scholarly journals HISTORY OF STUDYING OF UKRAINIAN MASS MEDIA LANGUAGE

2022 ◽  
pp. 64-82
Author(s):  
Юлія Калужинська
Keyword(s):  
Mass Media ◽  
Language Learning ◽  
Modern Society ◽  
The State ◽  
National Language ◽  
Time Interaction ◽  
The Press ◽  
Language Communication ◽  
The Media ◽  
Characteristic Features

The article describes the historical stages of learning the language of the Ukrainian press. Attention to the language of journalism is due to the fact that the selection and use of language is characterized by a combination of two requirements – the desire to strengthen both the logical and emotional side of expression. The study of the language of journalism, namely the language of Ukrainian newspapers, has a history. The appearance of a significant number of articles on this topic was facilitated by language discussions on language culture, which in some way also affected the language of the press. In the 20’s of the 20th century the language of the press stood out as a separate variety. It is determined that the basis of its development was the vernacular. It was found that the «newspaper language» developed in close connection with the language practice of the intelligentsia and influenced the prestige of the national language. The language of the media is dynamic in nature, so it responds most quickly to all changes in public consciousness and reflects the state of the latter, influencing its formation. In the language of the media it is easy to see the new trends in approaches to language learning that can be traced in modern linguistics. The role of the media in modern society is difficult to overestimate. They have a powerful potential for the state of public opinion, as most of their ideas about the world people get from newspapers and magazines. Characteristic features of the mass media are their publicity, i.e. an unlimited number of consumers; indirect, divided in space and time interaction of communicators; unidirectional influence from the communicator to the recipient, the impossibility of changing their roles The study of the language of the media in recent years has also become particularly relevant. This is due to at least two factors: the situation of the functioning of literary language at the turn of the century and the priority for modern linguistics tendency to consider language material from a communicative standpoint, given the representation of language knowledge in human consciousness and patterns of language communication.

Peculiarities of communicative situations of border guards professional discourse

2021 ◽  
pp. 87-94
Author(s):  
I. V. Mishchynska
Keyword(s):  
Mass Media ◽  
The State ◽  
Educational Materials ◽  
Normative Documents ◽  
Senior Officer ◽  
Determining Factors ◽  
Oral Speech ◽  
Written Form ◽  
The Media ◽  
Characteristic Features

Specific features of border discourse as a special form of social interaction are considered in the article. The characteristic features of communicative situations of border discourse are highlighted. The conditions under which modern border discourse takes place are analyzed. Particular attention is paid to the professional speech of border guards, which is characterized by professional border guard vocabulary, depending on the field of communication. Discourse is a complex communicative event or sociolinguistic structure created by interlocutors in specific communicative, social and pragmatic situations. Border discourse exists in two forms: the oral form and written form. Oral border discourse is the communication between people in the line of duty. It can be a conversation between two servicemen, between an officer and a person crossing the state border of Ukraine, or a senior officer and a subordinate serviceperson. Written border discourse is secondary to oral speech. Written speech is actually dialogical. The material of the research is presented by normative documents, educational materials, materials of mass media, in which the communicative situations of the border discourse are presented. The place of speech situations of border discourse is determined by the sphere of activity of communicators and the method of communication: personal or indirect means of communication (telephone conversations, Internet, correspondence by regular or e-mail, mass media, etc. Participants in speech situations within this discourse are border guards, academics who teach disciplines related to the activities of border guards, members of the media who cover issues related to border activities, as well as ordinary citizens involved in border discourse when crossing the state border. Motives of communication and speech intentions of communicators are determining factors in the selection of language means to achieve the communicative goal. Areas in which the border discourse takes place are official receptions, meetings, conferences, press conferences, negotiations, command and staff exercises, conferences, training situations with the use of professional border guard vocabulary, regulations, official situations at checkpoints.

scholarly journals Strategies for the public communication of eclipses

2012 ◽  
Vol 10 (H16) ◽  
pp. 637-637
Author(s):  
P. S. Bretones
Keyword(s):  
Mass Media ◽  
Direct Contact ◽  
Sao Paulo ◽  
The State ◽  
Public Communication ◽  
The Internet ◽  
The Public ◽  
The Press ◽  
The Media ◽  
The Impact

Eclipses are among the celestial events that draw the attention of the public. This paper discusses strategies for using eclipses as public communication opportunities in the media. It discusses the impact of articles written by the author and analysis of published material for 25 observed eclipses over the last 30 years by mass media in the state of São Paulo, Brazil. On each occasion, a standard article was posted on the Internet and sent to newspapers, radio and TV with information, such as: date, time and local circumstances; type of the eclipse; area of visibility; explanation; diagram of the phenomenon, and the Moon's path through Earth's shadow; eclipses in history; techniques of observation; getting photographs; place and event for public observation. Over the years, direct contact was maintained with the media and jounralists by the press offices of the institutions.

