scholarly journals Digital Marketing Training for UMKM of Tarakan City

2021 ◽  
Vol 1 (2) ◽  
pp. 189-200
Author(s):  
Erick Karunia ◽  
Ahmad Juliana ◽  
Syahran ◽  
Ahmatang ◽  
Nurul Hidayat ◽  
...  

This Community Service activity was carried out by a team of management and accounting lecturers of the Faculty of Economics, University of Borneo Tarakan on Digital Marketing Training  for UMKM in the city of Tarakan. This training aims to provide knowledge about digital marketing to UMKM in the city of Tarakan which was held on Juny 28 to 11 july, 2021. The method used is the current approach with the participatory method of rural approach in the form of training and mentoring which is generally done through three stages; preparation, training and evaluation, so that it can be more easily understood by UMKM in the city of Tarakan. Participants in this training are representatives of several people with a number of 30 people who have a profession as UMKM actors in the city of Tarakan, and who are still relatively young on average also fall into the category of beginners. The result obtained is to increase knowledge for MSMEs in the city of the importance of Digital Marketing (DM) to increase sales and for the sustainability of the business carried out. This activity is expected to help UMKM actors in increasing revenue and also improving the knowledge in the digital era so as not to be crushed by the changing times.

Author(s):  
Roni Nursyamsu

The Community Service Activity / Kegiatan pengabdian kepada Masyarakat (PKM) was held in Cibinuang Village, Kuningan District, Kuningan Regency with the target of young people who are members of Karang Taruna Tunas Mekar as youth organization in Cibinuang Village. The problems faced by partner institution in this activity are: a) lack of socialization about the existence of youth organizations and their roles in the development of rural communities, b) less awareness and participation of youth in organizations, both administrator/ other members, c) training of administrators / members in making work programs have never been done. The method of implementation in this activity is active participation with stages namely 1). Seminar and discussing about the role of youth organizations, 2). Providing technical training in making organization programs, 3) Mentoring in making proposals. Seminar about the roles of youth organization for community empowerment in youth organizations in Cibinuang Village presented material in accordance with the theme. The materials presented to the participants including: the role of youth in village development, the mechanism for preparing programs and how to make proposals for effective funding requests. The training in making organization programs and activity proposals were divided into three stages, namely lectures and discussion about the role of youth organizations, providing technical training in the preparation of organization programs and making activity proposals, and mentoring in making organization programs and proposals.� Based on the process PkM activities, it can be seen that 1) there were enhancing youth's understanding and awareness of their capacity in developing villages through youth organizations, 2) members and administrators of youth organizations were motivated to play an active / participating role in building themselves and their villages, 3) administrators of youth organizations to arrange a program, 4) the management of the youth organization was able to make a proposal from each organization program that will be submitted to the Cibinuang Village Government.�Keywords: Youth Capacity, Youth Organization, Organization Program�AbstrakKegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di Desa Cibinuang Kecamatan Kuningan Kabupaten Kuningan dengan target pemuda-pemudi yang tergabung dalam Karang Taruna Tunas Mekar yang merupakan organisasi kepemudaan di tingkat Desa Cibinuang.� Permasalahan yang dihadapi oleh lembaga mitra dalam kegiatan ini yaitu: a) kurang tersosialisasikanya eksistensi organisasi pemuda dan perannya dalam pembangunan masyarakat desa, b) kesadaran dan partisipasi pemuda dalam organisasi baik pengurus/anggota kurang, c) pelatihan pada pengurus/anggota dalam membuat program kerja belum pernah dilakukan.� Metode pelaksanaan dalam kegiatan ini yaitu partisipasi aktif dengan tahapan yakni 1). Ceramah dan tanya jawab tentang peran organisasi pemuda, 2). Memberikan pelatihan teknis pembuatan program kerja, 3) Pendampingan dalam membuat proposal kegiatan. Seminar tentang peran organisasi pemuda untuk pemberdayaan masyarakat pada organisasi pemuda di Desa Cibinuang Kec. / Kab. Kuningan diisi dengan pemaparan materi yang sesuai dengan tema. Materi-materi yang disampaikan kepada peserta meliputi: peran pemuda dalam pembangunan desa, mekanisme penyusunan program kerja dan cara pembuatan proposal kegiatan untuk permintaan dana yang efektif. Pelatihan pembuatan program kerja dan proposal kegiatan dibagi menjadi tiga kegiatan, yaitu ceramah dan tanya jawab tentang peran organisasi pemuda, memberikan pelatihan teknis penyusunan program kerja dan pembuatan proposal kegiatan, dan pendampingan dalam membuat program kerja dan proposal kegiatan. Berdasarkan proses kegiatan Pengabdian Kepada Masyarakat dapat dilihat adanya 1) peningkatkan pemahaman dan kesadaran pemuda terhadap kapasitasnya dalam membangun desa melalui wadah organisasi pemuda, 2) anggota maupun pengurus organisasi kepemudaan termotivasi� untuk berperan aktif/berpartisipasi dalam membangun diri maupun desanya, 3) pengurus organisasi kepemudaan dapat menyusun program kerja, 4) pengurus organisasi kepemudaan mampu membuat proposal kegiatan dari setiap program kerja yang akan diajukan ke Pemerintah Desa Cibinuang.


