scholarly journals MARKETING MIX ANALYSIS BUSINESS SUCCESS CEREMONIAL MEANS FIBER-BASED IN BRESELA VILLAGE, GIANYAR

2020 ◽  
Vol 1 (2) ◽  
pp. 130-135
Author(s):  
Made Mulia Handayani ◽  
I Kadek Sara Mandiyasa ◽  
Ida Ayu Arini
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Business Development ◽  
Business Success ◽  
Total Production ◽  
Product Price ◽  
Using Data ◽  
Marketing Implementation ◽  
The Village

Bresela village is a business center for fiber ceremony facilities in Gianyar district. The success of the business in the village of Bresela is influenced by several factors, one of which is marketing mix. The purpose of this study was to determine the business development of fiber-based ceremonial facilities in Bresela Village and to analyze the implementation of Maketing Mix in the success of the business. This research is qualitative research with data collection techniques through observation, interviews and documentation studies. Determination of informants in this study using purposive sampling technique and using data triangulation techniques. The results of the study explained that the business development of fiber-based ceremonial facilities in Bresela Village has increased in terms of the number of businesses, profitability, total production, market share and an increase in the number of workers. Marketing implementation means in the business success of fiber-based ceremonial facilities in Bresela Village through the aspects of product, price, place and promotion can increase sales volume so that it determines business success.

scholarly journals STRATEGI MENDOMINASI BENAK KONSUMEN DAN PASAR MELALUI STV (STRATEGI - TAKTIK - VALUE) TRIANGLE (Studi Pada Industri Minuman Energi Di Indonesia)

2006 ◽  
Vol 5 (2) ◽  
Author(s):  
David Sukardi Kodrat
Keyword(s):  
Information System ◽  
Energy Drink ◽  
Marketing Mix ◽  
Business Development ◽  
Brand Value ◽  
Product Price ◽  
Tv Program ◽  
The Right ◽  
The Mind ◽  
Research Show

The business development is driven by information system and digitalization, globalization and futurization. The fast growing of information system make consumers are faced by many informations of brand.The purposes of this research are what factors are making to exist a brand for consumers mind dominating and market dominating and how.) is Kratingdaeng strategy for consumers mind dominating and market dominating in energy drink industries.The result of this research show that: (1) all brand try to get place in the mind of consumers. Only the brand that have the right positioning is having a special place in the consumers mind. Positioning have supported by differentiation. Interaction between positioning and differentiation will be created a strong brand. All of those are dominating consumers mind and for dominating market through it's strong marketing mix as product, price, place and promotion and (2)Kratingdaeng changes perception of market from medical to energy drink by educating the market. In educating the market, Kratingdaeng uses TV program especially sport program so brand value Kratingdaeng increase 10.4%' from 304.2 (2005) to be 315.4 (2006) and gam index 21.3. Kratingdaeng is not compete in packaging or pricing hut to give satisfaction to customers (Kratingdaeng has receipt ICSA since 1999) and distribute to all outlet and all area by PT. Arta Boga Cemerlang.

scholarly journals ANALISIS BAURAN PEMASARAN DI HOTEL PANGERAN BEACH PADANG

2018 ◽  
Vol 10 (1) ◽  
pp. 29
Author(s):  
Nurmala Widyastuti
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Upper Class ◽  
City Center ◽  
High Quality ◽  
Purposive Sampling ◽  
Travel Agents ◽  
The City ◽  
Hotel Marketing

Abstract. Based on this study to analyze the marketing mix at the Pangeran Beach Hotel Padang. This type of research is a qualitative descripptive. Determination of informants using purposive sampling technique that is many as eight research informants consisting of hotel marketing and hotel consumers. The results obtained from this study are as follows : 1) The products offered by the Pangeran Beach Hotel Padang are quality attractive and of high quality and the service provide to guests are good, 2) The Price set by the Pangeran Beach Hotel Padang is quite high and is only affordable for middle and upper class people, 3) Promotions carried out by the Pangeran Beach Hotel Padang have been maximized so that guests are still intererted in staying at the hotel, 4) The Place or location of the Pangeran Beach Hotel Padang is already strategic annd in the city center, and works together to travel agents so that guests know the location of the Pangeran Beach Hotel Padang. Keywords : Marketing, Marketing mix

