scholarly journals Islamic Education Marketing Discourse From Maslahah Perspective

Nadwa ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 305-344
Author(s):  
Sholikah Sholikah ◽  
Fatah Syukur ◽  
Mahfud Junaedi

The marketing paradigm has undergone a change from the rational level to the emotional level, and finally, the shift in the spiritual level. Such discourse results in different marketing strategies, especially the marketing applied by both profit and non-profit organizations. Educational institutions, including non-profit organizations, must have a marketing strategy following the spiritual level shift. One spiritual aspect in the marketing of Islamic education is the level of maslahah (utility) applied to all marketing activities. The purpose of this study is to examine educational marketing from a maslahah perspective. This writing is library research with a qualitative descriptive approach—data sources in the form of references related to the study topic. Data analysis was carried out qualitatively, including data reduction, data presentation, and concluding. The results showed that the maslahah of Islamic education customers was the main objective of all Islamic education marketing activities.

2021 ◽  
Vol 13 (1) ◽  
pp. 54-73
Author(s):  
Muhammad Abrar Parinduri ◽  
◽  
Zuliana Zuliana ◽  

The presence of modernization in the world of Islamic education seems to be a necessity that cannot be avoided. The birth of reformer figures in the Islamic world who came from the Middle East and Indonesia became a separate impetus to accelerate the pace of renewal of Islamic education. This research uses library research type (library research) which is carried out using literature (literature) in the form of books, notes, and research reports from previous research. Sources of data can be obtained from documents or document studies. Document study, namely looking for data about things or variables in the form of notes or transcripts, books, newspapers, magazines, and other documents needed for research data. This research proves that the flow of renewal in Islamic education finds momentum when the Indonesian government is able to synergize with Muslim figures. Likewise, the accommodative and cooperative attitude displayed by some Indonesian Muslim leaders and Islamic community organizations has contributed to the government's belief that advancing Islamic educational institutions is not something that is scary but will add stability to the condition of government and politics in Indonesia. It is at this stage that the reform of Islamic education is ultimately integrated into the national education system.


2021 ◽  
Vol 46 (1) ◽  
pp. 93-100
Author(s):  
S. Nurmoldayev ◽  
◽  
B. Nussipzhanova ◽  
G. Begembetova ◽  
◽  
...  

This article discusses the issues of the essence of marketing and marketing activities, their features in the non-profit service sector, namely in a higher musical educational institution. The marketing activity of modern institutions of music education has been studied. The experience of marketing activities in musical education institutions is summarized. The necessary and sufficient formal and substantial characteristics of marketing activities have been identified. In addition, the authors made a bias towards the features of educational services that form the features of music marketing in this area - the main emphasis here is on the quality of interaction between an educational institution, on the one hand, as well as consumers and customers - students, future potential employers, government governing structures, on the other hand. In the field of music education, marketing is becoming a vehicle through which music or art educational institutions communicate and promote their goals, values ​​and products to students, their employees and society at large. Marketing is closely related to managing the relationship between producers and consumers of services. In education, marketing is concerned with managing the relationship between teachers and students.


Al-Mizan ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 1-26
Author(s):  
Palwi Rakhman

Every married couple hopes that their home life will be created as a family that is confident and full of love. This article will discuss the role of the Office of Religious Affairs (KUA) in creating happy families. This research is library research which is analyzed by qualitative descriptive. The approach used is a sociological legal approach. The results showed that the Office of Religious Affairs (KUA) made efforts to foster happy families through religious education in the family, religious education in the community, religious education through educational institutions, bridal brokering courses, family counseling, fostering adolescents of marriage age, empowering family economies and improving nutrition. family.


2021 ◽  
Vol 1 (1) ◽  
pp. 21-33
Author(s):  
Halimatus Sa'diyah

Of several problems in the Millennial era, one of them is the westernization of science, including Islamic education. So it is necessary to find a solution by Islamizing science as conceptualized by Ismail Radji al-Faruqi. This research is a library research using qualitative descriptive analysis. Data was collected from various kinds of reading sources in the form of scientific articles and books and other supporting references, then ancarried content analysis was in-depthout to find solutions to educational problems in the millennial era. The results of the research show that the concept of Islamic education Ismail Radji al-Faruqi is a leading Muslim intellectual who has responded positively to the development of science and technology, but he still puts the principle of tauhid in his idea of ​​Islamization of science. Through a work plan arranged systematically with five objectives and twelve stages al-Faruqi was able to realize his program. It is important to review the concept of education to be re-realized in the current millennial era.


