scholarly journals Teachable Moments in News Media—An Analysis of Audience Awareness, Enjoyment, Interest, Opinion Formation, and Understanding (AEIOU) toward Science

2020 ◽  
Vol 12 (23) ◽  
pp. 10212
Author(s):  
Leon Yufeng Wu ◽  
Shannah Pinhsuan Wu ◽  
Chun-Yen Chang
Keyword(s):  
Social Media ◽  
News Media ◽  
Science Communication ◽  
Opinion Formation ◽  
General Science ◽  
Teachable Moments ◽  
The Public ◽  
Science News ◽  
Audience Awareness ◽  
Science Educators

In light of the increased time spent by people on watching the news via social media, what might be the communication impacts if science education could help in producing science news media for the public? The present study compared the audience levels of awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science experimentally between two groups: the general science communication (GSC) group (i.e., participants with general daily science news digestion) and the science edu-communication (SEC) group (i.e., participants who watched science news videos produced jointly by science educators, scientists, and news media production teams). As a result, those in the SEC group showed significantly higher levels of “interest”, formed more scientific “opinions”, and had better “understanding” than the GSC participants. In terms of creating an “additional opportunity” to develop science news media sustainably for the public, the present study confirms more salient outcomes when science educators are involved in the production of science news media.

scholarly journals Promoting Public Engagement of Natural History Collections through Science Communication

2018 ◽  
Vol 2 ◽  
pp. e28479
Author(s):  
Bryan Lessard
Keyword(s):  
Social Media ◽  
Natural History ◽  
Public Relations ◽  
Public Engagement ◽  
Science Communication ◽  
Public Speaking ◽  
Wide Audience ◽  
The Public ◽  
Natural History Collections ◽  
New Students

Natural history collections are essential for understanding the world’s biodiversity and drive research in taxonomy, systematics, ecology and biosecurity. One of the biggest challenges faced is the decline of new taxonomists and public interest in collections-based research, which is alarming considering that an estimated 70% of the world’s species are yet to be formally described. Science communication combines public relations with the dissemination of scientific knowledge and offers many benefits to promoting natural history collections to a wide audience. For example, social media has revolutionised the way collections and their staff communicate with the public in real time, and can attract more visitors to collection exhibits and new students interested in natural history. Although not everyone is born a natural science communicator, institutions can encourage and provide training for their staff to become engaging spokespeople skilled in social media and public speaking, including television, radio and/or print media. By embracing science communication, natural history collections can influence their target audiences in a positive and meaningful way, raise the profile of their institution, encourage respect for biodiversity, promote their events and research outputs, seek philanthropic donations, connect with other researchers or industry leaders, and most importantly, inspire the next generation of natural historians.

scholarly journals Health science communication strategies used by researchers with the public in the digital and social media ecosystem: a systematic scoping review protocol

BMJ Open ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. e019833 ◽  
Author(s):  
Guillaume Fontaine ◽  
Andréane Lavallée ◽  
Marc-André Maheu-Cadotte ◽  
Julien Bouix-Picasso ◽  
Anne Bourbonnais
Keyword(s):  
Social Media ◽  
Scoping Review ◽  
Science Communication ◽  
Grey Literature ◽  
Communication Channels ◽  
Health Science ◽  
Published Data ◽  
The Public ◽  
Review Team ◽  
Media Ecosystem

IntroductionThe optimisation of health science communication (HSC) between researchers and the public is crucial. In the last decade, the rise of the digital and social media ecosystem allowed for the disintermediation of HSC. Disintermediation refers to the public’s direct access to information from researchers about health science-related topics through the digital and social media ecosystem, a process that would otherwise require a human mediator, such as a journalist. Therefore, the primary aim of this scoping review is to describe the nature and the extent of the literature regarding HSC strategies involving disintermediation used by researchers with the public in the digital and social media ecosystem. The secondary aim is to describe the HSC strategies used by researchers, and the communication channels associated with these strategies.Methods and analysisWe will conduct a scoping review based on the Joanna Briggs Institute’s methodology and perform a systematic search of six bibliographical databases (CINAHL, EMBASE, IBSS, PubMed, Sociological Abstracts and Web of Science), four trial registries and relevant sources of grey literature. Relevant journals and reference lists of included records will be hand-searched. Data will be managed using the EndNote software and the Rayyan web application. Two review team members will perform independently the screening process as well as the full-text assessment of included records. Descriptive data will be synthesised in a tabular format. Data regarding the nature and the extent of the literature, the HSC strategies and the associated communication channels will be presented narratively.Ethics and disseminationThis review does not require institutional review board approval as we will use only collected and published data. Results will allow the mapping of the literature about HSC between researchers and the public in the digital and social media ecosystem, and will be published in a peer-reviewed journal.