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Identifikasi Kesesuaian Potensi Ekowisata Di Desa Jatiluwih Kecamatan Penebel Kabupaten Tabanan Dengan Prinsip Ekowisata

2018 ◽  
Vol 5 (1) ◽  
pp. 110
Author(s):  
I Made Anom Krisna Jaya ◽  
I Nyoman Sukma Arida
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Tourist Attraction ◽  
Local Participation ◽  
Purposive Sampling ◽  
Cultural Conservation ◽  
The Village

Jatiluwih tourist attraction have a big opportunity to be an ecotourism object. Ecotourism can mix both between natural and cultural conservation with local participation. So important to do a research on the potential of ecotourism in the village and to the principle of ecotourism. Data colectiom technique by observation, interviews and study literature. Technique the determination of informants by purposive sampling. Technique data analysis in this research by Miles and Huberman models. Jatiluwih Village have natural and cultural potential. Based on nine ecotourism principle and criteria, Jatiluwih Village have met six ecotourism principle and criteria. The idela ecotourism development can be done by fulfillment of three other ecotorousim principle and criteria.   Keywords: ecotourism, potential, principle

scholarly journals Analisis Fikih Muamalah terhadap Praktek Pemberian Imbalan Penjualan Tanah yang Melibatkan Pihak Ketiga di Desa Sindangsuka Kabupaten Garut

2020 ◽  
pp. 14
Author(s):  
Dea Dwi Lestari ◽  
Neneng Nurhasanah ◽  
Yandi Maryandi
Keyword(s):  
Qualitative Method ◽  
Descriptive Analysis ◽  
Field Research ◽  
Third Parties ◽  
For Profit ◽  
Using Data ◽  
The Village ◽  
Collection Methods ◽  
Mutual Agreement

Abstract. Being an intermediary in buying and selling activities generally looking for profit. In the village of Sindangsuka, the practice of intermediaries in the sale and purchase of land often results in unclear determination of compensation. Rewards are payments received by someone while doing a job. The purpose of this study was to find out how the terms of compensation according to muamalah fiqh in land sale agreements involving third parties, how the practice of giving rewards in land sales in Sindangsuka Village, Garut Regency, and how the muamalah fiqh analysis of the practice of rewarding sale of land involving third parties in Sindangsuka Village, Garut Regency.This research uses a qualitative method with a descriptive analysis approach, the type of research is the field (field research) using data collection methods by observation, interviews and also literature studies.The results of the study concluded that: first, the provision of compensation in the sale of land involving third parties must be in accordance with fiqh muamalah that is clear, accompanied by time, useful, fair, and in accordance with mutual agreement. Second, the practice of providing compensation in the sale of land in the village of Sindangsuka ie there is no written agreement and unclear in the amount of compensation. Third, muamalah fiqih analysis of the practice of giving rewards in Sindangsuka Village is categorized as a ju'alah contract where the remuneration is given at the end after the work is completed, but not all of the pillars and conditions are written, there is no clarity about the amount of compensation given and also the rewards that are given given unfairly, resulting in a loss for one party. Keywords: Fiqh Muamalah, Intermediary, RewardAbstrak.  Menjadi perantara dalam kegiatan jual beli umumnya mencari keuntungan. Di Desa Sindangsuka, praktek perantara dalam jual beli tanah sering terjadi adanya ketidakjelasan dalam penentuan imbalan. Imbalan adalah pembayaran yang diterima oleh seseorang selama melakukan suatu pekerjaan. Tujuan penelitian ini adalah untuk mengetahui bagaimana ketentuan imbalan menurut fikih muamalah dalam akad penjualan tanah yang melibatkan pihak ketiga, bagaimana praktek pemberian imbalan dalam penjualan tanah di Desa Sindangsuka Kabupaten Garut, dan bagaimana analisis fikih muamalah terhadap praktek pemberian imbalan penjualan tanah yang melibatkan pihak ketiga di Desa Sindangsuka Kabupaten Garut. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif analisis, jenis penelitian yaitu lapangan (field research) dengan menggunakan metode pengumpulan data dengan observasi, wawancara dan juga studi literatur. Hasil penelitian menyimpulkan bahwa: pertama, ketentuan imbalan dalam penjualan tanah yang melibatkan pihak ketiga harus sesuai dengan fikih muamalah yaitu jelas, disertai waktu, bermanfaat, adil, dan sesuai dengan kesepakatan bersama. Kedua, praktek pemberian imbalan dalam penjualan tanah di Desa Sindangsuka yaitu tidak ada perjanjian tertulis dan ketidak jelasan dalam besaran imbalan. Ketiga, analisis fikih muamalah terhadap praktik pemberian imbalan di Desa Sindangsuka dikategorikan akad ju’alah dimana pemberian imbalan diberikan diakhir setelah pekerjaan itu selesai, namun tidak terpenuhi seluruh rukun dan syaratnya yaitu  perjanjian tidak tertulis, adanya ketidakjelasan mengenai besaran imbalan yang diberikan dan juga imbalan yang diberikan tidak adil, sehingga mengakibatkan adanya kerugian bagi salah satu pihak. Kata Kunci: Fikih Muamalah, Perantara, Imbalan

