scholarly journals Pengaruh Personal Selling, dan Slogan Iklan Terhadap Brand Awareness Produk Yakult

2020 ◽  
Vol 8 (2) ◽  
pp. 127-137
Author(s):  
Rahayu Efendi ◽  
Mashadi Mashadi
Keyword(s):  
Sampling Method ◽  
Personal Selling ◽  
Correlation Coefficients ◽  
Fermented Milk ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
The Public ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
A Company

Yakult is the first probiotic drink in Indonesia since 1991. Until now, Yakult is still the number one pioneer of fermented milk drinks in Indonesia. The purpose of this study is to determine the effect of Personal Selling on Brand Awareness, determine the effect of Advertising Slogans on Brand Awareness, and to determine the effect of Personal Selling and Advertising Slogans on Brand Awareness together. This research was conducted with a quantitative descriptive approach with a random sampling method. The number of respondents in the study were 100 respondents who will be analyzed using SPSS 22 software. The statistical method used is multiple linear regression by testing the classical assumptions, correlation coefficients and coefficient of determination, and conducting hypothesis testing (f test and t test). The results showed that Personal Selling did not affect Brand Awareness positively and significantly, while Advertising Slogans affected Brand Awareness positively and significantly. Meanwhile, together with Personal Selling and Advertising Slogans, it affects Brand Awareness. If the personal selling and advertising of a company is getting better, then the potential Brand Awareness of the public towards the company will also increase, conversely if consumers do not have an interest in personal selling or advertising carried out by the company, the potential Brand Awareness owned by consumers will also be low .   Keywords: Brand Awareness, Personal Selling, Ad Slogans

scholarly journals Analisis Strategi Bauran Promosi terhadap Volume Penjualan Restoran XYZ

2018 ◽  
Vol 12 (2) ◽  
pp. 161
Author(s):  
Megalia ◽  
Ujang Sumarwan ◽  
Imam Teguh Saptono
Keyword(s):  
Public Relations ◽  
Sampling Method ◽  
Personal Selling ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Sales Volume ◽  
Managerial Implications ◽  
Strategic Influence ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study examines the strategic influence of promotion mix on the volume of aggregation and to know whether the marketing mix run by the Restaurant XYZ affect consumer spending. The theory used in this research is the promotion mix. The research design was conduced with a quantitative descriptive approach through an interview using quisionaire. Sampling method used is a purposive sampling technique with the number of respondents counted 200 people. In this study measure the influence caused by the promotion mix variables such as advertising, personal selling, sales promotion, public relations, and direct selling to increase sales volume. The results show that advertising variables are the most influential variabel of sales volume and the promotion mix simultaneously influences the buying decision of the customer. The findings of this research provide managerial implications that restaurant should not only focus on promotions costs for advertising alone, but also need to pay close attention to the allocation of appropriate funds to see the effectiveness of increased sales volume.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals PENGARUH REKRUTMEN DAN PELATIHAN TERHADAP KINERJA GURU SD, SMP, SMA SAINT JOHN HARAPAN INDAH DI KOTA BEKASI

2018 ◽  
Author(s):  
Gerson Junius Arisom ◽  
Ignatius Ario Sumbogo
Keyword(s):  
Sampling Method ◽  
Teacher Performance ◽  
Data Retrieval ◽  
Performance Variable ◽  
Retrieval Technique ◽  
Saint John ◽  
Training Variable ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
And Training

This study aims to determine the positive and significant effect of recruitment and training on teacher performance in elementary, junior high, and high school Saint John Harapan Indah Bekasi. This research uses quantitative descriptive approach through survey and data retrieval technique is non probability sampling with saturation sampling method to 50 teachers. The result of this research indicates that the recruitment variable is not Have a significant effect to performance variable and training variable have an effect on signifikan to performance variable.

scholarly journals AMBUSH MARKETING: THE KULULA.COM PERSPECTIVE

2010 ◽  
Author(s):  
R Kgobokoe
Keyword(s):  
Brand Awareness ◽  
World Cup ◽  
Fifa World Cup ◽  
Ticket Sales ◽  
The Public ◽  
Global Event ◽  
Ambush Marketing ◽  
National Bank ◽  
A Company ◽  
Laws And Regulations

