scholarly journals CORPORATE IDENTITY DESIGN POLICY IN THE PROCESS OF VISUAL COMMUNICATION

Author(s):  
Diāna Apele ◽  
Ilze Bodža

The term corporate identity describes the essence of a company, a set of all the characteristics that make up the company. The company SIA “Nature Line” mentioned in the article, which started its operation as a start-up in the food production industry through the Rēzekne Business Incubator start-up programme, put forward as one of the company’s principal aims to promote the recognition of the company and its products to ensure broad opportunities for product export. One of the objectives for reaching the aim is to create a corporate identity design. A corporate identity design will help the company to start advertising and positioning itself to customers, thus promoting successful company operation. Considering the changing trends, technological opportunities, popularity of the start-up field, and rapid development of visual communication in the modern day, in the article the authors justify the relevance of the chosen topic. The research problem is the lack of understanding on the part of start-ups about the importance of designing a corporate identity for ensuring successful operation of the company as well as insufficient support. The research aim is to explore modern corporate identity development trends in the context of design policy and to analyse expert interviews in order to find out the opinion of experts about the importance of creating a corporate design for ensuring successful operation of a star-up company, about the trends in the graphic design of corporate identity, about the most important elements and their successful positioning. The research results are obtained using the theoretical research methods: the study of scientific and journalistic literature and internet resources, analysis and evaluation, which discover the essence of the problem, as well as expert interviews, which are empirical research methods. 

2020 ◽  
Vol 3 (152) ◽  
pp. 57-64
Author(s):  
O. O. Oliinyk ◽  

Changing the system of family values, views of the society on the significance and functioning of the family institution contribute to the transformation of marital role relationships in modern families. The already formed model of role interaction, the ability of spouses to define and clearly distribute family roles and to treat them responsibly is the important factors in building constructive marital relations and creating a favorable psychological climate in the family. Objective. The research deals with the analysis of the essence of the “family role” concept and the classification of family roles; experimental definition and analysis of the main types of family roles in marital relations. Methods. Theoretical research methods were used to solve the research problem: analysis of scientific psychological literature, generalization method, systematization of scientific information. To solve the second part of the set objective, the empirical research methods were used, such as: conversation, psychodiagnostic method “Distribution of roles in the family” by Yu.Ye. Alioshyna, L.Ya. Hofman, O.M. Dubrovska, and also the method of processing and quantitative and qualitative interpretation of results. The research was conducted during September-October 2020. The study involved 11 married couples (husband and wife) with different marital experience of 22 people aged 25 to 47 years (Kyiv). All the couples have children aged 1 to 20 years. The results of an empirical study of the peculiarities of family roles distribution showed that the roles of entertainment organizer (63.64 %), master (mistress), (72.73 % and 63.64 %), the family subculture organizer (54, 55 % and 45.45 %) women and men share almost equally; the roles of educator and “psychotherapist” is more typical for women (90.91 % and 81.82 %); The role of sexual partner and the partner responsible for material support is more often performed by men (90.91 % and 72.73 %). The prospects for further research are seen in the study of role interaction in the parental families of adolescents and young people as a prerequisite for their future family roles.


2021 ◽  
Vol 8 (10) ◽  
pp. 51-58
Author(s):  
Rogach et al. ◽  

Public-private partnership is one of the most significant factors in the development of tourist attractiveness of Russian territories, a mechanism for improving the quality and differentiation of tourist services. The authors aim to determine the possibilities and limitations of using the mechanism of public-private partnership in the process of forming the tourist potential of Russian territories. The study used a set of general theoretical research methods: classification, systematization, etc. The key research methods are the analysis of documents on the research problem, as well as a focus group study, where the heads of Russian municipalities acted like experts. Barriers to the development of public-private partnership practices in tourism are the following: gaps in the legal framework, the complexity of project approval procedures, the lack of effective support for these practices in the media, problems of the investment climate, the orientation of PPP projects to large businesses with an insufficient number of successful commercial players in the tourism market. The results of the study show that the favorable investment climate of the municipality is the dominant factor in the development of public-private partnerships in the field of tourism. A comprehensive approach to the development of public-private partnership projects include the following measures: the formation of institutional conditions, information and consulting support for entrepreneurs, the removal of organizational barriers, the introduction of various types of benefits and preferences for business representatives.


