TEMPORALITY OF SOCIAL REALITY AND STRUCTURE OF LAN-GUAGE
All human activity is associated with the need for interpersonal communication. The need and concern for other people, as for oneself, is a specific feature of the human race, in which biological necessity acts simultaneously, that is, a person's speech and the individuals themselves are necessarily included in the social and humanitarian context. Considering the linguistic reality of social life in the form of a text, we leave the person as the main object of research. Thus, the original text of modern society is formed, which includes the worldview of people and the features of the mental system of their interaction, the way and nature of existence, a kind of sign system in the form of fixed information. The understanding is presented that speech does not reflect the meaning of things and processes of a certain field of activity, but reveals their content and gives meaning within the framework of practical activity. The mechanism of the genetic application of concepts in a certain historical territory and the process of the formation of the semiotic space of social knowledge and the procedure for recognizing its words-signs are substantiated, thanks to which the sys-tem of understanding the mentality in intellectual discourse is built. The fundamental problem of the relationship between real time and language is analyzed, the fundamental foundations of the formation of the complete semantic structure of language: an immediate feature – an object – a mediating feature – an indirect feature, taking into account the specifics of human social activity. The existential relations of symbolic-semiotic structures in the plane of interaction of the subject field of signs and the place of the subject with the help of semantics are determined, which provides a differentiated modality of the specified relationship, the structure and levels of meanings, the moments of actualization of the designated and places the terms of the specified relationship in a specific social field of their existence; it is proved that a person acts as a signified and is partially included in the models that form his attitude to the surrounding social being, but at the same time he remains signified, that is, those on whom the formation of these models indirectly depends. The study allows us to comprehend the holistic representation of the linguistic reality of the modern architectonics of social and humanitarian knowledge in the process of globalization transformations of the world in its main dimensions and forms.