scholarly journals Model of Inspiring Media

2021 ◽  
Vol 33 (4) ◽  
pp. 191-201
Author(s):  
Mary Beth Oliver ◽  
Arthur A. Raney ◽  
Anne Bartsch ◽  
Sophie Janicke-Bowles ◽  
Markus Appel ◽  
...  
Keyword(s):  
Situational Factors ◽  
Sufficient Evidence ◽  
Media Content ◽  
Precipitating Factors ◽  
Media Psychology ◽  
Positive Effects ◽  
Good For ◽  
Evolving Model ◽  
Media Experience

Abstract. Scholars have increasingly explored the ways that media content can touch, move, and inspire audiences, leading to numerous beneficial outcomes including increased feelings of connectedness to and heightened motivations for doing good for others. Although this line of inquiry is relatively new, sufficient evidence and patterns of results have emerged such that a clearer picture of the inspiring media experience is coming into focus. This article has two primary goals. First, we seek to synthesize the existing research into a working and evolving model of inspiring media experiences reflecting five interrelated and symbiotic elements: exposure, message factors, responses, outcomes, and personal/situational factors. The model also identifies theoretical mechanisms underlying the previously observed positive effects. Secondly, the article explores situations in which, and precipitating factors present, when these hoped-for outcomes either fail to materialize or result in negative or maladaptive responses and outcomes. Ultimately, the model is proposed as a heuristic roadmap for future scholarship and as an invitation for critique and collaboration in the emerging field of positive media psychology.

scholarly journals The role of content marketing in social media content communities

2017 ◽  
Vol 19 (1) ◽  
Author(s):  
Charmaine Du Plessis
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Target Audience ◽  
Point Of View ◽  
Sufficient Evidence ◽  
Media Content ◽  
Daily Lives ◽  
Specific Content ◽  
Use Of Social Media ◽  
Content Marketing

Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily lives. Existing research on social media communities has focused mainly on social media marketing and virtual brand community perspectives while content marketing’s valuable and unobtrusive role in social media content communities has largely been overlooked.Objective: The purpose of this article was to investigate content marketing’s role in social media content communities to engage with the target audience in an innate manner.Method: This study made use of a directed, inductive content analysis of 51 practitioner documents relating to business-to-consumer content marketing practices to add another perspective to existing research on communities in social media. The content analysis was facilitated by using QDA Miner, a widely adopted and reliable qualitative data analysis software programme.Results: Three categories emerged from the data namely building content communities, platform-specific content and understanding channels. These categories provide sufficient evidence of how brands make use of social media content communities to connect with the target audience in an unobtrusive manner, in addition to being present in virtual brand communities.Conclusion: The findings make several contributions to the existing literature. Firstly, it provides a clearer distinction between brand and social media content communities. Secondly, it extends conceptions about social media communities to include content communities and, thirdly, it provides sufficient evidence of how content marketing could benefit a brand by naturally becoming part of social media conversations.

scholarly journals Positive Contribution of Pet Nutrition to the Economy and Humanity during the Pandemic Period

2021 ◽  
pp. 1-8
Author(s):  
Ehlinaz Torun Kayabasi ◽  
Orhan Yilmaz
Keyword(s):  
Online Education ◽  
Positive Contribution ◽  
Economic Role ◽  
Consumption Expenditures ◽  
Positive Effects ◽  
Care Services ◽  
First Case ◽  
Rapid Spread ◽  
Travel Restrictions ◽  
Good For

In this study, it is aimed to analyze the positive effects of pets on the market economy and people. The COVID-19 pandemic started with the virus outbreak that emerged in Wuhan City, the capital of Hubei Province of China, on December 1, 2019 [1], and the first case in our country was announced by the Ministry of Health on March 11, 2020. With the rapid spread of the epidemic in the world, closures in countries, travel restrictions, working from home and the introduction of the online education system, the rate of spending more time with pets, known as people's loyal friends, and the rate of adopting new animals have begun to increase. In this process, it has been seen that people are more interested in their animals and they are more sensitive in meeting their needs. It has been observed that they do not hesitate to allocate a significant part of their budgets in many subjects such as animal nutrition and veterinary care services, consumption expenditures such as pad shop products and purchasing new animals have increased, and this market has been dynamic. It is known that having a pet is good for blood pressure, greatly reduces the feeling of loneliness and depression in people, and always keeps their hopes warm. It can be said that taking care of furry friends after a long day helps people feel more optimistic and spending time with their pets helps them cope with stress, helps animals increase social relationships, and develops empathy, social skills, mutual love and sense of responsibility in children. It can be said that spending time with their pets is good for people's mood, and they even prefer their animals over other people in quarantine, and they gain social status. The trend of online shopping for pets also seems to become permanent. Pets are now more important than ever in our lives. The pandemic may ease in the near future, but the closeness of our pets will be permanent. It is seen that the tendency towards the adoption of pets and meeting their needs such as care and nutrition is increasing day by day. While various needs come to the fore in this trend, it is important to determine the economic role of consumption of these needs and their relationship with the reasons.

