scholarly journals The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews

2020 ◽  
Vol 12 (11) ◽  
pp. 4383 ◽  
Author(s):  
Fang Lyu ◽  
Jaewon Choi
Keyword(s):  
Marketing Strategies ◽  
Sales Volume ◽  
Analysis Method ◽  
Volume Number ◽  
Organic Product ◽  
Customer Reviews ◽  
Web Marketing ◽  
Online Sales ◽  
Organic Products ◽  
Product Sales

The purpose of this study was to predict the online sales volume for organic products, identify important factors for selling organic products, and suggest web marketing strategies for organic product sales. Through the review of organic products on Taobao’s platform, the emotional analysis method is used to divide the review of crawling organic products into positive reviews and negative reviews. Using the Latent Dirichlet Allocation (LDA) method, extracting keywords, identifying important factors for selling organic products, using online survey methods and regression analysis methods, obtaining customers’ purchase intentions, and suggesting web marketing strategies for organic product sales, and by collecting data on organic products’ price, current price, free delivery, sales volume, number of customer reviews, customer reviews, organic labeling, and product fans on Taobao’s platform, the neural network analysis method is used to predict the online sales volume for organic products. This study found that packaging design, nutritional information, food quality, delivery risk, freshness, and source risk are the important online factors in the buying of organic products and the products’ fans, price discount, and number of customer reviews affected the sales volume. Therefore, the promotion of online services and logistics can be used to increase the sales of organic products. This research has an important role in promoting the sale of organic products and improving consumer satisfaction, providing consumers with safe and reliable products, and at the same time has important significance for promoting sustainable development.

scholarly journals Pengaruh Jumlah Pengunjung, Ulasan Produk, Reputasi Toko Dan Status Gold Badge pada Penjualan Dalam Tokopedia

2019 ◽  
Vol 28 (3) ◽  
pp. 1855
Author(s):  
Mochammad Nurul ◽  
Noorlailie Soewarno ◽  
Isnalita Isnalita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Design ◽  
Important Variable ◽  
Analysis Method ◽  
Customer Reviews ◽  
Descriptive Research ◽  
Online Sales ◽  
Research Analysis

This study aims to find out the influence of some items in Tokopedia's product pages (product popularity, customer reviews, store reputation, and gold badges) toward sales. We were using quantitative as the research design, descriptive research analysis and correlation category. We collect data and tested it using the multiple regression analysis method with SPSS version 21. The results show that product review is the most important variable than other variables such as popularity, reputation, and gold merchants. Keywords : C2C, Marketplace, Online, Sales, Tokopedia

scholarly journals MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

2019 ◽  
Vol 7 (1) ◽  
pp. 67-78
Author(s):  
Vivi Nila Sari ◽  
Marta Widian Sari ◽  
Yosi Yulia ◽  
Ratma Helmi Wati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Market Development ◽  
Sales Volume ◽  
Analysis Method ◽  
Good Service ◽  
Independent Variable ◽  
Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

scholarly journals Analysis Of The Effect Of Brand Image On The Sales Volume Of Three Products

2021 ◽  
Vol 22 (1) ◽  
pp. 25-30
Author(s):  
Nur Arifiya Arifiya ◽  
Aliffia Teja Prasasty Teja Prasasty ◽  
Rina Nurhidayati Nurhidayati
Keyword(s):  
Analysis Of Variance ◽  
Brand Image ◽  
Sampling Technique ◽  
Cluster Sampling ◽  
Sales Volume ◽  
Analysis Method ◽  
Random Cluster ◽  
Product Sales

Brand image is one of the essential things that must be considered for maintaining the existence of a product. A positive brand image is expected to provide trust and satisfaction’s consumer for the product. It will undoubtedly have an impact on increasing the number of product uses by the customer. The purpose of this study was to analyze the effect of brand image on product sales volume. The sampling technique in this study was random cluster sampling. Meanwhile, the analysis method used is Analysis of Variance (ANOVA). The results of the research that have been done show that there is an effect of brand image on sales volume. It can be a material consideration for the company to continue building a brand image to optimize product sales volume.

scholarly journals IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA CONFETTI PROJECT SAMARINDA KALIMANTAN TIMUR

2021 ◽  
Vol 9 (3) ◽  
pp. 215
Author(s):  
Esy Vita Tresia Waty
Keyword(s):  
Research Methods ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Descriptive Research ◽  
Product Sales