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals EFEKTIVITAS DAN KINERJA TERHADAP PENGELOLAAN BADAN USAHA MILIK DESA LAGADING KECAMATAN PITU RIASE KABUPATEN SIDENRENG RAPPANG

2020 ◽  
Vol 8 (2) ◽  
pp. 78-87
Author(s):  
Gusni Gusni
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Average Percentage ◽  
Performance Variables ◽  
Library Research ◽  
Business Entities ◽  
And Performance ◽  
Using Data ◽  
Quantitative Descriptive ◽  
The Village

Abstract  The purpose of this study is to determine the effect of effectiveness on the management of business entities owned by Lagading District of Pitu Riase, Sidenreng Rappang Regency, To determine the effect of performance on the management of business entities owned by the village of Lagading, District of Pitu Riase, District of Sidenreng Rappang, to determine the effect of effectiveness and performance on the management of business entities owned villages in increasing village original income in Lagading, Pitu Riase District, Sidenreng Rappang Regency. The population in this study is the overall number of households in the lagading village, amounting to 396 consisting of 4 hamlets. The sampling technique used the Slovin formula with the results of 79.8 rounded up to 80 respondents, taken based on the Probability sampling technique, more precisely Random sampling. This type of research is quantitative descriptive. Data collection techniques used in this study were observation, questionnaires, documentation and library research. The collected data is then analyzed using data analysis techniques using a Likert scale, a simple linear regression analysis, then tested with a validity test, a reliability test using SPSS 16.0. Based on the research results of the variables Based on the results of the study of the Effectiveness variable (X1) obtained an average percentage of 57% included in the category of "Enough influence". Measured through indicators The source approach, the process approach, and the target approach. The results of the study of the variable performance variables (X2) obtained an average percentage of 57% included in the category of "quite influential". Measured through indicators of Productivity, Service Quality, Responsiveness, Responsibility and Accountability. the results of research on the management variable BUMdes (Y) obtained an average percentage of 54% included in the category of "Enough influence". Measured through indicators of Cooperative, Participatory, Emancipative, Transparent, Accountable and Sustainability.  Keywords: Effectiveness, Performance, and Management

scholarly journals Pengaruh Produk, Harga, Promosi, Distribusi Terhadap Keputusan Konsumen Membeli Produk Sepeda Motor Merek Yamaha Tipe Jupiter Z Di Kabupaten Ketapang

2015 ◽  
Vol 10 (1) ◽  
pp. 270
Author(s):  
Jon Wahyudi
Keyword(s):  
Multiple Regression ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Price Promotion ◽  
Product Price ◽  
Consumer Decision ◽  
Purposive Sampling

The purpose of this research is to analyze the influence of the marketing mix for the consumer decision to buy the product brand motorcycle Yamaha Jupiter - type Z. The shape of this research is descriptive with a sample of 100 people. Population defined in this study are all consumers Yamaha Jupiter Z in 2010-2012 in Ketapang with sampling technique is purposive sampling and analysis tool used is multiple regression. The results of this study indicate that the marketing mix consists of product, price, promotion, distribution channels simultaneously significantly influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. While partially only products and distribution channels that influence the consumer's decision to buy Yamaha Jupiter Z Brand in Ketapang. Product, price, promotion, and distribution channels affect consumers' decision to buy Yamaha Jupiter Z Brand in Ketapang by 78.20 % while the remaining 21.80 % influenced by other variables outside of this research.