When Scientists Tweet for Social Changes: Dialogic Communication and Collective Mobilization Strategies by Flint Water Study Scientists on Twitter

2018 ◽  
Vol 40 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Mi Rosie Jahng ◽  
Namyeon Lee
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Scientific Information ◽  
Virginia Tech ◽  
Social Changes ◽  
Collective Actions ◽  
Future Directions ◽  
Dialogic Communication ◽  
The Public ◽  
Study Team

Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public education was their main advocacy tactic. This study offers insights into how this particular group of science activists utilized social media for collective actions and suggests future directions for science communication on social media.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

scholarly journals CSR Communication, Corporate Reputation, and the Role of the News Media as an Agenda-Setter in the Digital Age

2020 ◽  
pp. 000765032092896
Author(s):  
Daniel Vogler ◽  
Mark Eisenegger
Keyword(s):  
Social Media ◽  
News Media ◽  
Corporate Reputation ◽  
Media Coverage ◽  
Digital Age ◽  
The Public ◽  
Csr Communication ◽  
Agenda Setter ◽  
The Face ◽  
Pass Through

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age.

scholarly journals Saw It on Facebook: The Role of Social Media in Facilitating Science Issue Awareness

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512093041
Author(s):  
Julian M. Mueller-Herbst ◽  
Michael A. Xenos ◽  
Dietram A. Scheufele ◽  
Dominique Brossard
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Gene Editing ◽  
Network Heterogeneity ◽  
The Public ◽  
Final Sample ◽  
Communication Challenges ◽  
Information Landscape ◽  
The Impact

Spreading issue awareness about increasingly interdisciplinary scientific discoveries faces progressively larger communication challenges due to the complexity, innovation pace, and broad applicability of these innovations. Traditionally, the public relies on legacy media for information and discussion of science topics. In face of a changing information landscape, however, legacy media struggle with decreasing funding for their science desks, and science journalists turn to more specialized outlets, often online. Given these developments, it is important to understand which platforms besides legacy media serve as facilitators of science issue awareness. In this study, we analyzed the impact of social media on the awareness of gene editing. We used a representative survey administered by professional survey firm YouGov between December 2016 and January 2017, yielding a final sample of 1,600 US adults with a 41.7% response rate. The regression analysis findings suggest that social media is a significant avenue through which awareness of gene editing, and subsequently other scientific issues, is spread. Using the example of Facebook, we were able to demonstrate that how, rather than if, one uses social media is the determining factor in spreading issue awareness. Awareness was positively predicted by the length of social media sessions and network heterogeneity, while pure amount of sessions actually negatively predicted awareness. Legacy media remain an important predictor of gene editing awareness. These results demonstrate that social media functions as an important information space for science issues and should receive individual attention along with legacy media outlets when examining science communication.

Bypassing the press gallery: from Howard to Hanson

2018 ◽  
Vol 167 (1) ◽  
pp. 57-70 ◽  
Author(s):  
Caroline Fisher ◽  
David Marshall ◽  
Kerry McCallum
Keyword(s):  
Social Media ◽  
News Media ◽  
Prime Minister ◽  
Political News ◽  
The Public ◽  
Theoretical Position ◽  
Digital Era ◽  
The Press ◽  
Social Media Platforms ◽  
Media Logic