Author(s):  
Katarzyna Skiert-Andrzejuk

The aim of this paper is to examine the importance of generational dialogue in the Georgian political tradition. The research statement of this paper is that the generational dialogue in Georgia, which is not particularly rooted in the political tradition, is currently flat and unconstant. In addition, due to the current situation of Georgia related to the democratization of the state, a new chapter for Georgian generational dialogue can be opened. To analyze this research problem, I have used a number of research methods based partly on secondary and primary sources, i.e. expert interviews were conducted online with Georgian researchers from the Ivane Javakhivshvili Tbilisi State University and Ilia State University. The paper is a snapshot of the theory of generational dialogue, and it presents the work of Polish scientists. Moreover, it examines the generational dialogue in the post-Soviet area, and this analysis can be developed in further scientific publications. The study of generational dialogue is essential for analyzing the perception of democracy and democratization among the generations in Georgia.


Author(s):  
Diāna Apele ◽  
Ina Treiliņa

Art, in a way, is a form of communication, which allows the artist to express their view to the world, show their interpretation and let others see the world through the eyes of the artist. Calendars are the most popular and long-term means of advertising, which is why their design requires a lot of attention. It is important that it does not only look good, but also provides information, fulfils the function of a promotional souvenir and creates an image throughout the entire year ahead. Graphic design is a form of visual communication whose purpose is to solve visual and graphic problems using artistic approaches provided by typography, different printing technologies, or image processing techniques, mechanical or analogue methods, or digital, with the aim to create a graphic design work or solve a graphic problem. Graphic design is more like a visual intermediary between the message and its recipient and a way of delivering the message to the recipient. The Aim of the Article: study graphics as the dominant feature of art in the design of calendars created by modern Latvian artists and analyse expert interviews to find out the opinions of specialists in the field about the significance of the content and design of artistic calendars nowadays. The research results were obtained using theoretical research methods: the study, analysis and evaluation of scientific and journalistic literature and Internet sources, which reveals the essence of the problem in question; expert interviews were carried out as well, which are empirical research methods. 


Author(s):  
Diāna Apele ◽  
Andra Irbīte

<p><em>The article analyzes the architecture of the Stalin’s era in the Soviet Union, as well as it identifies and analyzes building processes in Rezekne in the fifties, providing a historical evaluation of the credibility of the research. In the</em><em> </em><em>research there have been used theoretical research methods: the research of sector-related literature, internet resources and archival documents and qualitative research methods: expert interviews and witness accounts. Triangulation of methods ensures credibility of the research.</em><strong> </strong></p><p><strong><em>The goal of the study:</em></strong><em> to describe the architecture of the Stalin’s era in the Soviet Union, to explore and analyze the construction process in Rezekne in the fifties of the 20th century and to provide a historical evaluation of the Culture House of Rezekne National Societies (former cinema "Zvaigzne").</em></p><p> </p>


Author(s):  
Jack Parkin

Newly emerging cryptocurrencies and blockchain technology present a challenging research problem in the field of digital politics and economics. Bitcoin—the first widely implemented cryptocurrency and blockchain architecture—seemingly separates itself from the existing territorial boundedness of nation-state money via a process of algorithmic decentralisation. Proponents declare that the utilisation of cryptography to advance financial transactions will disrupt the modern centralised structures by which capitalist economies are currently organised: corporations, governments, commercial banks, and central banks. Allegedly, software can create a more stable and democratic global economy; a world free from hierarchy and control. In Money Code Space, Jack Parkin debunks these utopian claims by approaching distributed ledger technologies as a spatial and social problem where power forms unevenly across their networks. First-hand accounts of online communities, open-source software governance, infrastructural hardware operations, and Silicon Valley start-up culture are used to ground understandings of cryptocurrencies in the “real world.” Consequently, Parkin demonstrates how Bitcoin and other blockchains are produced across a multitude of tessellated spaces from which certain stakeholders exercise considerable amounts of power over their networks. While money, code, and space are certainly transformed by distributed ledgers, algorithmic decentralisation is rendered inherently paradoxical because it is predicated upon centralised actors, practices, and forces.


2021 ◽  
Vol 13 (11) ◽  
pp. 6259
Author(s):  
Jizhong Shao ◽  
Minge Yang ◽  
Guan Liu ◽  
Ye Li ◽  
Dan Luo ◽  
...  

As current society’s reflection on the rapid development of motorization and increasing emphasis on the ecological environment, the study of walkable cities has become one of the key points of urban sustainable design. Creating a walkable city is an effective way to build a low-carbon and healthy city. With the development of cities, walkability concepts and theories are constantly being given new life, and research methods and design strategies continue to be updated. A city’s walkability and walkability index have become current research hotspots. Based on prior research on walkability and related urban policies, this study selects Coomera Town on the Gold Coast of Queensland, Australia, as the research area because of Coomera Town policy regulations and environmental requirements. This study utilizes traditional qualitative and quantitative research methods, machine mining technology, and the deep learning big data analysis technology to conduct thematic design research in a real place. Its combines walkability evaluation with walkability design to construct a walkable city in a targeted manner. This provides a reference for related city design in the future.


