Factors Influencing HEIs to Adopt Social Media as a Marketing Communication Tool

This research aims to identify the factors influencing Higher Education Institutes (HEIs) to adopt Social Media (SM) for marketing communication. The research was conducted through a qualitative study by interviewing SM managers of selected Pakistani HEIs. Data was analyzed using NVivo 11 to identify emerging themes. The findings revealed several internal and external factors encouraging HEIs to adopt SM marketing. Internal factors reflected the internal dynamics or beliefs within the HEIs that encouraged them to use SM for their marketing communication, whereas external factors were environmental changes, not in direct control of HEIs, but believed to contribute towards their decision to use SM. The internal factors included the belief of applicants, increased interest of senior management towards SM, perception of cost-effective promotional tool, induction of young staff, perception of SM as a modern communication tool and move towards paperless communication. The external factors included SM preference as a mode of communication, declining value of traditional marketing communication tools, E-Life inclination, presence of competitors & unofficial SM accounts of HEIs and their self-driven nature. This study draws focus towards the underlying intentions of HEIs for their SM presence and compares these motivations with other organizations. This has enabled filling in the gaps in the literature regarding the roots of SM marketing in the context of HEIs. From a practical perspective, the findings of this study will enable HEIs to compare their SM motives with other industries. A major difference found was the absence of motivation on the part of HEIs to use SM. This is in contradiction to other industries that put relationship building with customers as one of the primary motives to use SM.

Download Full-text

Database Agile Management Dependent on MIS Infrastructure

10.28945/2427 ◽

2001 ◽

Author(s):

Masaru Furukawa

Keyword(s):

Decision Making ◽

Environmental Changes ◽

Quantitative Relationship ◽

External Factors ◽

Evaluation Procedure ◽

Internal Factors ◽

Business World ◽

Core Property ◽

Internal And External Factors ◽

The Relationship

Today agility of management cannot be realized unless given all of the following three kinds of quickness: a) quick recognition of environmental changes, b) quick decision-making on countermeasures against these changes, and c) quick implementation of the countermeasures chosen. In the business world nowadays the quickness of a) concerns information that an MIS deals with, the quickness of b) concerns use of an MIS for decision-making, and the quickness of c) concerns change of an MIS itself. With a focus on c) and assuming that flexibility is a core property that an MIS should acquire to realize agile management, our study aims to clarify how MIS flexibility should be enhanced. With this aim in mind, we will survey the sources and types of change demands on an MIS and consider in a structured way the characteristics that an MIS should have, such that they will conduce to its flexibility in dealing with these change demands. Having laid the groundwork mentioned so far, we will discuss practical methods to enhance MIS flexibility, and end by presenting our evaluation procedure for MIS flexibility. In this paper, we have focused on and presented the following: the causes of change demands on an MIS, the internal and ex external factors that an MIS should maintain to cope with change demands, and the procedure for evaluation of MIS flexibility via analysis of the relationship between the internal and external factors. Specifically, we have elucidated the following: • MIS flexibility is an index of the ability of an MIS to absorb future change demands on it. • MIS flexibility can be evaluated quantitatively in terms of the substitute index of POC (penalty of change). • MIS flexibility consists of internal and external factors. Evaluation of external factors focuses on the volume of change demands an MIS can absorb, and evaluation of internal factors focuses on the variety of strategies to evade change risks. We have treated POC as a common index to evaluate the two categories of MIS flexibility factors. • External factors of MIS flexibility are constrained by internal factors. • Renovation of MIS infrastructure means application of information technology for evasion of change risks accompanying MIS implementation. • Proper renovation of MIS infrastructure will enhance the internal characteristics of MIS flexibility. The challenges confronting us ahead are the detailed and practical studies on the following: • quantitative relationship between each internal and external factor, • behavior of cost and utility of MIS use and MIS infrastructure on the time axis.

Download Full-text

Destructive Effects of Distraction on Younger Generation

International Journal of Engineering and Advanced Technology - Regular Issue ◽

10.35940/ijeat.f1015.0886s19 ◽

2019 ◽

Vol 8 (6S) ◽

pp. 76-78

Keyword(s):

Social Media ◽

Quantitative Method ◽

External Factors ◽

Destructive Effect ◽

Internal Factors ◽

Younger Generation ◽

Internal And External Factors ◽

Psychological Studies

Distraction is the process of deviating one’s concentration from the desired task. It can be from both external as well as internal factors such as laziness, lack of attention, nervousness, addiction towards electronic gadgets, more passionate on social media etc. Various psychological studies illustrate that switching between responsibilities occurs among the mankind. Sometimes distraction is valuable for human to forgot or escape from their agony. But at the same time it creates destructive effect on younger generations. This study focuses on the various internal and external factors which distracts the younger generation especially students studying in the undergraduate courses. Once they deviate due to lack of attention, they involve themselves in hostile activities, develop unnatural behaviours which affects their carrier and sometimes makes it impossible for them to reach their ambitions. A quantitative method was used in gathering and analysing the data by distributing questionnaires to the students. The results obtained were analysed for different factors that cause stress among students.

