Digital-Based Marketing Training in Improving Online Business Sales to MSMES in Cisewu Village, Garut Regency, Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 34-37
Author(s):  
Grida Saktian Laksito

The purpose of this community service is to assist business actors in providing Digital-Based Marketing Training to increase product sales online at MSMEs in Cisweu Village, Cisewu District, Garut Regency. This method of community service activity begins with the preparation stage and field survey. This survey stage begins with direct discussions with the Village Head in Cisewu Village, Cisewu District, Garut Regency to identify the needs, opportunities, and challenges faced by MSME business actors in Ciseweu Village, after knowing what things are needed then carry out the socialization and training stage. made by the team. The results of this study are the knowledge of participants who are residents and MSME business actors in Cisewu Village from RT 001-005/RW 002 Cisewu District regarding digital-based marketing before PKM activities, the majority of participants are in the category of not understanding digital business. After the PKM activities were carried out and the material presentation was delivered, the MSME training succeeded in providing participants with increasing knowledge about digital business.

2021 ◽  
Vol 5 (1) ◽  
pp. 661
Author(s):  
Lina Dameria Siregar ◽  
Wita Farla ◽  
Yuliansyah M. Diah ◽  
Nia Meitisari ◽  
Hera Febria Mavilinda

ABSTRAKPengelolaan dan manajemen bisnis dalam usaha mikro, kecil, dan menengah (UMKM) masih menjadi permasalahan yang seringkali diabaikan oleh kebanyakan para pelaku UMKM. Masalah ini disebabkan karena masih minimnya pengetahuan dan kemampuan manajerial tentang bisnis yang dimiliki oleh SDM di UMKM tersebut. Tujuan dari dilaksanakannya pengabdian masyarakat ini adalah untuk memberikan solusi tas masalah yang dihadapi oleh mitra binaan, khususnya di UMKM Desa Kerinjing, Kabupaten Ogan Ilir, Sumatera Selatan. Fokus utama dalam pengabdian ini adalah memberikan berbagai pendampingan dan pelatihan dalam kaitannya dengan prinsip dasar manajemen bisnis yang baik, diantaranya yaitu tentang pemberdayaan dan peningkatan kompetensi SDM UMKM melalui pelatihan aplikasi marketplace. Disrupsi ekonomi digital dan adanya pandemi Covid-19 merupakan peluang yang seharusnya dapat dimanfaatkan oleh para pelaku usaha kecil untuk beralih ke bisnis online. Hal ini diupayakan untuk seiring sejalan dengan program pemerintah yang berupaya mewujudkan sebanyak 30juta UMKM untuk beralih ke bisnis online pada tahun 2024. Adapun khalayak sasaran yang menjadi mitra dalam pengabdian masyarakat ini adalah para pelaku UMKM di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir. Metode dalam pelaksanaan kegiatan pengabdian ini adalah ceramah, tutorial aplikasi, dan diskusi. Kata kunci: manajemen; marketplace; SDM; UMKM; desa kerinjing. ABSTRACTBusiness management in micro, small and medium enterprises (MSMEs) is a problem that is often ignored by most MSME entrepreneurs. This problem is caused by the lack of knowledge and managerial skills about the business owned by human resources in the MSMEs. The purpose of this community service is to provide solutions to problems faced by partners, especially in SMEs in Desa Kerinjing, Ogan Ilir, South Sumatra. The main focus in this service is to provide various assistance and training related to the basic principles of good business management, including the empowerment and improvement of MSME human resources competencies through marketplace application training. Disruption of the digital economy and the Covid-19 pandemic are opportunities that should be used by small business entrepreneurs to move to online business. This is in accordance with the program that has been launched by the government, namely "30 million MSMEs go digital by 2024". The target audience who are partners in this community service are MSME entrepreneurs in Desa Kerinjing, Ogan Ilir, South Sumatra. The methods in implementing this service activity are lectures, application tutorials, and discussions. Keywords: management; marketplaces; human resources; MSMEs; desa kerinjing. 


2019 ◽  
Vol 4 (1) ◽  
pp. 91
Author(s):  
Mafazah Noviana ◽  
Nur Husniah Thamrin