2019 ◽  
Vol 2 (1) ◽  
pp. 1-17
Author(s):  
Hartonoadi Wahyudi ◽  
◽  
Jimmy Jimmy ◽  
Kendy Leyona Artha ◽  
Prasetyo Adi Yudhistira Wahyu Seto ◽  
...  

The research purpose is to identify the feasibility of premium arenga sugar originated from Conservative Forest of HalimunSalak. This Business is based on the social issue that occurs in the community due to sales decrease of arenga sugar as the main source of income. This research is also intended as based for strategy related to marketing, operation, human resource, and finance. The research methods are direct observations, expert interviews, taste panels, dan focus group. With the IDR 16 bio, this business resulted in NPV more than 0 (Rp 36.233.793.890), IRR (45%) bigger than WACC (12%), and Payback period 3,5 years. These results exceed the shareholder's expectation so that the business is worth to be realized.


Acta Comitas ◽  
2019 ◽  
Vol 4 (3) ◽  
pp. 355
Author(s):  
Avina Rismadewi

The offer of making Nominee Agreement services by legal consulting companies has an impact on the rapid development of nominee practices in Indonesia, whereas based on the provisions of Article 33 paragraph (1) and paragraph (2) prohibits Nominee Agreement in the ownership of shares in a company. This study aims to analyze the responsibilities of legal consulting companies that offer making Nominee Agarement online. This research uses normative legal research methods. The results of this study show that companies that deliberately offer Nominee Agreements violate the provisions contained in Article 33 paragraph (1) and paragraph (2), Law No. 25 of 2007, also violates the provisions of Article 9, Article 28 paragraph (1), and Article 36 of Law No. 11 of 2008, and may be subject to sanctions as referred to in Article 23 of Law No. 11 of 2008 and has responsibility to fulfill compensation as in the suit filed under Article 23 of Law No. 11 of 2008. Penawaran jasa pembuatan Nominee Agreement oleh perusahaan legal consulting berimbas pada berkembang pesatnya praktik nominee di Indonesia, sedangkan berdasarkan ketentuan Pasal 33 ayat (1) dan ayat (2) melarang Nominee Agreement dalam kepemilikan saham pada suatu perusahaan. Studi ini bertujuan untuk menganalisis tanggungjawab perusahaan legal consulting yang menawarkan pembuatan Nominee Agarement secara online. Penelitian ini menggunakan metode penelitian hukum normatif. Hasil dari studi ini menunjukan bahwa perusahaan yang dengan sengaja menawarkan Nominee Agreement melanggar ketentuan sebagaimana tercantum dalam Pasal 33 ayat (1) dan ayat (2), UU No. 25 Tahun 2007, juga melanggar ketentuan Pasal 9, Pasal 28 ayat (1), dan Pasal 36 UU No. 11 tahun 2008, dan dapat dikenakan sanksi sebagaimana dalam Pasal 23 UU No 11 tahun 2008 dan bertanggungjawab mengganti kerugian sebagaimana gugatan yang diajukan berdasarkan Pasal 23 UU No 11 tahun 2008.


2021 ◽  
Author(s):  
Yulia Orlovska ◽  
◽  
Svitlana Mashchenko ◽  

The article is devoted to the analysis of the directions of transformation of scientific methods of economic cognition in the post-industrial period of social development. It has been determined that the objective social reason for the need for methodological changes in economics is the transition to the digital economy. The use of digital technologies in the economic sector creates a situation of virtualization of production, market and monetary relations. The answer of economics is to improve existing and search for new tools of economic knowledge. The following areas of transformation of economic research methods have been identified by the authors: at first, the rapid development of the mathematical apparatus necessary for the study of economic processes has caused a tendency to mathematize economic research. Second, mathematical modeling becomes the leader among the most used economic methods. Mathematical models in economic research are used extremely widely. They are used to find a specific solution to economic problem, and to conduct an experimental test of the chosen solution, and to forecast trends in the further development of a large economic system or a private enterprise. The third trend is digital technologies, which allow conducting analytical research, tracking any changes in the environment, timely and flexible response to market needs. An example is Data Mining technology, which is a set of different methods of searching and analyzing data to find new, non-trivial, practically useful and interpretable knowledge needed to make decisions in various spheres of human life. Finally, the latest trend is the borrowing of methodological tools from other sciences, both the exact and the humanities. Only under the condition of a multidimensional study of economic reality, it is possible to obtain adequate to reality knowledge. These trends reveal the mathematization of economic methods, the dominant role of modeling in economic cognition, digitalization of economic research and at the same time are the most obvious signs of the transformational state of science during the transition of society to post-industrial level.


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