Abjadia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 147
Author(s):  
Mardhiya Agustina

<p dir="RTL">التعليم في الإسلام يشمل جميع أبعاد حياة المسلم. إما الأبعاد الإلهية تتعلق بالله، أو الأبعاد الإنسانية المتعلقة بالناس، والأبعاد الكونية المرتبطة بالكون. وبالتالي فإن مادة التربية في الإسلام هي أيضا واسعة جدا تشمل جميع الأبعاد الثلاثة ، وهي بصفة عامة مواد العقيدة والعبادة والأخلاق واللغة والأدب والعلوم والتكنولوجيا. التعليم الإسلامي مصدره بالكامل يستند إلى القرآن والسنة. وبالنظر إلى أن المصدر الرئيسي هو القرآن والسنة ، فإن اللغة العربية تعلمها وفهمها هو ضروري  لأنها اللغة المستخدمة في كلا المصدرين. اللغة العربية في إندونيسيا كأكبر دولة إسلامية في العالم، هي واحدة من المواد اللازمة في المناهج الدراسية للمؤسسات التربوية الإسلامية الحكومية ، في حين أن  في المؤسسات التربوية العامة هي مواد اختيارية. ولكن بطبيعة الحال في عملية تعليم اللغة العربية واجهت العقبات والصعوبات بالإضافة إلى التحديات ، حيث اللغة العربية هي لغة أجنبية لشعوب إندونيسيا. الإشكاليات والتحديات التي تواجه المؤسسات التربوية الإسلامية في إندونيسيا متنوعة إلى حد كبير، ولكن في الواقع لا تزال هناك أوجه تشابه في  المشاكل والتحديات المواجهة بين المؤسسات التعليمية مع بعضها البعض ، بحيث يمكن تجميعها في عدة نقاط رئيسية على النحو التالي: (1) الإشكاليات السياسية؛ (2) الإشكاليات الاجتماعية. (3) الإشكاليات المنهجية. لكن على الرغم من العديد من التحديات والعقبات التي تواجهها ، إلا أن كل ذلك يمكن أن يكون فرصة لتطوير تعليم اللغة العربية في المؤسسات التربوية الإسلامية في إندونيسيا.</p><p>Education in Islam covers the entire dimension of a Muslim's life. Bothdimensions ilahiyyahrelate to their relationship to God, or the dimensions of insaniyyah in relation to other human beings, as well as the dimensions of kauniyyah in relation to the universe. So the educational material in Islam is also very broadly covering the three dimensions, which are largely the subject of Aqidah, Ibadah, Morals, Languages and Literature, Science and Technology. Islamic education is entirely sourced and based on the Qur'an and the Sunnah. Given that its main source is the Qur'an and the Sunnah, then a necessity to study and understand the language used by both sources is Arabic. In Indonesia as the world's largest Muslim population, Arabic is one of the mandatory subject material in the national curriculum for Islamic education institutions, while for public education institutions as the subject matter of choice. But of course in the course of learning it encounters obstacles and difficulties as well as challenges, where Arabic is a foreign language morning Indonesian people. This research is a library research (Library Research) that is equipped with data from the field. The data collected are from the literature or from the informants related to this theme. The author describes the data through the deskreptive method and then draws conclusions that the undertaking is done objectively and systematically. The results show that the obstacles and challenges faced by Islamic educational institutions in Indonesia are quite diverse, but they still have similarities between one institution and another, so they can be grouped into the following major points: (1) politically problematic ; (2) problematic in sociological terms; (3) problematic in terms of methodology. But despite the many challenges and obstacles faced, but all of that can be an opportunity to develop Arabic language learning at Islamic educational institutions in Indonesia.</p>


2020 ◽  
Vol 17 (1) ◽  
pp. 1
Author(s):  
Fahri Aldin ◽  
Yosep Farhan Dafik Sahal

This study aims to (1) determine the meaning of Sufism education; (2) knowing the values ​​of Sufism education contained in the film "99 Kali Rindu"; (3) to determine the relevance of the values ​​of Sufism education in the film "99 Kali Rindu" with Islamic education today. The method used in this data analysis is descriptive analysis method, while the data collection techniques used in this data collection are documentation techniques and library research. The collected data were then analyzed by unit processing. In the film 99 Kali Rindu, after doing the research it can be concluded that: (1) the definition of sufism is the teaching or belief that knowledge of truth and Allah can be achieved by means of mental vision of reflection, (2) the film has sufism educational values ​​that can be applied to students. these values ​​are: (a) divine value (deity), (b) insaniyah (human) values, (c) natural value (nature), (3) the relevance of sufism education in islamic education is that it has a relevant relationship, which is applied to schools and educational institutions. The dialogue excerpt made by Azhari Zain in his film 99 Kali Rindu, contains the values ​​of Sufism education which are in accordance with the material taught at schools and educational institutions such as Akidah Akhlak, Al-Quran Hadith, and other Islamic education. The values ​​in it are very important to be instilled in students, so that they can become a generation that fights for and advances this nation with knowledge and morals


