scholarly journals The Potential of Sorghum Plants in Lamunde Village Tinondo District East Kolaka Regency

2021 ◽  
Vol 1 (2) ◽  
pp. 63
Author(s):  
Grace Onela Kambuno ◽  
Abdi Abdi ◽  
Abdul Gafaruddin
Keyword(s):  
Vertical Integration ◽  
Swot Analysis ◽  
External Factors ◽  
Food Crop ◽  
Important Food ◽  
Internal Factors ◽  
Dry Land ◽  
High Productivity ◽  
Sorghum Production ◽  
Evaluation Matrix

Sorghum is one of the most important food crops globally, which has become the fifth food crop after wheat, rice, corn, and barley. Sorghum has excellent potential to be developed in Indonesia because it has wide adaptability, especially on dry land, and produces high productivity. This study aims to determine the possibility of sorghum plants in Lamunde Village, Tinondo District, East Kolaka Regency. The population in this study were sorghum farmers, totaling 25 people, using the method census or saturated sampling, which took the entire population as a sample so that 25 people were obtained as research samples. Data analysis used SWOT analysis using IFE (Internal Factors Evaluation) Matrix, EFE Matrix (External Factors Evaluation), and IE Matrix (Internal External). The results showed that the strategy that needs to be applied for sorghum farmers in seeing the potential for the development of sorghum plants in Lamunde Village is a strategy of concentration through vertical integration. Growth through engagement can be achieved through vertical integration by taking over the function of suppliers, namely sorghum farmers, or by taking over the tasks of distributors, namely buyers of sorghum production, either in the form of wholesalers or collectors and companies.

scholarly journals PENGEMBANGAN STRATEGI PARIWISATA BERBASIS ECOTOURISM PADA KLASTER PARIWISATA BOROBUDUR-DIENG, JAWA TENGAH

2017 ◽  
Vol 12 (1) ◽  
pp. 57
Author(s):  
Aries Susanty ◽  
Nia Budi Puspitasari ◽  
Conni Valinda
Keyword(s):  
Data Processing ◽  
Utility Theory ◽  
Swot Analysis ◽  
External Factors ◽  
Primary Data ◽  
Internal Factors ◽  
Multi Attribute Utility Theory ◽  
Tourism Destinations ◽  
The Government ◽  
Evaluation Matrix

Penelitian ini bertujuan untuk mengevaluasi kondisi saat ini dari pariwisata di Kawasan Borobudur dan kawasan Dataran Tinggi Dieng, merumuskan prioritas strategi ecotourism yang sesuai dengan kondisi pariwisata untuk kedua kawasan pariwisata, dan merumuskan prioritas strategi ecotourism untuk klaster pariwisata Borobudur-Dieng. Untuk mencapai tujuan tersebut, penelitian ini menggunakan beberapa metode, yaitu External Factors Evaluation Matrix (EFEM), Internal Factors Evaluation Matrix (IFEM), Analisis SWOT, dan Multi Attribute Utility Theory (MAUT). Data-data primer yang digunakan dalam penelitiian diperoleh dengan cara penyebaran kuesioner dan wawancara kepada sejumlah ahli, masyarakat lokal, dan wisatawan. Hasil penelitian menunjukkan bahwa kawasan Borobudur memiliki performansi yang baik dengan nilai EFEM 3,003 dan IFEM 2,75 sehingga usulan strategi berupa strategi SO. Berdasarkan hasil evaluasi MAUT, strategi terbaik untuk kawawan Borobudur adalah  melakukan promosi menggunakan media internet. Adapun Kawasan Dataran Tinggi Dieng memiliki nilai EFEM sebesar 2,89 dan IFEM 2,335 sehingga usulan strategi terbaik dari strategi WO. Selanjutnya, berdasarkan hasil evaluasi MAUT, strategi terbaik untuk kawasan Dataran Tinggi Dieng adalah menjaga kebersihan lingkungan objek wisata. Adapun hasil evalusi MAUT untuk klaster pariwisata Borobudur-Dieng menunjukkan bahwa strategi terbaik adalah  pemerintah perlu merancang suatu paket-paket wisata yang memadukan kedua kawasan tersebut secara terintegrasi.AbstractThis study aims to evaluate the current condition of  tourism of  Borobudur and Dieng Higlands region, formulate the priority strategy of ecotourism in accordance with the condition of  both of two regions, and formulate the priority strategy of ecotourism for cluster tourism of Borobudur-Dieng. This research was conducted using several methods, namely External Factors Evaluation Matrix (EFEM), Internal Factors Evaluation Matrix (IFEM), SWOT Analysis, and Multi Attribute Utility Theory (MAUT). Primary data  for this study were collected through questionnaire and interview with some experts, local communitites, and visitors. The results of data processing showed that the performance of Borobudur region was good enough with EFEM value 3.003 and IFEM value 2 75; thus we can propose the SO strategy for Borobudur region.  MAUT evaluation for Borobudur region showed that the best strategy was to conduct promotion through internet. Meanwhile EFEM value and IFEM value of Dieng Highlands region were 2.89 and 2.335 respectively, thus the best proposed strategy was WO. MAUT evaluation for Dieng Highlands region showed that the best strategy was to maintain the cleanliness of tourism destinations. Thus, MAUT evaluation for cluster tourism of Borobudur-Dieng showed that the best strategy was the government should provide tour packages that include both regions simultaneously.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Analisis Swot Pengembangan Kawasan Wisata Telaga Ngebel Di Kabupaten Ponorogo