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

ABOUT THE CHILDREN'S SEGMENT OF MUSICAL MASS MEDIA CULTURE IN THE XXIST CENTURY

2021 ◽  
Vol 1 (3) ◽  
pp. 58-65
Author(s):  
E. V. Chernova ◽  
Keyword(s):  
Mass Media ◽  
Web Search ◽  
Modern Society ◽  
Musical Culture ◽  
Internet Applications ◽  
Xxist Century ◽  
The Media ◽  
Entertainment Products ◽  
Cultural Reality ◽  
Analytical Tools

The children's segment of culture — "music about children" and "music for children", being formed in the media environment, under new conditions needs close attention of scientists and updating of analytical tools for research. Acquiring features and qualities that differ from those previously inherent, this area requires scientific comments on various parameters — in terms of dynamics, prevailing directions, etc., opening new horizons for studying musical culture of the information community. The article discusses the possibilities of using search engines (Google, Yandex) to review children's musical products in the media space of modern society. The changing environment and conditions for musical culture determine the necessity of new approaches, including those from marketing technology for researching the content of genre trends, studying consumer interest, obtaining statistical information, etc. With the help of Internet applications (Trends, Wordstat) there is a prospect to analyze musical and cultural reality of society in the web search mode, revealing the comparative degree of popularity of different objects, in this case, related to the children's mass media sphere. The results obtained allow to state the predominant demand for entertainment products, which is a general trend in cultural life, regardless of the age category of consumers.

scholarly journals System medialny współczesnego Izraela

2018 ◽  
Vol 8 ◽  
pp. 119-132
Author(s):  
Kacper Kosma Kocur
Keyword(s):  
Current Situation ◽  
Political Orientation ◽  
The State ◽  
The Internet ◽  
Radio Stations ◽  
Media System ◽  
The Press ◽  
History Of ◽  
The Media ◽  
State Of Israel

The media system in Israel todayThe paper examines the media system in the state of Israel. It takes into account both the history of the media — from the press through radio and television to the internet — and the current situation. The author describes the most important Israeli media: newspapers, television and radio stations, as well as websites, taking into consideration their popularity on the market, political orientation and importance in Israel’s media world.

scholarly journals POPULARIZATION OF LANGUAGE THROUGH MASS MEDIA IN THE REGIONS OF RUSSIA

2019 ◽  
Vol 8 (5) ◽  
Author(s):  
Murshida Kh. Fatykhova ◽  
Regina I. Gazizova
Keyword(s):  
Mass Media ◽  
Information Technologies ◽  
National Language ◽  
Full Description ◽  
Huge Impact ◽  
Russian Media ◽  
The Media ◽  
The Republic ◽  
World Information ◽  
The One

The dynamic development of traditional media: print, radio, television, the emergence of new computer information technologies, the globalization of the world information space makes a huge impact on the current state of the language. Mass media are the most important tool in the development and the preservation of the language. On the one hand, all the latest language changes are reflected in the media, and on the other hand, the media influence language changes and development. This article outlines the results of the study concerning the role of regional media in the distribution and popularization of the national language. A full description is given to modern Tatar-language media within the Russian media space. Nowadays, despite an active distribution of network mass media, television remains one of the main communication channels. For a large part of the Russian population, including the viewers of the Republic of Tatarstan, it is one of the most accessible ways to obtain the information in native language. In this regard, in the course of the study, they studied the experience of the main Tatar-language television and radio companies in the popularization of the national language

scholarly journals Introduction

2007 ◽  
Vol 1 (1) ◽  
Author(s):  
Line Thomsen
Keyword(s):  
Mass Media ◽  
Theoretical Models ◽  
Core Values ◽  
The Other ◽  
Media Convergence ◽  
The Core ◽  
The Press ◽  
The Media

What is journalism? How does it exist and why? How does journalism define itself and in what ways can we make use of looking theoretically at the practice of it? These were the central themes of our workshop; Theoretical Models as Mass Media Practice held at the ‘Minding the Gap’ conference at Reuters Institute in May 2007, from which this collection of papers has been selected. As with the other workshops during the conference, the majority of our panellists were themselves once media practitioners. It is my opinion that this background and inside knowledge of the field in itself can provide an exceptional framework for understanding the workings of mass media while helping the press reflect over these workings too. In a time of change for the journalistic profession, when media convergence is growing; the media is marked by deregulation and fewer journalists are being asked to do more, there is an increased need for the profession to get involved in debating the core values of its existence.

Latvijas prezidenta Egila Levita runu valodiskais profils: ceremoniālā, juridiskā vai politiskā retorika?

