scholarly journals Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach

2021 ◽  
Vol 8 (1) ◽  
pp. 47-56
Author(s):  
Fitriani Latief ◽  
Asniwati Asniwati ◽  
Yafi Nur Akram
Keyword(s):  
Decision Making ◽  
Environmental Factors ◽  
Data Collection ◽  
Data Processing ◽  
Direct Observation ◽  
Swot Analysis ◽  
Corporate Strategy ◽  
Matrix Analysis ◽  
Positioning Strategy ◽  
Swot Matrix

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied  IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was ​​3.29 and EFAS matrix was ​​3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength

scholarly journals Analisis Strategi Peluang Usaha Fashion Wanita pada Toko Aii Colection di Kota Bandar Lampung

2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Suhartina Suhartina ◽  
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Methods ◽  
Swot Analysis ◽  
Field Research ◽  
Qualitative Research Methods ◽  
Matrix Analysis ◽  
Sustainable Business ◽  
Business Opportunities ◽  
Swot Matrix

Aii Collection is a fashion store in the clothing business that focuses on fulfilling the needs of women, located on Jln. Pangeran Antasari, Number 8B, Bandar Lampung City. This study analyzes the strategies that can be carried out in order to increase women's fashion business opportunities at the Aii Collection store. The purpose of this research is to find out what strategies can be done to increase sustainable business opportunities at the Aii Colection store by using qualitative research methods. Data collection techniques are field research and interviews, which clearly describe how these factors are interrelated in the Aii Collection effort by analyzing using SWOT analysis and IFE EFE matrix tools. From the research results, SWOT matrix analysis and SWOT cartesius diagram shows that the Aii collection effort is in quadrant I, with values ​​(1.92 and 1.55). Where is a situation that will benefit and it is known that the company is still a developing company. The best strategy that can be applied to the Aii Collection business is the aggressive strategy or the Growth Oriented Strategy. Keywords: IFE EFE, strategy, business opportunities, SWOT

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals Implementasi Kebijakan Pembinaan UMKM di Kabupaten Subang

2020 ◽  
Author(s):  
Iwan Henri Kusnadi ◽  
Luki Natika ◽  
Dyera Octa Alsonia
Keyword(s):  
Decision Making ◽  
Data Processing ◽  
Direct Observation ◽  
Program Implementation ◽  
Qualitative Approach ◽  
Target Group ◽  
Data Sources ◽  
Library Research

Tujuan penulis melakukan penelitian ini adalah untuk mengetahui Implementasi Kebijakan Dalam Pembinaan UMKM Pada Dinas Koperasi, UMKM, Perdagangan, dan Perindustrian Kabupaten Subang. Penelitian dan penulisan ini membahas hal-hal yang berkaitan dengan Impelementasi Kebijakan dalam Pembinaan UMKM Pada Dinas Koperasi, UMKM, Perdagangan, dan Perindustrian dengan teori Merilee S. Grindle yaitu Isi kebijakan terdiri dari Kepentingan kelompok sasaran, Tipe Manfaat, Derajat Perubahan yang diinginkan, Letak pengambilan keputusan, pelaksanaan program, sumberdaya yang dilibatkan. Lingkungan Impelementasi terdiri dari Kekuasaan, kepentinganm dan strategi aktor yang terlibat, karakteristik Lembaga dan penguasaan. Dalam penelitian ini menggunakan pendekatan kualitatif melalui pengamatan dan observasi, wawancara, studi keperpustakaan dan dokumentasi, sumber data diperoleh dari informan melalui pengamatan dan wawancara secara langsung dan dokumen diperoleh dalam bentuk hasil wawancara dan pengolahan data. Hasil penelitian menunjukan bahwa Impelementasi kebijakan Dalam Pembinaan UMKM Pada Dinas Koperasi, UMKM, Perdagangan, dan Perindustrian Kabupaten subang sudah efektif pada Tipe manfaat, Derajat perubahan yang diinginkan, Letak pengambilan keputusan, Pelaksanaan program, Sumberdaya yang dilibatkan, Karakteristik Lembaga dan penguasan, kepatuhan dan daya tangkap, sedangkan pada kepentingan kelompok sasaran, kekuasaan, kepentingan, dan strategi aktor yang terlibat, belum efektif.   The purpose of the authors of this research is to determine the implementation of policies in the development of UMKM at the Cooperatives, UMKM, Trade, and Industry Office of Subang Regency. This research and writing discusses matters related to the implementation of policies in the development of UMKM at the Cooperatives, UMKM, Trade and Industry offices with the Merilee S. decision making, program implementation, the resources involved. The implementation environment consists of the power, interests and strategies of the actors involved, the characteristics of the institution and the power. In this study, using a qualitative approach through observation and observation, interviews, library research and documentation, data sources were obtained from informants through direct observation and interviews and documents were obtained in the form of interviews and data processing. The results showed that the implementation of policies in the development of UMKM at the Office of Cooperatives, UMKM, Trade, and Industry of Subang Regency was effective on the type of benefit, the degree of change desired, the location of decision making, program implementation, the resources involved, the characteristics of the institution and the mastery, compliance and capturing power, while in the interests of the target group, the power, interests and strategies of the actors involved, it is not yet effective.

