scholarly journals Dukungan Angkatan Muda Siliwangi Terhadap Pasangan Ridwan Kamil - Uu pada Pilgub Jabar Tahun 2018

2021 ◽  
Vol 3 (3) ◽  
pp. 1264-1272
Author(s):  
Kurnia Kurnia ◽  
Muradi Muradi ◽  
Widya Setiabudi Sumadinata
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Methods ◽  
Community Organization ◽  
Descriptive Analysis ◽  
The Other ◽  
West Java ◽  
Analysis Techniques ◽  
Depth Interviews

Angkatan Muda Siliwangi (AMS) as a community organization participated in politics in the 2018 West Java Governor and Vice Governor elections, throught its support for Ridwan Kamil and Uu Ruzhanul Ulum. This research is about analysis related to thr mobilization of votes out by the AMS to capture voter’s votes. This research used qualitative methods with descriptive analysis techniques. Data collection wa carried out thought in depth interviews with related parties and document studies. The analysis of this researh was carried out by means of reduction, presentayion, conclusions and verification. The results showed that AMS was participated tu supporting Ridwan Kamil and Uu Ruzhanul Ulum in election. The member of AMS has done any activity, including: participation in volunteer formation; active in the Ridwan Kamil and Uu Ruzhanul Ulum’s campaign; socializing and communication with the society as the voter, including leaders and senior, to other millenials. In the other side, Ridwan Kamil and Uu Ruzhanul Ulum’s campaign is carried out through social media.

scholarly journals Ruci's Joint Marketing Public Relations Strategy in Conducting and Communicating Rebranding to Increase Sales Value

2021 ◽  
Vol 2 (1) ◽  
pp. 79-85
Author(s):  
Theresia Sharron Sanjaya
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
The Other ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Depth Interviews ◽  
Descriptive Method ◽  
Public Relations Strategy

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.

scholarly journals PENERAPAN KARAKTER TOLERANSI BERAGAMA PADA MASYARAKAT CIGUGUR YANG PLURALISME

2019 ◽  
Author(s):  
Elisabeth Djuniasih ◽  
Aceng Kosasih
Keyword(s):  
Data Analysis ◽  
Young People ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Religious Tolerance ◽  
Next Generation ◽  
Mutual Respect ◽  
West Java ◽  
Analysis Techniques ◽  
Qualitative Descriptive

Abstrak: Toleransi merupakan modal utama dalam membangun harmoni antarumat beragama, terutama di Indonesia. Penelitian ini dilakukan untuk mengetahui bagaimana penerapan karakter toleransi beragama dalam kehidupan masyarakat Cigugur yang pluralis. Penelitian di lakukan di Desa Cisantana dan Desa Cigugur, Kecamatan Cigugur, Kabupaten Kuningan, Jawa Barat. Pengumpulan data dalam penelitian ini menggunakan teknik observasi dan wawancara. Analisis data dilakukan dengan teknik analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa masyarakat Cigugur yang memiliki keberagaman dalam memeluk agama dapat hidup berdampingan secara damai. Adapun faktor pemersatu masyarakat Cigugur yaitu adanya saling menghargai karena memiliki ikatan darah yang kuat. Selain itu, pemimpin masing-masing agama dan aliran kepercayaan sangat berperan dalam terbentuknya toleransi beragama. Hari Raya Idul Fitri, Upacara Seren Taun, dan Perayaan Natal adalah saat-saat mereka bekerja sama tanpa mengganggu kegiatan beribadah. Kegiatan-kegiatan tersebut merupakan pembelajaran bagi para remaja dan anak-anak karena mereka adalah generasi penerus yang harus mempertahankan toleransi beragama di daerah di mana mereka dilahirkan.Kata Kunci: karakter, toleransi beragama, dan masyarakat pluralisAPPLICATION OF CHARACTER OF RELIGIOUS TOLERANCE IN PLURALIST COMMUNITIY OF CIGUGUR KUNINGAN Abstract: Tolerance is the main capital in building harmony among religious believers, especially in Indonesia. This research was conducted to find out how the application of the character of religious tolerance in the life of the pluralist Cigugur community. The research was conducted in the villages of Cisantana and Cigugur, Cigugur Subdistrict, Kuningan District, West Java. Data collection in this study uses observation and interview techniques. Data analysis was performed using qualitative descriptive analysis techniques. The results of the study show that the Cigugur people who have diversity in embracing religion can coexist peacefully. The unifying factor of the Cigugur community is mutual respect because it has strong blood ties. In addition, the leaders of each religion and the flow of beliefs play an important role in the formation of religious tolerance. Eid al-Fitr, Seren Taun Ceremony, and Christmas Celebration are times when they work together without interfering with worship activities. These activities are learning for young people and children because they are the next generation who must maintain religious tolerance in the area where they are born.Keywords: character, religious tolerance, pluralist society 