Download Full-text

Persepsi Pengguna Kosmetik Focallure terhadap Tayangan Youtube Tasya Farasya

Prologia ◽

10.24912/pr.v4i2.6501 ◽

2020 ◽

Vol 4 (2) ◽

pp. 257

Author(s):

Agatha Christy Adriani ◽

Septia Winduwati

Keyword(s):

Social Media ◽

Communication Theory ◽

External Factors ◽

Media Theory ◽

Internal Factors ◽

Close Relationship ◽

The Creation ◽

Internal And External Factors

In this era, customers are using social media, Youtube. They use beauty vlogger’s content tomake it easy for cosmetic users to get references based on reviews given by beauty vloggers. The development of cosmetics such as examples of Focallure Products. Focallure was updated by one of the vlogger's beauties, Tasya Farasya. This research was made to find out the perceptions created by Focallure cosmetics users on beauty vlogger on Tasya Farasya's Youtube. Theories used in this research are communication theory, social media theory and perception theories. This study uses qualitative considerations with descriptive characteristics. The results of the study show the fact of Focallure cosmetics users on the YouTube show Tasya Farasya is Tasya Farasya is a beauty vlogger that helps explain Focallure products by detailed and honest reviews in providing reviews. There are also internal and external factors that support the creation of this perception. Internal factors that support such as; Tasya Farasya has a beautiful face, has a special desire in cosmetology, good emotions when watching, and remembers that Tasya Farasya was once MUA. External factors such as; Tasya Farasya has a close relationship with Focallure, the lighting on the show is bright, the use of the background on the show is elegant and the number of subscribers provided by Tasya Farasya.Di era sekarang ini, para konsumen memanfaatkan media sosial yaitu Youtube. Mereka memanfaatkan konten beauty vlogger untuk memudahkan kalangan pengguna kosmetik untuk mendapatkan referensi berdasarkan ulasan yang diberikan oleh beauty vlogger. Perkembangan kosmetik seperti Produk Focallure. Produk Focallure diulas oleh salah satubeauty vlogger yaitu Tasya Farasya. Penelitian ini dilakukan untuk mengetahui persepsi yang tercipta dari pengguna kosmetik Focallure pada tayangan Youtube beauty vloggerTasya Farasya. Adapun teori yang digunakan pada penelitian ini adalah teori komunikasi, media sosial dan persepsi. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Hasil penelitian menunjukkan bahwa persepsi dari pengguna kosmetik Focallure pada tayangan Youtube Tasya Farasya adalah Tasya Farasya merupakan beauty vloggeryang informatif dalam menjelaskan produk Focallure secara lengkap dan jujur dalam memberikan ulasan. Terdapat juga faktor internal dan eksternal yang mendukung terciptanya persepsi tersebut. Faktor internal yang mendukung seperti; Tasya Farasya dipandang paras yang cantik, memiliki kesamaan minat di bidang makeup, emosi yang baik pada saat menonton, dan mengingat bahwa Tasya Farasya pernah menjadi MUA. Faktor eksternal seperti; Tasya Farasya memiliki hubungan yang erat dengan Focallure, lighting pada tayangan tersebut terang, penggunaan background pada tayangan tersebut yang elegan dan jumlah subscriber yang dimiliki oleh Tasya Farasya.

