  
Case Study Methods

Abstract Rumah Bermain (RBP) in Bandung City reconstructed the Montessori Curriculum to Islamic. This uniqueness is worth researching. The objective research was to compare Education in Islam and the Montessori Method and to overview the reconstruction of the Islamic Montessori Curriculum in RBP. The research was using a qualitative approach with case study methods and literature studies. The results show that Islam and the Montessori Method can be implemented in harmony. In the reconstruction of the curriculum in RBP, Islam became the main foundation and the Montessori Method as supporting foundation. The foundations become a reference in the formulation of educational objectives. Based on the objectives, curriculum development was conducted. Starting from curriculum objective conducted by the team. Furthermore, the teacher implements the curriculum as instructional plan, learning, and assessment. The final stage is an evaluation using SWOT analysis, the results of which are used to improve the curriculum. In all stages of curriculum development, students' uniqueness and nature are respected. Keywords: curriculum, Montessori, PAUD, Islam, curriculum reconstruction

scholarly journals ANALISIS EKSPOR DAN IMPOR LIMBAH PADAT ANTARA CINA DAN AMERIKA SERIKAT: OPERATION GREEN FENCE (2013) DAN OPERATION NATIONAL SWORD (2018) [ANALYSIS OF SOLID WASTE EXPORTS AND IMPORTS BETWEEN CHINA AND THE UNITED STATES: OPERATION GREEN FENCE (2013) AND OPERATION NATIONAL SWORD (2019)]

2020 ◽  
Vol 11 (22) ◽  
pp. 51
Author(s):  
Meilisa Setyani
Keyword(s):  
United States ◽  
Solid Waste ◽  
The United States ◽  
Literature Study ◽  
Demand And Supply ◽  
Qualitative Approaches ◽  
Rapid Economic Growth ◽  
Study Techniques ◽  
Case Study Methods

<p>China is a country that is famous for its rapid economic growth which was influenced by the purchase of solid waste from neighboring countries. The act of purchasing solid waste from neighboring countries was conducted in order to support industrial and manufacturing activities in the country. However, over the years the purchase of solid waste has caused many losses to Chinese countries. China then enforces the Operation Green Fence (OGF) and Operation National Sword (ONS) policies. In that case, this study was done to answer any factor that caused China to enforce both policies, as well as the economic impact that resulted from the policy. The study uses qualitative approaches, case study methods, and literature study techniques to analyze the data obtained. The results of this research shows that environmental factors are the main factors that bring out other factors such as health, as well as domestic and foreign pressures. The impacts resulted from both policies also affects the economy not only between China and the United States of America, but also internationally. The number of demand and supply of solid waste around the world, particulatly in China and United States is affected, as the policy imposed is a policy to restrict the import of solid waste done by China.</p><p><strong>BAHASA INDONESIA ABSTRAK:</strong> Cina adalah negara yang terkenal dengan pertumbuhan ekonominya yang pesat, yang dipengaruhi oleh pembelian limbah padat dari negara tetangga. Tindakan pembelian limbah padat dari negara tetangga dilakukan dalam rangka mendukung kegiatan industri dan manufaktur di negeri ini. Namun, selama bertahun-tahun pembelian limbah padat telah menyebabkan banyak kerugian bagi negara-negara Cina. Cina kemudian memberlakukan kebijakan<em> Operation Green Fence </em>(OGF) dan <em>Operation National Sword</em> (ONS). Dalam hal ini, penulisan artikel ini dilakukan untuk menjawab faktor apa yang menyebabkan Cina memberlakukan kedua kebijakan tersebut, serta dampak ekonomi yang dihasilkan dari kebijakan ini. Studi ini menggunakan pendekatan kualitatif, metode studi kasus, dan teknik studi literature untuk menganalisis data yang diperoleh. Hasil penelitian ini menunjukkan bahwa faktor lingkungan adalah faktor utama yang membawa keliar faktor lain seperti kesehatan, serta adanya tekanan dari dalam maupun dari luar negeri. Dampak yang dihasilkan dari kedua kebijakan ini mempengaruhi perekonomian yang tidak hanya di antara Cina ataupun Amerika Serikat, tetapi juga internasional. Jumlah permintaan dan penawaran atas limbah padat di seluruh dunia, khususnya di Cina dan Amerika Serikat terpengaruh, mengingat kebijakan yang diberlakukan adalah kebijakan untuk membatasi impor limbah padat yang dilakukan oleh Cina.</p>

