scholarly journals IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA CONFETTI PROJECT SAMARINDA KALIMANTAN TIMUR

2021 ◽  
Vol 9 (3) ◽  
pp. 215
Author(s):  
Esy Vita Tresia Waty
Keyword(s):  
Research Methods ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Descriptive Research ◽  
Product Sales

The background of this research is to remember the importance of marketing to be able to maintain and increase product sales from Confetti Project.The purpose of this research is to find out the marketing strategies used by Confetti Project  in increasing the number of sales of these products. This research uses descriptive research methods in the form of written or oral data from interviews with industry owners.The results of this study indicate thet the implementation of the mareting mix strategy in increasing sales volume at Confetti Project Samarinda Kalimantan Timur has been going very well.

scholarly journals STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN PADA AMANDA CAFE DI ERA REVOLUSI INDUSTRI 4.0

2021 ◽  
Vol 2 (1) ◽  
pp. 32-37
Author(s):  
Miftahol Arifin ◽  
Moh Kurdi ◽  
Syaiful Anwar
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Industrial Revolution ◽  
Qualitative Research Methods ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Sales Volume

This researchis motivated by the instability of sales in recent monts at Amanda cafe. So it is necessary to implement a strategy where the strategy is in accordance with the current era of digital strategies. This study aims to find out what are the obstacles in increasing sales volume at Amanda cafe and what strategies are applied in the café. This study uses qualitative research methods that describe Digital Marketing Strategies in Increasing Sales Volume at the Amanda cafe in the Industrial Revolution Era 4.0. and data in the field with interviews with informants, observation guidelines and dokumentation in the field that has been predetermined. The results of this study, are described throught various information and data findings in the field during the study, regarding Digital Marketing Strategies in Incresing Sales Volume at Amanda cafe in the Industrial Revolution Era 4.0.

scholarly journals DAMPAK COVID-19 TERHADAP PENURUNAN VOLUME PENJUALAN DAN PENDAPATAN PEDAGANG DAGING AYAM BROILER (THE IMPACT OF COVID-19 ON THE DECLINE OF SALES VOLUME AND INCOME OF BROILER MEAT TRADERS)

2021 ◽  
Vol 9 (2) ◽  
pp. 158-165
Author(s):  
Nina Regina Prayoga ◽  
Reny Sukmawani ◽  
Ema Hilma Meilani
Keyword(s):  
Economic Impact ◽  
Research Methods ◽  
Large Scale ◽  
Survey Method ◽  
Sales Volume ◽  
Broiler Meat ◽  
Community Activity ◽  
Descriptive Research ◽  
Socio Economic Impact ◽  
The Impact

The Covid-19 pandemic has had a socio-economic impact in Indonesia, including broiler meat traders. Since the enactment of large-scale restrictions has triggered a lack of community activity outside, resulting in a decrease in sales volume and income at the Tipar Gede Warehouse Market, Sukabumi City. This study aims to determine the impact of COVID-19 on the decline in sales volume and income of broiler meat traders at the Tipar Gede Warehouse Market, Sukabumi City. This research was carried out using descriptive research with survey method research methods by describing the conditions or phenomena that occurred. From the research carried out, it was found that the impact of Covid-19 on sales volume before Covid-19 could be represented by 65%, while during Covid-19 there was a 35% decrease in sales volume and the impact of Covid-19 on the decline in income of broiler meat traders in Indonesia. The Tipar Gede Warehouse Market in Sukanumi City before Covid-19 was 60%, while during Covid-19 it was around 40%.

scholarly journals The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews

2020 ◽  
Vol 12 (11) ◽  
pp. 4383 ◽  
Author(s):  
Fang Lyu ◽  
Jaewon Choi
Keyword(s):  
Marketing Strategies ◽  
Sales Volume ◽  
Analysis Method ◽  
Volume Number ◽  
Organic Product ◽  
Customer Reviews ◽  
Web Marketing ◽  
Online Sales ◽  
Organic Products ◽  
Product Sales

The purpose of this study was to predict the online sales volume for organic products, identify important factors for selling organic products, and suggest web marketing strategies for organic product sales. Through the review of organic products on Taobao’s platform, the emotional analysis method is used to divide the review of crawling organic products into positive reviews and negative reviews. Using the Latent Dirichlet Allocation (LDA) method, extracting keywords, identifying important factors for selling organic products, using online survey methods and regression analysis methods, obtaining customers’ purchase intentions, and suggesting web marketing strategies for organic product sales, and by collecting data on organic products’ price, current price, free delivery, sales volume, number of customer reviews, customer reviews, organic labeling, and product fans on Taobao’s platform, the neural network analysis method is used to predict the online sales volume for organic products. This study found that packaging design, nutritional information, food quality, delivery risk, freshness, and source risk are the important online factors in the buying of organic products and the products’ fans, price discount, and number of customer reviews affected the sales volume. Therefore, the promotion of online services and logistics can be used to increase the sales of organic products. This research has an important role in promoting the sale of organic products and improving consumer satisfaction, providing consumers with safe and reliable products, and at the same time has important significance for promoting sustainable development.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Larry Page’s Styles of Leadership

