scholarly journals CREATIVE NAMING OF NIZHNY NOVGOROD PUBLIC CATERING ESTABLISHMENTS: GRAPHIC ASPECT

Author(s):  
VLADISLAV E. ZAMALDINOV ◽  

The purpose of the research is to analyze the creative naming of Nizhny Novgorod public catering establishments (restaurants, cafes, bars, burgers, coffee shops, pizzerias) from the point of view of graphics. The source of the material for the study was the personal card index of ergonyms. During the course of study, the following research methods were applied: general scientific method, particularly generalization, interpretation and classification of material, word-formation analysis and pragmatic analysis. It was discovered that innovations created by means of graphic hybridization act as a productive way of influencing the consumer. Ergonyms-innovations are easy to remember, have expressiveness, form positive associations, identify the institution. The analysis of the material showed that the most productive patterns of graphic hybridization were monographixation (33%), polygraphixation (47%) and tographixation (18%). It is noted that for a more powerful impact on the recipient, the nominators combine different paterns in one ergonym (2%).

Author(s):  
В.Е. Замальдинов

Цель статьи - выявить особенности образования и функционирования графиксатов-эргонимов салонов красоты Нижнего Новгорода и Нижегородской области. Для достижения поставленной цели в работе использовались следующие методы и приёмы исследования: приём сплошной выборки, общенаучный метод с использованием приёмов обобщения, интерпретации и классификации материала, словообразовательный и прагматический виды анализов. Методологической базой исследования являются работы таких учёных, как И.В. Бугаева, В.А. Крыжановская, И.В. Крюкова, И.Н. Пономаренко, Т.В. Попова, Е.Н. Ремчукова, Т.П. Соколова и др. Отмечается, что для привлечения внимания адресата номинаторы выбирают креативное рекламное имя. Его разновидностью являются эргонимы - собственные наименования организаций различного функционального профиля. Анализируются только те названия, в которых адресанты используют графо-орфографическую игру. Подобные единицы мы называем графиксатами. Показано, что номинаторы активно используют такой вид графиксации, как монографиксация. Данный тип графического словообразования реализуется в капитализации, архаизации написания и апострофизации. При создании названий салонов красоты Нижегородского региона имядатели используют ещё такой вид графиксации, как полиграфиксация. Данный тип графико-орфографической игры реализуется в латинографиксации и кириллизации иноязычного слова. Кроме того, графиксация в нашем материале представлена кодографиксацией. Она реализуется в основном в нумерографиксации. Делается вывод о том, что графиксаты-эргонимы привлекают внимание потребителей, повышают эрудированность горожан, вызывают положительные ассоциации, актуализируют специфику заведения. Среди основных функций подобных номинаций отмечены аттрактивная, эстетическая, информативная и декоративная. Для оказания эффективного воздействия на носителей языка адресанты создают многофункциональные эргонимы. The purpose of the article is to identify the features of the formation and functioning of graphsats-ergonyms of beauty salons in Nizhny Novgorod and the Nizhny Novgorod region. To achieve this goal, the following research methods and techniques were used: the method of continuous sampling, general scientific method using methods of generalization, interpretation and classification of material, word-formation and pragmatic types of analysis. The methodological basis of the research is the work of such scientists as I.V. Bugaeva, V.A. Kryzhanovskaya, I.V. Kryukova, I.N. Ponomarenko, T.V. Popova, E.N. Remchukova, T.P. Sokolova and others. It is noted that to attract the attention of the recipient, nominees choose a creative advertising name. Its variety is ergonyms-proper names of organizations of various functional profiles. Only those names in which the addressees use a graph-spelling game are analyzed. These units we call graphicsati. It is shown that nominator actively use this kind of graphically as monografiksaciya. This type of graphical derivation is implemented in capitalization, the archaism of writing and apostrophizes. When creating names of beauty salons in Nizhny Novgorod region imedately used this kind of graphically as poligrafiksaciya. This type of graph-spelling game is implemented in latin and cyrillization of a foreign language word. In addition, the graphization in our material is represented by kodografiksaciej. It is implemented mainly in numerografiksacii. It is concluded that graphsats-ergonyms attract the attention of consumers, increase the erudition of citizens, cause positive associations and actualize the specifics of the institution. Among the main functions of such categories are marked attractive, aesthetic, informative and decorative. To provide effective impact on native speakers, the sender creates a multifunctional ergonyms.


