scholarly journals Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)

2021 ◽  
Vol 8 (8) ◽  
pp. 333
Author(s):  
Marisa Arnindita Palma ◽  
Sri Setyo Iriani ◽  
Harti Harti
Keyword(s):  
Problem Solving ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Sampling Techniques ◽  
Snowball Sampling ◽  
Variety Seeking ◽  
Coffee Shop ◽  
Brand Switching ◽  
Coffee Shops ◽  
Positive Effect

The purpose of this study is to find out the Effect of Finding Variations and Communicationby OnlineWord of Mouthtoward Brand Switching (Study on Coffee Shop Consumers in Surabaya). This type of research is conclusive research. Research with problem solving research studies using the number of respondents as many as 200. As for obtaining data from 200 respondents, researchers added an error sampling of 5% so that the number of respondents as many as 210. Sampling techniques used in this study are non probability sampling, with judgemental sampling method and snowball sampling. The results of this study showed that the search for variations positively influenced the Switching of Consumer Brands of Modern Coffee Shops in Surabaya e-WOM has a positive effect on the Switching of Consumer Brands of Modern Coffee Shops in Surabaya.

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry

2019 ◽  
pp. 56-97
Author(s):  
Dominic Appiah ◽  
Wilson Ozuem
Keyword(s):  
Word Of Mouth ◽  
Identity Theory ◽  
Brand Personality ◽  
Negative Word ◽  
Symbolic Meaning ◽  
Comparative Advertising ◽  
Managerial Practices ◽  
Brand Switching ◽  
Social Creativity ◽  
Positive Effect

The extent to which a brand expresses and enhances one's identity is determined by the level of brand identification and this has a positive effect on word-of-mouth reports. Identification is often linked to the causes and aims of the organization; in instances where the organization is known to stand for a particular cause, consumers are likely to identify with the mission of the company and furthermore to demonstrate loyalty to its products. Drawing on the identity theory perspective, this chapter aims to examine the resistance to brand switching in the smartphone industry. The findings suggest that brand identifiers sometimes proactively generate negative word-of-mouth about brands that they do not identify with, especially after they are exposed to comparative advertising. Several insights regarding the literature on resistance to brand switching in the smartphones industry were identified, including conceptualizing social creativity. Suggestions are offered for future researchers, and implications for managerial practices on the study findings are provided.

scholarly journals The Impact of Diurnal Preferences on Customer Satisfaction, Word of Mouth and Repurchasing: A Study in Indian College Online Shoppers

2020 ◽  
Vol 16 (1) ◽  
pp. 21-30 ◽  
Author(s):  
Larry Sau Kei Leung
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Snowball Sampling ◽  
Online Retail ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Positive Word Of Mouth ◽  
The Impact

The importance of positive word of mouth (WOM) and repurchasing in competitive online retail environments demands their further study. Although customer satisfaction has been found to drive positive WOM and repurchasing, limited research has explored what type of customers feel more satisfied with online shopping. It was anticipated that the convenient nature of online shopping would better match the conscientious personality traits of customers with earlier sleep and wake times. Data collected from 334 Indian college students participating in this study using a snowball sampling method were analysed by multiple regression. As hypothesised, based on self-congruency theory, customers with earlier sleep and wake times were found to feel more satisfied with online shopping, which in turn enhanced their positive WOM and increased repurchase intention. Theoretical and managerial implications are discussed.

scholarly journals Pengaruh Profitabilitas, Capital Intensity, dan Ukuran Perusahaan Pada Tax Aggressive

2019 ◽  
pp. 594
Author(s):  
Ni Kadek Ari Adnyani ◽  
Ida Bagus Putra Astika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Capital Intensity ◽  
Sampling Techniques ◽  
Company Size ◽  
Tax Aggressiveness ◽  
Analysis Technique ◽  
Net Profit ◽  
Positive Effect

Tax aggressiveness in this study is proxied by Net Profit Margin (NPM) Index. The purpose of this study is to obtain empirical evidence regarding the effect of profitability, capital intensity, and firm size on tax aggressive. This research was conducted on property and real estate companies listed on the IDX for the period 2015-2017. Sampling uses non probability sampling techniques with purposive sampling method. 35 companies were selected as samples. The data analysis technique used is multiple linear regression. Based on the results of data analysis, it shows that the variables of profitability, capital intensity, and company size have a positive effect on tax aggressive

scholarly journals The Effect of Product Quality, Service Quality, Customer Value on Customer Satisfaction And Word Of Mouth