2020 ◽  
Vol 29 (2) ◽  
pp. 134-142
Author(s):  
Anggita Rachmanantya ◽  
Sari Wahyuni ◽  
Andi Nurrohman ◽  
Anansya Ralia ◽  
Aniek Martono
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Research Methods ◽  
Role Models ◽  
Organizational Strategies ◽  
Transformational Leader ◽  
Constructive Feedback ◽  
Descriptive Research ◽  
The World ◽  
Speak Up

Leaders are very important for organizations and businesses. The various characters of leaders can determine the success of an organization due to their role and responsibility for planning, organizing, and decision-making of organizational strategies to achieve their goals. One of the leaders whose characteristic is quite interesting and possibly become our role models is Larry Page, a co-founder of Google Inc. The researchers used qualitative research methods by descriptive research in explaining Larry Page style of leadership in leading Google Inc. Result of this study shows that Larry Page has a very open and equal way of leading, making him a democratic and transformational leader for an instance Larry believe in crazy ideas of their employees since he believes that insane ideas could change the world whereas not all the leaders can trust their subordinate. To hear the ideas, Larry always encourages his subordinate to speak up at every opportunity and instantly give them constructive feedback.

scholarly journals Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

2021 ◽  
Vol 3 (2) ◽  
pp. 251-259
Author(s):  
An Nisa Nur Laila ◽  
Kabul Trifiyanto
Keyword(s):  
Game Theory ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Validity And Reliability ◽  
Product Price ◽  
Physical Evidence ◽  
Promotion Strategies ◽  
Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

scholarly journals Analisis Tentang Tujuan Pendidikan Agama Kristen (PAK) Dalam Matius 28:19-20

2020 ◽  
Vol 1 (1) ◽  
pp. 47-58
Author(s):  
Rinaldus Tanduklangi
Keyword(s):  
Research Methods ◽  
Religious Education ◽  
Gospel Of Matthew ◽  
Great Commission ◽  
New Covenant ◽  
Descriptive Research ◽  
The World ◽  
Qualitative Descriptive

The Gospel of Matthew is a part of the new covenant the presents the great commission of the Jesus. The great commission is the command of the Lord Jesus to the disciples and to all believers in all ages. The great commission becomes the foundation in carrying out educational actions for the world in which Jesus has provided instructions, methods and ways of implementing them. The great commission becomes the foundation of education especially Christian religious education. This paper aims to analyze theologically the objectives of Christian religious education based on Matthew 28: 19-20. In an effort to trace the intention used qualitative-descriptive research methods. The results obtained that the purpose of PAK based on Matthew 28: 19-20's exposure is to make disciples of all nations, baptize and teach them to do all the commands of the Jesus. Injl Matius merupakan salah satu bagian kitab perjanjian baru yang menyajikan amanat agung Tuhan Yesus. Amanat agung ialah perintah Tuhan Yesus bagi para murid dan kepada semua orang percaya di segala zaman. Amanat agung menjadi landasan dalam melaksanakan tindakan pendidikan bagi dunia yang di dalamnya Yesus telah memberikan petunjuk, metode dan cara pelaksanaannya. Amanat agung menjadi landasan  pendidikan khususnya pendidikan agama Kristen (PAK). Tulisan ini bertujuan untuk menganalasis secara teologis tujuan pendidikan agama kristen (PAK) berdasarkan Matius 28:19-20. Dalam upaya menelusuri maksud tersebut digunakan metode penelitian kualitatif-deskriptif. Hasil yang diperoleh bahwa tujuan PAK berdasarkan paparan Matius 28:19-20 ialah memuridkan segala bangsa, membaptis dan mengajar mereka melakukan segala perintah Tuhan Yesus.

scholarly journals ANALISIS PERHITUNGAN, PENYETORAN DAN PELAPORAN PAJAK PENGHASILAN PASAL 21 PADA PT INTRACO PENTA PRIMA SERVIS (IPPS)

2014 ◽  
Vol 8 (3) ◽  
Author(s):  
Aditya Rachman Padja ◽  
Jantje J. Tinangon ◽  
Victorina Z. Tirayoh
Keyword(s):  
Data Collection ◽  
Research Methods ◽  
Return Period ◽  
Income Tax ◽  
Government Agencies ◽  
Employment Services ◽  
Descriptive Research ◽  
Permanent Employee ◽  
Data Collection Technique ◽  
Tax Reporting