2020 ◽  
Vol 19 (1) ◽  
pp. 21-21
Author(s):  
V. Zhuravel

The genesis and current condition of scientific approaches to defining methods in criminalistics are considered. It is noted that, despite the significant importance for the formation of the methodology of criminalistics science, no separate doctrine of its methods has been created yet. Conversely, scientists offer different definitions and classification constructions of methods of this science. There is not always a justifiable division of criminalistics methods into research methods and methods of practical activity. It is emphasized that the introduction of a single, unified, consistent classification of methods in criminalistics science is a prerequisite for the further effective scientific research in this area of knowledge and the solution of praxeological tasks in the activity of judicial investigative bodies, expert institutions, operational units. Finding out established approaches to the classification of methods in science of criminalistics will contribute to the final formation of the modern scientific criminalistics paradigm. In view of the results of the analysis of scientific approaches, it is proposed to divide the methods in forensics into two varieties, using the following terms: 1) methods of criminalistics that means methods of studying the subject of research of this field of knowledge, carrying out scientific research; 2) criminalistics methods, that is, the optimal methods of action of authorized subjects that are the result of the conducted research and recommended for practical use. Methods of criminalistics should be grouped into the following levels: philosophical, general scientific (methods of empirical research, methods of theoretical research, general logical methods), separate scientific (special) (borrowed, transformed, especially criminalistics). In turn, forensic methods can be divided into: methods of collecting, recording and investigating evidence; methods of using forensic and special techniques; methods of conducting individual investigative (search) actions; methods of designing and testing investigators, court, expert versions and construction of forecasting models, etc. The above points out that in the forensic scientific knowledge there is a complex, dynamic, subordinated system of numerous methods of different levels, spheres of action, directions, which are realized taking into account specific conditions and subject of research. At the same time, this system is open and constantly updated with new methods as a result of their development and renewing.


Author(s):  
Marina Afanas'evna Lapina ◽  
Aleksandr Georgievich Gurinovich ◽  
Dmitrii Andreevich Kazantsev

This article carries out the conceptual analysis of development trends in control and oversight activity of the supreme audit institutions (supreme financial control bodies), which contributes to achieving the goals of sustainable development until 2030. The research leans on fundamental analysis of the principles of the Moscow Declaration endorsed by INTOSAI. The subject of this research is the financial-legal aspects of transformation of the status of control and audit bodies that exercise external financial control aimed at maintaining sustainable economic development of the society through implementation of principles of audit of budget funds. The article employs the method of dialectical scientific knowledge, which is based on the set of private and general scientific method, including formal-logical that interprets the norms and principles contained in the international declarations of the supreme audit institutions. The authors offer the classification of principles depending on the key vectors in the development of state audit (control) and contained explicitly in the vectors of development. Conflicts of principles established in the Mexican and Moscow INTOSAI Declarations are determined. The scientific novelty lies in substantiation of formation of the new special legal status of the supreme financial control bodies that not only verify legitimacy, effectiveness, and feasibility of budget expenditures, but are an external and independent strategic assistant to the government and executive authorities as well.  The authors conclude on the institutional change in the status of supreme financial control bodies.


Author(s):  
Olena Kruhlij ◽  
Oksana Cherniak

The article is devoted to the study of distributive characteristics of combining forms in Modern English. The material of the study is words and terms taken from the Modern English dictionaries. A number of general scientific (analysis, synthesis, induction, deduction, observation, classification, systematization), as well as purely linguistic methods (method of continuous sampling from lexicographic sources, lexico-semantic analysis, study of vocabulary definitions, contextual interpretation) is applied. The morpheme structure of derivatives with these formants is considered. The positions of the studied units in the morpheme structure of the word are analyzed, as well as the classes of morphemes that are in contact with them. The ways of word formation with the participation of combining forms in Modern English word formation and term formation are singled out. It is revealed that combining forms take an active part in terminological word formation in accordance with the existing patterns and models in the language. In derivation with the participation of the studied elements, depending on the formal means of word formation, affixation, composition and abbreviation are distinguished. The classification of distributive classes with a relatively free and fixed position in the word is given through a detailed study of the sum of all environments of combining forms, order and place, compatibility, properties of their use in relation to other elements are fixed. It was found that the studied elements are characterized by wide combinatorial possibilities, which are manifested in their ability to occupy different positions in the word, which can be relatively free or fixed. Three distributive classes are traced among combining forms the units with relatively free position in a word and fixed position. Bases and prefixes are found in the contact environment of a limited number of combining forms. The vast majority of these forms are combined with elements of the same status and suffixes. Only conditionally complex combining forms are characterized by an identical contact environment on the left and right. Combining forms are mainly characterized by the environment of units with the same status as them (right and left) and suffix environment. A characteristic feature of these elements’ compatibility is the absence of grammatical affixes among the morphemes adjacent to them, and the limited number of prefixes and root morphemes among their contact environment. It seems promising to expand the scope of the study by studying these derivational forms, which function in different terminological systems and in different styles of texts in Modern English. The comparison of combinatorial forms in different modern languages is of particular interest.