ABSTRAK Salah satu upaya yang dapat dilakukan untuk memperbaiki kualitas visual sebuah kawasan adalah dengan seni mural. Selain dianggap memperindah tampilan kawasan, keberadaan gambar-gambar dan warna ini juga dapat memperkuat karakter sebuah kawasan. Panti Asuhan Baitul Walad merupakan salah satu panti asuhan yang terletak di Kelurahan Loa Buah. Panti asuhan ini mempunyai misi menolong anak-anak yatim atau yang tidak mampu yang berpotensi untuk memperoleh pendidikan yang baik. Sebagai bekal untuk menghadapi kehidupan di masa depan, anak-anak asuh panti harus banyak memperoleh bekal keterampilan salah satunya adalah pelatihan dan pendampingan membuat mural. Khalayak sasaran program ini adalah anak asuh Panti Asuhan Baitul Walad.  Metode yang dilakukan adalah dengan metode ceramah, praktik dengan bimbingan, serta evaluasi. Dalam kegiatan pelatihan dan ini tahap-tahap yang lakukan adalah memberi materi pendahuluan, tahap persiapan pembuatan mural, tahap melukis dan tahap finishing. Pelaksanaan kegiatan ini berjalan dengan baik sesuai dengan yang direncanakan, peserta antusias mengikuti kegiatan dan memberi respon yang positif. Kegiatan pengabdian masyarakat berupa pembuatan mural ini memberi keterampilan baru bagi peserta yaitu anak asuh Panti Asuhan Baitul Walad sekaligus secara umum memperbaiki aspek estetika visual Kawasan Loa Buah Kota Samarinda. Kata Kunci: loa buah; mural; pelatihan; pendampingan.ABSTRACT One effort that can be done to improve the visual quality of an area is with mural art. Besides being considered to beautify the appearance of the region, the presence of images and colors can also strengthen the character of an area. Baitul Walad Orphanage is one of the orphanages located in the Village of Loa Buah. This orphanage has a mission to help orphans or underprivileged people who have the potential to get a good education. As a provision to face life in the future, orphanage children have to get a lot of skills, one of which is training and assistance in making murals. The target audience for the program is the foster children of the Baitul Walad Orphanage. The method used is the lecture method, practice with guidance, and evaluation. In the training activities and the stages, the steps taken are to provide preliminary material, the preparation stage for mural, the painting stage and the finishing stage. The implementation of this activity went well as planned, participants enthusiastically participated in the activity and gave a positive response. The community service activity in the form of making murals gave new skills to participants, the foster children of the Baitul Walad Orphanage, while at the same time improving the visual aesthetic aspects of the Loa Buah Samarinda City.Keywords: accompaniment; loa buah; mural; training.


2019 ◽  
Vol 2 ◽  
pp. 728
Author(s):  
Ati Sadiah ◽  
Rendra Gumilar ◽  
Gugum Gumilar ◽  
Welly Nores

Gandamekar Hamlet is a village in Cikapinis village, Karangnunggal District, Tasikmalaya Regency. In this hamlet there are many small children with low literacy levels and low education because most of their parents are farmers who do not know the world of education. The community in the village has not considered science and education as important. Therefore, we consider the need to hold and present a new menu to arouse and bring people closer to the window of knowledge in the form of books, namely by establishing a reading garden. The establishment of the reading park is expected to increase the number of literates and can change people's understanding that science that has been neglected is useful to improve their standard of living. The method used in community service activities is Making children's playgrounds, Designing group storytelling, weekly and monthly thematic discussions, study needs of community reading books. The results of this community service activity are the team making a program which is divided into the preparation stage, the stage of establishment, the evaluation phase. The stage of this activity is the naming of the reading garden, which is "Riyadul Ummah TBM", management structure, and facilities for prepared books such as children's story books, religion, agriculture, and the application of technology.


2020 ◽  
Vol 8 (1) ◽  
pp. 22-29
Author(s):  
Orbit Thomas ◽  
Annisa Wulandari ◽  
Efriani

The community service aimed to provide the skills for Eka Kaharap kindergarten’s teachers in the village of Sigi in creating an exciting, creative and innovative learning media. Through appropriate media, the students have a better understanding of the subject matter. By mastering the skill, it was expected that teachers of Eka Kaharap Kindergarten would be able to create and develop Powtoon-based video media as a classroom learning tool in the future. This community service activity consisted of 2 stages, namely socialization and training. The socialization and research activities were attended by teachers of Eka Kaharap kindergarten. Moreover, a module of Poutoon application as a kindergarten learning media was used as the training material. The evaluation indicator of the activity was the ability of the trainees to design and develop Powtoon-based video learning media in accordance with the kindergarten learning subject.


2020 ◽  
Vol 2 ◽  
pp. 526-530
Author(s):  
Deviona Deviona ◽  
Nelvia Nelvia ◽  
Chairul Chairul ◽  
Yunandra Yunandra

Ranah Singkuang is one of 10 villages classified as stunting villages in the Kampar regency area with a percentage of 24%. The Kampar District Government has done prevention programs on stunting condition from 2018 to 2019. If not treated immediately, the condition of stunting will affect the quality of human resources in the future. The condition of stunting causes children not to grow normally, low IQ, susceptible to infectious diseases as a result of low productivity, and difficulty competing in the world of work. The purpose of this community service activity is the transfer of knowledge to the community in Ranah Singkuang village, increasing the knowledge and ability of village community in terms of processing various kinds of fish-based products that have high nutritional values that are salable in the market in order to boost the community’s economy, provide knowledge about children's health by providing education to the community and training children's healthy menus so that their appetite increases. The result achieved from this community service activity are that the community understands more about the importance of nutrition for toddlers especially before the age of 1000 days and the community can process fish-based food, so that stunting problems in the village can be prevented.