scholarly journals Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Nur Achmad Rofi’i ◽  
Didin Fatihudin ◽  
Mochamad Mochklas
Keyword(s):  
Hypothesis Testing ◽  
Fast Food ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Price Promotion ◽  
Product Price ◽  
F Test ◽  
Dominant Influence

ABSTRACT  DR. KEBAB Bara Satriya is one of the fast food businesses in Sidoarjo regency. The purpose of this research is to find out which of the variables (product, price, promotion, place) has a dominant influence on the increase in sales of DR. KEBAB Bara Satriya, and to find out whether marketing strategies (marketing mix) have a simultaneous influence on increasing sales of DR. KEBAB Bara Satriya.The method of approach to this research is a quantitative approach, the technique of collecting data with questionnaires and the sampling technique used is accidental sampling with a total of 60 respondents. The analytical method used is the method of multiple linear regression analysis using the normality test, hypothesis testing, F test, and t test. The data processed using the SPSS program produces the following regression equation: Y = 6.685+ 0.290X1 + (-0.266X2) + 0.462X3 + 0.364X4 + e. Based on hypothesis testing the results of the F test show that the marketing mix independent variables which include products, prices, promotions and places of influence simultaneously on increasing sales. While the t test shows that promotion is a variable that has a dominant influence on increasing sales.Keywords                   : Marketing Mix, Increased SalesCorrespondence to       : [email protected] ABSTRAK DR. KEBAB Bara Satriya merupakan salah satu bisnis makanan cepat saji yang terdapat di kabupaten Sidoarjo. Tujuan dari peneltian ini untuk mengetahui manakah dari variabel (product, price, promotion, place) yang berpengaruh dominan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya, dan untuk mengetahui apakah strategi pemasaran (marketing mix) berpengaruh secara simultan terhadap peningkatan penjualan produk DR. KEBAB Bara Satriya.Metode pendekatan penelitian ini adalah pendekatan kuantitatif, teknik pengumpulan datanya dengan kuesioner dan teknik sampling yang digunakan adalah accidental sampling dengan jumlah 60 responden. Metode analisis yang digunakan adalah metode analisis regresi linier berganda dengan menggunakan uji normalitas, uji hipotesis, uji F, dan uji t. Data-data diolah dengan menggunakan program SPSS menghasilkan persamaan regresi sebagai berikut : Y = 6,685+ 0,290X1 + (-0,266X2) + 0,462X3 + 0,364X4 + . Berdasarkan pengujian hipotesis hasil uji F menunjukkan bahwa variabel bebas bauran pemasaran yang meliputi produk, harga, promosi dan tempat berpengaruh secara simultan terhadap peningkatan penjualan. Sedangkan uji t menunjukkan bahwa promosi adalah variabel yang berpengaruh secara dominan terhadap peningkatan penjualan.Kata kunci                  : Bauran Pemasaran, Peningkatan PenjualanKorespondensi             :  [email protected]

scholarly journals ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 265
Author(s):  
Gusti Ayu Komang Theresia Aidawati ◽  
Ktut Murniati ◽  
Maya Riantini
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Raw Materials ◽  
Marketing Mix ◽  
Case Study Method ◽  
Product Price ◽  
Physical Evidence ◽  
The Right ◽  
The Village

This research aims to analyze the procurement process of raw materials that correspond to six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, and marketing mix with 7P (product, price, promotion, place, people (human resources), process, and physical evidence). This research uses the case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering that the village is a klanting production center in East Lampung Regency. Data of this research were collected from December 2019 to January 2020.  The method data analysis used in this research is a descriptive qualitative analysis and quantitative. The results of this research indicated that the procurement of raw materials has not fulfilled all the six components precisely, because it does not match reality expected by agroindustry owners on components on time, the right type, right quality, and right quantity. On the right place and right price component, it is accordance with the agroindustry owner's expectations, because the location of raw materials is close to the agroindustry, and the price is low. The advantages of agroindustry are good, because it shows a positive advantage. That advantage obtained in one month at Mekar Sari Agroindustry amounting to IDR4,933,709.57, Mitra Tani Agroindustry amounting to IDR3,854,706.64, and Mitra Lestari Agroindustry IDR2,907,475.87. The agroindustry marketing strategy has implemented components of the 7P marketing mix, only the promotional components are missing applied optimally. Key words: agroindustry, klanting, marketing mix, performance

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