scholarly journals PUBLIC RELATION MANAGEMENT IN DEVELOPING ORGANIZATIONAL BEHAVIOR

2020 ◽  
Vol 2 (1) ◽  
pp. 18-29
Author(s):  
Mukhtar Mukhtar ◽  
Risnita Risnita ◽  
Cittra Juniarni

This research described basically and found out concept of public relation management in order to determine how the public relation management in developing organizational behavior. This research was located in State Islamic Senior High Schools in Jambi Province consisting of MAN 1 Jambi, MAN 1 Batanghari, and MAN 1 Tebo. This research is qualitative descriptive research. Data collection techniques were using observation, interview and documentation. Data analysis used combined Miles Huberman and John Creswell model. Data validity technique used data triangulation. Results of the research show that public relation management can be seen from implementation of small group communication planning, execution of special events of public relations, media use, and evaluation on Islamic school program. Organizational behavior can be seen from mutual communication with the society, adjustment on public needs, support by the society and clear targets. Conclusion of this research shows that the public relation management can develop organizational behavior in State Islamic Senior High Schools in Jambi Province. Implication of this research shows that the public relation management can develop the organizational behavior.

2019 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Risma Niswaty ◽  
Sri Wulandari ◽  
Sirajuddin Saleh ◽  
Muh. Rizal S

This study aims to determine the public relations strategy of Makassar State University in increasing the positive image of Makassar State University in the community. To find out these objectives, the researchers used a type of qualitative descriptive research. The informants in this study were as many as five people using data collection techniques carried out through observation, interviews and documentation. Data obtained from research results are processed using data analysis techniques consisting of data reduction, data presentation and conclusion drawing. The results showed that Public Relations devised a strategy so that the function could run in accordance with the objectives of Makassar State University, among others, trying to create a conducive climate between institutions and the public in order to do persuasive and educative approaches to the public, trying to create two-way communication by disseminating information from institutions to public parties. educate and provide information, in order to create mutual understanding, respect, understanding and also strive to foster harmonious relations between organizations and various groups, both in and out relations to enhance cooperation. Public Relations seeks to socialize the Makassar State University mission to be accepted or received support from the public / public.


2019 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Dannisa Maulita Lestari ◽  
Indra Novianto Adibayu Pamungkas

Abstract: The Tax Amnesty Program in Indonesia has been successfully implemented by the Directorate General of Taxes. With the communication strategy made by the Directorate General of Taxation P2Humas Directorate of Taxes, the tax amnesty program was awarded the world level organized by the International Public Relations Association (IPRA), the Golden World Award for Excellent in Public Relations 2018 in the Public Sector. IPRA considered that this tax amnesty program has bern achieved and remarkable achievements from the time which took place in mid-2016 to 2017. The purpose of this study is to know rhat communication strategie s such as what was done by the P2Humas Directorate in disseminating the Tax Amnesty program. This research use qualitative methods with qualitative descriptive research and constructivist paradigms. Based on the results of this study, it was found that the communication strategy carried out by the P2Humas Directorate in disseminating the Tax Amnesty program was to use all communication media, establish cooperative relations and conduct face-to-face socialization. Keywords: communication strategy, Public Relations, Amnesty Tax


Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 308
Author(s):  
Sharly Yoenaz

The implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang has not been carried out optimally because the socialization carried out does not cover all BPJS Employment stakeholders and socialization media that are underutilized optimally. The purpose of this study was to determine the implementation of public relations in the socialization of the labor social security program at the BPJS Ketenagakerjaan Padang. The method used is Qualitative Descriptive Research. Determination of Informants in this study was carried out with Snowball Sampling Techniques. Data collection is done through Observation, Interview and Documentation, with Model Data Analysis Techniques of Miles and Huberman. The findings in this study indicate that (1) the socialization of the labor social security program is not carried out directly to workers; (2) the lack of awareness of employers registering workers in the BPJS Ketenagakerjaan Padang program; (3) the media for socialization of the labor social security program has not been used optimally.Keyword: Public Relations, Socialization, Employment Social Security


2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.