2021 ◽  
Vol 3 (1) ◽  
pp. 31-38
Author(s):  
A Fatoni ◽  
Deni Lesmana

The various verses of the Quran explain that zikr and Tafakkur  are always related. They should have become the spirit of the education system so that the graduates could possess a balanced zikr and Tafakkur . On the contrary, education is more focused on the development of knowledge. The dichotomy of knowledge affects education where ideally Islamic education includes zikr and Tafakkur  education. Therefore, the integration of zikr and Tafakkur  is something important, urgent, and beneficial for the improvement of the nation's morality. The purpose of this study is to ensure the importance of the concept of zikr and Tafakkur  in the perspective of the Qur'an by providing thought on the importance of the integration of zikr and Tafakkur  in Islamic education so that it could be the basis for the development of Islamic education. The approach used in this study was the qualitative approach by employing the library research method. The integration of zikr and Tafakkur  in Islamic educational institutions can be realized if the Qur’an is made as to the main base of knowledge source by researching, understanding, and deepening the science and technology based on Qur’an.


2021 ◽  
Vol 9 (2) ◽  
pp. 195
Author(s):  
Inayah Inayah

The development of Islamic education in Indonesia, among others, is marked by the gradual emergence of various educational institutions, ranging from very simple ones, to stages that are considered modern and complete. The research method in this article is qualitative with library research. Literature research through library research based on literature. This study aims to photograph the model of Islamic education in the archipelago. The results of this study indicate that changes in Islamic educational institutions, both classical and modern; starting from homes, mosques, Islamic boarding schools, schools to boarding schools and Islamic universities is a metamorphosis of Islamic educational institutions in the archipelago.


2021 ◽  
Vol 1 (2) ◽  
pp. 65-80
Author(s):  
Wadzifatul Janah

This study aims to determine the efforts and strategies of the Islamic philanthropic institution Aksi Cepat Tanggap (ACT) in overcoming the economic crisis in the current Covid-19 pandemic era. By optimizing the existing potential of ZISWAF to overcome problems of the ummah and humanity. Producing zakat and waqf assets, socializing the real ZISWAF, and collaborating with all existing philanthropic-based non-profit organizations. The research method used is qualitative descriptive, this research is a qualitative research with a type of case study (case study).


Author(s):  
Saiful Akhyar Lubis

AbstractThis study discusses the comparison between the existence and the implementation of Islamic Education in Indonesia and Malaysia both fromreligious educational institutions and public educational institutions. The main problem focuses on: what are the issues that covered equality and differences based on the existence and implementation, and also what matters are dominantly and substantially considered as supporting factors for the cause of those two points (existence and implementation). Methodologically, this study uses library research with qualitative approach as sources in writing. The study describes the policy from the two countries toward Islamic Education including their goals and objectives. In addition, this study is also exploring the development of Islamic Education in the two countries based on the historical facts and current situation. The result of this study indicates that Islamic education plays an important role in developing both nations, and as such, it is granted a special position in the national educational laws of both of these states.AbstrakStudi ini membahas perbandingan antara keberadaan dan implementasi Pendidikan Islam di Indonesia dan Malaysia baik dari lembaga pendidikan agama maupun lembaga pendidikan umum. Masalah utamanya berfokus pada: isu apasaja yang mencakup persamaan dan perbedaan berdasarkan keberadaan dan implementasi, dan juga hal-hal yang secara dominan dan secara substansial dianggap sebagai faktor penunjang penyebab dua poin tersebut (keberadaan dan implementasi). Secara metodologis, studi ini menggunakan penelitian kepustakaan dengan pendekatan kualitatif sebagai sumber dalam penulisan. Penelitian ini menggambarkan kebijakan dari kedua negara terhadap Pendidikan Islam termasuk tujuan dan sasaran mereka. Selain itu, penelitian ini juga mengeksplorasi perkembangan Pendidikan Islam di kedua negara berdasarkan fakta sejarah dan situasi saat ini. Hasil penelitian ini menunjukkan bahwa pendidikan Islam memegang peran penting dalam mengembangkan kedua negara, dan karena itu diberikan posisi khusus dalam undangundang pendidikan nasional di kedua negara ini.


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