scholarly journals STRATEGI PEMASARAN JASA PENDIDIKAN

2021 ◽  
Vol 3 (2) ◽  
pp. 11-19
Author(s):  
Siti Ana Asma Usania
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Educational Services ◽  
Personal Interest ◽  
Education Services ◽  
School Activities ◽  
Marketing Activities ◽  
Study Type

This study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of promotional activities resulted from the data from the acquisition of students for three years experienced an increase. From the results of marketing activities, it was found that the most effective marketing activities were advertising, cooperation between public relations and all school members (such as market day activities and other school activities), personal interest, and also the use of good and appropriate media and promotional tools. The marketing strategy for education services at SMP Al Shadrina Muaradua has been implemented well, but documentation needs to be done to make it better. 

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals Pendistribusian Dana Zakat pada Program Beasiswa Satu Keluarga Satu Sarjana di Badan Amil Zakat Nasional Jawa Timur

2021 ◽  
Vol 1 (1) ◽  
pp. 30-42
Author(s):  
Irsalina Almashuri ◽  
Bambang Subandi
Keyword(s):  
Data Collection ◽  
Distribution Channel ◽  
Qualitative Approach ◽  
Distribution Process ◽  
Scholarship Program ◽  
Study Type

This research aim to answer question. The question is regarding the implementation of zakat distribution to one-family-one-bachelor scholarship program at National Amil Zakat of East Java. The researcher used qualitative approach, spesifically case study type. This research used interview, observation, and documentation as data collection techniques. The finding of this research indicates that the distribution process at National Amil Zakat Institution of East Java is through transferring the zakat to Mustahik of one-family-one-bachelor scholarship program. BAZNAS that based in regency in East Java is a distribution channel to reach Mustahik outside Surabaya and Sidoarjo. Baznas that based in regency also distributes zakat to the mustahik through transfer as well. At this point, the distribution process in Baznas of East Java is directly distributed to mustahik.

scholarly journals Challenges of environmental education in a hospital institution

2014 ◽  
Vol 23 (2) ◽  
pp. 469-478 ◽  
Author(s):  
Vanúzia Sari ◽  
Silviamar Camponogara
Keyword(s):  
Environmental Education ◽  
Environmental Sustainability ◽  
Qualitative Approach ◽  
Rio Grande Do Sul ◽  
Construction Of Knowledge ◽  
Hospital Institution ◽  
Study Type ◽  
Institutional Challenges ◽  
Hospital Group

A study aimed to get to know the challenges of environmental education in a hospital, from the perspective of the individuals involved in its planning and execution. The research used a qualitative approach, case study type, using the workers of the Center for Environmental Education of a hospital group in the Rio Grande do Sul state, Brazil, as subjects. Data were collected, between August 2011 and January 2012, through documental research and interviews, and analyzed by content analysis. The challenges of environmental education include the lack of an institutional environmental policy that works as a financial, legal, human, and structural background for the development of actions focused on this topic. It was also observed that academic graduation does not consider environmental sustainability. It is clear that to work on these institutional challenges and overcome them during the development of environmental education is a prerogative for the construction of knowledge in environmental sustainability.

scholarly journals The effectiveness of secondary education affirmation program (ADEM) for repatriated students in Indonesia: A case study in Lampung province on Sumatra island

2021 ◽  
Vol 1 (1) ◽  
pp. 1-6
Author(s):  
I Komang Winatha ◽  
Albet Maydiantoro ◽  
Suroto Suroto ◽  
Fanni Rahmawati ◽  
Yon Rizal
Keyword(s):  
Secondary Education ◽  
Program Implementation ◽  
Learning Difficulties ◽  
Qualitative Approach ◽  
Educational Services ◽  
Future Research ◽  
Education Abroad ◽  
Government Program ◽  
The Government

The Secondary Education Affirmation Program (ADEM) for repatriated students is an effort made by the Indonesian government to provide educational services for students who have difficulties accessing education abroad. The aim of this study was to investigate the effectiveness of the government program implementation in Lampung province on Sumatera island, Indonesia. This study adopted a qualitative approach using interviews for data collection. The collected data were then descriptively analyzed. The result indicates that ADEM program is an effective way for providing access to proper education for repatriated students. However, several learning difficulties during the program implementation, such as differences in language, culture, food, and facilities, need to be taken into account. The study’s limitations with several suggestions for future research are also discussed.

scholarly journals Kesejahteraan Masyarakat Perbatasan Sebagai Tolak Ukur Efektivitas Keadilan di Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 30-39
Author(s):  
Gede Yudiarta Wiguna ◽  
Siti Safa’ati Rohmah ◽  
Gusti Ayu Indira Syahrani Putri
Keyword(s):  
Qualitative Approach ◽  
Border Region ◽  
Border Area ◽  
The People ◽  
Border Areas ◽  
The Republic ◽  
The Government ◽  
Definition Of ◽  
Study Type

This article was written with the aim of discussing the situation of the people who live on the borders of the Unitary State of the Republic of Indonesia, which are classified as far from the reach of the government regarding justice and justice. The lack of concern for the conditions of life in the border region is a rebellion which has an effect on the sense or spirit of people's nationalism towards their own homeland. The method used in this article is a case study type qualitative approach. This article explains the definition of justice obtained from accountable sources and in this article discusses the conditions and situations of the people who live in the border area as a measure for the realization of equitable justice and justice. This article can later be used as a reference in realizing the welfare and justice of communities in border areas.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN E-COMMERCE MELALUI WEBSITE KLIKHOTEL.COM

Jurnal Common ◽  
2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Siti Fatimah
Keyword(s):  
Research Design ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Subject And Object ◽  
New Ideas ◽  
The Subject