scholarly journals KEBERDAYAAN PETANI PADI ORGANIK DALAM MEMENUHI PERMINTAAN PASAR TERSTRUKTUR (Studi Kasus Pada Kelompok Tani Sarinah Kabupaten Bandung)

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Yayat Sukayat ◽  
Dika Supyandi
Keyword(s):  
Market Share ◽  
Rice Market ◽  
Rice Farmers ◽  
Organic Rice ◽  
Institutional Strengthening ◽  
Network Building ◽  
The Government ◽  
Rice Farmer ◽  
Case Study Methods

ABSTRAKPermintaan beras organik di Kabupaten Bandung terus meningkat, dari 2 ton pada tahun 2012,menjadi 20 ton pada tahun 2015. Pangsa pasar beras organik pada umumnya lapisan masyarakat kelasmenengah ke atas, sehingga beras organik lebih banyak dijual di pasar terstruktur. Peningkatanpermintaan tersebut direspon oleh pemerintah melalui penguatan petani dan kelembagaannya.Kelompok Tani Sarinah merupakan salah satu lembaga petani padi organik yang terus berbenah dandiberdayakan pemerintah sebagai upaya mengimbangi laju permintaan. Pada umumnya, pasar berasorganik sangat memperhatikan kuantitas, kualitas, kontinuitas dan komitmen, oleh karena itupemberdayaan petani padi organik ditekankan kepada empat hal tersebut. Pertanyaannya, bagaimanaperkembangan keberdayaan petani dalam mengusahakan padi organik? Penelitian ini didesain secarakualitatif dengan metode studi kasus dan analisis etik-emik. Hasil penelitian mengungkap bahwapetani padi organik di Kelompok Tani Sarinah sudah berdaya dalam aspek teknis produksi danmembangun jejaring kerjasama. Secara ekonomi para petani sudah mampu memupuk modal sendiridan secara psikologis sudah bisa mengikuti perkembangan pasar. Artinya petani yang berafiliasi dalamKelompok Tani Sarinah sudah berdaya, sehingga mampu memenuhi empat kriteria yang diinginkanpasar padi organik.Kata kunci: petani, padi organik, pasar terstruktur, keberdayaan.ABSTRACTDemand for organic rice in Bandung Regency continues to increase, from 2 tons in 2012 to 20 tons in2015. The market share of organic rice is generally middle and higj class people, so that more organicrice are sold in structured market. The increase in demand is responded by farmers and governementthrough farmers and its institutional strengthening. Sarinah Farmers Group is an organic rice farmersinstitution that continues to improve and empowered by the government to anticipate the demand. Ingeneral, the organic rice market is very concerned with quantity, quality, continuity and commitment.Therefore, organic rice farmer empowerment is emphasized to these four points. The question is, howthe development of the empowered status of farmers who cultivate organic rice? This study wasdesigned quantitatively through case study methods and analysis of ethics-emic. The results of thestudy reveal that the organic rice farmers in Sarinah Farmers Group has been empowered in terms oftechnical aspects of production and network building. Economically, the farmers have been able tocultivate their own capital and psychologically was able to follow market developments. This meansthat farmers who are affiliated with Sarinah Farmer Group have owned powers in order to meet thefour criteria desired by organic rice market.Keywords: farmer, organic rice, structured market, empowered.

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