scholarly journals IMPULSIVE BUYING PADA MAHASISWA PENGGUNA INSTAGRAM

2021 ◽  
Vol 2 (1) ◽  
pp. 25-44
Author(s):  
Farichah Nurus Syifa
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
High Intensity ◽  
Driving Forces ◽  
Research Results ◽  
Impulsive Buying ◽  
Qualitative Descriptive ◽  
Islamic Psychology ◽  
Buying In

The lifestyle of hedonism is mushrooming among students due to the high intensity in using social media. Social media is used as a promotional media of products, thus resulting in the frequent appearance of advertisements on social media one of them instagram. The study aims to find out impulsive buying in student instagram users. The sample from this study is a student of Islamic psychology IAIN Surakarta class of 2018. Research using qualitative methods and research results are presented in qualitative descriptive form. The results showed someone impulsively buying a product that supports the style of life informant with a price of ≤ Rp. 150,000. Impulsive buying appears when scrolling up ads on Instagram. So it raises curiosity marked by following the online shop account. Therefore encourage informants to buy products as self-fertiliser. Hedonic motivation becomes one of the driving forces for someone to make purchases based on desire without paying attention to aspect of rationality.

scholarly journals KOMUNIKASI PEMASARAN TOMCIR (ATOM KOCIR) DALAM MEMBANGUN EKSISTENSI SEBAGAI BRAND LOKAL CIREBON (Studi Deskriptif Kualitatif Komunikasi Pemasaran Pada TOMCIR (Atom Kocir) di Kota Cirebon)

Jurnal Signal ◽  
2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Neva Rositasari ◽  
Nurudin Siraj ◽  
M Nuruzzaman
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Research Subjects ◽  
Research Results ◽  
Local Product ◽  
Qualitative Descriptive ◽  
The City ◽  
Customer Satisfaction And Loyalty

ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana komunikasi pemasaran yang dilakukan oleh Tomcir dalam membangun eksistensi sebagai brand lokal Cirebon dengan menggunakan metode kualitatif deskriptif. Objek penelitian ini adalah Tomcir (Atom Kocir) dengan akun media sosial Instagram Tomcir Bakpia’e Wong Cerbon. Subyek penelitiannya adalah orang-orang yang dapat memberikan informasi mengenai Tomcir (Atom Kocir) yaitu pemilik dan beberapa konsumen. Hasil penelitian menunjukkan bahwa Tomcir (Atom Kocir) mampu mempertahankan eksistensinya dan bersaing dengan kompetitor lain di kota cirebon. Pelayanan Tomcir mampu memberikan kepuasan dan loyalitas konsumen dan peningkatan penjualan yang diperoleh. Hasil penelitian diantaranya, 1) Bagaimana komunikasi pemasaran Tomcir (Atom Kocir) dalam membangun eksistensi sebagai brand lokal Cirebon. 2) Apa saja faktor pendukung dan penghambat komunikasi pemasaran Tomcir (Atom Kocir) sebagai brand lokal Cirebon. 3) Bagaiman upaya dalam meningkatkan penjualan Tomcir (Atom Kocir) agar tetap membangun eksistensi sebagai produk lokal. Kata kunci: Komunikasi pemasaran, promosi, Tomcir (Atom Kocir) ABSTRACT This study aims to find out how marketing communication conducted by Tomcir in building existence as a local Cirebon brand by using qualitative descriptive methods. The object of this research is Tomcir (Atomic Atomic) with Instagram social media account Tomcir Bakpia'e Wong Cirebon. The research subjects are people who can provide information about Tomcir (Atomic Atomic), namely the owner and several consumers. The results showed that Tomcir (Atomic Kocir) was able to maintain its existence and compete with other competitors in the city of Cirebon. Tomcir services are able to provide customer satisfaction and loyalty and increase sales obtained. Research results include 1) How Tomcir marketing communications (Atomic Kocir) in building existence as a Cirebon local brand. 2) What are the supporting factors and inhibitors of marketing communication Tomcir (Atomic Kocir) as a Cirebon local brand? 3) How is the effort to increase Tomcir sales (Atomic Atomic) in order to continue to build existence as a local product?                                                           Keywords: Marketing communication, promotion, Tomcir (Atom Kocir)

scholarly journals Persepsi Masyarakat Terhadap Aplikasi TikTok Sebagai Media Menurunkan Tingkat Stres di Era Pandemi Covid-19