2020 ◽  
Vol 9 (1) ◽  
pp. 8-17
Author(s):  
Muhammad Imron
Keyword(s):  
Economic Growth ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Internal Factors ◽  
Street Lighting ◽  
Road Infrastructure ◽  
Growth Increase ◽  
Waste Handling

The development of tourist areas is directed as a mainstay sector to boost economic growth, increase local revenues, empower the economy of the community, expand employment and increase the introduction and marketing of typical tourism areas. Ngebel Lake is a natural lake located in District Ngebel, Ponorogo Regency which has a stunning natural scenery with the condition is still natural, save a million potential to be developed. Development of Ngebel Lake tourism area should be planned thoroughly and use appropriate strategies in order to obtain optimal benefits for the community. The objectives of this research are: 1) to analyze the condition of external factors including opportunities and threats, 2) to analyze the condition of internal factors including strengths and weaknesses, appropriate for the development of tourism area Ngebel Lake using SWOT Analysis. Based on SWOT analysis, Telaga Ngebel tourism area has an external opportunity as well as an enormous internal strength to be developed. Result of internal and external matrix (IE), hence alternative of appropriate strategy to develop tourist area of Telaga Ngebel is SO Strategy (Strenght-Opportunity) that is a strategy chosen by using strength to utilize or seize opportunity. Implementation of the strategy is done through the development of tourism products, market development and market penetration. Important policies need to be taken, such as improving road infrastructure, developing tourism products, promoting promotion, providing souvenir shop area, handicraft and food, providing street lighting, improving hygiene and waste handling and cooperating with various parties including investors. Keywords—: strengths; weaknesses; opportunities; threats; development.

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals STUDY OF SWOT ANALYSIS INFORMATION SYSTEM MAIL AND LOGISTIC (MLO) WEB BASED APPLICATION

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Arum Puspita
Keyword(s):  
Information Technology ◽  
Information System ◽  
Swot Analysis ◽  
External Factors ◽  
The Other ◽  
Internal Factors ◽  
Web Based ◽  
Effectiveness And Efficiency ◽  
The Right ◽  
A Company

Information technology becomes one of the important elements for an organization or company in realizing the effectiveness and efficiency of performance.  To create a company that has a good performance, it requiring the existence of an information system to assisting the management in taking a decision. In its implementation, the use of existing information system still encounter some obstacles during the operation. In this study, the authors used application belongs to Mail and Logistic (MLO) agenpos application. Therefore, SWOT analysis is needed to know the strengths and weakness in internal factors and to know the opportunities and threats in external factors. Choosing the right strategy can maximize the strengths and opportunities, on the other side can minimize the weaknesses and threats.

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