scholarly journals A Study on Consumer Awareness, Preference and Attitude towards Mall Culture with Reference to Coimbatore District

2011 ◽  
Vol 1 (2) ◽  
pp. 313-323
Author(s):  
Sasi Kumara K ◽  
Sadika Sultana M
Keyword(s):  
Consumer Behavior ◽  
Shopping Mall ◽  
Survey Method ◽  
Shopping Malls ◽  
Consumer Awareness ◽  
Coimbatore District ◽  
Indian Consumers ◽  
Retail Chains

The growth of integrated shopping malls, retail chains and multi-brand outlets is evidence of consumer behavior being favorable to the growing organized segment of the business. Space, ambience and convenience are beginning to play an important role in drawing customers. Malls, which are now anchored by large outlets such as Westside and Lifestyle and are resided by a lot of Indian and international brands, are also being seen as image benchmarks for communities. Various factors on which the Indian consumers base their choice of going to the shopping mall or the unorganized markets have been analyzed inthis research. This study focuses on the shopping mall preferences of consumers, their attitude and the awareness about the existence of malls in the district. Survey method and convenient sampling had been adopted for collection of data. The major referrals are friends, and most consumers consider time as factor, major respondents are satisfied with the brands available.

scholarly journals CONSUMER BEHAVIOR TOWARDS SHOPPING MALLS: A SYSTEMATIC NARRATIVE REVIEW

2018 ◽  
Vol 14 (1) ◽  
pp. 81-94
Author(s):  
Shahzad Nasim ◽  
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
Product Quality ◽  
Consumer Preferences ◽  
Sales Promotion ◽  
Shopping Mall ◽  
Shopping Centers ◽  
Shopping Malls ◽  
Good Product ◽  
Good Product Quality

The purpose of the study is to recognize the factors that influence the consumer’s behavior towards shopping centers. Along with this study endeavors have been made to investigate different components which influence the consumer behavior towards shopping mall. This literature review found the consumer preferences towards shopping mall. Customers do not go shopping mall only for shopping but also for entertainment. Different studies denote that there are numerous factors that appeal the customer towards shopping mall. This work will definitely help shopkeepers or retailers to make changes (if any) in the mall in order to attract customers and satisfying their needs and wants and also important for the development of a mall. After reexamining of 100 papers on consumer behavior towards shopping mall author recognized that shopping environment, ease of shopping, availability of different products, showbiz offered at malls, parking facility, good product quality, discount and sales promotion are the factors that convince the Shoppers to visit shopping malls with entertainment.

scholarly journals Consumer reviews analysis on cycling pants in online shopping malls using text mining

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Chunjeong Kim ◽  
Youngjoo Na
Keyword(s):  
Text Mining ◽  
Online Shopping ◽  
Product Information ◽  
Cost Effective ◽  
Shopping Mall ◽  
Accurate Information ◽  
Shopping Malls ◽  
Consumer Awareness ◽  
Difficult Time ◽  
Occurrence Matrix

AbstractThis study was investigated trends and consumer awareness on cycling pants by analyzing the reviews on bib shorts, bib tights, shorts, and tights in online shopping malls using text mining. The reviews and product information on cycling pants from Jan. 2017 to the first half of 2020 were crawled, and a total of 7241 cases were analyzed. The keywords of cycling pants were extracted using a Korean morphological analyzer (KoNLP), calculated to the term-document matrix, and then converted into a co-occurrence matrix. The number of reviews of cycling pants increased by 39% per year, and especially in the first half of 2020, the number of reviews has doubled over compared to the first half of last year. Bib shorts accounted for more than 50% of the number of reviews of cycling pants and received the highest rating, making them the most preferred. Positive reviews on cycling pants appeared 15 times over than that of negative reviews, and most of the cycling pants were evaluated positively. Size and cost-effective appeared as the important keywords both in positive and negative reviews. However, it was found that consumers have a difficult time choosing the size not only in the negative but also in the positive reviews. Pad was the keyword that appeared the most in negative reviews, and it was the most dissatisfied factor in the cycling pants. Therefore, in an internet shopping mall, it is necessary to provide intuitive and accurate information that is easy for consumers to understand about information on the size and pad of the cycle pants.

scholarly journals Analisis Kualitas Pelayanan dan Fasilitas Day-Spa di Medan

2020 ◽  
Vol 18 (2) ◽  
pp. 44-55
Author(s):  
Shafira Ayu Syukrani ◽  
◽  
M. Rezki Setiawan ◽  
Ferdiana Shinta Triliasa ◽  
Dandi Nostiagi Rosta ◽  
...  
Keyword(s):  
College Students ◽  
Consumer Behavior ◽  
Research Methods ◽  
Quality Of Services ◽  
User Needs ◽  
Shopping Malls