Ambush Marketing is often described as a type of ‘parasitic marketing.’ However, before we look into ambush marketing one has to consider the essence of marketing and more specifically, advertising. The purpose of advertising is essentially to create brand awareness, by somehow making the public aware of the product you offer as a company or firm. Sponsorship is a mechanism through which brand awareness can be created. Sponsorship can be defined as a commercial arrangement, whereby a sponsor pays a certain sum of money (a sponsorship fee) or provides certain products, services or other facilities to the sponsored party, in return for which, the sponsor is granted certain rights of association with the sponsored party.1 What better way to create awareness than at a major global event? By paying the event organisers an agreed amount, they associate your product with their event. For instance, First National Bank (FNB) agree to sell the Fédération Internationale de Football Association (FIFA) world cup tickets at their branches across the country without sharing in any of the profits, they may not be generating any money from actual ticket sales but they get thousands of people coming in and out of their branches daily, thus more importantly, creating band awareness. Sponsors should be protected by organisers from unofficial non-sponsors, but to what extent? While the law should attempt to safeguard the investments of sponsors of events, we should not be unreasonable in our attempts. Laws and regulations should be applied with at least a modicum of sanity and those responsible for their enforcement should avoid adopting a dictatorial approach.

scholarly journals ANALISIS PRODUK KOSMETIK IMPOR TERKAIT BRAND DAN PENGARUHNYA TERHADAP PEMBELIAN KOSMETIK IMPOR DI SAMARINDA, KALIMANTAN TIMUR

2021 ◽  
Vol 24 (2) ◽  
pp. 59-65
Author(s):  
Syarifah Aifa Fahira ◽  
Ahmad Zafrullah ◽  
Idfi Setyaningrum
Keyword(s):  
Brand Awareness ◽  
Survey Method ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Statistical Solution ◽  
Collection Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Level Of Agreement ◽  
Beauty Products

This study discusses about imported cosmetic products which are beauty products that are becoming a great choice for Indonesian women, where most of the imported products have higher quality brand than local products. This study uses a quantitative descriptive approach that is empirical inductive namely data collection, data analysis, based on facts and previous research in the field. This research uses a quantitative approach through a survey method and is carried out with an explanatory approach using a Likert scale. Respondents were asked to convey their level of agreement about the values and influences between the variables to be measured. The analytical method used in this study is the the method of multiple linear analysis with statistical methods using the Statistical Solution and Services (SPSS) version 24 software tools.The results of the analysis that have been done show that Brand Image has a significant effect on purchasing decisions, this result is proven by a significance value greater than 5%. Brand awareness also has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%. Perception of Price has a significant effect on purchasing decisions, this result is evidenced by the significance value greater than 5%.

PENGARUH VIDEO PEMBELAJARAN TERHADAP EFEKTIVITAS BELAJAR PENDIDIKAN AGAMA KRISTEN SISWA KELAS X SMA NEGERI 2 TARUTUNG KABUPATEN TAPANULI UTARA TAHUN PEMBELAJARAN 2018/2019

2019 ◽  
Vol 17 (1) ◽  
pp. 31-35
Author(s):  
Harion Hutauruk
Keyword(s):  
High School ◽  
Data Analysis ◽  
Christian Education ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Learning Effectiveness ◽  
Descriptive Approach ◽  
Expert Theory ◽  
Quantitative Descriptive

vAbstract, This study aims to find out how much positive and significant influence between the use of learningvideos by Christian Education Teachers on the effectiveness of learning in class X Tarutung 2 High SchoolNorth Tapanuli Regency, with the hypothesis there is the Effect of Learning Videos on Learning Effectiveness ofClass X Students of State High School 2 Tarutung North Tapanuli Regency 2018/2019.This research uses inferential quantitative descriptive approach, with a population of all students of class XTarutung 2 High School totaling 288 people with a sample of 40 people. Data was collected by a closedquestionnaire of 30 items compiled by the author based on variable indicators according to expert theory. Thequestionnaire trial was conducted on 30 students who were not research respondents, and validity andreliability were tested. The results of data analysis show that there is a positive and significant influencebetween Learning Videos on Learning Effectiveness of Class X Students of Tarutung 2 High School NorthTapanuli Regency 2018/2019 with a coefficient of determination (r2) = 38.68% and significant test of influenceobtained by Fcount Ftable of 23.77 4.10, meaning that Ho is rejected and Ha is accepted.Keywords: Learning Videos, Learning Effectiveness.