2021 ◽  
Vol 16 (1) ◽  
pp. 67
Author(s):  
Kadek Ari Setia Utama Putra ◽  
Gede Wisnu Permana ◽  
Putu Yuna Sephiani ◽  
Ni Komang Sutriyanti
Keyword(s):  
Social Media ◽  
Music Video ◽  
Research Results ◽  
The Public ◽  
Space And Time ◽  
Stress Levels ◽  
Qualitative Descriptive ◽  
The Right ◽  
Reducing Stress ◽  
Descriptive Method

Social media is a medium for socializing and communicating with each other and is done online which is not regulated by space and time. Social media can be used as a medium to communicate privately and even in groups, share files, videos, music, and so on. Social media which is busy being used to reduce stress in the current pandemic era, one of which is the TikTok application. TikTok is a social media and music video platform from China. This application was first released in September 2016. The purpose of this research is to see the perception of the TikTok application as a medium to reduce stress levels in the Covid-19 pandemic era. Method of collecting data used included interviews, questionnaire questionnaires, documentation, and observation. The data obtained were analyzed using a qualitative descriptive method. The research results are as follows 64% of people say TikTok is a medium for reducing stress. The public accepts and rejects TikTok as the right medium to reduce stress in the Covid-19 pandemic era for various reasons given. From these results it can be ignored that the TikTok application influences TikTok users, both positive and negative. This has led to various responses from the public regarding the TikTok application.

scholarly journals The Use of Social Media as Learning Tools in the Era of 4.0 for Elementary School

2020 ◽  
Vol 7 (11) ◽  
pp. 67
Author(s):  
Reomintoyo Roemintoyo ◽  
Adi Sifa Muhammad ◽  
Mochamad Kamil Budiarto
Keyword(s):  
Social Media ◽  
Elementary School ◽  
Elementary Schools ◽  
Research Method ◽  
Descriptive Study ◽  
Learning Tools ◽  
Research Results ◽  
Advantages And Disadvantages ◽  
Qualitative Descriptive ◽  
Use Of Social Media

This study aims to analyze and study several studies that identify the use of social media in the primary school domain.This research is a qualitative descriptive study with a discourse analysis approach. The data were taken from research with the same theme and then compared various opinions from experts through in-depth literature studies. This research is the result of research by Ayu Kurnia et al (2019, Istikomariah (2016), Muhammad Fajar et al (2020), and Muhammad Irfan et al. (2020). This research was conducted to examine some of these studies then take the positive aspects in the form of L (1).) Formulation and clear research objectives; (2) The data generated uses official and valid literacy; (3) The research method used in detail; (4) Clear stages of implementing the use of social media; (5) Presenting research results using tables or graphs that are implemented easily; (6) The discussion of research results is carried out with expert opinion; (7) The research conclusion must have advantages and disadvantages in the use of social media in elementary schools. From the research results, this review can be used as new and reinforcing further research with the theme of using social media.

scholarly journals Strategi Pengembangan Wisata Tebat Rasau Di Desa Lintang Kabupaten Belitung Timur

2021 ◽  
Vol 2 (1) ◽  
pp. 27-34
Author(s):  
Peranciscus Aryanto ◽  
Reiza D. Dienaputra ◽  
Cecep Ucu Rakhman
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Community Participation ◽  
Driving Force ◽  
Tourism Development ◽  
Research Results ◽  
Qualitative Descriptive ◽  
Training Activities ◽  
Tourism Potential ◽  
Descriptive Method

