ANALISIS KEPUASAN KONSUMEN PT. KALTRABU INDAH BANJARMASIN

2020 ◽  
Vol 4 (4) ◽  
pp. 523-537
Author(s):  
Rahmat Hilmi ◽  
Anthonius Karsudjono
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sample Selection ◽  
Reliability Factor ◽  
Physical Evidence ◽  
Decision Variables ◽  
The Social ◽  
Independent Variable ◽  
Influential Variable ◽  
Processing Techniques

The purpose of this study was to determine the effect of the independent variable Service Quality consisting of Physical Evidence, Reliability, Responsiveness, Assurance and Empathy both simultaneously and partially on the dependent variable Consumer Satisfaction. And want to know the dominant variables that affect Consumer Satisfaction. The data used is the result of distributing questionnaires to respondents who used the services of PT. Kaltrabu Indah Banjarmasin. The sample selection technique is Accindental Sampling with a total of 60 consumers. Data processing techniques using SPSS (Statistical Package for the Social Sciences). The results showed that simultaneously the variables Physical Evidence, Reliability, Responsiveness, Assurance and Empathy had a significant effect on the purchasing decision variables of PT. Kaltrabu Indah Banjarmasin Branch of 25,515. Partially only the Reliability variable 3,177 (Sig.0,002), Guarantee 2,340 (Sig. 0,023) and Empathy 2,661 (0,010) affect the customer satisfaction of PT. Kaltrabu Indah Banjarmasin. While the Physical Evidence variable 1.983 (Sig. 0.053) and Responsiveness 0.901 (Sig.0.372) did not significantly influence the consumer satisfaction of PT. Kaltrabu Indah Banjarmasin. The dominant influential variable is Reliability with a Standardized Coefficients Beta value of 0.415, meaning that according to consumers' perception the reliability factor becomes something that is considered very important in an effort to create customer satisfaction when using the services of PT. Kaltrabu Indah Banjarmasin. Referring to the terminated Coefficient (R Square) of 0.703, the customer satisfaction of PT. Kaltrabu Indah Banjarmasin of 70.3% is influenced by physical evidence, reliability, responsiveness, assurance and empathy variables. While the remaining 29.7% of customer satisfaction is influenced by other variables not included in this study.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA 212 MART BANJARMASIN

2020 ◽  
Vol 4 (4) ◽  
pp. 550-565
Author(s):  
Rahmat Hilmi
Keyword(s):  
Social Sciences ◽  
Sample Selection ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
The Social ◽  
Influential Variable ◽  
Processing Techniques

The purpose of this study was to determine the effect of independent variables consisting of Product, Price, Place and Promotion both simultaneously and partially on the dependent variable of purchasing decisions at 212 Mart Banjarmasin. As well as wanting to find out the dominant variables affecting purchasing decisions at 212 Mart Banjarmasin. The data used is the result of distributing questionnaires to respondents who shop at 212 Mart Banjarmasin. The sample selection technique is Accindental Sampling with a total of 70 consumers. Data processing techniques using SPSS (Statistical Package for the Social Sciences). The results showed that simultaneously the Product, Price, Place and Promotion variables significantly influenced the purchase decision variable at 212 Mart Banjarmasin at 14,671. Partially only the place variable influences the purchase decision at 212 Mart Banjarmasin, which is 3.255 with a significance value of 0.002. While the Product variable (0.856), Price (1,627) and Promotion (1,624) have no significant effect on purchasing decisions at 212 Mart Banjarmasin. The dominant influential variable is the Place with Beta Value on Standardized Coefficients (0.382), meaning that according to consumers' perception the place factor becomes something that is considered important in an effort to create a purchasing decision at 212 Mart. Referring to the termination coefficient (R Square) of 0.456, the purchase decision at 212 Mart 45.6% is influenced by product variables, price, place and promotion. While the remaining 45.4% of consumer purchasing decisions are influenced by other variables not included in this study.

scholarly journals PENERAPAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA PT ETOS SURYANUSA

2021 ◽  
Vol 4 (1) ◽  
pp. 22-33
Author(s):  
Karolus Putra Setiadi ◽  
Leonard Adrie Manafe
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Research Data ◽  
Level Of Service ◽  
Reliability Factor ◽  
Business Sustainability ◽  
Physical Evidence ◽  
Inhibiting Factors ◽  
Dominant Influence