2021 ◽  
Vol 2 (1) ◽  
pp. 8-11
Author(s):  
Muhamad Stiadi ◽  
Didin Herlinudinkhaji ◽  
Yunila Dwi Putri Ariyanti ◽  
Nindita Erwanti

The purpose of carrying out this community service activity with the theme of using digital marketing in the marketing development of SMEs in the village of Sukorejo is to provide knowledge about digital marketing and training in the application of digital marketing. The method used in the implementation of this activity is through lectures and direct practice of implementing digital marketing. The stages of implementing this event include the opening and introduction of digital marketing, exposure to digital marketing, exposure to some of the problems that are often faced by SMEs, exposure to several foreign terms related to digital marketing then continued with practices related to digital marketing.


2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Yolla Margaretha ◽  
Asni Harianti ◽  
Nur Nur ◽  
Maya Malinda ◽  
Chandra Kuswoyo ◽  
...  

Tamiyang is a village that has abundant agricultural and plantation products, one of which is mango. Besides that, there are also a lot of raw materials available in the village. The two sources of raw materials available in nature, both mango and wood, have not been used optimally to add value, especially to improve the community's economy. The community service activities discuss the optimization of entrepreneurial potential and marketing for Tamiyang's superior products. This activity was carried out by means of a Focus Group Discussion and Training. Through this activity, it is hoped that it will have an impact on improving the economy of the community itself. In particular, at this community service, we are helping Tamiyang people to make a product that is unique, namely Si Mayang. Mayang stands for Mangga Tamiyang, which in Tamiyang Village is indeed very abundant in the yields of mangoes. In addition, we also monitor the continuation of the manufacture and promotion of coffin products that have been made before. Through this community service activity, Tamiyang Village has a product in the form of Manisan Si Mayang which is the hallmark of the area. In addition, the initial stage of optimizing coffin products produced by the community was also achieved, in the form of a design improvement plan and a proper coffin pricing determination. ABSTRAK:merupakan desa yang memiliki hasil pertanian dan perkebunan yang melimpah, salah satu hasil perkebunan yang dihasilkan adalah mangga. Selain itu juga banyak sekali bahan baku yang tersedia di desa tersebut. Kedua sumber bahan baku yang tersedia di alam, baik itu mangga dan kayu belum dimanfaatkan secara optimal untuk menambah nilai, khususnya untuk meningkatkan perekonomian masyarakat. Adapun kegiatan pengabdian masyarakatnya membahas optimalisasi potensi kewirausahaan dan pemasaran bagi produk unggulan Tamiyang. Kegiatan ini dilakukan dengan Focus Group Discussion dan Pelatihan. Melalui kegiatan ini diharapkan nantinya akan berdampak pada peningkatan perekonomian masyarakat itu sendiri. Secara khusus, pada pengabdian kepada masyarakat kali ini kami membantu masyarakat Tamiyang membuat produk yang menjadi keunikannya, yaitu Manisan Si Mayang. Mayang ini kepanjangan dari Mangga Tamiyang, yang mana di Desa Tamiyang ini memang sangat berlimpah sekali hasil panen dari buah mangga. Selain itu kami juga melakukan pemantauan mengenai kelanjutan dari pembuatan dan promosi produk peti mati yang sudah pernah dibuat oleh sebelumnya. Melalui kegiatan pengabdian masyarakat ini, Desa Tamiyang memiliki produk berupa Manisan Si Mayang yang menjadi ciri khas daerah tersebut. Selain itu juga dicapai tahap awal dari optimalisasi produk peti mati yang diproduksi oleh masyarakat, berupa rencana perbaikan desain dan penentuan harga peti mati yang layak.