The Tradition of Religious Books (Kitabs) Printing: Case Study of the Production and Reproduction of Religious Books (Kitabs) in Cianjur and Sukabumi, West Java, Indonesia

2020 ◽  
Vol 17 (2) ◽  
pp. 291-320
Author(s):  
Asep Saefullah
Keyword(s):  
Data Collection ◽  
Screen Printing ◽  
The Other ◽  
West Java ◽  
Simple Method ◽  
Original Essays ◽  
Printed Books ◽  
Religious Books ◽  
Living Tradition

Tulisan ini membahas fenomena penyebaran kitab-kitab cetak keaga­maan di Jawa Barat, khususnya di Sukabumi dan Cianjur. Jenis kitab ini biasanya menggunakan tulisan Arab dengan bahasa Sunda dan menggu­nakan aksara Pegon. Kitab-kitab cetak dari jenis-jenis itu diproduksi dan direproduksi, dan masih digunakan sampai hari ini. Oleh karena itu, fenomena ini dapat disebut sebagai “living tradition”. Pengumpulan data dilakukan dengan melacak dan merekam kitab-kitab yang diproduksi (disalin atau dikarang) dan direproduksi (dicetak atau digandakan) dengan metode seder­hana, yakni fotocopi dan pencetakan tradisional seperti stensil, sablon, dan "cetak toko". Tulisan ini bertujuan untuk memetakan dan merevisi kategorisasi kitab-kitab tersebut dari kajian terdahulu berdasarkan jenis karya, seperti karangan asli, tuqilan, terjemahan, syarḥ (penjelasan), khulasah (ringkasan) yang lain, dan juga berdasarkan bahasa dan aksara yang digunakan. Selain itu, tulisan ini juga mengamati lembaga-lembaga atau individu-individu yang masih mereproduksi buku-buku (kitab-kitab) keagamaan sederhana seperti perusahaan percetakan atau pesantren yang menerbitkan kitab-kitab tersebut. Pada akhir artikel ini, ada beberapa saran dalam upaya untuk melestarikan kitab-kitab cetak dan karya-karya tersebut.Kata kunci: kitab, jenis karya, pencetakan tradisional, Sunda, Pegon, Jawa Barat This paper discusses the phenomenon of the spreading of religious printed books (kitabs) in West Java, especially in Sukabumi and Cianjur, which are characterized by the use of Arabic writing in Sundanese (or known as Pegon script). The printed books (Kitabs) of those types are produced and reproduced, and are still used to this day. Therefore, this phenomenon can be called as a “living tradition”. Data collection was conducted by tracing and recording religious books (kitabs) that are pro-duced (rewritten or compossed) and reproduced (printed or duplicated) with a simple method, known as photocopying and traditional printing such as stencils, screen printing, and “shop printing”. This paper aims to map and revise the categorization of these Kitabs from previous studies based on the types of works including original essays, tuqilan (quotations), translation, sharh (explanation), khulaṣah (summary), or the other, and also based on the language and the script used. In addition, this paper also observes the institutions or individuals that are still reproducing these printed religious books such as the printing company or pesantren that publish such kitabs. At the end of this article, there are some suggestions in attempts to preserve those printed kitabs and the works.Keywords: Kitabs, type of work, traditional printing, Sunda, Pegon, West Java

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals Harmonization in Multicultural Community Life

2022 ◽  
Vol 05 (01) ◽  
Author(s):  
Ni Wayan Sukarini ◽  
Keyword(s):  
Qualitative Methods ◽  
Ethnic Differences ◽  
Community Organization ◽  
Community Life ◽  
Multicultural Society ◽  
Cultural Approach ◽  
Village Community ◽  
Multicultural Community ◽  
The Republic ◽  
Depth Interviews

This study aims to define the interaction and tolerance of Hindus and Muslims in the life of a multicultural society. A socio-cultural approach related to local wisdom is used in this study. The application of qualitative methods with observation and in-depth interviews was used as a means of collecting data and information. Theories about multiculturalism were used to analyze the data. Azra (2007) states that multiculturalism is an understanding of life that puts forward togetherness on the principle of difference, whether religious, political, or ethnic differences. This study found that community life in Serangan Village, South Denpasar District, which consists of six banjars (village community organization) namely Banjar Ponjok, Banjar Tengah, Banjar Kaja, Banjar Peken, Banjar Kawan, and Banjar Dukuh, and an environment called Kampung Bugis Environment goes hand in hand in harmonious situation and condition. This research is expected to strengthen the understanding of multiculturalism for Indonesians who comes from hundreds of ethnicities with multi-variety languages, cultures, customs, traditions, and beliefs. The results of the research are also expected to have contributed to increasing the sense and value of nationalism towards the nation and the Unitary State of the Republic of Indonesia.

