scholarly journals The Concept of Creating Visual Content for Promotion in the Media Space (on the example of cultural and event tourism)

Communicology ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 170-184
Author(s):  
K.-M. A. Sosnovskaya
Keyword(s):  
Public Relations ◽  
Deep Understanding ◽  
Communication Processes ◽  
Media Space ◽  
Cognitive Principles ◽  
Event Tourism ◽  
Scope Of Application ◽  
The Media ◽  
Methodological Component

A competitive, attractive and even unique project or product, without its wide representation in the information space, will not receive proper implementation and response. Without effective promotion in the mass media, and this applies to almost any sphere from the economy to culture, the creation process will be incomplete and incomplete. Creating a visual production requires a deep understanding of various communication processes: the laws of communication, the basics of audience perception, cognitive principles, as well as the basics of drama and Public Relations. The article is based on the understanding of theoretical knowledge and scientific sources on this topic, as well as the practical long-term experience of the author of the study in creating visual works of different genres, styles and directions. The material of this study is given on the example of the sphere of cultural and event tourism, however, the scope of application is much wider. This concept, due to its universality, can be used for the preparation of visual works and their further promotion in the media space in various fields of application, e.g. economy, society, culture, ecology, besides it provides a methodological component for teaching students of specialized areas.

scholarly journals Modern socio-cultural communications: Transformations in the digital age

2021 ◽  
Vol 21 (4) ◽  
pp. 386-389
Author(s):  
Evgeniya V. Listvina ◽  
Keyword(s):  
Communicative Interaction ◽  
Cultural Life ◽  
Communication Processes ◽  
Media Space ◽  
Emotional Component ◽  
The Media ◽  
Multi Level ◽  
Characteristic Features ◽  
Qualitative Changes

The article deals with the problem of transformation of modern communication processes caused by the formation of a new digital society and its influence on all aspects of social and cultural life. Communication becomes diverse, rhizomatically branched, offering an interweaving of channels and means of communication, a multivariate effectiveness and a change in the actual communicants, communication actors. It is noted that long-term social ties cease to be dominant. A qualitatively new environment, called the media space, lays down a new format of communication. Information is perceived in increasingly shorter blocks. The essence and depth of communicative interaction is flattened. People are increasingly communicating taking into account specific brief cases or events, uniting for their implementation in rapidly disintegrating fragile social formations. Horizontal socio-cultural ties and social stigmergia are being strengthened. There is a playization, which is becoming one of the characteristic features of modern communication. There is a leveling of communications, interactions of different levels and different tasks. The author notes that such changes contribute to the disappearance of hierarchy, multi-level, highly contextual interaction from the space and at the same time strengthen the emotional component of communication. All this creates conditions for qualitative changes in the meanings and methods of social interaction.

Negative Media Effects and Islamic Remedies (Penyelesaian Kepada Kesan Negatif Media Menurut Perspektif Islam)

2010 ◽  
Vol 7 (2) ◽  
pp. 215
Author(s):  
Mohd. Shuhaimi Ishak
Keyword(s):  
Public Relations ◽  
Social Influences ◽  
The Political ◽  
Negative Effects ◽  
Essential Form ◽  
The Media ◽  
The Government ◽  
Effects Of Media ◽  
Political Economic

 Abstract Generally speaking, media is extensively used as the means to disseminate news and information pertaining to business, social, political and religious concerns. A portion of the time and space of media has now become an important device to generate economic and social activities that include advertising, marketing, recreation and entertainment. The Government regards them as an essential form of relaying news and information to its citizens and at the same time utilizes them as a powerful public relations’ mechanism. The effects of media are many and diverse, which can either be short or long term depending on the news and information. The effects of media can be found on various fronts, ranging from the political, economic and social, to even religious spheres. Some of the negative effects arising from the media are cultural and social influences, crimes and violence, sexual obscenities and pornography as well as liberalistic and extreme ideologies. This paper sheds light on these issues and draws principles from Islam to overcome them. Islam as revealed to humanity contains the necessary guidelines to nurture and mould the personality of individuals and shape them into good servants. Key Words: Media, Negative Effects, Means, Islam and Principles. Abstrak Secara umum, media secara meluas digunakan sebagai sarana untuk menyebarkan berita dan maklumat yang berkaitan dengan perniagaan, kemasyarakatan, pertimbangan politik dan agama. Sebahagian dari ruang dan masa media kini telah menjadi peranti penting untuk menghasilkan kegiatan ekonomi dan sosial yang meliputi pengiklanan, pemasaran, rekreasi dan hiburan. Kerajaan menganggap sarana-sarana ini sebagai wadah penting untuk menyampaikan berita dan maklumat kepada warganya dan pada masa yang sama juga menggunakannya sebagai mekanisme perhubungan awam yang berpengaruh. Pengaruh media sangat banyak dan pelbagai, samada berbentuk jangka pendek atau panjang bergantung kepada berita dan maklumat yang brekenaan. Kesan dari media boleh didapati mempengaruhi pelbagai aspek, bermula dari bidang politik, ekonomi, sosial bahkan juga agama. Beberapa kesan negatif yang timbul dari media ialah pengaruhnya terhadap budaya dan sosial, jenayah dan keganasan, kelucahan seksual dan pornografi serta ideologi yang liberal dan ekstrim. Kertas ini menyoroti isu-isu ini dan cuba mengambil prinsip-prinsip dari ajaran Islam untuk mengatasinya. Tujuan Islam itu sendiri diturunkan kepada umat manusia ialah untuk menjadi pedoman yang diperlukan untuk membina dan membentuk keperibadian individu dan menjadikan manusia hamba yang taat kepada Tuhannya. Kata Kunci: Media, Kesan Negatif, Cara-cara, Islam dan Prinsip-prinsip.