scholarly journals Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 307
Author(s):  
Jecky Jecky ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Social Media Data ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Media Data

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth  terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth  mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.

scholarly journals PERSEPSI NASABAH TERHADAP PELAYANAN FRONTLINER (STUDI KASUS PADA BPR TLM)

2019 ◽  
Vol 2 (2) ◽  
pp. 1
Author(s):  
Eldalivia Y Sooai ◽  
Paulina Y Amtiran ◽  
Rolland E Fanggidae
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Past Experience ◽  
Primary Data ◽  
Customer Perceptions ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Frontline Service

The objective of the study about “Persepsi Nasabah Terhadap Pelayanan Frontliner (Studi Kasus Pada BPR TLM)” is to determine the effect of custumer perceptions based on attitude, motivation, and past experience on frontline service in BPR TLM. This study is using quantitative descriptive approach. This study is using primary data in the form of questionnaire distributed to 100 customers who made transaction at BPR TLM and also using accidental sampling method. The result of the questionnaire regarding frontliner services wer anayzed by multiple linear regression. The result shows that customer perceptions based on attitude, motivation and past experience have significant possitive effect on frontliner services on BPR TLM. This is caused fronliner services is in line with customer’s expectations, which is shown by officer fronliner attitude who are friendly and can serve customer’s needs well. The comfort waitng room and fashion style of the officer make the customers feel that frontliner services in BPR TLM is good.

scholarly journals PENGARUH KOMPETENSI, REWARD DAN PENGEMBANGAN KARIR TERHADAP KINERJA DOSEN STIE TRISNA NEGARA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Helisia Margahana
Keyword(s):  
Career Development ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Independent Variables ◽  
Quantitative Descriptive ◽  
Positive Effect

The purpose of this study was to determine and prove the effect of the independent variables, namely competence, reward and career development, on the dependent variable, namely the performance of Lecturer STIE Trisna Negara simultaneously and partially. The methodology of this research uses quantitative descriptive. The research was conducted at STIE Trisna Negara, Belitang with a population of 55 and a total sample of 45 respondents. The sampling method uses saturated samples. Measurement in the questionnaire uses a Likert scale. The data analysis method used in this research is instrument test, classical assumption test and hypothesis testing (multiple linear regression analysis, F test, t test, and coefficient of determination) with the help of SPSS version 24 program. The results of this study indicate that the competency variable, Rewards and career development have a positive effect simultaneously on the lecturer performance of STIE Trisna Negara, Belitang. Competence partially has a positive and significant effect. Meanwhile, rewards and career development partially do not affect the performance of STIE Trisna Negara lecturers. Keywords: Performance, Competence, Career Development, Reward

scholarly journals Model Altman Untuk Menilai Kinerja Perusahaan Subsektor Pertambangan Batubara Periode 2015-2019

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Agus Munandar
Keyword(s):  
Coal Mining ◽  
Quantitative Research ◽  
Sampling Method ◽  
Total Sample ◽  
Z Score ◽  
Accuracy Rate ◽  
Error Type ◽  
Score Method ◽  
Descriptive Approach ◽  
A Company

This study aims to determine the degree of accuracy of the Altman Z-score method in predicting the bankruptcy of a company. This study uses quantitative research with a descriptive approach through accuracy and error type tests. Where the samples used are companies that are members of the coal mining sub-sector during the 2015-2019 period. Purposive sampling method was used in sampling with a total sample of 19 companies. The Altman Z-score method has an accuracy rate and type error of 11% and 42%, which indicate that the method is not good for use in companies that are members of the coal mining sub-sector.

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