ABSTRACT: Business sustainability and company goals can be measured by the company's level of service to customer satisfaction. With the recognition of customer satisfaction, it means that the use of products or services can continue and of course the company will get definite and smooth profits and business. The purpose of this study is to determine customer satisfaction is determined by the level of service of the company. Descriptive qualitative research method provides an overview of the results of the analysis that is easily accessible to readers. The research sample consisted of 30 informants who had become consumers of PT Etos Suryanusa. Research data collection was carried out through distributing questionnaires, taking documentation and direct interviews. The results obtained from the research are physical evidence factors, reliability factors and responsiveness factors are important factors in increasing consumer satisfaction. The reliability factor has the most dominant influence on customer satisfaction. Assurance and empathy factors do not have any effect on customer satisfaction, instead they are considered as inhibiting factors for service quality.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

scholarly journals Pengaruh Service Quality Dan Customer Trust Terhadap Kepuasan Konsumen Maskapai Penerbangan Lion Air (Studi Kasus Bandara Internasional Raja Haji Fisabilillah Tanjungpinang)

2021 ◽  
Vol 1 (2) ◽  
pp. 1-10
Author(s):  
Iranita Iranita
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Low Cost ◽  
Sampling Technique ◽  
Microsoft Excel ◽  
Low Cost Carrier ◽  
Independent Variable ◽  
Almost All ◽  
Customer Trust

Consumer satisfaction (Consumer Satisfaction) is a given positive attitude of consumers towards a service provided by a service company. Companies are expected to consider the factors that affect customer satisfaction. Lion Air, which is based on top brand award, is ranked first in the category of aviation services that use the LCC (low cost carrier). The almost all airports increase in passenger numbers in Indonesia, particularly in the international airport Raja Haji Fisabilillah Tanjungpinang. This study aims to examine the effect of service quality and customer trust to satisfaction of the consumer. The sample size is 60 people. This study uses a sampling method is the accidental sampling technique. technical analysis hypothesis testing using the Lisrel 8.5 program and Microsoft Excel version 2013. From this test later it can be seen how much the contribution of the independent variable (Service Quality, customer trust to the dependent variable (Lion Air Airlines customer satisfaction). The results showed that both directly and indirectly service quality and customer trust affect the satisfaction of customers of Lion Air

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA CV. NETRAL KECAMATAN RENGAT KABUPATEN INDRAGIRI HULU

2019 ◽  
Vol 10 (3) ◽  
pp. 324-332
Author(s):  
Kurnia Dewi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Correlation Coefficient ◽  
Consumer Satisfaction ◽  
Quantitative Methods ◽  
T Test ◽  
F Test ◽  
Independent Variable

This research is on CV. Netral Rengat District, Indragiri Hulu Regency. The purpose of this research is to know the effect of service quality and price simultaneously on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of service quality partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of prices partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency. The population in this study are all consumers who use the services of CV. Neutral Rengat Subdistrict, Indragiri Hulu Regency which is infinite in number, where visitors are teenagers to adults, the population used is 24,057 people. While the sample in this study amounted to 100 people with a nonprobability sampling technique. Thisr research used quantitative methods, namely by multiple linear regression, correlation coefficient and determination, and F test and t test. Based on the results of the research and discussion, some conclusions can be drawn as follows: From the quantitative calculations obtained using the multiple linear regression equation Y = a + b1X1 + b2X2 obtained Y = 3.808 + 0.238 X1 + 0.528 X2, namely the constant coefficient value (a) amounting to 3.808 this means that if the value of service quality (X1) and price (X2) equals zero, then the level or amount of customer satisfaction (Y) is equal to 3.808. The coefficient value of X1 = 0.238 means that if the service quality (X1) rises by one unit, while the price variable (X2) remains, customer satisfaction (Y) will increase by 0.238 and vice versa if the service quality (X1) decreases by one unit, while the price variable (X2) remains, consumer satisfaction (Y) will decrease by 0,238. The coefficient value of X2 = 0.528 explains that if the price (X2) rises by one unit, while the service quality variable (X1) remains, the level of customer satisfaction (Y) will increase by 0.528 and if the price (X2) falls by one unit, while the service quality variable (X1) remains that consumer satisfaction (Y) will decrease by 0.528. Multiple linear correlation coefficient (R) that is 0.885 means that the relationship that has a very high correlation between service quality and price to customer satisfaction is 0.885. The coefficient of determination (R2) is 0.783, meaning that customer satisfaction can be explained by variations in changes in the independent variable (service quality and price) of 78.3%, while the remaining 21.7% is explained by other variables outside the research. Based on the results of the F test, the calculated F value is 175,051 with a significant level of 0,000. While Ftable at 100% (0.05) is 3.09. In both calculations, F count> Ftable is 175,051> 3,09. This means that Ho is rejected and Ha is accepted, meaning that simultaneously service quality and price have a significant effect on customer satisfaction. Based on the results of the t test obtained the value of tcount X1> t table = 2.101> 1.98447 so that Ho is rejected and Ha is accepted, which means the independent variable (X1) service quality partially has a significant effect on the variable customer satisfaction (Y). Furthermore, the value of tcount X2> t table = 4.268> 1.98447 so that Ho is rejected and Ha is accepted, which means that the independent variable (X2) price partially has a significant effect on the variable customer satisfaction (Y).