Paid Posting in Chinese Cyberspace: Commodification and Regulation

2017 ◽  
Vol 19 (2) ◽  
pp. 95-111
Author(s):  
Dong Han
Keyword(s):  
Economic Growth ◽  
Public Relations ◽  
Digital Media ◽  
Political Control ◽  
New Approach ◽  
Governmental Regulation ◽  
Online Conversations ◽  
The Media ◽  
Market Relations

This research examines paid online posting and its regulation in China. Profit-driven manipulation of online conversations, including paid posting and the so-called “dark public relations,” is a widespread problem on the Chinese Internet. Governmental regulation on paid posting, however, is ambiguous and inadequate. This research proposes a new approach to conceptualize paid posting. It argues that paid posting is a controversial form of content production that emerges in relation to market-oriented exploitation of the media as well as commodification of communicative labor in digital settings. On this basis, this research analyzes the law’s role in the installation of market relations in digital media. It argues that the ambiguous regulation of paid posting is part of a long-term problem that resulted from media policies that prioritize economic growth and political control over disruptive impacts of the market.

scholarly journals Media strategies of charitable organizations’ presentations: functional and axiological problems

2019 ◽  
Vol 24 (2) ◽  
pp. 255-263
Author(s):  
Yanina V. Soldatkina ◽  
Alexander V. Zemlyansky
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Charitable Organizations ◽  
Basic Model ◽  
Media Presentation ◽  
Media Space ◽  
The Media ◽  
Marketing Costs ◽  
The One ◽  
Charitable Activities

The article discusses the main contemporary models of media presentation of charitable activities, which illustrate the processes of media convergence and transformation of the functions of journalism - combining information-analytical and advertising goals, the emergence of PR journalism. Media presentation of charitable activities is closely connected with the media text of social topics, and with advertising and PR tasks, which causes some difficulties in the developing of media strategies of charitable organizations. The first basic model of media strategy is built on the principle of “horizontal links” - information is distributed pointwise through social networks without special marketing costs. The second basic model involves the widespread use of professional media resources: journalistic texts and public relations campaigns, the creation of media portals to expand the audience of donors. In today’s Russian media space, the use of business schemes by charitable organizations causes a public debate on the credibility of trust and the forms of accountability of the benefactor to society. The media space of social networks plays a huge ambivalent role in creating a media image of charitable activities. On the one hand, it provides an interactive link between the benefactor and the society, but on the other hand, it imposes special axiological requirements on the benefactor and his media activities.

scholarly journals Fake News in Modern Media Space

2019 ◽  
Vol 8 (4) ◽  
pp. 774-786
Author(s):  
Victoria Dorofeeva
Keyword(s):  
English Language ◽  
High Rate ◽  
Fake News ◽  
Theoretical Understanding ◽  
Government Organizations ◽  
Modern Media ◽  
Communication Processes ◽  
Media Space ◽  
The Media ◽  
False News

The author attempts to provide theoretical understanding of the essence and content of the media space. It was determined that the primary task of the media space is to understand our reality, to implement effective communication and to form public opinion. The author mentions that the modern media space functions in the conditions of increasing speed of communication processes which generate “waves” of information noise. Thus, fake news appears in the media field increasingly frequently. The author found out that the content of the «fake news» concept has not been clearly defined yet and comprehensive studies of this relatively new phenomenon are not available either. There are no definite criteria for classifying news as fake. According to the author, fake news is completely or partially fictional information about certain individuals, public events and events in general, which is presented in the media as real authoritative journalistic materials. The article describes the mechanism of the origin of fake news and its distribution in the media space. The main reasons for faking include the high rate of content delivery, the “infotainment” and the relaying nature of journalism. The results of the study allow the author to define fake news as discretely existing types of news. The author also considers national cultural features and the mechanism of distribution of false news in Internet networks. Specific Russian- and English-language sites hosting fake news are analyzed, their impact on society is studied. The author concludes that systematic misinformation of the audience leads to de-professionalization, discrediting of media workers and de-institutionalization of journalism. The article presents data indicating the concern of the world community about the distribution of fake Internet content. There are examples of the creation of special government organizations and the development of legislative initiatives to combat fakes. The author gives a number of recommendations to identify fake news in the wide media space.

