scholarly journals The Inclusionary Populist Communication Style on Facebook: The Case of Ada Colau in Barcelona

2020 ◽  
Vol 33 (2) ◽  
pp. 193-208
Author(s):  
Marçal Sintes-Olivella ◽  
Andreu Casero-Ripollés ◽  
Elena Yeste-Piquer
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Leadership ◽  
Communication Strategy ◽  
Communication Style ◽  
Political Leaders ◽  
Digital Platforms ◽  
Citizen Activism ◽  
Core Elements ◽  
The City

Communication is one of the core elements of populism, especially in social media. Through such digital platforms, political leaders can communicate directly with citizens and build both their discourse and their political leadership. Although the literature has so far identified the existence of a populist political communication style, the expansion of populism and its connection with social media are extending and diversifying the concept, as well as adding new repertoires. In order to analyse this, we propose a study of the communication strategy of the mayor of Barcelona, Ada Colau who, with a background of citizen activism, became mayor of the city in 2015 thanks to a political organisation situated as left populist. The methodology is based on quantitative and qualitative analysis of the content of Colau’s Facebook profile. A total of 226 posts between 2015 and 2017 are analysed. The results make it possible to identify a new specific modality within the populist style of political communication, namely the inclusionary populist type. This focuses on issues related to defense of the rights of the weakest social groups and works within a framework of social justice and solidarity with others. Likewise, the study confirms how Facebook is configured as a preferred platform for the construction of political leadership.

scholarly journals Model for research of the style of political leadership in Serbia at the crossing of the millennium

2013 ◽  
Vol 24 (2) ◽  
pp. 211-238 ◽  
Author(s):  
Predrag Pavlicevic
Keyword(s):  
Political Communication ◽  
Political Leadership ◽  
The Political ◽  
Political Elites ◽  
Political Leaders ◽  
Political Language ◽  
Theoretical Approaches ◽  
Definition Of ◽  
Analytical Tools ◽  
Aforementioned Study

This article indicated a model for a scientific description of styles of political leadership in Serbia from 1990 to the present, more precisely, pointed the basic elements of concept developed by the author in the study ?The style of political leaders in Serbia in the period 1990-2006? (2010). For the evaluation the author uses analytical tools that include the aforementioned concept, simultaneously indicating correlative theoretical approaches the aforementioned study did not examine, and may be of importance for the research of political elites in Serbia. This contributes the epistemological part of the method, which is registered in the definition of the style of political leadership as a term and the category apparatus that follows - understood from the aspect of the political style: the style in building political power, the style of political communication, the style of building one?s legitimacy, the ideological style, the styles of political language, symbolism and rituals, non-verbal communication and style in expressing patriotism. Starting from the fact that political styles are related to characteristics of political cultures and that it is necessary to make a concept of ideal typical models of styles focused on political subjects, this article marked the styles of political leadership typology related to the specific acting of political leaders in Serbia: authoritarian, republican, realistic, populist, conformist, revolutionary and style of a politician-rebel.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper

2021 ◽  
Vol 5 (2) ◽  
pp. 145-161
Author(s):  
Festy Rahma Hidayati
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Relevant Literature ◽  
Public Support ◽  
Political Leader ◽  
Political Leaders ◽  
The Public ◽  
Conceptual Paper ◽  
Use Of Social Media

The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.

scholarly journals Gaya Komunikasi Politik Twitter Partai Gerindra

2021 ◽  
Vol 5 (2) ◽  
pp. 105-113
Author(s):  
Ayu Nenden Assyfa Putri
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Information Diffusion ◽  
Diffusion Theory ◽  
Political Campaigns ◽  
Communication Style ◽  
Political Organizations ◽  
Great Opportunity ◽  
Twitter Account ◽  
Twitter Users