2018 ◽  
Vol 1 (3) ◽  
Author(s):  
AFIF SYAIFUL RACHMAN
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Value ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Quality Service ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to find out "The Effect of Product Quality, Service Quality, Customer Valueon Customer Satisfaction and Promotion of Mouth to Mouth". The population in this studywere Telkom customers of IndiHome. This study uses a sample of 150 respondents. Thesampling technique was carried out by convenience sampling method. Data analysis usespath analysis. The results of the analysis show that product quality, service quality,customer value have positive effect on the customer satisfaction of Telkom IndiHome,Purwokerto, (2) Service quality has a positive effect on the customer satisfaction and wordof mouth

scholarly journals Pengetahuan Tradisional Masyarakat Papua dalam Mengenali, Mengklasifikasi dan Memanfaatkan Pandan Buah Merah (Pandanus conoideus Lam.)

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Lisye I. Zebua ◽  
Eko B. Walujo
Keyword(s):  
Sampling Method ◽  
Life Form ◽  
Fruit Size ◽  
Food Supplement ◽  
Biological Data ◽  
Social Health ◽  
Botanical Nomenclature ◽  
Sampling Techniques ◽  
Snowball Sampling ◽  
Observation Methods

Study on traditional knowledge of Papua communities for recognizing, classifying, and utilizing the Red fruit Pandanus cultivar (Pandanusconoideus Lam.) have been carried out in four Papua regions (Arfak-Manokwari mountain, Serui, Cyclops-Jayapura mountain, and Jayawijaya District). Sampling method of research was interview and observation methods. Informans were selected using purposive sampling and snowball sampling techniques. The data were analyzed on descriptive bases. The result showed that Papua communities have different knowledge of recognizing and managing the red fruit pandan. Characteristics used to distinguish cultivars were fruit size, seed size, and fruit colors. Based on ethno-biological data, there were two classification patterns of the red fruit in Papua. The first pattern were kingdom, life form, and specific structures. The second pattern were kingdom, life form, generic, and specific structures. The second pattern was similar to the botanical nomenclature. Utilization of the red fruit pandanwere morediverse in Papua communities living in mountainous than oher places, due to three important functions three functions, namely social, health, and economic functions. Utilization of the red fruit in Papua communities living in the bay areas were less varied, because the red fruit pandanwas only utilized as a food supplement. Generally, Papua communities living in the bay consumed the red fruit without being processed first.Key words: Classification, nomenclature, knowledgement, recognize, utilization.

Pengaruh Harga dan Kualitas Produk Kopi Lada Hitam terhadap Keputusan Pembelian Serta Dampaknya pada Kepuasan Konsumen (Studi Kasus Kopi Bang Azis)

2021 ◽  
Vol 5 (3) ◽  
pp. 892-905
Author(s):  
Desta Saputra ◽  
◽  
Eva Dolorosa ◽  
Marisi Aritonang
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Sampling Method ◽  
Black Pepper ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Instrument Testing ◽  
Positive Effect

The purpose of this research to analyze The effect of price and product quality black pepper coffee on purchasing decisions and impact on customer satisfaction The sampling method in this research was accidental sampling with a sample of 100 respondents.. Instrument testing and data analysis, namely path analysis with the LISREL 8.80 application program. The results showed that the price and product quality had a positive effect on the purchasing decision Black pepper coffee at Bang Azis Coffee Shop. Price, Product Quality and Purchase Decisions have a positive effect on Customer Satisfaction.

scholarly journals Machiavellianism dimensions, religiosity, social environment, and tax evasion

2021 ◽  
Vol 24 (1) ◽  
pp. 1-26
Author(s):  
Jean Stevany Matitaputty ◽  
Priyo Hari Adi
Keyword(s):  
Social Environment ◽  
Tax Evasion ◽  
Online Survey ◽  
Sampling Method ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Negative Effects ◽  
Positive Effects ◽  
Negative Effect ◽  
Positive Effect