2021 ◽  
Vol 117 (4) ◽  
pp. 85-95
Author(s):  
SONIUK Olha

Background. Security research in the field of entrepreneurial activity requires the coordination of legal, economic, managerial conceptual and categorical apparatus, necessitates the systematization of scientists’ approaches to the interpretation of basic concepts, in order to ensure effective protection. The aim of the article is to present the definition of «object of legal security of business», improving the conceptual and categorical apparatus of the science of security, the formation of theoretical foundations for business security. Materials and methods. The information base is the legislation of Ukraine, scientific research, conceptual apparatus of security science. The methodology is based on the use of general scientific and special methods. Results. We propose to distinguish the concept of «object of business security», «object of legal security of business», «subject of business security». The object of security of entrepreneurial activity, as a material category, is the enterprise itself in its various manifestations, aspects of activity. The object of business security is a set of protected legitimate interests of the enterprise (economic, informational, corporate), which are encroached upon. The classification of objects of legal security of business activity is given. Conclusion. Supporting the general position of scientists of the system approach, in this study the material (regulatory, declarative, abstract, ideal) and procedural (activity, procedural) concepts of security science are distinguished. In fact, we consider security as a material abstract phenomenon – an idealized state of security. We consider security from a procedural point of view – as an activity to achieve a state of security. Keywords: security of entrepreneurial activity, legal organization of security of entrepreneurial activity.


Author(s):  
M. Z. Pankiv

Aim. The article is devoted to the study of Vasyl Stefanyk's novels in the plane of the philosophy of existentialism. The aim is to show the main elements of this trend in the structure of the writer's artistic world. Subject: elements of the philosophy of existentialism and poetic ways of their personification in the art of Vasyl Stefanyk. The topicality of the research is to refute the thesis about the incompleteness of the Ukrainian literary process of creative searches. It is proving that elements of existentialism in Ukrainian literature existed in the end of the XIX - early XX centuries. Research methods. During studying of this topic we used the deductive approach as a general scientific method, so the texts for analysis selected those that are most suitable for consideration in the reception of existentialism. In particular, the comparative method, together with the analysis of categories, allowed us to analyze the stories of Vasyl Stefanyk through the prism of the key mods of this direction: loneliness, death, suffering, boundary situations, etc. Results. Using the method of analysis of categories and comparative studies, we considered the foundations of the philosophy of existentialism in literature, in particular in the stories of Vasyl Stefanyk, and determined the phenomenon of his work as the forerunner of this trend in Ukrainian literature. We believe that it was unjustly overtaken by critics, because the situations on the verge of life and death, inner harmony and despair, fateful choice are one of the most important features of the "literature of being," which, in turn, are elucidated by the author in the texts. The obtained materials and conclusions can find practical application at classes of Ukrainian literature during the study of Vasyl Stefanyk's works; at classes in the university to present a more voluminous picture of the figure of the writer, and may also need researchers of the philosophy of existentialism in literature.


2020 ◽  
Vol 12 (4) ◽  
pp. 21-28
Author(s):  
K.V. Shulgina ◽  

Statement of the problem. The tasks of modern forensic linguistic expertise include solving the question of whether the text contains a negative evaluation component that characterizes a person. The qualificative, “properly human” [Shmelev, 1981, р. 5] category of assessment, which organizes the process of conflict communication, is manifested in the interrogation protocol at the lexical level within the framework of an invective utterance. For the first time, the article considers secondary invective statements as substantial inclusions in the structure of the interrogation protocol of someone else’s conflict speech. The purpose of creating such speech utterances is assessment which determines the negative attitude of the subject to the object. Secondary invective statements are examined from the point of view of their formal content structure, as well as ways of their representation in the text of the interrogation protocol. The purpose of the article is to study the features of reproduction of someone else’s conflict speech in the interrogation protocol as a secondary speech genre. The material of the study was the interrogation protocols compiled by officials during the preliminary investigation of criminal cases about insulting a representative of the authorities or contempt of court. The research methods used are general scientific research methods (observations, comparisons, descriptions), as well as methods of semantic, functional, component and propositional analysis.