Traditionally politicians have been dependent on political news media to get their message across to the public. The rise of social media means that politicians can bypass the Press Gallery and publish directly to their target audiences via Facebook, Twitter and other social media platforms. This article argues that Prime Minister John Howard’s (1996–2007) use of talk back radio and early forays on YouTube were pivotal in the trend towards ‘disintermediation’ in Australian politics. It draws on two studies. One involving interviews with 87 key media actors from the Howard era including journalists, broadcasters, politicians and media advisers; and a second, which includes fresh interviews with contemporary press secretaries. This article examines the shift from a ‘mass media logic’ to a ‘hybrid logic’, considered from a mediatization theoretical position. We also ask important questions about the press gallery’s ongoing relevance in the digital era, when politicians preside over their own social media empires.

scholarly journals Our findings, my method: Framing science in televised interviews

2016 ◽  
Vol 26 (8) ◽  
pp. 986-1002 ◽  
Author(s):  
Rony Armon ◽  
Ayelet Baram-Tsabari
Keyword(s):  
News Media ◽  
Science Communication ◽  
Expert Advice ◽  
Erving Goffman ◽  
The Public ◽  
News Stories ◽  
Current Affairs ◽  
Personal Accounts ◽  
News Interview ◽  
A Current

The public communication of science and technology largely depends on their framing in the news media, but scientists’ role in this process has only been explored indirectly. This study focuses on storied accounts told by scientists when asked to present their research or provide expert advice in the course of a news interview. A total of 150 items from a current affairs talk show broadcast in the Israeli media were explored through a methodology combining narrative and conversation analysis. Using the concept of framing as originally proposed by Erving Goffman, we show that researchers use personal accounts as a way of reframing news stories introduced by the program hosts. Elements of method and rationale, which are usually considered technical and are shunned in journalistic reports, emerged as a crucial element in the accounts that experts themselves provided. The implications for framing research and science communication training are discussed.

scholarly journals Microblog credibility indicators regarding misinformation of genetically modified food on Weibo

PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0252392
Author(s):  
Jiaojiao Ji ◽  
Naipeng Chao ◽  
Shitong Wei ◽  
George A. Barnett
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Science Communication ◽  
Predictive Power ◽  
Genetically Modified ◽  
Public Understanding ◽  
Supervised Machine Learning ◽  
Genetically Modified Food ◽  
The Public ◽  
Gm Food

The considerable amount of misinformation on social media regarding genetically modified (GM) food will not only hinder public understanding but also mislead the public to make unreasoned decisions. This study discovered a new mechanism of misinformation diffusion in the case of GM food and applied a framework of supervised machine learning to identify effective credibility indicators for the misinformation prediction of GM food. Main indicators are proposed, including user identities involved in spreading information, linguistic styles, and propagation dynamics. Results show that linguistic styles, including sentiment and topics, have the dominant predictive power. In addition, among the user identities, engagement, and extroversion are effective predictors, while reputation has almost no predictive power in this study. Finally, we provide strategies that readers should be aware of when assessing the credibility of online posts and suggest improvements that Weibo can use to avoid rumormongering and enhance the science communication of GM food.

scholarly journals Engagement Analysis of Canadian Public Health and News Media Facebook Posts and Sentiment Analysis of Corresponding Comments during COVID-19

Psych ◽  
2022 ◽  
Vol 4 (1) ◽  
pp. 60-70
Author(s):  
Melissa MacKay ◽  
Taylor Colangeli ◽  
Sydney Gosselin ◽  
Sophie Neumann ◽  
Andrew Papadopoulos
Keyword(s):  
Social Media ◽  
News Media ◽  
Crisis Communication ◽  
Protective Measures ◽  
Essential Information ◽  
The Public ◽  
Key Stakeholders ◽  
Negative Comments ◽  
Health Related ◽  
Over Time

During the COVID-19 pandemic, key stakeholders have used social media to rapidly disseminate essential information to the public to help them make informed health-related decisions. Our research examined how the public responded to official actors’ Facebook posts during COVID-19 and examined the comment sentiment and post engagement rates. CBC News and CTV News received a greater proportion of negative comments and a lower average post engagement rate compared with Healthy Canadians. Additionally, the proportion of negative and positive comments varied over time for all sources; however, over 30% of the comments for all three actors were consistently negative. Key stakeholders should monitor the public’s response to their social media posts and adapt their messages to increase the effectiveness of their crisis communication efforts to encourage the adoption of protective measures.

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