The purpose of this study is to find out the quality of services and Day-Spa facilities that correspond to user needs, especially Ubud Family Reflexology, De Spa, and Zengarden in Medan. In Medan City, day-spas are located are many located near shopping malls, elite settlements, office complex, and commercial areas. They are widely consumed by office executives, socialite mothers, college students, babies, and toddlers. In designing a spa building, it needs to observe and consider psychological users, especially consumers, it should be noted that facilities and privacy levels in the room are affecting consumer behavior. The research methods use interviewing, observing, and analyzing the document study. The results from this study indicate that day-spa buildings in Medan do not apply standard facilities and spa services.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals Metodología para la rehabilitación de grandes centros comerciales

2018 ◽  
Author(s):  
Jorge Carretero Monteagudo
Keyword(s):  
Urban Area ◽  
Sao Paulo ◽  
Shopping Mall ◽  
Low Density ◽  
São Paulo ◽  
Shopping Malls ◽  
Urban Background ◽  
Suburban Areas ◽  
Architectural Features ◽  
The City

El estudio de las características urbanas y arquitectónicas, y las posibles medidas de rehabilitación para los centros comerciales de gran tamaño, fueron el punto de partida para evaluar la sostenibilidad medioambiental y urbana de los mismos. En la presente tesis, se desarrolló una metodología de evaluación de cara al análisis de las medidas de rehabilitación que pudieran aplicarse sobre un centro comercial. Se consideraron cuatro familias de medidas: Rehabilitación ecoeficiente, inserción de elementos verdes, inserción de usos en el centro, y una familia de medidas de rehabilitación aplicadas sobre el entorno urbano. Ocho casos de centros comerciales fueron analizados: tres en el contexto urbano de Sao Paulo, tres en el contexto urbano de Madrid, y tres en el contexto de la Norteamérica suburbana. El resultado del estudio permitió establecer un criterio para orientar las operaciones de rehabilitación de centros comerciales hacia ciertos ámbitos de la sostenibilidad. Las conclusiones finales del estudio fueron que es importante considerar varias medidas de rehabilitación de forma simultánea, a la vez que considerar en la escala urbana global para lograr una mejora relevante de cara a la sostenibilidad. Esto último especialmente en centros comerciales ubicados en entornos periféricos de baja densidad. Abstract. The studio of both the urban and architectural features, as well as the retrofitting means of application on a shopping mall, was the parting point to evaluate the sustainability of large surface shopping malls. A methodology to evaluate the efficacy of the retrofitting means of application on malls was developed, considering four families of retrofitting means: Eco efficient refurbishment, insertion of green elements, insertion of uses, and a family of retrofitting means applied in the urban area surrounding the mall. Eight cases were analyzed: Three located in the urban background of the city of Sao Paulo, Three located in Madrid, and two located in the background of the Suburban U.S.A. The result of this study was the establishment of criteria to focus the operations of any retrofitting program applied on a shopping mall towards some facts related to sustainability. Being the final conclusions, the affirmation that is important to consider various means of retrofitting simultaneously on the shopping mall, as well as to consider the wide urban scale to be retrofitted, in order to achieve a relevant improvement towards sustainability. Specially in cases of shopping malls located in low density suburban areas.

Adaptive Virtual Reality Shopping Malls

2008 ◽  
pp. 1551-1559
Author(s):  
George Lepouras ◽  
Costas Vassilakis
Keyword(s):  
Virtual Reality ◽  
User Experience ◽  
Success Factors ◽  
User Interaction ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Critical Success ◽  
New Business ◽  
Electronic Shopping ◽  
Public Offering

Firms and organizations are increasingly exploiting electronic channels to reach their customers and create new business opportunities. To this end, electronic shops have been developed, either offering products from a single firm or encompassing multiple individual electronic stores, comprising thus electronic shopping malls. Besides development activities, electronic shopping has attracted the attention of researchers, who have studied various perspectives, including user attitude, critical success factors, security, technical aspects, and so forth (e.g., Fang & Salvendy, 2003; Wang, Makaroff, & Edwards, 2003). Two main concerns for e-commerce are personalization and enhancement of user experience. Personalization addresses the ability to offer content tailored to the preferences of each user (Anupam, Hull, & Kumar, 2001) or user group (Wang et al., 2003). Preferences may be explicitly declared by the user, or derived by the system through inspecting user interaction; if the system dynamically reacts to changes of visitor behavior, it is termed as adaptive. Personalization allows customers to focus on the items they are interested in, and enables electronic shops to make targeted suggestions and send promotions to customers (Lekakos & Giaglis, 2005). Enhancement of user experience is another major issue in e-commerce, given that 2D images and texts on the screen are not sufficient to provide information on product aspects such as physical dimensions, textures, and manipulation feedback (Park & Woohun, 2004). Major e-commerce categories that could benefit from giving a more accurate and/or complete view of the products include real estate brokers who could present detailed models of properties, furniture stores that could allow their customers to view how certain pieces would fit in the target place (Hughes, Brusilovsky, & Lewis, 2002), and clothing shops that could provide a virtual fitting room with customizable avatars (Compucloz Corporation, 2003). Multimedia presentations can also be used as a means for “information acceleration” for promoting “really new” products (Urban et al., 1997). Enhancement of user experience may finally compensate for the loss of the pleasure associated with a visit to a shopping mall (Laskaridis, Vassilakis, Lepouras, & Rouvas, 2001). Nowadays, the technological potential of Internet systems provides adequate means for building online multimedia applications that can help e-commerce sites attract e-shoppers. Applications can be built to adapt to the user’s profile and provide the user with a suitable set of information in the most efficient way. Virtual reality (VR) technologies are also now mature enough to be used for the wide public, offering vivid and highly interactive environments, allowing users to view synthetic worlds within which they can visualize and manipulate artifacts. This article aims to specify a system that exploits capabilities offered by adaptation and VR technologies to offer e-shoppers personalized and enhanced experiences, while addressing challenges related to the cost, complexity, and effort of building and maintaining such a system.