2021 ◽  
Vol 2 (2) ◽  
pp. 49-59
Author(s):  
Enny Dwi Oktaviyani ◽  
Ariesta Lestari ◽  
Licantik Licantik

Digital literacy is defined as the ability to understand and use information in various forms from various sources accessed through computer devices. Digital literacy will create a society with a critical-creative mindset and views. Provocative issues will not easily consume it, become victims of hoax information, or victims of digital-based fraud. Residents of Hurung Village, Banama Tingang District, Pulang Pisau Regency are partners in this community service activity who are active users of digital technology via mobile phones to access the internet and interact with other people. However, in digital technology, partners have not been able to distinguish true or false information and forward information obtained from social media or unclear sources. Likewise, in the search for information, still using sources or references that are not valid. So that the information obtained cannot be justified. In this service activity, the service team created digital media using a village profile website to support digital literacy for Hurung village. The activity was carried out in three stages, namely material presentation, mentoring, and training on the use of village profile websites. With this activity, it is hoped that it can be helpful to add insight, knowledge and build Hurung village to become a pioneer village of digital literacy


2020 ◽  
Vol 1 (1) ◽  
pp. 8-12
Author(s):  
Nicky Rosadi ◽  
Priyono ◽  
Sigit Widiyarto

Indonesian Language Learning does not merely achieve Indonesian language skills, but leads to an increase in the ability to think critically and creatively. In this regard, one way to improve the ability to think critically and creatively through reading activities. Therefore, one type of reading skills that can improve critical thinking skills is critical reading skills. The aim of community service is to foster student character through critical reading activities. This community service activity will be held in two schools in the city of Bekasi. Participants in this activity were students of class IX at MTs Nurul Hikmah and Driewanti Middle School Bekasi. In this school there are two classes of class IX class, with 42 students.


2021 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Indri Kartika ◽  
Sri Sulistyowati ◽  
Sri Dewi Wahyundaru ◽  
Afri Aulia Rahman

Di masa pandemi saat ini banyak keluarga yang mengalami penurunan penghasilan karena menurunnya aktivitas di luar rumah, bahkan beberapa keluarga mengalami kesulitan keuangan karena menjadi korban PHK. Diperlukan usaha-usaha kreatif serta pengelolan keuangan yang cerdas agar ketahanan ekonomi keluarga bisa tetap terjaga. Kelompok ibu-ibu PKK di Desa Pabelan, Kecamatan Pabelan, Kabupaten Semarang memiliki latar belakang, tingkat sosial, pendidikan dan ekonomi yang berbeda-beda. Sebagian merupakan pekerja, pedagang, wirausaha kecil menengah, buruh industri dan pegawai harian lepas, namun kebanyakan masih memiliki waktu luang dapat diberdayakan dalam kegiatan pengembangan usaha kreatif. Kegiatan pengabdian masyarakat yang dilaksanakan oleh Team dari Fakultas Ekonomi Unissula yang terdiri dari Indri Kartika, Sri Sulistyowati, Sri Dewi Wahyundaru dan Afri Aulia Rahman dilakukan guna meningkatkan penghasilan dari usaha kreatif melalui pemasaran digital sederhana serta pengelolaan keuangan berbasis akuntansi keluarga. Peserta pelatihan meliputi ibu-ibu kelompok PKK di Desa Pabelan Kecamatan Pabelan Kabupaten Semarang. Metode pengabdian masyarakat dilaksanakan dengan penyuluhan, tanya jawab dan diskusi, dilanjutkan dengan praktik. Dari pelaksanaan pengabdian masyarakat dapat disimpulkan bahwa masyarakat tertarik untuk memulai usaha kreatif dan menerapkan pengelolaan keuangan berbasis akuntansi keluarga. ��During pandemic condition, many families have experienced income loss due to outdoor activity limitation. Some families even experience financial difficulties for losing job. Creative activities and smart financial management are needed so that the economic resilience of the family can be maintained. PKK women's group in Pabelan Village, Pabelan District. Semarang Regency has different backgrounds, social, educational and economic levels. Some are workers, traders, small and medium entrepreneurs actors, industrial laborers and casual daily employees. However, most of them still have free time to be empowered in creative business development activities. This community service activity was performed by members of Economic Faculty of Unissula which are: Indri Kartika, Sri Dewi Wahyundaru, Sri Sulistyowati and Afri Aluia Rahman. The purpose of this activity is to increase participant�s business income during this pandemic situation through applying simple digital marketing and financial management based on family accounting in Pabelan Village so that it can increase the income and welfare of the Pabelan villagers. Community service methods are carried out with counseling, discussion, followed by practice. From the implementation of community service, it can be concluded that the community is interested in starting creative businesses and implementing family accounting-based financial management.�


2020 ◽  
Vol 4 (1) ◽  
pp. 696
Author(s):  
Nina Setiyawati

ABSTRAKIndustri Kecil Menengah atau Usaha Mikro Kecil dan Menengah (UMKM) di Kota Salatiga sebanyak 1.969 unit usaha dan menyerap 14.647 orang tenaga kerja. Akan tetapi terdapat beberapa hal yang masih perlu ditingkatkan pada UMKM di Kota Salatiga adalah metode promosi, efisiensi serta efektifitas proses bisnis penjualan serta distribusi. Oleh karena itu pada kegiatan Pengabdian Kepada Mayarakat (PKM) dilakukan pembangunan marketplace dengan mitra Dinas Koperasi, Usaha Kecil, dan Menengah (DinkopUKM) Kota Salatiga untuk memberdayakan para pelaku UMKM di Kota Salatiga. Selain itu pada PKM ini juga dilakukan pelatihan kepada para pelaku UMKM se-kota Salatiga terkait penggunaan marketplace yang dibangun. Dari evaluasi kegiatan yang dilakukan dengan metode observasi didapatkan bahwa kemauan para peserta untuk mempelajari dan beradaptasi menggunakan marketplace cukup besar meskipun kebanyakan dari para pelaku UMKM tersebut kurang dalam penguasaan teknologi informasi. Kata kunci: marketplace; UMKM; promosi. ABSTRACTSmall and Medium Industries or Micro, Small and Medium Enterprises (MSMEs) in Salatiga City totaling 1,969 business units and absorbing 14,647 workers. However, there are several things that still need to be improved at MSMEs in Salatiga, namely promotion methods, efficiency and effectiveness of the sales and distribution business processes. Therefore, in the Community Service activity, a marketplace was built with partners from Dinas Koperasi, Usaha Kecil dan Menengah Kota Salatiga (DinkopUKM) to empower MSME subjects in the City of Salatiga. Besides that, this community service also conducted training for MSME subjects throughout the city of Salatiga regarding the use of the marketplace that was built. From the evaluation of activities carried out by the observational method, it was found that the participants' willingness to learn and adapt to using the marketplace was quite large, even though most of the MSME actors were less mastery of information technology. Keywords: marketplace; MSMEs; promotion.


2021 ◽  
Vol 4 (1) ◽  
pp. 123
Author(s):  
Ragil Saputra ◽  
Eko Adi Sarwoko ◽  
Dinar Mutiara KN ◽  
Rismiyati Rismiyati ◽  
Edy Suharto

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the results show that the ability to do entrepreneurship online is essential for the community. Therefore, the community services’ team provide training for the community about the use of social media, especially using Instagram to do digital marketing.This community service activity methodology uses a Participatory Rural Approach in the form of training and mentoring. The service is carried out in 3 stages: preparation, training and evaluation. Preparation is done by seeking information on material requirements for training. The training stage is carried out using an online system with Zoom Meeting (due to COVID-19 19 pandemic). Next, the training is filled with the presentation from the community service’s team, question and answer and sharing experiences.The result of the evaluation, this service activity adds new knowledge for participants (100%), usefulness (52.6%: very useful, 47.4%: useful). As well as increasing interest in online marketing by 73.7% from the previous 57%. Apart from scientific articles, the output of this activity is in the form of training modules, articles on the Kompas mass media, and video documentation on the YouTube channel.