Social media, especially Twitter, as one of the most widely used platforms on the internet, is now being used by political organizations to convey their political communication messages. This study uses a descriptive qualitative method by analyzing the communication style conveyed by the Gerindra party Twitter account to its followers. In looking for references, researchers use a systematic review method wherein the authors must describe the search to be used, determine where and when they should search, and what terms they should use. The results of this study indicate that the style of political communication conveyed by the Gerindra Twitter account has the aim of being accepted by Twitter users, whose users are young people. Unlike the political communication messages conveyed during the 2014 & 2019 elections, the Gerindra Twitter account conveys its political communication style in a relaxed and informative way. The relevance of the information diffusion theory in this study is when the Gerindra party takes advantage of the great opportunity of Twitter as a social media to communicate its political campaigns so that new voters can accept it in the future.

scholarly journals Network Leadership: on the Mechanism of Political Mobilization

2021 ◽  
Vol 5 (4) ◽  
pp. 23-36
Author(s):  
V. Achkasova ◽  
Yu. Dobrovol'skaya
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Political Leadership ◽  
Political Mobilization ◽  
Political Support ◽  
Political Leaders ◽  
Communication Environment ◽  
Purposeful Sampling ◽  
Network Space

The article attempts to develop an approach to describing the mechanism of network political mobilization by political leaders. The purpose was achieved through a pilot empirical study. In order to obtain data on the participants, means and methods of political mobilization in the network space the method of questioning was used. The audience of the research is students of universities of large Russian cities in the number of 83 people. Participants of research are selected by a method of purposeful sampling. The objectives of the analysis are also the communication environment of political leaders in the network space, technologies, methods and system of evaluation of interaction in social media. The results of the research confirmed the hypothesis of the deployment process of the phenomenon of network political leadership, identified and described trends in the communications of network leaders. Authors offered a methodology of research of network mobilization process through a prism of parameters of network involvement and online political support. The presence of these elements makes it possible to launch the mechanism of political mobilization in social networks. In the long term, the data obtained and the developed tools for empirical research can be useful in conducting large-scale political research, in particular, studying the phenomenon of political recruiting.

scholarly journals Emotive and Positive Political Communication on Facebook: The Case of Argentinean Leaders

2020 ◽  
Vol 22 (1) ◽  
pp. 31
Author(s):  
Raquel Tarullo
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Communication ◽  
Positive Emotions ◽  
Empirical Work ◽  
Political Leaders ◽  
Digital Space ◽  
Novel Approaches

The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentine political leaders display on Facebook, the most popular social media amongst Argentineans, during a highly polarized and politicized period in the country, taking special attention to the role that emotions play in this digital scenario. Using content analysis of the texts included in the posts, the results of this empirical work demonstrate that, on Facebook, political leaders prefer to communicate emotive messages rather than non-emotive contents and positive emotions rather than negative ones. Besides, hope is not only the most expressed one but also the emotion that generated more interaction among digital political supporters.

scholarly journals Peculiarities of Modern Nationalist Messages in Online Political Communication: The Analyses of Donald Trump’s and Jair Bolsonaro’s Election Campaigns

2020 ◽  
Vol 4 (3) ◽  
pp. 350
Author(s):  
Olga V. Novoselova
Keyword(s):  
United States ◽  
Social Media ◽  
Literature Review ◽  
Political Communication ◽  
The United States ◽  
Communication Patterns ◽  
Election Campaigns ◽  
Communication Research ◽  
Political Leaders

As digitalized election campaigns are a new phenomenon, there are almost no studies defining the peculiarities of modern nationalist messages in online political communication research. This article seeks to identify some communication patterns and recent innovations in delivering online nationalist messages. These patterns are regarded in conflation with nationalist and populist approaches by political leaders during their digital election campaigns. The literature review approach to making generalizations is chosen to explore the articulation of nationalist and populist messages during Donald Trump’s (The United States), and Jair Bolsonaro’s (Brazil) election campaigns. Overall, the study boils down to an analysis of the populist and nationalist signifiers in social media posts, and the degree to which their structures of meaning revolve around the vertical down/up or the horizontal in/out axis. As a result, some common traits of modern nationalist messages in online political communication are identified and future areas of research are proposed.

scholarly journals Strategi Komunikasi Sosial Media Buzzer @infodenpasar Pada Instagram Dalam Menyebarkan Informasi dan Membangun Opini Masyarakat Kota Denpasar