This research aims to investigate the effects of Machiavellianism dimensions that consist of the use of manipulative tactics, cynical views, and disregard of conventional morality on tax evasion. Further, we also analyze the effects of religiosity and social environment as the variables that control Machiavellianism behavior. The population in this research are individual taxpayers, and the sampling technique used is an online survey with the snowball sampling method. The criteria used in sampling are taxpayers who are self-employed or entrepreneurs.  The data is then analyzed using the univariate and multivariate General Linear Model (GLM) methods. The results show that manipulative tactics and disregard of conventional morality have positive effects on tax evasion. Meanwhile, cynical views have a negative effect on tax evasion. Further, religiosity has negative effects on the use of manipulative tactics and disregard of conventional morality. Lastly, social environment has a positive effect on cynical views but no significant effects on the use of manipulative tactics and disregard of conventional morality.

scholarly journals PENGARUH KEPUASAN KERJA TERHADAP TURNOVER INTENTION YANG DIMEDIASI OLEH WORKPLACE INCIVILITY

2021 ◽  
Vol 29 (2) ◽  
pp. 1-17
Author(s):  
Uswatun Chasanah ◽  
Dita Wahyu Saputra
Keyword(s):  
Job Satisfaction ◽  
Turnover Intention ◽  
Sampling Method ◽  
Workplace Incivility ◽  
Coffee Shop ◽  
Alpha Reliability ◽  
Research Questions ◽  
Path Analysis Approach ◽  
The Relationship ◽  
Positive Effect

The purpose of this study is to examine the effect of job satisfaction on turnover intention mediated by workplace incivility. Workplace incivility is uses as an intervening variable. This study uses a path analysis approach to determine the relationship between variables, namely, job satisfaction, workplace incivility and also turnover intention. The population in this study were coffee shop employees. The method of data collection is done by a survey through a questionnaire with a Likert scale measurement. The number of samples of 100 respondents using non-probability sampling with purposive sampling method. The validity test shows all valid variables and Cornbach's Alpha reliability tests are all reliable. The results of the research questions have been proven correct. Job satisfaction is a positive effect on turnover intention which is mediated by workplace incivility. Kata kunci: Job Satisfaction, Workplace Incivility, Turnover Intention

scholarly journals IDENTIFIKASI PERILAKU, PERSEPSI, DAN MOTIVASI WISATAWAN BERKUNJUNG KE BANYUWANGI SERTA PENGARUHNYA TERHADAP PEMBERDAYAAN MASYARAKAT

BISMA ◽  
2020 ◽  
Vol 14 (3) ◽  
pp. 216
Author(s):  
Galih Satriyo ◽  
Yusron Bastian
Keyword(s):  
Word Of Mouth ◽  
Descriptive Study ◽  
Research Data ◽  
Community Empowerment ◽  
The Internet ◽  
Sports Facilities ◽  
Snowball Sampling ◽  
Qualitative Descriptive ◽  
Tourist Behaviour ◽  
Positive Effect

This study aims to analyze tourist behaviour, perceptions, motivation to visit, and satisfaction towards Banyuwangi tourism and its impact on community empowerment. This is a qualitative descriptive study using snowball sampling to collect research data. Research informants were the Culture & Tourism Office officer, an officer of the Cooperative, Medium Business, &Trade Office, 87 tourists, 4 guides, 11 micro-business actors, and 4 Local Tourism Awareness Group representatives. Results showed that most tourists visited Banyuwangi to see Ijen's blue fire, Alas Purwo, & local customs.  They gained information from word of mouth, the Internet, & social media. Most tourists perceived that Banyuwangi tourism has good transportation facilities, supporting infrastructure, and accessibility with an affordable entry ticket. The primary motivations to visit Banyuwangi were to escape the routine, gathering with family & friends, increasing local culture knowledge, enjoying sports facilities, and adventure. Most tourists were satisfied & would like to revisit Banyuwangi & recommend it to others. In the last five years, Banyuwangi tourism shows significant developments. It has a positive effect on the community, especially for micro-business entrepreneurs. Keywords: community empowerment, motivation, perception, tourist behaviour

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