scholarly journals Pengaruh etos kerja, dan penilaian kerja terhadap pengembangan karir karyawan PT. RIM Tour dan Travel Gorontalo

2018 ◽  
Vol 1 (1) ◽  
pp. 59
Author(s):  
Roydah Gani
Keyword(s):  
Quantitative Analysis ◽  
Career Development ◽  
Data Collection ◽  
Data Processing ◽  
Direct Observation ◽  
Job Rotation ◽  
Work Assessment ◽  
Data Documentation ◽  
Positive Effect ◽  
Dominant Influence

ROYDAH GANI, 2018 The aim in this study was to analyze the effect of the work ethic, and appraisal of the career development of employees at PT. RIM Tour And Travel Gorontalo. The data collection techniques used is to use direct observation is directly by visiting the source of the data that the object of research to make observations, interviews with the respondents in order to complete the necessary data, documentation and research libraries.Data analysis was performed in the data processing that quantitative analysis to analyze the influence of motivation and job rotation on the performance of employees at PT. RIM Tour And Travel Gorontalo. which concluded: namely Work Ethics and Work Assessment proven positive effect on employee career development variables and variable most dominant influence on employee career development is variable Work Assessment.

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Milda Selvia ◽  
Endah Djuwendah
Keyword(s):  
Swot Analysis ◽  
Solanum Tuberosum L ◽  
External Environment ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Potato Seed ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
Training Activities ◽  
Main Factors

ABSTRAKKelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang). Salah satu kendala yang dihadapi oleh Kelompok Tani Palintang Jaya adalah produktivitas kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor-faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.Kata Kunci : Pendapatan, Strategi, Pengembangan, Usahatani, KentangABSTRACTPalintang Jaya Farmers Group is the only farmer group that participates in the training activities organized by the Lembang Agricultural Training Center (BBPP-Lembang). One of the obstacles faced by the Palintang Jaya Farmers Group is that potato productivity is not optimal. This study aims to determine the income received by farmers, analyze the internal and external environment, and formulate alternatives and priority strategies that can be done by the Palintang Jaya Farmers Group. The main factors of the internal and external environment are identified using the IFE and EFE matrices. The results of the IFE and EFE matrices are used for the basis of the preparation of alternative strategies with IE matrix and SWOT matrix analysis tools. The results showed that potato seed farming income and potato farming consumption were profitable to run. Based on the IE matrix, the farmer group is in a position to maintain and maintain (cell V). Based on the SWOT analysis, 6 alternative strategies were produced. The strategic priority that can be recommended to be implemented in advance by the Palintang Jaya Farmers Group is to increase the ability of members to cultivate potato seeds.Keywords: Income, Strategy, Development, Farming, Potatoes

scholarly journals Pengembangan Komoditas Unggulan Tanaman Pangan Propinsi Sumatera Barat