Tourism is one of the important sectors whose value and movement is to drive the people's economy and influence other sectors. However, in developing tourism it can have an impact on natural damage, so it needs to be defeated by the uniqueness and condition of the existing area. To develop the tourism that is owned, it needs to be done gradually and continuously so that this sector can move the entire community so that community participation can be realized in real terms. Therefore, this study aims to measure community wisdom in developing the tourism potential of Tebat Rasau in Lintang Village, East Belitung Regency. The research used a qualitative descriptive method. Data collection through interviews and field. The results showed that the community was able to encourage tourism development as evidenced by the development and infrastructure, the object of marketing tourism objects through social media and participation in training activities. The research results can be used as a driving force for tourism development in Lintang Village, East Belitung Regency.

scholarly journals DAKWAH BIL QALAM MELALUI INSTAGRAM

2020 ◽  
Author(s):  
Rasmi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Secondary Data ◽  
Research Data ◽  
Primary Data ◽  
Research Results ◽  
Digital Era ◽  
Qualitative Descriptive ◽  
Descriptive Approach

Penelitian ini bertujuan untuk mengetahui apa itu dakwah Bil Qalam dan mendeskripsikan bagaimana pemanfaatan media sosial Instagram dalam dakwah Bil Qalam. Dakwah tidak harus dengan berdiri di atas mimbar, ada banyak metode yan dapat dilakukan dalam menyampaikan pesan dakwah. Dakwah Bil Qalam merupakan metode dakwah yang menggunakan tulisan dalam menyampaikan sebuah pesan dakwah. Di era digital saat ini, dakwah virtual melalui media sosial Instagram menjadi jalan agar estafet dakwah yang dilakukan Rasulullah SAW tidak terputus begitu saja. Metode dakwah Bil Qalam melalui Instagram dapat berupa caption pada unggahan gambar atau video dan tulisan pada instagram story. Dalam penelitian, peneliti menggunakan pendekatan deskriptif kualitatif. Data penelitiaan kualitatif diinterperetasikan oleh peneliti sehingga hasil penelitian sangat dipengaruhi oleh pemikiran, pandangan, dan pengetahuan peneliti. Data yang dikumpulkan berupa data primer yaitu hasil wawancara dan data sekunder seperti buku, jurnal, dan artikel dakwah yang diperoleh dari internet.Kata kunci: Dakwah Bil Qalam, Media sosial, Instagram.AbstractThis study aims to find out what is Da'wah Bil Qalam and describe how to use Instagram social media in Da'wah Bil Qalam. Da'wah does not have to stand on the stand, there are many methods that can be used in conveying the message of da'wah. Da'wah Bil Qalam is a method of da'wah that uses writing in conveying a message of da'wah. In today's digital era, virtual preaching through social media Instagram is a way for the preaching relay conducted by Rasulullah SAW to not be interrupted. The method of preaching Bil Qalam through Instagram can be in the form of a caption on the upload of images or videos and writing on instagram stories. In this study, researchers used a qualitative descriptive approach. The qualitative research data is interpreted by the researcher so that the research results are strongly influenced by the thoughts, views, and knowledge of the researcher. Data collected in the form of primary data are interviews and secondary data such as books, journals and propaganda articles obtained from the internet.Keywords: Da'wah Bil Qalam, Social media, Instagram.

Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto
Keyword(s):  
Positive Emotion ◽  
Department Store ◽  
Department Stores ◽  
Buying Behavior ◽  
Managerial Implication ◽  
Impulsive Buying ◽  
Time Availability ◽  
Unplanned Buying ◽  
Buying In ◽  
Yogyakarta City

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

Analysis of Female Implicates in the Video “Cara Kodein Cowok Biar Cepet Merid” by Last Day Production

2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Female Character ◽  
Note Taking ◽  
Female Characters ◽  
Pragmatic Theory ◽  
Research Results ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
Data Collection Technique

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.

