ANALYSIS OF FACTORS AFFECTING THE PERFOMANCE OF SMALL TRADERS IN SURAKARTA

WASANA NYATA ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 4-14
Author(s):  
Endah Nawangsasi
Keyword(s):  
Significant Influence ◽  
Random Sampling ◽  
Marketing Mix ◽  
Product Price ◽  
Factors Affecting ◽  
Marketing Performance ◽  
Traditional Market ◽  
Multiple Regression Technique ◽  
Small Traders ◽  
Marketing Productivity

The aim of the research is to know : 1) The influence of product to marketing productivity, 2) The influence of price to marketing productivity, 3) The influence of place to marketing productivity, 4) The influence of promotion to marketing productivity, 5) The stimulant influence of product, price, place and promotion to marketing productivity. The location of search in Jongke Traditional Market, Surakarta in year 2005/2006. The population of research is all of small seller in Jongke Market. The sample takes by the proportional random sampling with count of respondent is 50 small seller. Data can found by the questionare with the validity dan reliability test. The data analyze, using statistic data analyze with multiple regression technique and do it with SPSS program. The result of research conclude that : 1) There are the significant influence between product with marketing productivity, 2) There are the significant influence between price with marketing productivity, 3) There are the significant between place with marketing productivity, 4) There are the significant influence between promotion with marketing productivity, 5) There are the significant simultant influence between product, price, place, and promotion with marketing productivity. Keywords: marketing mix, marketing performance, small traders, tradition market

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals Identifikasi Variabel yang Berpengaruh terhadap Kinerja Pemasaran dan Indikator Kinerja Pemasaran untuk Industri Hotel

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Qurtubi Qurtubi ◽  
Dicka Meilana Trisnaningtias ◽  
Muhammad Fadhila Yudhanata
Keyword(s):  
Hotel Industry ◽  
Distribution Channel ◽  
Marketing Mix ◽  
Customer Behavior ◽  
Service Industries ◽  
Future Research ◽  
Literature Study ◽  
Product Price ◽  
Customer Preference ◽  
Marketing Performance

This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry. This article was expected to extend the insights and provide valuable suggestions for future researches. The method applied in this article was a literature study. The literature study was used systematically towards 24 research articles in the field of marketing performance that written from 2000 to 2018. Based on the results and discussion, it could conclude that marketing mix variables influence marketing performance that covers product, price promotion, and distribution channel. This research also identifies three selected indicators for marketing performance in the hotel industry. Those indicators include customer mindset, expression of customer preference, and customer behavior. The potential future research, among others, is a research that will employ marketing performance indicators that suitable to other service industries.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

scholarly journals Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 218
Author(s):  
Ratih Dwi Kartikasari ◽  
Irham Irham ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Customer Satisfaction ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Shopping Centers ◽  
Product Price ◽  
Product Availability ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Traditional Market ◽  
Research Analysis

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.

scholarly journals Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 261
Author(s):  
Hariyani Dwi Anjani ◽  
Irham Irham ◽  
Lestari Rahayu Waluyati
Keyword(s):  
Marketing Mix ◽  
Economic Activities ◽  
Product Price ◽  
Average Value ◽  
Traditional Markets ◽  
The People ◽  
Traditional Market ◽  
Place Promotion ◽  
Relationship Of ◽  
The Relationship

The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them.  The purposes of this research are: 1) to know the level of marketing mix of (Product, Price, Place, Promotion, People, Process, in 7P traditional market; 2) to know the level of traditional market consumer’s loyalty of and 3) to determine the relationship between marketing mix implementation with consumer’s loyalty. There were 180 traditional market consumers selected by incidental sampling method from 8 traditional markets in 6 districts among 5 provinces all over Indonesia. Checklists and Likert scale questionnaires were used as tools in this study. Descriptive method was used to analyze data. Based on analysis results, it is known that, according to the consumers, the level of marketing mix implementation in traditional markets is high with an average value of 74.07%. The marketing mix elements in order to arrange from the highest to the lowest level of implementation are respectively those termed People, Process, Physical Evidence, Price, Place, Product, and Promotion. The People element is the highest in level. This shows that traders’ friendliness, alacrity, and honesty are still the hallmarks of traditional markets. The Promotion element is the lowest in level because most of the merchants do not implement proper promotion. The average of consumers’ loyalty level in traditional markets is 77.61%, which is considered high in the category. The 7P’s marketing mix, except for the Product aspect, have a positive and significant correlation with consumer loyalty, but it is still relatively weak. The consumers would continue to repurchase in the traditional markets and recommend that others also shop there.

scholarly journals PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX

2021 ◽  
Vol 16 (2) ◽  
pp. 105-114
Author(s):  
Feriandy Feriandy
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Consumer Choice ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Green Marketing ◽  
Entire Population ◽  
A Company

Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy theproduction produced by the company. Consumer Choice through the marketing mix approach is a reference to thesuccess of a company in providing its services to consumers. The purpose of this research is to find out whether thereis an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. AskotamaInti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as theoverall sample, but the sample in this study is the entire population that is sampled .“The results obtained thatpartially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy onConsumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer Choice Through the Marketing Mix Approach.