Faktor–faktor Gaya Pembuatan Keputusan dalam Pembelian Barangan di Kalangan Pengguna

2012 ◽  
Author(s):  
Siti Aisyah Panatik @ Abdul Rahman
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Key Words ◽  
Quality Factor ◽  
Descriptive Study ◽  
Survey Method ◽  
Significant Difference ◽  
Decision Making Styles ◽  
Fashion Consciousness ◽  
Dominant Influence

Kajian ini bertujuan untuk melihat faktor–faktor yang mempengaruhi gaya pembuatan keputusan serta perbezaan gaya pembuatan keputusan pengguna dalam membeli sesuatu barangan berdasarkan jantina dan etnik. Terdapat lapan faktor utama yang dikaji iaitu faktor kekeliruan terhadap pilihan yang banyak, tabiat setia kepada jenama, gerak hati, kesedaran kepada fesyen terkini, kesempurnaan kualiti, kesedaran kepada harga, rekreasi, dan kesedaran kepada jenama. Kajian deskriptif ini berdasarkan kaedah tinjauan dengan menggunakan 480 orang pengguna yang membeli–belah di tiga pasaraya terbesar di Johor Bahru (Pasaraya Giant di Plentong dan Tampoi serta Carefour). Dapatan kajian menunjukkan bahawa faktor kesempurnaan merupakan faktor yang paling tinggi mempengaruhi gaya pembuatan keputusan pembelian barangan di kalangan pengguna. Manakala tidak terdapat perbezaan yang signifikan dalam gaya pembuatan keputusan pengguna berdasarkan jantina. Kajian ini juga menunjukkan terdapat perbezaan signifikan gaya pembuatan keputusan dalam pembelian barangan berdasarkan etnik Melayu, Cina dan India. Kata kunci: Gaya pembuatan keputusan, tingkah laku pengguna, pengguna The purpose of this study is to determine the factors that influence decision–making style among consumers as well as to identify consumers’ decision–making style differences based on gender and ethnics. Eight factors which influence decision making style among consumers were investigated such as confusion caused by too many choices, loyalty to brand, impulsiveness, novelty fashion consciousness, perfect quality, price conscious, recreational and brand conciousness. This descriptive study used a survey method which involved 480 consumers of three supermarkets in Johor Bahru (Giant at Plentong and Tampoi, and Carrefour). Results indicated that the perfect quality factor was the dominant influence on decision–making styles among respondents and that there is no difference of decision–making style based on gender. However, there is a significant difference of decision–making styles based on Malay, Chinese, and Indian ethnicity. Key words: Decision-making style, consumer behavior, consumer

Digital Technology in Retail

2021 ◽  
pp. 187-213
Author(s):  
Tan Jing Pei ◽  
Omkar Dastane
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Industrial Revolution ◽  
Mediation Effect ◽  
Shopping Mall ◽  
Operational Performance ◽  
Future Research ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Validity Assessment

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology (digital up-gradation) on shoppers' satisfaction mediated by operational performance. This study adopted explanatory, quantitative research by collecting empirical data from 212 shoppers at a famous shopping mall in the city of Kuala Lumpur using convenience sampling. The normality and reliability assessment was carried out followed by confirmatory factory analysis, validity assessment, and structural equation modelling. Findings reveal that digital up-gradation has a direct impact on shopper satisfaction, and operational performance has full mediation effect between them. The chapter then discusses implications, limitations, and future research avenues in this context.

The importance of distance and attraction in patronizing a shopping mall

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marsela Thanasi-Boçe ◽  
Piotr Kwiatek ◽  
Lasha Labadze
Keyword(s):  
Marketing Strategies ◽  
Shopping Mall ◽  
Social Activities ◽  
Shopping Malls ◽  
Content Type ◽  
The Social ◽  
And Behaviors ◽  
The Impact ◽  
The Relationship ◽  
Practical Level

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage. Design/methodology/approach Data from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit. Findings The results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported. Practical implications On the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic. Originality/value This study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.

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