INFORMASI ◽  
2017 ◽  
Vol 47 (1) ◽  
pp. 109
Author(s):  
Aris Martiana ◽  
Amika Wardhana ◽  
Poerwanti Hadi Pratiwi

Urban women have a higher education background who understand informationknowledge about smoking and financial independence as they work in the public sector.They have a smoking behavior both in private and public spaces so as to be known to thepublic. It is very interesting that smoking behavior is used as a symbol of communicationmade by fellow smokers, a symbol of social interaction in their group.This study aimsto be able to know that smoking as a symbol of interaction have meaning for urbanwoman smokers. This research is qualitative descriptive research because it will be ableto produce data information in holistic and depth. According to the purpose of researchused purposive sampling and snowball sampling techniques with data collectiontechniques using observation and interview. Data analysis using interactive modelanalysis technique.The results of this study showed that smoking is a symbol for themto communicate that occurs in social interaction. Symbols have a meaning that is asNeeds and Habits, Togetherness, Release Fatigue and Respect Smokers. They also havea habit in smoking that is done together with fellow smokers are drinking coffee, thereare also drinking liquor and gamble. That is gambling soccer. The activity is done whengathering with fellow smokers. The gathering is usually done at night after they work.AbstrakPerempuan urban memiliki latar belakang pendidikan tinggi yang memahamipengetahuan informasi tentang merokok dan kemandirian secara finansial dikarenakanmereka bekerja di sektor publik. Mereka memiliki perilaku merokok baik di ruang pribadimaupun umum sehingga dapat diketahui oleh masyarakat. Hal tersebut sangat menarikternyata perilaku merokok digunakan sebagai simbol komunikasi yang dilakukan sesamaperokok, simbol interaksi sosial dalam kelompok mereka.Penelitian ini bertujuan untukdapat mengetahui bahwa merokok sebagai simbol interaksi memiliki makna bagi perokokperempuan urban. Penelitian ini adalah penelitian deskriptif kualitatif karena akan dapatmenghasilkan informasi data secara holistik dan mendalam. Sesuai tujuan penelitian digunakanteknik cuplikan purposive sampling dan snowball samplingdengan teknik pengumpulan datamenggunakan observasi dan wawancara. Analisis data dengan menggunakan teknik analisamodel interaktif. Hasil penelitian ini menunjukan bahwamerokok adalah sebuah simbol bagimereka melakukan komunikasi yang terjadi dalam interaksi sosialnya. Simbol tersebutmemiliki makna yaitu sebagai kebutuhan dan kebiasaan, kebersamaan, melepaskankepenatan dan menghargai sesama perokok. Mereka juga memiliki kebiasaan dalammerokok yang dilakukan bersama-sama teman sesama perokok yaitu minum kopi, adayang minum minuman keras juga ada yang berjudi yaitu judi bola. Kegiatan tersebutdilakukan saat berkumpul dengan sesama perokok dan biasanya dilakukan pada malamhari selepas mereka bekerja.


Author(s):  
César Ricardo Maia de Vasconcelos ◽  
Fernando Cabral de Macedo Filho

The realization of the 2014 World Cup in Brazil generated meaningful transformations in the host cities. These transformations brought concerns over the sustainability of a mega-sport event. The present study tried to understand the sustainability resulting from the World Cup in the city of Natal, Brazil, from the perspective of local public managers. This qualitative, descriptive research, whose data were inductively analyzed, used a semi-open interview composed of 24 semi-structured questions in order to obtain information from the public managers at local and state levels and who are linked to the event. As a result, the managers involved concluded that the 2014 World Cup in Natal did not serve sustainability neither leave any sustainable effects. It was also observed that the lack of sustainability was due to the lack of adequate planning and technical projects, as well as to the lack of organization and social participation in the preparation and follow-up of the works and actions necessary for its accomplishment. Among the propositions of new works, there is the recommendation to analyze how the public managers and the normative regulations are dealing with sustainability in the planning and in the projects for the realization of two other mega-sport events, the FIFA 2018 World Cup in Russia and the FIFA 2022 World Cup in Qatar.


