scholarly journals PAPAN NAMA SEBAGAI MEDIA KOMUNIKASI VISUAL PEMASARAN KELOM GEULIS DI TASIKMALAYA

2014 ◽  
Vol 11 (2) ◽  
pp. 229
Author(s):  
Ganal Rudiyanto ◽  
Eveline C.S ◽  
Udanarto Udanarto
Keyword(s):  
Product Quality ◽  
Corporate Image ◽  
Display Type ◽  
Market Expansion ◽  
Visual Elements ◽  
Decorative Motifs ◽  
The Media ◽  
Design Psychology ◽  
Design Style

<p><strong>Abstract</strong></p><p><strong></strong><br />Visual elements in a holistic form nameplate, images, logos, fonts, and colors.Display design style clogs shop signs have an impact on product quality clogs confidence to consumers. Identity and corporate image is reflected in the design of the sign (display type), style aesthetic images, fonts and legibility messages to ensure excellence of products to consumers.<br />The elements of traditional decorative motifs on the nameplate can give an idea that has long operated company, has a strong experience in the field that they do. Modified display modern motifs often used to describe the new corporate image in the market following the latest developments. Both styles are distinated on imaging market expansion in the future. One of the media promotion of effective and efficient in improving the quality of marketing is touching nameplate design psychology of many people's feelings.</p><p><br /><strong>Abstrak</strong><br />Unsur-unsur visual pada papan nama adalah bentuk keseluruhan sebagai kesatuan logo, huruf dan warna. Tampilan gaya gambar desain kelom pada papan nama menumbuhkan kepercayaan tentang kualitas produk kepada konsumen. Identitas dan citra perusahaan tercermin pada gaya perencanaan, imajinasi gaya estetik, desain huruf dan<br />keterbacaan pesan dalam meyakinkan keunggulan produk kepada konsumen.Unsur-unsur motif hias tradisional pada papan nama menunjukkan operasional perusahaan yang menggambarkan pengalaman kuat dalam bidangnya. Modifikasi bentuk modif modern sering digunakan untuk menunjukkan citra perusahaan baru dalam  pemasaran yang berkaitan dengan perkembangan terakhir. Kedua gaya diatas dimanfaatkan untuk mengembangkan pangsa pasar dimasa depan salah satu media promosi yang efektif dan efesien dalam peningkatan kualitas pemasaran adalah perencanaan papan nama yang secara psikologis dapat menggugah peranan simpati banyak orang</p>

scholarly journals Chem is Fun: Animation Learning Media Based on Quantum Learning on Atomic Structure

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Rejeki Dwi Astuti ◽  
Anggi Ristiyana Puspita Sari ◽  
Rizki Nor Amelia
Keyword(s):  
Product Quality ◽  
Atomic Structure ◽  
Interactive Animation ◽  
Quantum Learning ◽  
Result Show ◽  
Abstract Characteristic ◽  
Peer Reviewers ◽  
The Media ◽  
Good Learning

Good learning media is the media that can make it easier for students to understand a teaching material. The selection of learning media must be in accordance with these characteristics. To simplify the explanation of the atomic structure which has abstract characteristic, a learning media that can realize this material is needed. This research aims to develop interactive animation learning media Chem is Fun based on quantum learning and to determine the quality of the resulting product. The development model used is adapting the ADDIE. This research involved a media expert, a material expert, three peer reviewers and five reviewers (chemistry teacher) to assess product quality. The research instruments consist of two types of instrument, i.e. suggestion sheet and product quality questionnaire. The result show that the product of Chem is Fun has a good quality, so that it can be used as a learning media to help students' learning process on atomic structure.

Impact of Innovation on the Entrepreneurial Success in Selected Business Enterprises in South-West Nigeria

2017 ◽  
pp. 16-25
Author(s):  
Olu Oju
Keyword(s):  
Product Quality ◽  
Positive Relationship ◽  
Image Data ◽  
Corporate Image ◽  
T Test ◽  
Entrepreneurial Success ◽  
The Face ◽  
Business Enterprises ◽  
The Impact

This study examined the impact of innovation on the entrepreneurial success in selected business enterprises in South-Western Nigeria. The paper dwelt on the extent to which the selected enterprises innovation effort affects the quality of their product as well as the company image. Data were analysed using descriptive and inferential statistics. Hypotheses were tested at 0.05 significant levels with the aid of parametric student t-test. The results revealed that there is a positive relationship between innovation and product quality as well as a positive relationship between innovation and good corporate image and that both of them significantly affect entrepreneurial success. The study recommends that business enterprises should engage more on innovation of their production process to improve their product quality and even enhances good corporate image. This will help them to sustain their position in the face of stiff competition.