Download Full-text

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

10.31219/osf.io/r5268 ◽

2019 ◽

Author(s):

Onsardi Onsardi

Keyword(s):

Swot Analysis ◽

Raw Materials ◽

External Factors ◽

Consumer Loyalty ◽

Internal Factors ◽

The Public ◽

Typical Food ◽

Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Download Full-text

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA STAI MUHAMMADIYAH TULUNGAGUNG

ISTITHMAR: Jurnal Pengembangan Ekonomi Islam ◽

10.30762/itr.v5i1.2230 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Mendah Nur Kumala ◽

Mei Santi ◽

Hasan Sultoni

Keyword(s):

Family Environment ◽

Sampling Technique ◽

Self Esteem ◽

External Factors ◽

Test Reliability ◽

Primary Data ◽

Internal Factors ◽

Surrounding Environment ◽

Environment Education ◽

Internal And External Factors

One alternative to reduce the unemployment rate in Indonesia is to foster entrepreneurship in college students because this is expected to be an educated young entrepreneur who is able to start his own business, and be able to open up jobs for others. The formulation of the problem include: what are internal factors (income, self-esteem, motivation) and whether external factors (family environment, surrounding environment, education, and opportunities) influence the interest in entrepreneurship of STAI Muhammadiyah Tulungagung students ?. This study aims to determine internal factors (income, self-esteem, motivation) and external factors (family environment, surrounding environment, education, and opportunities) affect the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. The approach used is a quantitative approach to the type of associative research. The population and sample in this study were students of STAI Muhammadiyah Tulungagung which consisted of 50 students who had taken Entrepreneurship courses and students who had been entrepreneurs. Sampling using a purposive sampling technique. The data source is primary data. Data collection was carried out through questionnaires. The measurement uses a Likert scale. The next stage, the results of the questionnaire were analyzed with multiple linear regression which serves to prove the research hypothesis. The data that has met the validity test, reliability test, and the classic assumption test are processed to produce a regression equation. Based on the results of the study showed that internal and external factors partially had a positive and significant effect on the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. With an adjusted R2 value of 0.407 so the magnitude of the influence of internal and external factors on entrepreneurial interest is 40.7% while the remaining 59.3% is influenced by other factors not examined in this study.Keywords: Factors, Interests, Entrepreneurship, STAI Muhammadiyah Tulungagung

Download Full-text

METHODOLOGY FOR CHOOSING THE ORGANIZATIONAL STRUCTURE OF ENTERPRISE MANAGEMENT

Scientific Review: Theory and Practice ◽

10.35679/2226-0226-2020-10-9-2003-2012 ◽

2020 ◽

Vol 10 (9) ◽

pp. 2003-2012

Author(s):

O.V. Karpets ◽

◽

A.V. Sinitsyn ◽

A.V. Firsova ◽

◽

...

Keyword(s):

Organizational Structure ◽

Economic Activity ◽

Organizational Structures ◽

External Factors ◽

Enterprise Management ◽

Urgent Problem ◽

Internal Factors ◽

The Moment ◽

Internal And External Factors

This article discusses the problem of choosing the correct and effective organizational structure of enterprise management for its correct functioning. The existing types of organizational structures of enterprise management, which are used in practice today, are analyzed, and their positive, negative sides and the type of enterprises for which they can be used are revealed. Along with this, this article discusses and describes methods for choosing an organizational structure for an enterprise. Also, during the study, internal and external factors were identified that affect the choice of an organizational structure. Based on the analysis, a methodology for choosing the most effective type of organizational structure for enterprises was drawn up. The question of choosing an organizational structure is acute for every manager at the very beginning of the operation of an enterprise, because the quality of performance of functions, both of individual divisions and of the entire enterprise as a whole, directly depends on this. Among many types of organizational structures in this study, the types of organizational structures that are most adaptable to changes in external and internal factors are identified. This study provides methods and tools for selecting the appropriate organizational structure for any enterprise. At the moment, some methods, be it goal structuring or computer modeling, are not widely used, which in turn makes it difficult to choose an effective organizational structure for enterprise management. The choice of an effective organizational structure is an extremely urgent problem today for every entrepreneur, who is interested in the stable economic activity of his or her enterprise.

Download Full-text

ANALISIS KRIMINOLOGI KEJAHATAN PEMBUNUHAN BERENCANA OKNUM POLISI DI JAYAPURA

Legal Standing Jurnal Ilmu Hukum ◽

10.24269/ls.v5i2.3791 ◽

2021 ◽

Vol 5 (2) ◽

pp. 47

Author(s):

Sujud Sujud

Keyword(s):