2021 ◽  
pp. 333-345
Author(s):  
Līga Romāne-Kalniņa ◽  
Keyword(s):  
Critical Discourse Analysis ◽  
Political Discourse ◽  
The State ◽  
Point Of View ◽  
Frequent Use ◽  
European Court ◽  
The Media ◽  
The Republic ◽  
Characteristic Features ◽  
Definition Of

Aristotle’s definition of rhetoric as the art of observing the available means of persuasion is one of the most widely used quotations not only in linguistics but also in social, political, and communication sciences. Aristotle, apart from defining the elements of rhetoric (logos, ethos and pathos), has proposed three types of rhetoric that refer either to the present situation (ceremonial), the past (judicial), or the future (political). The current president of Latvia and his language use is one of the most widely discussed topics across the media and academia due to the register, style, and content of his speeches. Moreover, the president of Latvia has a direct impact on how the state is perceived nationally and internationally; thus, it is significant to investigate the linguistic profile of the linguistic expression of the ideas communicated by the president to the wider public. The current study analyses 160 speeches given by president Egils Levits on nationally significant occasions as well as internationally with the aim to investigate whether the speeches of the president of Latvia correspond to the ceremonial, political or judicial rhetoric because the president represents both legal and political discourse as the former judge of the European Court of Human Rights and the former minister of Justice, and as the head of the Republic of Latvia represents the state nationally and abroad. The study is grounded in the theories on rhetoric and Critical Discourse Analysis applied to political discourse and presidential language and discussed by scholars such as Aristotle (1959), Van Dijk (2006), Chilton and Schäffner (2002), O’Keeffe (2006), Van Dijk (2008), David (2014), Wilson (2015) and Wodak and Mayer (2016). The results of the current study reveal that the speeches are a clear representation of a combination of legal, political, and ceremonial rhetoric and cross various semantic fields that are marked by the use of field terminology in combination with topos of definition and name interpretation to explain the terms directly in the speeches. The speeches by Levits are furthermore marked by relatively frequent use of loanwords, neologisms, obsolete words, and compounds that is one of the main characteristics of the linguistic profile of his speeches. Additional characteristic features are the use of parallel sentence constructions, inverted word orders, rhetorical questions, and pronominal referencing to attract the listener's attention and emphasize the thematic areas of the speeches. Nevertheless, it has been concluded that such linguistic techniques as metaphors, metonymies, synecdoche, or hyperbole are used comparatively less frequently, thus making the speeches appear more formal and less emotional from the linguistic point of view.

Children as Commodities: Conflicting Discourses of Protection and Abuse of Children

2018 ◽  
Vol 43 (4) ◽  
pp. 231-244
Author(s):  
Pamela Schulz
Keyword(s):  
Modern Society ◽  
Modern Democracy ◽  
Keywords And Phrases ◽  
The Press ◽  
Secure Environment ◽  
The Media ◽  
Legal Frameworks ◽  
The One ◽  
Media Discourses ◽  
Language Construct

In modern society children are valued and nurtured, and it is often stated in media discourses across a variety of platforms and via the press and elsewhere, particularly by politicians, that “Children are our future”. Thus, they deserve the best education and a safe and secure environment in order to thrive and become a part of society. To this end, this study looks at how the media and its language construct children as a commodity in the economy who are used by media as a barometer for society and its commitment to decency and community. However, on closer inspection, a disturbing discourse of division emerges showing the community is split on how best to care and protect our children so that they may partake of that future. Children are used to promote viewpoints (or even ideologies) by celebrities who use their children as exemplars of their parenting style. In addition, children are used by media as a measure of whether a modern democracy is fair or decent in its application of law. From issues related to the pester power through which marketers use children to sell products to the lure of the internet, children are used to make money or seek access to it. Most modern legal frameworks actively support the maintenance of children within culture and kinship groups, yet thousands of children each year are deliberately separated from their parents who are encouraged by marketing ploys to send their children to other parts of the world for education or to seek a migration outcome. This study suggests that modern democratic societies are not consistent in their discourses which, on the one hand, seek to promote active support for the care and wellbeing of children and, on the other, continue a divisive discourse about appropriate responses. In this analysis and commentary, italics are used to give emphasis to keywords and phrases.

The language of the press in Soviet and post-Soviet Russia: Creation of the citizen role through newspaper discourse

Journalism ◽  
2011 ◽  
Vol 13 (1) ◽  
pp. 53-70 ◽  
Author(s):  
Rutger von Seth
Keyword(s):  
Citizen Participation ◽  
Critical Time ◽  
The State ◽  
State Institutions ◽  
Daily Press ◽  
Media System ◽  
The Press ◽  
Russian Media ◽  
The Media ◽  
Soviet Russia

The Russian media system was during most of the 20th century part of the state institutions. During glasnost and perestroika, the media became gradually more independent of the state. However, the subsequent apex of journalistic freedom in the late 1980s and the early 1990s was followed by stagnation and a pronounced democratic setback following Putin’s accession to power. Despite this, the findings based on qualitative text analysis of articles in the daily press strongly indicate that after 1991 readers of the press are being increasingly addressed as active and knowledgeable citizens, a tendency which is strengthened during the entire period of study. Methods for text examination are speech act and modality analysis, exploring how readers are discursively positioned in the sample text material, which covers the democratically critical time span 1978–2003. The findings imply that although post-Soviet journalism itself faces considerable difficulties, a firm cultural ground for citizen participation in society has been laid through changes in press language.

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