scholarly journals Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

2020 ◽  
Vol 2 ◽  
pp. 113-116
Author(s):  
Rah Utami Nugrahani ◽  
Sylvie Nurfebiaraning
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Qualitative Methods ◽  
Western Music ◽  
Intangible Cultural Heritage ◽  
West Java ◽  
Cultural Wealth ◽  
The Public ◽  
Social Media Strategy ◽  
A Performance

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

scholarly journals Meningkatkan Pemahaman Peserta Didik Berbantu Media Powerpoint Melalui Zoom Kelas 5 SD Negeri Tlogorejo 2 Guntur Demak 2020-2021

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Dewi Ratnawati
Keyword(s):  
Online Learning ◽  
Action Research ◽  
Data Collection ◽  
Learning Outcomes ◽  
Mastery Learning ◽  
Descriptive Analysis ◽  
Analysis Techniques ◽  
Grade 5 ◽  
Classroom Action Research

This research was motivated by the lack of understanding of students during online learning. The purpose of this study was to improve the understanding of students in grade 5 SD Negeri Tlogorejo 2 Guntur Demak through zoom assisted by powerpoint media. This research was conducted in November 2020, at SD Negeri Tlogorejo 2 Guntur Demak. This type of research is a Classroom Action Research with three cycles consisting of one meeting in one cycle. Each cycle consists of planning, implementing, observing and reflecting. Data collection techniques and tools in this study used descriptive analysis techniques for data in the form of documents of students' work, lists of values and observation sheets. The results showed that assisted by powerpoint media through zooming the learning outcomes of students increased, namely in the first cycle there were 3 students who achieved mastery learning or 30%. In the second cycle there was an increase to 7 students who completed or 70%. Whereas in cycle III there were 8 students completing or 80% an increase of 50%. From the learning results of these students, it can be concluded that through zoom assisted by powerpoint can improve students' understanding.Keywords: understanding, powerpoint, PTK

scholarly journals PERILAKU BERBAHASA ANTARA KARYAWAN SUKU BUTON DAN SUKU BURU DI KOPERASI SERBA USAHA BURU JAZIRAH, NAMLEA [The Language Behavior Between The Employee of Buton Tribe and Buru Tribe in Koperasi Serba Usaha Buru Jazirah, Namlea]

TOTOBUANG ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 101
Author(s):  
Nanik Indrayani
Keyword(s):  
Data Collection ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Descriptive Study ◽  
Analysis Techniques ◽  
Language Behavior ◽  
Qualitative Descriptive ◽  
Data Source ◽  
Regional Languages ◽  
Bahasa Indonesia