Pengaruh Bauran Pemasaran terhadap Kepuasan Pelanggan

2021 ◽  
Vol 5 (2) ◽  
pp. 274-290
Author(s):  
Yunia Meilda ◽  
Ikhwan Hamdani ◽  
Retno Triwoelandari
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Customer Satisfaction ◽  
Significant Influence ◽  
Marketing Mix ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Price Promotion ◽  
Product Price ◽  
Analysis Techniques

ABSTRACT The study aims to find out the effect of the marketing mix on customer satisfaction of Al-Amin Islamic Store Laladon and its research. The independent variable in the study is the marketing mix, which consists of product, price, promotion, and place variables, and the dependent variable is customer satisfaction. The method used in this study is quantitative by using two data analysis techniques, namely descriptive statistical analysis techniques to find out and describe data from respondents' answers to statements in answering questionnaires and inferential statistical analysis techniques using SEM data analysis methods (structural equation modeling)with PLS approach(partial least square)processed using smartPLS 3 application. The results of this study show that Al-Amin Islamic Store Laladon Bogor has implemented a marketing mix consisting of products, prices, promotions, and places well. Then based on the results of hypothesis testing shows that product variables, prices and promotions have a positive and significant influence on customer satisfaction, while place variables have a positive but not significant influence on customer satisfaction. Simultaneously product, price, promotion and venue variables had a 67.7% influence on customer satisfaction, while the remaining 32.3% were affected by other variables not studied in the study.   Keywords: Marketing Mix, Customer Satisfaction, Halal Industry

scholarly journals Strategi Meningkatkan Daya Saing Pasar Tradisional (Kasus Revitalisasi Pasar Tradisional di Kota Banjarmasin)

2017 ◽  
Vol 3 (1) ◽  
pp. 85-90
Author(s):  
Farid Zaky Yopiannor
Keyword(s):  
Business Management ◽  
Marketing Mix ◽  
Quality Factors ◽  
Factors Affecting ◽  
Traditional Markets ◽  
Traditional Market ◽  
The Government ◽  
Internal And External Factors ◽  
The City ◽  
Zoning Systems

This study aims to: (1) Analyze consumers' assessment of traditional markets on the policy to revitalize traditional markets in the city of Banjarmasin, (2) Determine the assessment of the management and traders of traditional markets afterthe revitalization policies are conducted by the Government of Banjarmasin, (3) Identify the internal and external factors affecting the traditional markets in an effort to improve the competitiveness of traditional markets in the city of Banjarmasin, (4) To formulate the strategy options for improving the competitiveness of traditional markets in the city of Banjarmasin, (5) To formulate strategic priorities in an effort to improve the competitiveness of traditional markets in Banjarmasin.The results show that: (1) the performance of traditional markets in the city of Banjarmasin because the revitalization policy is not optimal; this is proven by the consumers' assessment of the marketing mix variables (marketing mix) 7P which is still low on some attributes, such as product quality factors, promotional products market traditional, traditional market traders and service, (2) the traditional-market revitalization in Banjarmasin is not optimum because it is still limited to procedural and has not touchedthe substantive aspects concerning the increased competitiveness of traditional markets, (3) the priority strategy to enhance the competitiveness of traditional markets are (a) optimizing the arrangement of traders with neat and orderly zoning systems (clusters); (b) optimizing the publication and promotional traditional-market activities post revitalization policies; (c) establishing cooperation with universities through R & D (Research and Development) of traditional markets.It is suggested that revitalization of traditional markets in the city of Banjarmasin must be comprehensive, focusing on the aspects of business management of professionalmarketing and empowerment of traditional market traders

scholarly journals PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk

2018 ◽  
Vol 2 (1) ◽  
pp. 46-59
Author(s):  
Sylvia Shareen ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Partial Product ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Product Price ◽  
History Of

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN MEMBELI PADA RUMAH MAKAN KHAS KAILI JALAN TEMBANG DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 199-206
Author(s):  
Pina Pina ◽  
Zakiyah Zahara ◽  
Nirwan Nirwan
Keyword(s):  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
Consumer Decision ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

This research aims to know and analyze simultaneous and partial influence of service marketing mix (X), which consist of product (X1), price (X2), place (X3), promotion (X4), people (X5), physical evidence (X6), and process (X7) on consumer decision (Y) to buy at the Kailinese restaurant in Palu. Based on the result of multiple linear regressions, it is shown that service marketing mix consist of product, price, place, promotion, people, physical evidence, and process, simultaneously have significant influence on consumer decision to buy at the Kailiniese restaurant in Palu with the sig. value of 0,737 or 73,7 %. Partially, the study also shown that service marketing mix which consist of product, price, place, promotion, people, physical evidence, and process have significant influence on consumer decision to buy at the Kailinese restaurant in Palu with the sig. value of product = 0,559, price=0,085, place = 0,173, promotion = 0,042, people=0,201, physical evidence = 0,877, and process = 0,000. The most dominant variable that influences the decision of consumer is physical evidence. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel bauran pemasaran jasa (X) yang terdiri dari produk (X1), harga (X2), tempat (X3), promosi (X4), orang (X5), bukti fisik (6), dan proses (X7), secara simultan dan parsial terhadap keputusan konsumen (Y) membeli di restoran khas Kaili Palu. Berdasarkan hasil regresi linier berganda, mendapatkan bahwa variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses, secara bersamaan berpengaruh signifikan terhadap keputusan konsumen membeli di restoran kaili di Kota Palu. Dengan nilai pengaruh sebesar 0,737 atau 73,7%. Variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses secara parsial berpengaruh signifikan terhadap keputusan konsumen untuk membeli di restoran khas kaili di Kota Palu. Dengan nilai pengaruh sebesar: produk = 0559, harga = 0085, tempat = 0,173, promosi = 0,042, = 0.201 orang, bukti fisik = 0,877, dan proses = 0,000. variabel yang dominan mempengaruhi sebagian besar keputusan konsumen, variabel bukti fisik.

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