Author(s):  
Anna A. Isakova

This article studies the names of cafes and restaurants in the cities of Tyumen, Seattle, and Toulouse. According to the data of the Department of Consumer Market of the Tyumen Administration and the information site tripadvisor.ru, a card index of the names of public catering establishments in Tyumen (1.5 thousand lexical units), Seattle (3.2 thousand) and Toulouse (2.5 thousand) was compiled. Actualization groups were identified, they include proper name, geographical subjects, flora and fauna, gastronomic names, art and culture, buildings and structures, household items, phraseological units and stable phrases, occupation and titles, colors, and numbers. The morphological and lexical-semantic methods of word formation of the names of public catering establishments are investigated. Cases of the transition of an anthroponym, toponym, and common noun to ergonym are revealed. The names of cafes and restaurants in Tyumen represent a significant number of one-component structures (Prokofiev, China, and Assorti among others). On the contrary — syntactic constructions dominate the names of cafes and restaurants in Seattle and Toulouse (Seattle — Stanford’s Restaurant and Bar; Toulouse — Le Petit Magre). Six types of graphic hybrid names of cafes and restaurants are distinguished, which are represented in different proportions in each city — fusion, apostrophization, combinations of letters and numbers, combinations of letters and symbols, combinations of lowercase and uppercase letters, and names with a foreign component.


2021 ◽  
Vol 2 ◽  
pp. 55-63
Author(s):  
V. V. Dzhura ◽  
◽  
D. A. Kovarin ◽  
B. A. Tugutov ◽  

The specifics of legal relations in the sphere of enforcement proceedings as a procedure for compulsory execution of judicial acts and acts of other specially authorized bodies inevitably affect the features of the procedural position of the judicial bodies in this procedure. In this regard, the authors have attempted to determine the actual legal status of the court in this area and identify the most pressing problems that arise in the implementation of its main powers. To achieve this goal, both General scientific (logical and system) and private scientific (formal legal, comparative legal, legal interpretation) research methods were used. It is established that the court is not a monofunctional body, having multiple procedural functions in this procedure at almost every stage of enforcement proceedings. The authors describe their own classification of the powers of courts of arbitration and courts of General jurisdiction in the procedure of compulsory execution of judicial acts, the provisions of the current legislation and legal positions of legal scholars, the materials of law-enforcement practice of the Federal bailiff service. The author studies problematic issues that arise in the course of the courts' performance of their functions in the framework of enforcement, as well as in the process of interaction with the bodies that perform it. Special attention is also paid to the so-called «judicial rulemaking» carried out by the highest judicial authorities of the Russian Federation, and it is concluded that the authority of their guidelines is gradually increasing, including in the field of enforcement proceedings. In addition, it is concluded that the provisions of the current legislation on enforcement proceedings in conjunction with the array of judicial practice of the Supreme Court of the Russian Federation and the Supreme Arbitration Court of the Russian Federation may in the future become the legal and practical basis for the draft Executive code of the Russian Federation.


Author(s):  
I. R. Khuzina ◽  
V. N. Komarov

The paper considers a point of view, based on the conception of the broad understanding of taxons. According to this point of view, rhyncholites of the subgenus Dentatobeccus and Microbeccus are accepted to be synonymous with the genus Rhynchoteuthis, and subgenus Romanovichella is considered to be synonymous with the genus Palaeoteuthis. The criteria, exercising influence on the different approaches to the classification of rhyncholites, have been analyzed (such as age and individual variability, sexual dimorphism, pathological and teratological features, degree of disintegration of material), underestimation of which can lead to inaccuracy. Divestment of the subgenuses Dentatobeccus, Microbeccus and Romanovichella, possessing very bright morphological characteristics, to have an independent status and denomination to their synonyms, has been noted to be unjustified. An artificial system (any suggested variant) with all its minuses is a single probable system for rhyncholites. The main criteria, minimizing its negative sides and proving the separation of the new taxon, is an available mass-scale material. The narrow understanding of the genus, used in sensible limits, has been underlined to simplify the problem of the passing the view about the genus to the other investigators and recognition of rhyncholites for the practical tasks.


Sign in / Sign up

Export Citation Format

Share Document