This research are to analyse Communication Marketing Strategies (E-commerce) of Klikhotel.com (promotion strategy, to face the competition of e-bussines, problems happened and promotion strategy). The paradigm using is constructivism, qualitative approach is using in this research, the research design is case study. The subject and object of this research are the information keys from Klikhotel.com. The result of this research is to show that Klikhotel.com has promotion strategy which is done by online or oflline and Klikhotel.com has to compete with other OTA by having new ideas also innovation in already promotion strategy. Penelitian ini adalah untuk menganalisa Strategi Komunikasi Pemasaran (E-commerce) Klikhotel.com (komponen promosi, menghadapi kompetisi e-bussines, hambatan yang terjadi dan strategi promosi). Paradigma yang digunakan adalah konstruktivisme, pendekatan penelitiannya menggunakan metode kualitatif, desain penelitiannya yaitu studi kasus. Subjek dan Objek penelitiannya adalah key informan dari Klikhotel.com. Hasil dari penelitian ini menunjukkan bahwa Klikhotel.com memiliki strategi promosi yang sudah dijalankan baik secara online maupun oflline dan Klikhotel.com harus mampu bersaing dengan para OTA lainnya dengan menghasilkan ide-ide baru serta inovasi dalam strategi promosi.

scholarly journals Muhammadiyah Covid-19 Islamic Boarding School: A Complete Self-Isolation Model With Neurospritual and Psychosocial Approaches

2021 ◽  
Vol 7 (2) ◽  
pp. 195
Author(s):  
Mohammad Jailani
Keyword(s):  
Data Analysis ◽  
Social Relations ◽  
Boarding School ◽  
Qualitative Approach ◽  
Data Display ◽  
Religious Behavior ◽  
Analysis Technique ◽  
Study Type ◽  
Psychosocial Approaches

<p class="abstrak">The purpose of this study was to analyze the Covid-19 Muhammadiyah Islamic boarding school with the complete independent isolation model. The subjects of this study consisted of Covid-19 patients and leaders of Covid-19 Islamic boarding schools. This research uses a qualitative approach with a case study type. This research was conducted at the Covid-19 Muhammadiyah Islamic Boarding School in Yogyakarta, which was located at the PKU Muhammadiyah Hospital in Yogyakarta. Data collection techniques using direct interviews, observation and documentation. The data analysis technique followed the Miles and Huberman model, namely data display, data reduction, and data verification. The validity of the data using triangulation. The results showed that the approach model used was complete self-isolation, on psychosocial and neurospiritual aspects. With the development of social relations on the psychosocial aspects, patients feel healthy and not stressed. As for the increase in priests and spiritual neurospiritual perspectives, it helps the immunity of Covid-19 patients to remain stable and their good deeds are better. This research has implications for Covid-19 patients in repairing and coaching related to social behavior and religious behavior during the Covid-19 period.</p><p class="abstrak" align="left"><strong> </strong><em>Tujuan penelitian ini menganalisis pesantren Covid-19 Muhamamdiyah dengan model Isolasi mandiri paripurna. Subjek penelitian ini terdiri dari pasien Covid-19 dan pimpinan pesantren Covid-19. Penelitian ini menggunakan pendekatan kualitataif jenis studi tudi kasus. Penelitian ini dilakukan di pesanren Covid-19 Muhamamdiyah Yogyakarta yang bertempat di Rumah sakit PKU Muhammadiyah Yogyakarta. Teknik pengumpulan data menggunakan metode wawancara langusng, observasi dan dokumentasi. Teknik analisis data mengikuti model Miles dan Huberman yaitu display data, reduksi data, dan verifikasi data. Keabsahan data menggunakan triangulasi. Hasil penelitian menunjukkan bahwa model pendekatan yang diguanakn isolasi mandiri paripurna, pada aspek psikososial dan Neurospiritual. Dengan adanya pembinaan hubungan sosial pada aspek psikososial pasien merasa sehat dan tidak stress. Adapun peningkatan imam dan spiritual perpespektif neurospiritual membantu imun pasien Covid-19 tetap stabil dan lebih baik amal sholehnya. Penelitian ini berimplikasi terhadap pasien Covid-19 dalam perbaikan dan pembinaan yang berhubungan dengan prilaku sosial dan prilaku beragama di masa Covid-19.</em></p>

scholarly journals Informational flow of Customer Service's Channels at brazilian mail and telegraph company

2013 ◽  
Vol 7 ◽  
Author(s):  
Tatiana Falcão de Souza Fernandes ◽  
Joana Coeli Ribeiro Garcia
Keyword(s):  
Information Management ◽  
Customer Service ◽  
Information Flow ◽  
Qualitative Approach ◽  
Local Society ◽  
Study Type ◽  
Service Channels ◽  
Regional Board ◽  
Corporate Level

This research analyzes the informational flow of the Customer Service Channels of the Brazilian Post Office and Telegraph Company, Regional Board of Directors of Paraíba, under the perspective of information management, questioning how the information of such flow has influence on the formulation of tactical actions for decision-making. With regard to the objectives, the methodology is classified as descriptive with qualitative approach of the case study type. For data collection, the research used the guided interview and documental analysis categorizing the information according to the content analysis for interpreting them. As result, the research found that every action, in a corporate level, occurs in a standardized manner, inclusive in reference to solution and response proposed to customers. Therefore, it can be concluded that the information flow of the Customer Service Channels, if treated in a systematic manner, is a useful tool for qualitative diagnosis of the offered services so as to identify the client’s need as well as to add value to the company, by improving its image and, finally to the local society.

Digital Marketing in Online Education Services

2017 ◽  
pp. 757-766
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Sign in / Sign up

Export Citation Format

Share Document