2020 ◽  
Vol 2 (2) ◽  
pp. 123-127
Author(s):  
Jasmani Jasmani ◽  
Noryani Noryani ◽  
Yossy Wahyu Indrawan ◽  
Reni Hindriari ◽  
Lia Asmalah

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memenuhi kewajiban dosen untuk melakukan tridharma perguruan tinggi. Untuk itu sudah menjadi kewajiban bagi dosen berbagi pengetahuan dan wawasan melalui penyuluhan pengembangan manajemen sumber daya manusia agar senantiasa berupaya mencapai tujuan organisasi dengan efektif dan efisien. Dan juga bertujuan Karang Taruna Kampung serua poncol dapat menjalankan fungsi dan perannya secara optimal sehingga mendatangkan manfaat bagi Kampung serua poncol. Pengembangan juga dimaksudkan untuk meningkatkan kualitas sumber daya manusia dalam melaksanakan tugasnya sehingga lebih positif dalam berkontribusi tenaga dan pikiran untuk memajukan Kampung serua poncol.Kata Kunci : Manajemen Sumber Daya ManusiaABSTRACTThe purpose of this community service activity is to fulfill the obligations of lecturers to do tridharma of higher education. For that reason, it has become an obligation for lecturers to share their knowledge and insights through counseling the development of human resource management so that they always strive to achieve organizational goals effectively and efficiently. And also aims at Karang Taruna Kampung Serua Poncol can carry out its functions and roles optimally so that it brings benefits to Kampung Seronc Poncol. The development is also intended to improve the quality of human resources in carrying out their duties so that it is more positive in contributing energy and thoughts to advance the village of all poncol.Keywords: Human Resource Management 


2021 ◽  
Vol 2 (1) ◽  
pp. 167-175
Author(s):  
Hari Siswoyo ◽  
Dwi Priyantoro ◽  
M. Taufiq ◽  
Andre P. Hendrawan ◽  
Eri Widayanti

The Grajagan village had a library located at the village office. So far, the library has not been managed and utilized optimally. The problems that occur in this library include the lack of book collections, the absence of chairs and tables for readers, the condition of the library is not well organized, and the library staff were not trained in managing the library. These problems have resulted in the low interest of the people of Grajagan village to visit the village library. To solve the problems, it was necessary to provide assistance in library development. Library development is carried out through the addition of book collections, providing chairs and tables for readers, arranging library space, and training for library staff. Based on the results of community service activities that have been carried out, it can be stated that the library's book collection has increased by 88 books, the library space becomes more comfortable with the increase in furniture, and the library staff has increased their knowledge in terms of library management. To further increase the role and function of the library, promotion or introduction to the library's book collections and facilities to local villagers is required.


Author(s):  
Zuhud Rozaki ◽  
Arie Kusuma Paksi

Desa Terong memiliki cukup banyak kasus stunting. Perhatian terhadap pemenuhan pangan yang bergizi perlu dilakukan. Upaya peningkatan gizi masyarakat lewat pemanfaatan lahan pekarangan dengan penanaman tanaman buah seperti papaya California dan alpukat yang bergizi bisa menjadi solusi yang tepat. Kegiatan pengabdian ini bertujuan untuk meningkatkan gizi dan ekonomi masyarakat sasaran dengan memanfaatkan lahan pekarangan. Metode yang digunakan adalah penyuluhan dan pendampingan. Masyarakat sasaran sangat antusias dengan kegiatan pengabdian ini, terlihat dari jumlah peserta saat penyuluhan dan penyerahan bibit pepaya california dan alpukat. Meskipun hasil dari tanaman buah tersebut membutuhkan waktu, masyarakat sasaran merasa bahwa upaya ini cukup membantu dalam usaha perbaikan gizi masyarakat. Bahkan masyarakat berpikiran bahwa penanaman tanaman buah di lahan pekarangan ini bisa menjadi potensi pengembangan desa menjadi desa wisata berbasis buah. Jangka panjang dari dampak kegiatan pengabdian ini sangat berarti mulai dari level keluarga sampai wilayah desa. Pemenuhan gizi keluarga secara mandiri lewat lahan pekarangan perlu dikembangkan, masyarakat perlu lebih disadarkan. Selain memberikan asupan gizi yang baik, juga bernilai ekonomis. Kata kunci: Lahan Pekarangan, Pepaya California, Alpukat, Gizi Masyarakat, Stunting ABSTRACT Keywords: Homegarden, California Papaya, Avocado, Community Nutrition, StuntingStunting cases in Terong Village are quite high. Attention on the nutrient food fulfillment need to be more serious. Efforts to increase people nutrition through homegarden utilization with planting california papaya and avocado can be solution here. This community service activity aims to increase people nutrition and economic through homegarden utilization. Method which was used is extension and assistance. The targeted community was very enthusiastic about this community service program, it can be seen from the number of participants during extension and handing over California papaya and avocado seeds. Although the results of the fruit crops need time, the targeted community feels that this effort is quite helpful to improve people nutrition. The targeted community thinks that planting fruit trees on homegarden can be a potential for village development to become a fruit-based tourism village. The long-term impact of these community service activities is significant from the family level to the village area. Fulfillment of family nutrition independently through the homegarden utilization, the community needs to be more aware. In addition to providing good nutrition, it is also economically valuable.


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