Income Tax Article 21 is Tax withheld by others on income in the form of salaries, wages, honoraria, allowances, and other payments by the name and in any form in connection with employment, services, or activities undertaken by individual taxpayers in the country. On this basis, the Office of Government Agencies that hire or permanent employee is obliged to withhold, deposit, and report of Income Tax Article 21 on income received by employees every month through the Tax return period. This research was conducted in PT Intraco Penta Prima Servis (IPPS), The purpose of this research was conducted is to determine whether the calculation, remittance, and Article 21 of the Income Tax Reporting at PT Intraco Penta Prima Services (IPPS) if it is in accordance with Law No.36 Year 2008 on Income Tax. This study used descriptive research methods, and data collection technique used is the technique of interview, and documentation. The results of this study indicate that the application of the calculation, remittance, and Article 21 of the Income Tax Reporting by PT Intraco Penta Prima Services (IPPS) in accordance with Act 36 of 2008 on Income Tax, and is also expected that the tax authorities should provide more socialization of Income Tax Article 21 taxpayers, especially acting as a cutter or a tax collector that does not happen anymore mistakes in calculations.

scholarly journals Gambaran Pola Makan Dan Stress Pada Penderita Gastritis Di Puskesmas Simpang IV Sipin Kota Jambi

2021 ◽  
Vol 3 (2) ◽  
pp. 174-180
Author(s):  
Aura Maulia Mustika ◽  
Dasuki Dasuki ◽  
Nofrida Saswati
Keyword(s):  
Public Health ◽  
Health Center ◽  
Digestive Tract ◽  
Research Methods ◽  
Quantitative Research ◽  
Sampling Techniques ◽  
Public Health Center ◽  
Ulcer Disease ◽  
Descriptive Research ◽  
Upper Digestive Tract

ABSTRACT : OVERVIEW OF DIET AND STRESS IN GASTRITIS PATIENTS AT SIMPANG IV SIPIN HEALTH CENTER, JAMBI CITY Introduction : Gastritis, known as ulcer disease, is a disease of the upper digestive tract that many people complain about. The number of cases of gastritis in various countries is quite high. Gastritis is one of the top ten diseases among hospitalized clients in Indonesia with a total of 30,154 cases. One of the factors that cause gastritis is diet and stress. Purpose : This study aims to determine the description of diet and stress with gastritis at Simpang IV Sipin Public Health Center Jambi City in 2020.Method : This research is a quantitative research with descriptive research methods. The population in this study were all gastritis clients who visited the Simpang IV Sipin Public Health Center in Jambi City in September 2020, amounting to 45 clients and sampling was carried out using total sampling techniques, amounting to 45 clients. The data was collected using a questionnaire sheet and the results of this study were analyzed univariately.Result : The results of the univariate research showed that there were 24 (53.3%) respondents who had an irregular diet, 30 (66.7%) of respondents experienced stress in patients with gastritis at the Simpang IV Sipin Public Health Center Jambi City in 2020.Conclusion: From the research results, it can be concluded that diet and stress can cause gastritis. Keyword : stress, diet, gastritis INTISARI : Gambaran Pola Makan dan Stres pada Penderita Gastritis di Puskesmas Simpang IV Sipin Kota Jambi Latar Belakang : Penyakit gastritis yang dikenal dengan penyakit maag merupakan penyakit saluran pencernaan bagian atas yang banyak dikeluhkan di masyarakat. Pada kasus penyakit gastritis di berbagai negara memiliki angka yang cukup tinggi. Gastritis termasuk ke dalam sepuluh penyakit terbanyak pada klien rawat inap rumah sakit di Indonesia dengan jumlah 30.154 kasus. Salah satu faktor penyebab gastritis yaitu pola makan dan stress.Tujuan : Penelitian ini bertujuan untuk mengetahui gambaran pola makan dan stres dengan gastritis di Puskesmas Simpang IV Sipin Kota Jambi Tahun 2020.Metode : Penelitian ini merupakan penelitian kuantitatif dengan metode penelitian Deskriptif. Populasi dalam penelitian ini adalah seluruh klien Gastritis yang berkunjung ke Puskesmas Simpang IV Sipin Kota Jambi pada bulan September Tahun 2020 yang berjumlah 45 klien dan pengambilan sampel dilakukan dengan menggunakan teknik total sampling  yaitu berjumlah 45 klien. Pengumpulan data dilakukan dengan lembar kuesioner dan hasil penelitian ini dianalisis secara univariat.Hasil : Hasil penelitian univariat menunjukkan bahwa terdapat 24 (53,3%) responden memiliki pola makan yang tidak teratur, terdapat 30 (66,7%) responden mengalami stress pada penderita gastritis  di Puskesmas Simpang IV Sipin Kota Jambi Tahun 2020.Kesimpulan : berdasarkan hasil penelitian dapat disimpulkan bahwa pola makan dan stress dapat mengakibatkan kejadian gastritis. Kata Kunci       :  Stress, Pola Makan, Gastritis

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