Author(s):  
Edhi Prasetya ◽  
Agus S Sadana ◽  
Ashri Prawesti, ST, M.SiP ◽  
Diptya Anggita, ST, MT ◽  
Swambodo M. Adi, ST, M.Ars. ◽  
...  

Community service, is the mandate from the Ministry of Education and Culture, to close the distance between the world of education and the daily life of the community, this activity is a manifestation of the implementation of Community Service activities based on the scientific expertise of Architecture. The implementation of this community service activity is in the form of an introduction aimed at various groups in urban communities, conveyed online through Instagram social media. The purpose of this outreach implementation activity is to provide knowledge to the public about the importance of the values ​​of the imaginary axis of the heritage area as the city identity. The implementation of this counseling is related to the material and learning process in the KOKA (Kuliah dan Observasi Kajian Arsitektur) course which has been routinely programmed in each lecture process. On this occasion, which was still in a pandemic condition, the exposure of counseling materials related to the KOKA learning process was transferred in the form of online material exposure through Instagram online social media. As an embodiment, on this occasion the material preparation was carried out based on the direction of the Lecturer Team by involving the student team to produce the online poster. With the implementation of online, the exposure material will continue to be conveyed to the target community automatically since the material is broadcast.


2020 ◽  
Vol 4 (1) ◽  
pp. 370
Author(s):  
Cahaya Indah Lestari ◽  
Catur Esty Pamungkas ◽  
Siti Mardiyah WD ◽  
Baiq Masdariah

ABSTRAKSecara global dilaporkan 51.857 kasus konfimasi di 25 negara dengan 1.669 kematian (CFR 3,2%). Jumlah pasien positif Covid-19 di Provinsi NTB sampai tanggal (30/6/2020) sebanyak 1.245 orang, dengan perincian 825 orang sudah sembuh, 65 meninggal dunia, serta 355 orang masih positif dan dalam keadaan baik. Sedangkan jumlah pasien positif Covid-19 di Kota Mataram sebanyak 531 orang, dengan perincian 189 sedang dirawat, 310 orang sudah sembuh, 32 meninggal dunia. Tujuan pengabdian ini untuk mencegah penyebaran coronavirus (COV) di wilayah kerja Puskesmas Karang Pule Kegiatan penyuluhan ini menggunakan video cara Cuci Tangan Pakai Sabun (CTPS) Kemenkes dimana peserta pengabdian yang hadir berjumlah 20 orang. Kegiatan ini dilakukan dalam tiga tahap. Tahap pertama yakni pembagian kuesioner dan pemaparan, tahap kedua yakni Praktek Cuci Tagan Pakai Sabun dan tahap ketiga yakni tanya jawab serta pembagian kuesioner post test. Kegiatan pengabdian ini disambut sangat antusias, ibu melontarkan beberapa pertanyaan terkait Cuci Tangai Pakai Sabun dan pembuatan cairan disinfektan Sebagian besar ibu paham dengan penyuluhan yang diberikan. Penyuluhan ini dapat meningkatkan pengetahuan ibu dengan kategori pengetahuan baik  sebesar 90 % (18 0rang)  tentang Cuci Tangan Pakai Sabun (CTPS) untuk pencegahan coronavirus .Kata kunci: Penyuluhan; Cuci Tangan Pakai Sabun; Pencegahan Coronavirus. ABSTRACTGlobally, 51,857 confirmed cases were reported in 25 countries with 1,669 deaths (CFR 3.2%). The number of Covid-19 positive patients in NTB Province as of (6/30/2020) was 1,245 people, with details of 825 people recovered, 65 dead, and 355 people still positive and in good condition. While the number of positive patients Covid-19 in the city of Mataram was 531 people, with the details of 189 being treated, 310 people were cured, 32 died. The purpose of this service is to prevent the spread of coronavirus (COV) in the working area of Karang Pule Health Center. This counseling activity uses a video on how to wash hands with soap (CPTS) from the Ministry of Health where there are 20 community service attendees. This activity is carried out in three stages. The first stage is the distribution of questionnaires and exposure, the second stage is the Practice of Washing with Soap and the third stage is the question and answer session and the distribution of post test questionnaires. This service was welcomed with great enthusiasm, the mother asked a number of questions related to washing Tangai with soap Most of the mothers understood the counseling given. This counseling can increase the knowledge of mothers with good knowledge categories by 90% (18 people) about Handwashing with Soap (CTPS) for the prevention of coronavirus. Keywords: Counseling; hand washing behavior with soap; Coronavirus Prevention.