2021 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Ulio Ulio ◽  
I Putu Adi Saskara ◽  
I Wayan Yudhasatya Dharma
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Public Opinion ◽  
Information Search ◽  
Research Method ◽  
Information Dissemination ◽  
Communication Strategy ◽  
The Social ◽  
Library Studies ◽  
The City

<p><em>This research is a qualitative research that examines the Social Media Buzzer @Infodenpasar Communication Strategy on Instagram in disseminating information and building public opinion in Denpasar City. This research is very important because in today's digitalization era, the use of information technology is to facilitate the public in all lines of activity and the flow of information dissemination and exchange is very fast which often causes uproar in cyberspace because of the rampant circulation of hoax or fake news, an account is present. @infodenpasar on Instagram as a social media buzzer with 885 thousand followers / followers to become credible and trusted news and information presenter accounts in spreading news and information about Denpasar City. In this study, the focus will be on analyzing three problems, namely: (1) Why do the people of Denpasar City choose social media buzzer @infodenpasar account on Instagram in looking for news and information about the city of Denpasar ?, (2) How is the social media buzzer @infodenpasar communication strategy on Instagram in disseminating information and building public opinion in Denpasar City, (3) What are the implications of social media buzzer @infodenpasar on Instagram in spreading information and building public opinion in Denpasar City?</em></p><p><em>The research method used is a qualitative research method, to achieve the research objectives, relevant and adequate data are required. Researchers as a key instrument, the technique of determining informants using a purposive sampling model, while the data collection techniques used observation, interviews and library studies.</em></p><em>The findings of the study include: Reasons for social media users in choosing the @infodenpasar account as a media in searching for news and information about the city of Denpasar, consumer behavior through several stages of the decision making process, namely information search, alternative evaluation, and purchase decisions The communication strategy used by @infodenpasar is by using redundancy techniques, canalizing techniques, informative techniques, and persuasive techniques. Furthermore, the implications for the communication strategy of the Social Media Buzzer @infodenpasar in disseminating information and building public opinion in the city of Denpasar include: Implications for Community Economic Development, Implications for Easing Access to Education, Implications for Forming Ethics and Decency, and Implications for Safety and Smooth Traffic. </em>

scholarly journals PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

2020 ◽  
Vol 6 (1) ◽  
pp. 89
Author(s):  
Suratno Suratno ◽  
Irwansyah Irwansyah ◽  
Niken Febrina Ernungtyas ◽  
Guntur Freddy Prisanto ◽  
Safira Hasna
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Quantitative Research ◽  
Public Involvement ◽  
Virtual Space ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Quantitative Research Methods ◽  
The Public ◽  
Use Of Social Media

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

scholarly journals Social media, context collapse and the future of data-driven populism

2020 ◽  
Author(s):  
Frederic Guerrero-Solé ◽  
Sara Suárez-Gonzalo ◽  
Cristòfol Rovira ◽  
Lluís Codina
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Data Driven ◽  
Digital Networks ◽  
Time Data ◽  
Theoretical Understanding ◽  
Digital Platforms ◽  
The People ◽  
Communicative Strategies ◽  
Ideal Situation

During the last decades populism has become a mainstream ideology in Western democracies (Mudde, 2004; 2016). At the same time, the popularisation of digital platforms has facilitated the process of political communication while social networks have become one of the preferred communicative tools for political populists to spread their messages. Drawing on the idea that computational technologies allow a particular performance of populism (Baldwin-Philippi, 2019), this paper aims to foster a better theoretical understanding of how innovation in communication technologies contribute to the success of populism. It is argued that the characteristics of populism (a focus on ‘the people’, technological savviness and chameleonism) allow it to overcome most of the obstacles put in place by digital networks. In particular, populism is in an ideal situation to deal with the phenomena of context collapse in social media (Boyd; Marwick, 2011). Finally, it is argued that in the era of personalized politics (Bennett, 2012), populists can make use of real-time data-driven techniques to develop successful communicative strategies addressed to mass audiences in order to construct the populist self in the image and likeness of the people. This form of populism is called data-driven populism.

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