As good citizens, when we gather among fellow language users who have different regional languages, we must always use Indonesian as a language of unity. This study aims to describe how the language behavior between the employees of the Buton tribe and the Buru tribe at the Buru Jazirah Namlea Multipurpose Cooperative and how the language behavior barriers between Buton and Buru tribe employees at the Buru Jazirah Namlea Multipurpose Cooperative in Namlea Buru Maluku Regency. This qualitative descriptive study examines linguistic phenomena. The data source in this study is the utterances used between the employees of the Buton tribe and the Buru tribe in the Buru Jazirah Namlea Multipurpose Cooperative which contains the regional languages of the two tribes. The method of data collection is done through non-participant observation. While the technique of data collection is done through the technique of referring to skillful engagements, recording techniques, and note-taking techniques. The data that has been classified is then analyzed by qualitative descriptive analysis techniques. The results of this study revealed that the language behavior between the employees of the Buton tribe and the Buru tribe at the Buru Jazirah Namlea Multipurpose Cooperative was initially not very good considering they communicated with each other in their respective languages but over time this could be overcome so that between the Buton tribes and the Buru tribe cooperated well. Subsequent findings of language barriers between Buton and Buru tribes employees at the Buru Jazirah Namlea Multipurpose Cooperative influenced their respective regional languages, between the two tribes unable to understand each other because the two tribes used their respective regional languages. when interacting.  Sebagai warga negara yang baik, ketika kita berkumpul antara sesama pengguna bahasa yang saling berbeda bahasa daerah, kita harus selalu menggunakan bahasa Indonesia sebagai bahasa persatuan. Penelitian ini bertujuan mendeskripsikan bagaimana perilaku berbahasa antara karyawan suku Buton dan suku Buru di Koperasi Serba Usaha Buru Jazirah Namlea dan bagaimana hambatan-hambatan perilaku berbahasa antara karyawan suku Buton dan suku Buru di Koperasi Serba Usaha Buru Jazirah Namlea di Namlea Kabupaten Buru, Maluku. Penelitian deskriptif kualitatif ini mengkaji tentang fenomena kebahasaan. Sumber data dalam penelitian ini adalah tuturan-tuturan yang digunakan antara karyawan suku Buton dan suku Buru di Koperasi Serba Usaha Buru Jazirah Namlea yang mengandung bahasa daerah kedua suku tersebut. Metode pengumpulan data dilakukan melalui observasi nonpartisipasi. Sementara teknik pengumpulan data dilakukan melalui teknik simak bebas libat cakap, teknik rekam, dan teknik catat. Data yang sudah diklasifikasi kemudian dianalisis dengan teknik analisis deskriptif kualitatif.            Hasil penelitian ini mengungkapkan bahwa perilaku berbahasa antara karyawan suku Buton dan suku Buru di Koperasi Serba Usaha Buru Jazirah Namlea pada awalnya kurang begitu baik mengingat mereka saling berkomunikasi dengan menggunakan bahasa daerah masing-masing, namun seiring dengan berjalannya waktu hal tersebut bisa teratasi sehingga antara suku Buton dan suku Buru terjalin kerja sama dengan baik. Temuan berikutnya hambatan-hambatan  yang terjadi dalam perilaku berbahasa antara karyawan suku Buton dan suku Buru di Koperasi Serba Usaha Buru Jazirah Namlea yaitu pengaruh bahasa daerah masing-masing antara kedua suku tersebut tidak bisa saling memahami karena kedua suku tersebut menggunakan bahasa daerah mereka masing-masing ketika berinteraksi.

scholarly journals THE INTERPRETATION AND ATTITUDE OF BODY SHAMING BEHAVIOR ON SOCIAL MEDIA (A DIGITAL ETHNOGRAPHY STUDY ON INSTAGRAM)

2020 ◽  
Vol 3 (1) ◽  
pp. 12-25
Author(s):  
Kusnul Fitria ◽  
Yessi Febrianti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Physical Condition ◽  
Ethnographic Study ◽  
The Body ◽  
Primary Data ◽  
Digital Ethnography ◽  
The Social ◽  
Negative Comments ◽  
Depth Interviews

The main objective of this research is to reveal the meaning and attitudes of victims of body shaming behavior on social media. Body shaming is the behavior of giving negative comments about a person's physical condition. Instagram is the social media most often used by body-shaming actors to carry out their actions. This research is a digital ethnographic study with primary data collection through digital observation, and in-depth interviews with five informants who were selected purposively. The results of this study, in general, encompass the description of three things which are: a) the awareness and experiences of the victim; b) the attitude of the victim; and c) the two ways interactions between the victim and the followers. The interpretation of the body shamming victims reflects body positivity and self-love form of content on their personal Instagram.

The Understanding of Hadith “Ballighû ‘annî walau Âyah" in Twitter

2020 ◽  
Vol 28 (2) ◽  
pp. 192
Author(s):  
Qurrata A'yun ◽  
Yor Hananta
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Descriptive Analysis ◽  
The Other ◽  
The Real ◽  
Other Hand ◽  
Comprehensive Discussion ◽  
Analyze Data

So far, in social media, the hadith "ballighū 'annī walau āyah" has been widely misunderstood as a proposition for preaching even if it is only one verse. On the other hand, this hadith is also used as a suggestion for preaching without understanding the full meaning of a verse. This understanding is different from the real understanding, so a comprehensive discussion is needed to describe it. This article aims to identify misconceptions in understanding the hadith "ballighū 'annī walau āyah" on social media twitter and meet them with the correct meanings of the hadith. This study is a qualitative study which classify and analyze data by descriptive analysis. The discussion of this article explains how the hadith ballighū 'annī walau āyah is understood by Twitter netizens. The understanding of netizens is grouped into two categories, namely those that are appropriate and not in accordance with their real understanding. The factors that lead to misunderstanding of the hadith ballighū 'annī walau āyah are the insights of the hadith that are conveyed only a piece (not intact) and the dissemination of understanding through social media twitter with a short number of characters. This phenomenon causes a transformation of the hadith understanding in the form of degradation and distortion

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