scholarly journals Antioxidants and Male Fertility: from Molecular Studies to Clinical Evidence

Antioxidants ◽  
2019 ◽  
Vol 8 (4) ◽  
pp. 89 ◽  
Author(s):  
Martin-Hidalgo ◽  
Bragado ◽  
Batista ◽  
Oliveira ◽  
Alves
Keyword(s):  
Dna Damage ◽  
Male Fertility ◽  
Clinical Evidence ◽  
Reproductive Technologies ◽  
Male Reproduction ◽  
Antioxidant Therapy ◽  
Fertility Treatment ◽  
Sufficient Evidence ◽  
Ros Production ◽  
Positive Effects

Spermatozoa are physiologically exposed to reactive oxygen species (ROS) that play a pivotal role on several sperm functions through activation of different intracellular mechanisms involved in physiological functions such as sperm capacitation associated-events. However, ROS overproduction depletes sperm antioxidant system, which leads to a condition of oxidative stress (OS). Subfertile and infertile men are known to present higher amount of ROS in the reproductive tract which causes sperm DNA damage and results in lower fertility and pregnancy rates. Thus, there is a growing number of couples seeking fertility treatment and assisted reproductive technologies (ART) due to OS-related problems in the male partner. Interestingly, although ART can be successfully used, it is also related with an increase in ROS production. This has led to a debate if antioxidants should be proposed as part of a fertility treatment in an attempt to decrease non-physiological elevated levels of ROS. However, the rationale behind oral antioxidants intake and positive effects on male reproduction outcome is only supported by few studies. In addition, it is unclear whether negative effects may arise from oral antioxidants intake. Although there are some contrasting reports, oral consumption of compounds with antioxidant activity appears to improve sperm parameters, such as motility and concentration, and decrease DNA damage, but there is not sufficient evidence that fertility rates and live birth really improve after antioxidants intake. Moreover, it depends on the type of antioxidants, treatment duration, and even the diagnostics of the man’s fertility, among other factors. Literature also suggests that the main advantage of antioxidant therapy is to extend sperm preservation to be used during ART. Herein, we discuss ROS production and its relevance in male fertility and antioxidant therapy with focus on molecular mechanisms and clinical evidence.

Media And Education

Plugged In ◽  
2017 ◽  
Author(s):  
Patti M. Valkenburg ◽  
Jessica Taylor Piotrowski
Keyword(s):  
Educational Television ◽  
Social Emotional Learning ◽  
Self Regulation ◽  
Media Content ◽  
Educational Media ◽  
Social Emotional ◽  
Future Directions ◽  
Positive Effects ◽  
The Family ◽  
History Of

This chapter focuses on the positive effects of educational media—media designed to support youth's development. Today, there are more platforms for educational media content than ever before. And while researchers have long identified the effectiveness of educational television, the potential for other educational platforms is still being understood. The chapter begins with a brief account of the history of educational media, along with statistics on the use of educational media in the family. It then discusses several effects of educational media content. For example, does educational content stimulate academic skills, such as literacy and numeracy? Can it facilitate social-emotional learning by promoting characteristics such as empathy, willingness to share, and self-regulation? And can it help children be more imaginative and creative? The chapter concludes with a discussion of future directions for the field of educational media.

scholarly journals Persuazivnost medija i medijski efekti na pojedinca i publiku

2021 ◽  
Vol 18 (1) ◽  
pp. 103-115
Author(s):  
Samir Ljajić ◽  
◽  
Milan Dojčinović
Keyword(s):  
Digital Media ◽  
The Body ◽  
Media Content ◽  
Spiral Of Silence ◽  
Media Psychology ◽  
The Public ◽  
Mise En Scene ◽  
The Media ◽  
Setting Theory ◽  
The Spiral Of Silence

The power of the media and the persuasive properties of the “seventh force” have always intrigued the public, as well as media theorists, sociologists, psycholo- gists and even physicians, who have investigated the influence of media content on hormone levels in the body or bodily deviations due to excessive use of media. In this paper, the effects of the media on individuals and the audience are sublimated through some of the most famous media theories, seeking support in the field of media psychology and social psychology. The persuasive impact of the media is described through the agenda setting theory and the theory of the spiral of silence, observing the effects of these theories, from printed to digital media. The paper also emphasizes the influence of the media through the decor and mise-en-scène in the TV studio, through advertising, market consumerism, and the importance of the information avalanche for the persuasive action of the media.