2018 ◽  
Vol 1 (1) ◽  
pp. 21
Author(s):  
Lisa Virdinarti Putra ◽  
Anni Malihatul Hawa ◽  
Ika Silfiana Arifatul Khoiriyah

Tujuan pengabdian ini yaitu melatih siswa untuk memiliki karakter dan etika yang baik, melatih siswa untuk dapat menaati setiap aturan yang diberikan kepadanya melalui aktivitas belajar. Lokasi pengabdian akan dilaksanakan di SMAN 1 Ampel Boyolali melalui Pelatihan dilakukan dengan metode ceramah, presentasi powerpoint, brainstorming, dan dialog. Metode yang digunakan adalah dengan metode partisipatif artinya mitra binaan secara aktif dilibatkan dalam semua tahapan kegiatan pengabdian masyarakat ini. Kegiatan ini menggunakan metode pelatihan yang dilaksanakan selama 3 (tiga) hari dengan materi pelatihan berupa ceramah, praktek, serta evaluasi yang disajikan secara bersamaan. Setelah kegiatan pelatihan, dilanjutkan kegiatan evaluasi sebagai bahan koreksi bagi penyelenggara kegiatan. Hasil evaluasi ini dapat dijadikan sebagai bahan pertimbangan bagi perpustakaan untuk melaksanakan kegiatan serupa terkait dengan kegiatan pendidikan pemakai. Hasil dari pelatihan ini diharapkan siswa memiliki karakter dan etika yang baik supaya siswa dapat menjadi manusia yang tidak hanya bertambah secara usia tetapi juga memiliki kepribadian yang baik seumur hidup.Kata kunci: karakter taat, aktivitas belajar, siswaAbstractThe purpose of this service is to train students to have good character and ethics, to train students to be able to obey ever y rule given to them through learning activities. The service location is implemented at SMAN 1 Ampel Boyolali through training conducted by lecture method, powerpoint presentation, brainstorming, and dialogue. The method used is a participatory method which means that foster partners are actively involved in all stages of this community service activity. This activity uses t raining methods that is carried out for 3 (three) days with training materials in the form of lectures, practices, and evaluations presented simultaneously. After the training activity, evaluation activities are continued as material for correction to the activity organizers. The results of this evaluation can later be used as consideration for the library to carry out similar activities related to user education activities. The results of this training are expected students to have good character and ethics so that students can become human beings who not only increase in age but also have a good  personality for life.


2018 ◽  
Vol 2 (2) ◽  
pp. 273
Author(s):  
Umar Mansyur ◽  
Ihramsari Akidah

Tujuan kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kompetensi profesional guru MTs DDI Padanglampe, Kabupaten Pangkep, Provinsi Sulawesi Selatan, dalam bidang penulisan karya tulis ilmiah, khususnya artikel ilmiah untuk publikasi jurnal. Kegiatan dilaksanakan dengan menggunakan metode pelatihan. Pelatihan diberikan kepada 25 guru dan dilaksanakan dalam tiga tahapan, yakni tahap persiapan, pelaksanaan, dan evaluasi. Materi-materi pelatihan yang diberikan mencakup prinsip dasar penulisan karya ilmiah, karakteristik, langkah-langkah, sistematika karya tulis ilmiah, serta praktik penyusunan artikel ilmiah untuk publikasi jurnal. Pelatihan yang telah diberikan kepada guru MTs DDI Padanglampe menghasilkan artikel-artikel ilmiah yang layak untuk disubmit ke jurnal-jurnal. Selain itu, pelatihan ini mendapat respon yang sangat positif dari para guru, karena selama ini mereka masih kesulitan menyusun karya tulis ilmiah.The purpose of this community service activity is to improve the professional competence of teachers of MTs DDI Padanglampe, Pangkep Regency, South Sulawesi Province, in the field of writing scientific papers, especially scientific articles for journal publications. Activities are carried out using training methods. Training was given to 25 teachers and implemented in three stages, namely preparation, implementation, and evaluation. The training materials provided cover the essence of writing scientific papers, characteristics, steps, systematic scientific papers, and the practice of writing scientific articles for journal publications. The training that has been given to Padanglampe MTs DDI teachers produces scientific articles that are ready to be submitted to journals. In addition, this training received a very positive response from the participants, because so far they still have difficulty in preparing scientific papers.


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