scholarly journals Analysis of packaging and Brand Design Assistance Programs by the Ministry of Industry in Improving Product Quality

2021 ◽  
Vol 2 (3) ◽  
pp. 203-215
Author(s):  
Restu Fahrunnisa ◽  
Dian Marlina Verawati
Keyword(s):  
Product Quality ◽  
The Other ◽  
Assistance Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Assistance Programs ◽  
Market Expansion ◽  
Directorate General ◽  
The Face

Small and Medium Industries (SMIs) in the face of competition have obstacles that are the ability of designing the brand and good packaging. The Directorate General of IKMA provides support for industry players, especially SMIs, to improve the quality of their product packaging through the Brand Design and Packaging Assistance Program for small and medium industries. The purpose of this study is to describe how the program can run in Magelang City, with the limitation of the problems, that are: (1) Procedures for submitting and distributing packages and Brand Design assistance programs as a form of implementing program distribution; and (2) Sustainability after channeling the program in achieving its objectives, specifically improving product quality. The results of this study are from the 24 SMIs, 88% have used a new packaging design and 67% have experienced market expansion. On the other hand, 13% have not used a new design and 33% have not yet experienced market expansion. Through recognition from SMIs who were fortunate to get assistance in the form of physical packaging namely Cheese Stick products with the RAKEDAM Brand, the physical packaging received through the program has characteristics that are able to improve the quality of product.

scholarly journals STUDY ON THE INFLUENCE OF POSITIONING STRATEGY, PRODUCT QUALITY, SERVICE QUALITY AND CORPORATE IMAGE TO DECISION OF SAVING AT BANK BJB TEGAL BRANCH

2018 ◽  
Vol 16 (2) ◽  
pp. 117
Author(s):  
Sandy Baytu Thauhid ◽  
Susilo Toto Raharjo ◽  
Harry Soesanto
Keyword(s):  
Quality Of Service ◽  
Product Quality ◽  
Positive Influence ◽  
Corporate Image ◽  
Positioning Strategy ◽  
Quality Product ◽  
Research Decision ◽  
Product Sales ◽  
Positive Effect

The position of bank bjb based on Total DPK in December 2014 rise to the category national public bank, but it is different from Total DPK in the branch of bank bjb in tegal, in the same period the strategy of bjb Tegal bank accumulate DPK (Dana Pihak Ketiga),by increasing product sales of cheap deposits as well as savings bjb tandamata. This study analyzes several factors that thought to have influence on the decisions to saving, there are: positionong, serving quality, product quality, and corporate image.The population of the respondents in this study as many as 120 customers. In this research using purposive sampling technique.The research results show that the positioning strategy has a positive effect on saving. While the quality of the product has no positive effect against a decision on saving. And quality of the product  have not a positive effect against the strategy of positioning. The quality of service has a positive influence on the positioning strategy. And the quality of service has a positive effect against the corporate image. And the test results of the corporate image of saving has positive influence. So that it can be summed up in this research decision saving the customer at a bank Branch bjb Tegal is not affected by the quality of the products from the tanda mata bjb savings.

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN

2017 ◽  
Vol 7 (1) ◽  
pp. 30
Author(s):  
Nur Dianah ◽  
Henny Welsa
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
The Media

The purpose of this study is to describe the effect of product quality and brand image on purchasing decisions smartphones Xiaomi, the effect purchasing decisions on consumer satisfaction smartphone Xiaomi, the effect of product quality and brand image to satisfaction consumers smartphones Xiaomi, and the effect of product quality and brand image together on purchasing decisions smartphones Xiaomi and customer satisfaction. This research is classified in research exspost facto. Its population is a student at the Faculty of Economics University Sarjanawiyata Tamansiswa that are currently using or have used a smartphone Xiaomi and samples for the study of 100 people. Methods of data collection is done by using the media questionnaires, while data analysis techniques using multiple linear regression analysis were supported by detrminan coefficient F test and T, and classical assumption test consisting of multicoloniarity, heterocedasticity test, and test for normality and path analysis. The results showed that the quality of the product does not affect the purchase decision Xiaomi smartphone, brand image influence on purchase decisions Xiaomi smartphone. Product quality, brand image affects customer satisfaction while purchasing decisions do not affect the Xiaomi smartphone customer satisfaction. Taken together the product quality and brand image influence on purchasing decisions and consumer satisfaction Xiaomi smartphone. Keywords: product quality, brand image, purchasing decisions, customer satisfaction.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG

2018 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Intan Nurrachmi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Market Share ◽  
Significant Influence ◽  
Strong Correlation ◽  
T Test ◽  
Market Expansion ◽  
Difference Constraints ◽  
Branch Office

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

PENGARUH KUALITAS PRODUK DAN RELIGIUSITAS TERHADAP KEPUTUSAN NASABAH PRODUK SIMPANAN PADA BSM CABANG PURWOKERTO

2017 ◽  
Vol 4 (1) ◽  
pp. 189-215
Author(s):  
Yoiz Shofwa Shafrani
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
The Other ◽  
Financial Assets ◽  
Islamic Bank

Perkembangan dunia perbankan syariah tidak lepas dari peran para nasabah yang memberikan kepercayaan terhadap pihak perbankan untuk penyimpanan asset keuangannya. Faktanya banyak kelompok nasabah yang memutuskan untuk menjadi nasabah di perbankan syariah karena faktor religiusitasnya. Faktor lain yang dapat ikut mempengaruhi keputusan nasabah adalah kualitas produk. Di mana kualitas produk merupakan karakteristik yang melekat dari suatu produk. Kemungkinan yang terjadi bahwa kebanyakan nasabah pada perbankan syariah juga masih merupakan nasabah perbankan konvensional.Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan tingkat religiusitas nasabah terhadap keputusan nasabah untuk menyimpan dananya atau tidak di BSM Cabang Purwokerto. Alat analisis yang digunakan adalah analisis regresi linier berganda, dengan jumlah sampel 100 nasabah. Diperoleh hasil Y = 5,046 + 0,101X1 + 0,218X2. Berdasarkan uji F yang sudah dilakukan maka dapat diketahui bahwa variabel kualitas produk dan religiusitas secara bersama – sama berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. Berdasarkan uji t yang sudah dilakukan dapat diketahui bahwa secara partial baik variabel kualitas produk maupun variabel religiusitas berpengaruh terhadap keputusan nasabah untuk menyimpan dananya di BSM Cabang Purwokerto. The progress of the Islamic bank cannot be separated from the role of its customers who give trust to the bank to deposit their financial assets. It is a fact many groups of customers decide to be the customers of the Islamic bank because of their religiosity. The other influences factor of a customer’s decision is the quality of the product. The aim of this research was to determine the effect of product quality and level of customers’ religiosity towards customers’ decision whether to keep their funds in Syariah Mandiri Bank, Branch of Purwokerto, or not. The analytical tool used was multiple linear regression analysis, with a sample of 100 customers. The results indicate Y = 5,046 + 0,101X1 + 0,218X2. Based on F, it can be seen that both variables of product quality and religiosity simultanously affect the customers’ decision to keep theirfunds in BSM Branch of Purwokerto. Based on t test, it can be seen that independently, either variable of product quality or variables of religiosityinfluences the customers’ decision to keep their funds in BSM Branch of Purwokerto.

Desain Media Pembelajaran Geometri SMP Menggunakan 3D Pageflip Professional Berbasis RME Terintegrasi STEM

2020 ◽  
Vol 8 (01) ◽  
pp. 55-66
Author(s):  
Feri Tiona Pasaribu ◽  
Yelli Ramalisa
Keyword(s):  
High Schools ◽  
Junior High ◽  
Junior High Schools ◽  
Design Development ◽  
Student Questionnaire ◽  
Implementation Stages ◽  
The Media ◽  
And Mathematics ◽  
Geometry Learning

The focus of this research is to design geometry learning mediain junior high schools based on RME and integrated with Science, Technology, Engineering and Mathematics (STEM) using 3D Pageflip Proffesional,and to explain quality of the learning media. In the process of design and development of this media used is the ADDIE development model which begins with the stages analysis, design, development, and  carried out an evaluation in each stages. Implementation stages will be continued in the following years research. This research resulted in a product in the form of geometry learning media in junior high schools especially eight grade according to purpose. Based on the validity test and practicality test the results obtained from the validation by material experts and media design experts were 4.09 namely 81.8% and 4.21 or 84.2%.Based on the criteria for the validity of the instrument, the criteria for "very valid" were obtained. And the practicality results, namely the results of teacher response questionnaire obtained an average of 4.26 or 85.19%, and the results of student questionnaire responses were 4.07 or 81.4%. Then based on the percentage criteria of practicality of the instrument, it is found that the criteria are very practical and the media can be implemented with minor revisions.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

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