2020 ◽  
Vol 22 (1) ◽  
pp. 41-49
Author(s):  
Elara Resigia ◽  
Syahrial Syahrial
Keyword(s):  
Agricultural Development ◽  
Swot Analysis ◽  
Provincial Government ◽  
Agricultural Products ◽  
Matrix Analysis ◽  
Food Crops ◽  
West Sumatra ◽  
Swot Matrix

The development of food crops commodities is one of the priorities of the National Medium-Term Development Plan (RPJMN) 2015-2019 of the Ministry of Agriculture of Indonesia in terms of guarantee of food availability. West Sumatra Province is one of the central areas of production of food crops commodities in Indonesia. The objectives of this research are 1) to analyze food crops of West Sumatera Province; 2) to analyze the availability and completeness of facilities for the development of superior commodities of food crops; and 3) to formulate the strategy of developing the superior commodities of food crops. The data used in this research covers the area of harvest, the number of production, and the number of facilities area by time series (2011-2015). Data analysis used in this research include LQ, scalogram and SWOT analysis. The results showed rice commodity as a pre-eminent commodity in West Sumatera Province. There are six areas of development of commodities seeded rice that is in the hierarchy I. SWOT matrix analysis results obtained some superior commodity development strategies include; SO strategy 1) Establish and enhance the role of partnership with all stakeholders (government, farmers, traders, and cooperatives); 2) the use of agricultural cropping technology; WO strategy; 1) Development of agricultural development infrastructure (irrigation channel, village axis road) and application of agricultural technology (cultivation); 2) Institutional strengthening of farming capital; strategy ST: 1) Leading commodity marketing policy / regulation by West Sumatera Provincial Government, 2) Gapoktan and Farmers Household (RTP) Empowerment 1); WT strategy: 1) Development and training of management and marketing of agricultural products by government 2) Optimalization of institutional function and capital of farming to support improvement of marketing quality of agricultural products

scholarly journals STRATEGI BERSAING USAHA AGROINDUSTRI ABON SAPI DI UD. KAMBOJA KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 146
Author(s):  
MARSELINA WONDA PANDAK ◽  
NI WAYAN PUTU MEIKAPASA ◽  
THERESIA SUZANNA CATHARINA ◽  
STEVANY HANALYNA DETHAN
Keyword(s):  
Research Method ◽  
Qualitative Data ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Competitive Strategies ◽  
Cattle Industry ◽  
Threat Score ◽  
Swot Matrix ◽  
The Difference

The purpose of this study was to determine the competitive strategies applied to the Abon Cattle Industry in UD. Cambodia City of Mataram. The research method used is descriptive by conducting observations and interviews directly. The data obtained are qualitative data which are then analyzed using SWOT analysis. The data obtained are qualitative data which are then analyzed using SWOT analysis. Based on these factors, a scoring was performed which obtained results that showed a total IFAS score of 3.3 and a total EFAS score of 2.85 which indicated that the business position was in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5). the total IFAS score is 3.3 and the total EFAS score is 2.85 which indicates that the business position is in a position of stability (awareness IV). Furthermore, the results of the SWOT matrix analysis show a strength value of 3.25 and a weakness of (-2.75) so that the difference is 0.5. While from the external side, an opportunity score of 2.5 and a threat score (-3) was obtained so that the difference was (-0.5).     The results of the study show that the direction of the marketing strategy is in the awareness of ST (Strength-Threats) where the company must use all its strength to overcome all forms of threats that exist. The strategies that can be formulated include: (1) improving the quality of service to both permanent and new customers; (2) maintain good relations with customers through various kinds of promotions provided; and (3) improve product quality and increase the attractiveness of buyers by engaging in innovation in terms of taste or packaging

scholarly journals STRATEGI PEMASARAN KOPI SPECTRUM DI KOTA BOGOR

2020 ◽  
Vol 10 (2) ◽  
pp. 79-85
Author(s):  
Puji Nurul Hikmah ◽  
Wahyu Budi Priatna
Keyword(s):  
Environmental Factors ◽  
Product Quality ◽  
Coffee Consumption ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Coffee Shop ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
The Right ◽  
Coffee Shops

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities. 

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