2018 ◽  
Vol 3 (2) ◽  
pp. 128
Author(s):  
Adnan Pattipeilohy ◽  
Nurbani Yusuf ◽  
Trisakti Handayani

ABSTRAKUsaha sadar dan terencana untuk mewujudkan suasana belajar dan proses pembelajaran agar peserta didik secara aktif pengembangkan potensi yang dimiliki seperti kekuatan spiritual keagamaan, pengendalian diri, kepribadian, kecerdasan, dan memiliki akhlak mulia. Untuk mewujudkan masyarakat yang sejahtra tidak mudah tanpa keterlibatan pendidikan politik yang efektif.Pendidikan Politik yang efektif ialah mampu memberikan pemahaman kepada masyarakat tentang Hak dan Kewajibannya dalam Bidang Politik. Hal demikian yang ditanamkan pada Pemilih Pemula khususnya Siswa Sekolah Menengah Atas (SMA) Negeri 1 Omesuri Balauring. Bukan hanya memberikan kesadaran akan Hak dan kewajibannya dalam momentum Demokratis Pemilihan Kepala Daerah Bupati dan Wakil Bupati pada 15 Februari 2017 lalu tetapi juga memberikan pemahaman untuk menjadi Pemilih Cerdas yang tidak Dekriminatif kedaerahan dan Kesukuan ataupun sentiment Agama tetapi berdasarkan kemampuan memimpin tawaran visi misi yang ditawarkan para calon Bupati dan wakil bupati Lembata periode 2017 - 2022. Adapun tujuan dalam penelitian ini ialah sebagai berikut: 1) Menjelaskan bentuk-bentuk pendidikan politik pada pemilih pemula yang dilaksanakan oleh Panitia Pemilihan kecamatan pada pemilih pemula di SMAN 1 Balauring Kabupaten Lembata. 2) Mendeskripsikan dampak pendidikan politik yang dilakukan oleh Panitia Pemilihan Kecamatan pada pemilih pemula di SMAN 1 Balauring Kabupaten Lembata. Penilitian ini menggunakan teknik penelitian deskriptif kualitatif. Dimana peneliti terjun langsung untuk menggali informasi terkait dengan judul dari penelitian. Pengumpulan data diperoleh dengan teknik wawancara, observasi, dan dokumentasi.Adapun informasi yang perlu digali informasinya adalah pemilih pemula SMAN 1 Balauring dan anggota Panitia Pemilihan Kecamatan (PPK).Berdasarkan hasil penelitian diperoleh hasil sebagai berikut: 1) Pendidikan politik yang menjadi tanggung jawab Komisi Pemilihan Umum (KPU) Kabupaten Lembata yang dilaksanakan di sekolah-sekolah salah satunya SMAN 1 Balauring, melalui Panitia Pemilihan Kecamatan (PPK) Omesuri dilakukan dengan metode sosialisasi pemilih pemula dengan sasaran Siswa-siswi SMAN 1 Balauring dengan kisaran umur 17 Tahun keatas dengan metode penyampaian ke kelas-kelas layaknya metode pengajaran biasa dan melalui alat bantu ajar yaitu bahan tayang materi tentang kepemiluan yang disampaiakan oleh KPU dan PPK. Materi yang disampaikan antara lain: Pengertian umum tentang Pemilu, Pemilih Pemula, syarata-syarat menjadi pemilih, dan PPK juga menyampaikan tentang kategori pemilih cerdas yang memilih berdasarakan kemampuan kepemimpinan, visi dan misi yang ditawarkan oleh calon Bupati dan Wakil Bupati. 2) Tujuan dari adanya pendidikan politik oleh KPU dan PPK adalah selain memberikan kesadaran akan hak yang dimiliki oleh pemilih pemulah juga untuk menekan angkah golongan putih (Golput). Melalui wawancara yang dilakukan oleh peneliti, adapun dampak dilihat dari respon Siswasiswi setelah adanya sosialisasi atau pendidikan politik oleh PPK yaitu kesadaran untuk hadir dan ikut memilih pada tanggal 15 Februari 2017.Kata Kunci : Pendidikan, Politik, Efektif, Tujuan, Pemilih, Pemilih Pemula, Cerdas, Pemimpian,bupati, wakil bupati. ABSTRACTThe enterprises are conscious and planned to realize learning atmosphere and learning process so that students are actively developing the potential possessed such as spiritual strength, self-control, personality, intelligence, and have good morale. To realize it is not easy without effective political education. It is education to given understanding to the public about rights and obligations in the political field. That things should be instilled in the novice voter especially student of SMA Negeri 1 Balauring. It is not only about provides awareness of his rights and obligations in the election of regents and vice regents on 15 February 2017,but provide an understanding to be an intelligent voter who does not decriminate regionalism or ethnic or religious sentiments but based on the leadership ability and vision of the mission offered by candidates for the period 2017-2022.The purpose of this research is: 1). To explains the forms of political education in novice voters that conducted by the district election committee on the novice voters in SMA Negeri 1 Balauring Kabupaten Lembata. 2). To describe the impact of political education undertaken by the district election committee on the novice voters in SMA Negeri 1 Balauring Kabupaten Lembata. this research used qualitative descriptive research technique. For this case researchers go directly to search for information related to the title of the research. The technique to collected data is interview, observation and documentation. Any information that needs to be searched is the novice voter in SMA Negeri 1 Balauring and a member of Panitia Pemilihan Kecamatan (PPK).Based on the research results obtained the following results: 1). the political education which is the responsibility of the Komisi Pemilihan Umum (KPU) is implemented in the schools of one of the SMA Negeri 1 Balauring, through Panitia Pemilihan Kecamatan (PPK) Omesuri is done with the method of socialization of novice voters with the target students of SMA Negeri 1 Balauring with the age range of 17 years and over with the method of delivering to the classroom as usual teaching methods and through teaching aids that material about the election submitted by KPU and PPK. The material presented is general understanding of elections, novice voters, voter conditions, and PKK also presented about the intelligent voter category that chooses based on leadership ability, vision and mission offered by candidates. 2) the purpose of political education by KPU and PKK is reduce the number of voters who do not vote (Golput). Through interviews conducted by the researchers obtained the results of the impact of student responses after the socialization or political education by PPK is the awareness to attend and vote on 15 February 2017.Keyword: Education, Political, Effective, Purpose, Votes, Novice voters, Intelligent, leader, Regents, Vice Regents