scholarly journals Interaction of the internal affairs bodies with the mass media

2020 ◽  
pp. 104-111
Author(s):  
E.V. Namrueva
Keyword(s):  
Public Relations ◽  
Information Support ◽  
Feedback Channel ◽  
Communicative Interaction ◽  
Management Activity ◽  
The Public ◽  
The Media ◽  
Central Apparatus ◽  
Internal Affairs

The article analyzes the problems of communicative interaction between the internal affairs bodies and the media. Since their appearance in the structure of government bodies in the late 1980s, press centers and press services have provided information support for specific events and long-term interaction with media representatives. These divisions (both at the federal and regional levels) have become a link between government authorities and the media and begun to play an important role in the state information space. By order of the Ministry of Internal Affairs of the USSR No. 0162 of June 10, 1983, a press bureau was created in the structure of the central apparatus of the department, that was responsible for the information policy of the department. In the regional departments political divisions were formed, which included press services as a structural unit. The work of an inspector responsible for interaction with the media and informing the public was aimed at promoting legal knowledge, as well as creating a positive image of employees of the internal affairs bodies. Modern public relations in the internal affairs department is a management activity that involves interaction, organized using public relations technologies, with a mandatory feedback channel.

scholarly journals MODEL DISEMINASI INFORMASI PEMERINTAH KOTA PADANG MELALUI MEDIA SIBER

2018 ◽  
Vol 2 (2) ◽  
pp. 81
Author(s):  
Gerry Gerry ◽  
Elva Ronaning Roem ◽  
Rahmi Surya Dewi
Keyword(s):  
Public Relations ◽  
Information Dissemination ◽  
Media Analysis ◽  
Traditional Media ◽  
Media Space ◽  
Media Objects ◽  
Information And Communication ◽  
The Media ◽  
Information Media ◽  
Main Thing

The rapid progress of information and communication technology has disrupted the media world. Traditional media is being replaced by cyber media such as websites and social media. This change makes public relations, especially government public relations, to be adaptive and able to make it an opportunity in information dissemination. This study aims to analyze and describe interesting information media models so that people have a tendency to continue to access the development of information through government cyber media. The method used in this study is the method of cyber media analysis. This method emphasizes aspects of media space, media documents, media objects, and experiences. The results of the study show that various forms and models of media display are things that need to be considered to provide a stimulus for someone to access and then read the cyber media used. In addition to the appearance of concern for cyber media users is media content, content is the main thing that should be a concern.  

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Liberating Afghan Women

2004 ◽  
Vol 21 (3) ◽  
pp. 70-88 ◽  
Author(s):  
Nancy Gallagher
Keyword(s):  
United States ◽  
Human Rights ◽  
Historical Context ◽  
The United States ◽  
Political Organizations ◽  
Way Of Life ◽  
Afghan Women ◽  
The Media ◽  
Policy Priority

Public opinion in the United States and elsewhere celebrated the liberation of Afghan women following the defeat of the Taliban government. The United States promised to stay in Afghanistan and foster security, economic development, and human rights for all, especially women. After years of funding various anti- Soviet Mujahidin warlords, the United States had agreed to help reconstruct the country once before in 1992, when the Soviet-backed government fell, but had lost interest when the warlords began to fight among themselves. This time, however, it was going to be different. To date, however, conditions have not improved for most Afghan women and reconstruction has barely begun. How did this happen? This article explores media presentations of Afghan women and then compares them with recent reports from human rights organizations and other eyewitness accounts. It argues that the media depictions were built on earlier conceptions of Muslim societies and allowed us to adopt a romantic view that disguised or covered up the more complex historical context of Afghan history and American involvement in it. We allowed ourselves to believe that Afghans were exotic characters who were modernizing or progressing toward a western way of life, despite the temporary setback imposed by the Taliban government. In Afghanistan, however, there was a new trope: the feminist Afghan woman activist. Images of prominent Afghan women sans burqa were much favored by the mass media and American policymakers. The result, however, was not a new focus on funding feminist political organizations or making women’s rights a foreign policy priority; rather, it was an unwillingness to fulfill obligations incurred during decades of American-funded mujahidin warfare, to face the existence of deteriorating conditions for women, resumed opium cultivation, and a resurgent Taliban, or to commit to a multilateral approach that would bring in the funds and expertise needed to sustain a long-term process of reconstruction.

Methods of Communicative Intention Explication of the Phraseological Unit with Biblical Expression «Forbidden Fruit» (Diachronic Section)

2020 ◽  
pp. 65-76
Author(s):  
Olga Lomakina ◽  
Oksana Shkuran
Keyword(s):  
Middle Ages ◽  
Modern Language ◽  
Communicative Intention ◽  
Tree Of Knowledge ◽  
Media Space ◽  
History Of ◽  
The Media ◽  
Semantic Value ◽  
Book Of Genesis ◽  
Good And Evil

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.

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