KEPUTUSAN WISATAWAN PRANCIS BERLIBUR KE BALI PADA ERA NEW NORMAL

2021 ◽  
Vol 15 (01) ◽  
Author(s):  
Ferhadius Endi ◽  
Danang Prasetyo
Keyword(s):  
Descriptive Study ◽  
Study Data ◽  
New Normal ◽  
Research Results ◽  
Travel Agents ◽  
Service Business ◽  
Questions And Answers ◽  
Qualitative Descriptive ◽  
Tourism Service

This study discusses the decision of French tourists on their planned visit to Bali in the new normal era in 2021. This research is a qualitative descriptive study. Data was obtained by means of online interviews and questions and answers via email to 35 potential tourists. Based on the results of research that has been done, it was found that two decisions of French tourists regarding their vacation plans to Bali, namely: (1) Cancellation of tour trips with the consideration of (a) changes in tourist budgets and financial plans, (b) health reasons for tourists, (c) difficulty in managing time, and (d) the uncertainty of the global situation. (2) Delay or reschedule Tour trips. The factors that influence tourists to continue their travel agenda to Bali with a note of rescheduling, namely: (a) Advances that have been paid to travel agents, (b) the need for post-lockdown holidays during 2020, and ( c) vaccination as an effort to protect the tourists from Covid-19. The hope is that the exposure of the research results can be a reference for researchers, tourism service business actors, and tourists to work together to implement health protocols in all tourism activities for a better Indonesian tourism. Keywords: French Tourists, Bali Tourism, New Normal

Diabetes Self-Care Behaviors and Barriers to Clinical Care During COVID-19 Pandemic for Marshallese Adults

2022 ◽  
pp. 263501062110653
Author(s):  
Rachel S. Purvis ◽  
Ramey A. Moore ◽  
Britni L. Ayers ◽  
Holly C. Felix ◽  
Sheldon Riklon ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Education ◽  
Health Care Provider ◽  
Care Provider ◽  
Clinical Care ◽  
A Priori ◽  
Self Care ◽  
Qualitative Descriptive ◽  
Insight Into

Purpose: The purpose of the study was to explore experiences of Marshallese adults related to diabetes self-care behaviors during the COVID-19 pandemic. Methods: A qualitative descriptive design was utilized to understand participants’ diabetes self-care behaviors during the pandemic. Nine focus groups with 53 participants were held via videoconference and conducted in English, Marshallese, or a mixture of both languages. A priori codes based on diabetes self-care behaviors provided a framework for analyzing and summarizing participant experiences. Results: Both increases and decreases in healthy eating and exercise were described, with improvements in health behaviors attributed to health education messaging via social media. Participants reported increased stress and difficulty monitoring and managing glucose. Difficulty obtaining medication and difficulty seeing their health care provider regularly was reported and attributed to health care provider availability and lack of insurance due to job loss. Conclusions: The study provides significant insight into the reach of health education campaigns via social media and provides important information about the reasons for delays in care, which extend beyond fear of contracting COVID-19 to structural issues.

scholarly journals Kesantunan Mahasiswa Dalam Berbahasa Indonesia Di Media Sosial: Whatsapp, Facebook, Dan Instagram

2021 ◽  
Vol 8 (1) ◽  
pp. 39-46
Author(s):  
Widya Tri Utomo ◽  
Andhika Djalu Sembada ◽  
Ricky Santoso Muharam
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Positive Impact ◽  
Oral Communication ◽  
Written Communication ◽  
Personal Writing ◽  
Qualitative Descriptive ◽  
Media Research ◽  
Social Media Research ◽  
Word Selection

The research aims to analyze students' modesty in Indonesian on social media, so that students pay more attention to the modesty in Indonesian through social media. Research uses qualitative descriptive methods to describe complex social realities by describing, classifying, analyzing, and interpreting data according to its natural condition. Data collection techniques take from student conversation screenshoots from social media WhatsApp, Facebook, and Instagram.The results showed, 1) there is still an ambiguous use of the word in written communication, 2) the use of the word "Sorry" to start a conversation on social media, 3) displeasure in giving greetings to lecturers, 4) the use of casual language (disrespectful) to lecturers, 5) indifference in word selection to lecturers through social media, and 6) insensitivity in giving opening greetings.Lecturers give direction to students through personal writing communication and provide examples of polite communication when chatting with students. The student's response after being given direction by the lecturer, has a positive impact. Students pay more attention to the civility of language when communicating with lecturers, either through written communication, or oral communication.

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