The role of the media in the formation of shame in the national consciousness
This article considers the role of the media as a partner of the state and society, as well as spontaneity. Due to this, media serve as one of the factors in the formation of national self-consciousness and its elements, such as shame. The author analyzes such element of national identity as national shame. It is proved that national shame as a social phenomenon has a social meaning of the regulator of human relationships in social existence. It is noted that national shame is socially determined, has a permanent character, and its socially significant semantic principles are passed from generation to generation as a form of behavior through implantation and interspersing it as a daily norm of people's behavior, giving each act a value-significant meaning.