Research Method ◽

Criminal Code ◽

Research Data ◽

External Factors ◽

Family Factors ◽

Military Officers ◽

Literature Study ◽

Internal Factors ◽

The Government ◽

Internal And External Factors

Murder is an inhuman crime, where the perpetrator of the crime kills with the intention of being planned in advance because it will kill other people's lives for a specific purpose, this crime is a crime of enmity between individuals and groups so that the victim is helpless, so the police investigator reveals his identity. Carefulness is needed. The problems discussed are what are the factors causing the crime of murder and how are the efforts to overcome the crime of murder. The research method used is normative juridical research. Data collection is based on literature study, based on the results of the research that the author has done, the factors that cause murder are internal and external factors. Internal factors, namely internal factors, and external factors, namely economic, environmental, and family factors. Efforts to tackle the crime of murder, namely penal and non-penal measures, are efforts to reduce the space for movement and opportunities for the committing of crimes. The suggestion in this research is that there is a need for cooperation between legal institutions and the government through police and military officers to prevent and cope with future premeditated murder, prosecutors and judges are requested to be able to prosecute and impose the maximum possible punishment on the perpetrators of the murder guided by the Criminal Code.

Download Full-text

Peran Faktor Internal Dan Faktor Eksternal Pada Keberlangsungan Start-Up Bisnis Kota Surabaya

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v9i1.2783 ◽

2016 ◽

Vol 9 (1) ◽

Author(s):

Fransisca Desiana Pranata Sari ◽

Sri Nathasya Br Sitepu

Keyword(s):

Human Resources ◽

Bargaining Power ◽

External Factors ◽

Barriers To Entry ◽

Internal Factors ◽

Start Up ◽

Essential Components ◽

Substitute Products ◽

Rival Firms ◽

Internal And External Factors

Business Competition encourages entrepreneurs to have competence in managing the business. Start-up businesses will grow if it is able to manage the internal factors and external factors well. This study focuses on internal factors from the perspective of companies consisting of four components, namely marketing, human resources, finance, and operations. The second focus of this study is the external factor of a business seen from the approach five forces Porter lists five essential components of the external factors, namely: barriers to entry in the industry, threat from substitute products, threat from suppliers bargaining power, threat from buyers bargaining power, Among existing industry and rival firms. The object of this study is a start-up business in the city of Surabaya. This study used descriptive qualitative method with the aim of optimizing the management view of internal and external factors in the success of a start-up business seen from the perspective of the company. Validation of the results using triangulation techniques using: parisipatif observation, interview, and documentation (photos and interviews) to the informant (object) research. The results showed the management of internal factors (marketing, human resources, finance, and operational) and external (barriers to entry in the industry, threat from substitute products, threat from suppliers bargaining power, threat from buyers bargaining power, and rival Among existing industry firms ) is an important component that must be optimized in order to support the success of start-up businesses.

Download Full-text

Pelanggaran Lalu Lintas Berdasarkan Tingkat Pendidikan Di Provinsi Kepulauan Bangka Belitung

Jurnal Panorama Hukum ◽

10.21067/jph.v4i1.3081 ◽

2019 ◽

Vol 4 (1) ◽

pp. 64-76

Author(s):

Riski Emaniar

Keyword(s):

Secondary Data ◽

External Factors ◽

School Level ◽

High School Level ◽

Internal Factors ◽

Descriptive Research ◽

The People ◽

Traffic Violations ◽

The Individual ◽

Internal And External Factors

This research is motivated by the number of traffic violation cases carried out by the community in Bangka Belitung. Many traffic violations carried out by children. This study aims to determine the number of traffic violators based on the level of education of the people in the Bangka Belitung Islands Province in 2016, thus it can be seen the number of traffic violators at certain levels of education in the Bangka Belitung region. The method used in this research is descriptive quantitative. This descriptive research is used to describe an event or event and social phenomenon in factual and systematic. This method is used to explain the data contained in the table by using descriptive explanations. The data used is secondary data. The results showed that the highest violations in Pangkalpinang City compared to other districts. Based on the data obtained, the high school level in the city of Pangkalpinang becomes the highest number of traffic violators. Many factors cause violations among students, namely internal and external factors. Internal factors come from within the individual, while external factors are found in the surrounding environment. Need appropriate handling to overcome the occurrence of various traffic violations among students. The method taken can be preventive and repressive. Keywords: BPS, students, minor violations.

Download Full-text

IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

Jurnal Ipteks Akuntansi Bagi Masyarakat ◽

10.32400/jiam.2.02.2018.21699 ◽

2018 ◽

Vol 2 (02) ◽

Author(s):

Christian Morgan Moray ◽

Sintje Rondonuwu

Keyword(s):

Problem Solving ◽

Data Collection ◽

Swot Analysis ◽

External Factors ◽

Internal Factors ◽

Field Surveys ◽

Analysis Process ◽

Swot Matrix ◽

Problem Solving Process ◽

Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

Download Full-text