2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty


BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 105-116
Author(s):  
RIDO DOMINGGUS LATUHERU

Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Relations Marketing Strategy in Branding? (2). What is the Public Response to the Public Relations Marketing Strategy in Branding? The benefits of this study are expected to be useful as (1). Contribution of ideas and input and helped UKIM in formulating the Public Relations Marketing Strategy in Branding. (2). Scientific input for the development of the UKIM Research Institute, particularly in the field of Communication Studies


2017 ◽  
Vol 18 (2) ◽  
Author(s):  
Faisal Grahadi Wibowo ◽  
Qonita Hasna'ul Aini ◽  
Antonius Eko Sunardi ◽  
Naiva Urfi Layyinah ◽  
Sari Viciawati Machdum

<br /><table class="data" width="100%"><tbody><tr valign="top"><td class="value"><p>Bojongkoneng village in Bogor Regency is an area that is vulnerable to landslide disaster. Previous research has shown that Bojongkoneng village has local wisdom that can be used to reduce damage risk from landslide disaster. This article discusses about the form of local wisdom in disaster mitigation by analyzing from the public relations in Bojongkoneng village with environment. This research was conducted with qualitative descriptive approach, using primary data technique through observation, interview, and documentation, and secondary data through literature study. The results reveal that Bojongkoneng people has some form of local wisdom that has been used as an effort to mitigate landslide disaster that can be described through the identity of Bojongkoneng people related to relation of theyself with environment, relation of the people with environment on affection aspect, and relation of the people with its environment in fulfilling their life necessities.</p></td></tr></tbody></table>


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