The background of this research is to remember the importance of marketing to be able to maintain and increase product sales from Confetti Project.The purpose of this research is to find out the marketing strategies used by Confetti Project  in increasing the number of sales of these products. This research uses descriptive research methods in the form of written or oral data from interviews with industry owners.The results of this study indicate thet the implementation of the mareting mix strategy in increasing sales volume at Confetti Project Samarinda Kalimantan Timur has been going very well.

scholarly journals Analisis Strategi Pemasaran Terkait Keputusan Pembelian Konsumen Pada Produk Akfix

2019 ◽  
Vol 2 (3) ◽  
Author(s):  
Wilson Anthony Chandra
Keyword(s):  
Research Data ◽  
Marketing Strategies ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Average Value ◽  
Factors Influencing ◽  
Current Product ◽  
Product Sales ◽  
Product Promotion

This study aims to analyze marketing strategies related to consumer purchasing decisions on Akfix products. In this research data collection method used is questionnaire to know the factors sought by customer in choosing product of Akfix. The sample is 100 respondents who purchase Akfix products. Data analysis method used is regression analysis and SWOT. Based on the result of the research, it is concluded that evaluation of marketing strategy applied to current product of akfix is product has average value 4.04. This means that respondents agree with the statement that respondents buy Akfix products because they already recognize the problems I am facing, respondents buy Akfix products after collecting various information, respondents buy Akfix products after evaluating various alternatives, and respondents feel satisfied after buying and using Akfix products. Factors influencing purchasing decisions are product, promotion price, and distribution. This is obtained because based on the results of analysis using SPSS, proved all variables have a significance value below 0.005. Product, promotion and distribution has a significance value of 0.000 while the price has naiai significance of 0.014. The most appropriate strategy to increase product sales akfix is the product. This is obtained because based on the results of analysis using SPSS, proved that the product variable has the largest beta value among other variables that is equal to 0.414.

scholarly journals Employing marketing mix to increase the efficiency of CRM within organic products marketers in Jordan

2019 ◽  
Vol 15 (2) ◽  
pp. 84-95
Author(s):  
Mohammad Fahmi Al-Zyoud
Keyword(s):  
Customer Relations ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Quantitative Approach ◽  
Organic Product ◽  
Marketing Managers ◽  
Organic Products ◽  
Influential Variable

Marketing mix appeared to be one of the most influential approaches on the marketing plans in the organizations. The current study seeks to examine the influence of marketing mix (4Ps – promotion, price, place and product) on the efficiency of CRM (responsiveness, empathy, customer relations, assurance and reliability) within the organic products market in Jordan. The researcher employed the quantitative approach through distributing a questionnaire on total of 37 individuals who were involved in the marketing field of organic products. The results of the study indicated that marketing mix appeared to have an influence of the efficiency of CRM practices within the marketing of organic goods in Jordan. The most influential variable appeared to be the price, which is considered to be high for organic product in Jordan, and that is why customer tend to avoid such product. Following the price came the variable of product, which was important as customers tend to give much emphasis on the specifications of the product and the fact that it is healthy and organic tends to appeal them regardless of the price. The study recommended increasing the level of awareness regarding organic products marketing strategies among the marketing managers in Jordan.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals A method for studying the development pattern of urban commercial service facilities based on customer reviews from social media

2016 ◽  
Vol XLI-B2 ◽  
pp. 577-578
Author(s):  
Y. D. Wang ◽  
B. T. Jiang ◽  
X. Y. Ye
Keyword(s):  
Spatial Distribution ◽  
Road Network ◽  
Temporal Evolution ◽  
Specific Area ◽  
Development Pattern ◽  
Analysis Method ◽  
Customer Reviews ◽  
Urban Service ◽  
Degree Of Satisfaction ◽  
Quantitative Basis

Urbanization is one of the most important human social activities in the 21st century (Chaolin et al., 2012). With an increasing number of people visiting cities, the provision of adequate urban service facilities, including public and commercial service facilities, in locations where people live has become an important guarantee of the success of urbanization. Exploring the commercial service facilities in a specific area of a city can help us understand the progress and trends of urban renewal in the area, provide a quantitative basis for evaluating the rationality of planning implementation, and facilitate an analysis of the effects of different factors on the regional development of a city (Schor et al. 2003). <br><br> In this paper, we proposed a data processing and analysis method for studying the distribution and development pattern of urban commercial facilities based on customer reviews. In addition, based on road network constraints, we explored the patterns contained in customer reviews data, including patterns for the spatial distribution and spatial-temporal evolution of facilities as well as the number of facilities and degree of satisfaction.

Sign in / Sign up

Export Citation Format

Share Document