scholarly journals Pengaruh Nilai Konsumen dan Kepuasan Konsumen terhadap Loyalitas Nasabah Bank Rakyat Indonesia

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 327
Author(s):  
Riche Fermayani ◽  
Ash Shadiq Egim ◽  
Alyani Atsarina
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
T Test ◽  
F Test ◽  
Consumer Value ◽  
Independent Variable

This study aims to determine the effect of consumer value and customer satisfaction on customer loyalty at Bank BRI Unit Balai Selasa, Painan Branch. The sample studied in this study were 98 respondents who were customers of Bank BRI Unit Balai Selasa, Painan Branch. Based on the statistical t test conducted, it can be concluded that the consumer value variable has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.048 < alpha 0.05. Based on the statistical t test conducted, it can be concluded that customer satisfaction has a positive and significant effect on customer loyalty, which is indicated by a significance value of 0.000 < alpha 0.05. Based on the simultaneous f-test, a significance value of 0.000 <0.05 was obtained, it can be concluded that consumer value and overall customer satisfaction have a significant effect on customer loyalty at the BRI Bank Office Unit Balai Selasa, Painan Branch. The magnitude of the influence of the independent variable on the dependent variable is 79.3%, the remaining 20.7% is influenced by other variables that are not included in the research model.Keyword: Consumer Value, Consumer Satisfaction and Customer Loyalty.

scholarly journals Pengaruh Kualitas Produk, Kepuasan Konsumen, dan Competitive Advantage terhadap Keputusan Pembelian Pada PT. Sejahtera Motor Gemilang Medan

2020 ◽  
Vol 4 (2) ◽  
pp. 326
Author(s):  
Hendra Jonathan Sibarani ◽  
Nada Lovina Br Pangaribuan ◽  
Andri Putra Pranata Ginting ◽  
Erikson Albertus Simanjorang
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Insignificant Effect ◽  
Decision Variables ◽  
Consumer Desire

Purchasing decision are conscious consumer desire to choose a product among the available alternative actions. Purchasing decisions in this researcher are influenced by product quality, customer satisfaction, and competitive advantage. The population in this study were 295 consumers using the Slovin formula and obtained a sample of 170 consumers. Product quality variables partially and simultaneously have a positive and significant effect on purchasing decision variables by using the comparison tcount> ttable and Fcount>Ftable. Partial and simultaneous consumer satisfaction variables have no positive and insignificant effect on purchasing decisions by using the comparison tcount <ttable and Fcount> Ftabel. The competitive advantage variable partially and simultaneously has no and significant effect on purchasing decisions by using the comparison tcount <ttable and Fcount <Ftabel.

scholarly journals ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Endah Astuti ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Physical Evidence ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction

scholarly journals Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel

2018 ◽  
Vol 6 (2) ◽  
pp. 165
Author(s):  
Abdul Basit ◽  
Rizky Handayani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Human Resources ◽  
Competitive Advantage ◽  
Research Subject ◽  
Purposive Sampling ◽  
Physical Evidence ◽  
Independent Variable ◽  
Sampling Probability

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

scholarly journals Pengaruh Desain dan Inovasi Produk Terhadap Kepuasan Konsumen dan Dampaknya pada Loyalitas Konsumen (Studi Kasus pada Konsumen Lipstik Wardah Kosmetik Jabodetabek)

Media Ekonomi ◽  
2020 ◽  
Vol 20 (1) ◽  
pp. 26
Author(s):  
Melani Quintania ◽  
Sasmitha Sasmitha
Keyword(s):  
Customer Satisfaction ◽  
Product Design ◽  
Product Innovation ◽  
Consumer Satisfaction ◽  
Substantial Effect ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
Final Sample ◽  
The Social

This study aims to determine the effect of the design, product innovation on consumer satisfaction and its impact on consumer loyalty to Wardah cosmetic lipstick products in region of Jabodetabek. This research is an explanatory type of research that uses a quantitative approach in the form of observation. The results use primary data in the way of surveys to consumers. Sampling determines using conditions for consumers, namely at least three purchases in the last five months, 17 years old, and can understand and fill out the questionnaire applied to obtain a final sample of 200 respondents. The data analysis method uses path analysis and uses the SPSS (Statistical Package for The Social Science) program. The results of this study prove that product design and innovation have a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant impact on customer loyalty. Product design and innovation have a direct influence on consumer loyalty while not having a substantial effect on consumer loyalty through customer satisfaction.

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