scholarly journals Exaggerated Misperceptions of Police, not Exaggerated Claims of Harmful Drug Effects on the Brain, is Killing Black People and Police: Reply to “Exaggerating Harmful Drug Effects on the Brain Is Killing Black People”

2020 ◽  
Author(s):  
Spiro Pantazatos
Keyword(s):  
Small Businesses ◽  
Black People ◽  
Racial Bias ◽  
Drug Effects ◽  
Police Brutality ◽  
Sufficient Evidence ◽  
Positive Effects ◽  
Causal Pathway ◽  
Perceptions Of Police ◽  
The Brain

In a recent Neuron NeuroView article, Dr. Carl Hart raises concerns that drug research exaggerates detrimental effects on the brain, which contributes towards harmful stereotypes or toxicology reports being used to justify and legitimize police brutality and killing of black people. In Part 1, I review the cases that Hart mentions to support his central claim. I find they do not provide sufficient evidence that drugs play a systematic role in motivating, justifying or legitimizing police brutality or deadly force. Future studies of police-civilian interactions are required to prove or disprove the hypothesis. Hart uses the term ‘massacre’ to refer to police killings of black people, but offers little to no evidence that police are massacring black people. In Part 2, I review two large national officer-involved fatality databases and summarize studies of racial bias and policing. To date, there is very little to no systematic evidence for anti-black bias in police shootings or killings. In Part 3, I delineate a causal pathway and cite evidence to describe how widespread, distorted perceptions of police may paradoxically contribute towards hundreds of excess homicides and thousands of felonious crimes per year in the US. These violent crimes are committed against mostly black victims, thus exacerbating the cycles of violence and structural disadvantages of socioeconomically distressed minority communities. Hart also states recreational drugs have overwhelmingly positive effects and pose less danger than police, yet black people are ~400x more likely to die by drug overdose than by an unarmed encounter with police, which is comparable to the odds of being struck by lightning. Mass protests sparked by the death of George Floyd at the hands of police have raised awareness about police brutality and the need for police reform, but distorted perceptions of police, amplified by media bias and misinformation, have also led to mass rioting, looting, and the destruction of thousands of small businesses (many of which were black-owned). They have also fueled ambush revenge killings of more than 20 officers since 2014 and have increased officers’ concerns over their safety. I propose a systems level, causal network as an approach to model the public and mental health outcomes of high profile police brutality videos that includes complex interactions among psychosocial factors and the influences of misinformation and racial, media and political bias. The model may inform evidence-based strategies to ameliorate health inequities attributed to structural racism and suggests new avenues for research in these areas.

scholarly journals Analysis of travel behaviour in Petaling Jaya, Malaysia: an application of the theory of planned behaviour

2016 ◽  
Vol 38 (2) ◽  
pp. 29-38 ◽  
Author(s):  
Ahmed Madha ◽  
Ali Dawod Salman ◽  
Hussein Dhafir Hussain ◽  
Nazri Borhan ◽  
Riza Atiq O.K. Rahmat
Keyword(s):  
Theory Of Planned Behaviour ◽  
Travel Behaviour ◽  
Subjective Norm ◽  
Situational Factors ◽  
Behavioural Control ◽  
External Influence ◽  
Novelty Seeking ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Positive Effects

In order to understand travellers’ willingness to use the train in Petaling Jaya, this study adds four predictors - situational factors, trust, novelty seeking and external influence - to the existing model of theory of planned behaviour (TPB). The study collected research data from employees in Petaling Jaya, Malaysia, resulting in valuable data of 400 participants. Results indicate that attitude, perceived behavioural control, and subjective norm are found to have positive effects on the behavioural intention of taking the train. Furthermore, novelty seeking and external influence also have positive influences on attitude. While the three antecedents of trust were found to have an indirect positive effect on commuters’ intention to take the train via attitude, subjective norm and PBC. Situational factors were found to have an indirect negative significant influence on people’s intention to take the train through perceived behavioural control.

scholarly journals The Media Mixer: User Creativity through Production, Deconstruction and Reconstruction of Digital Media Content

1970 ◽  
pp. 35
Author(s):  
Christian Hviid Mortensen ◽  
Vitus Vestergaard
Keyword(s):  
Digital Media ◽  
Interactive Media ◽  
User Participation ◽  
Cultural Practice ◽  
Media Content ◽  
Digital Museum ◽  
Creative Processes ◽  
Content Sharing ◽  
The Media ◽  
Media Experience

We explore how remixing and content sharing can be used as a means for user participation in a digital museum age. Remix culture is seen as a culture that allows and encourages the production of derivative works; works that are based on already existing works. This cultural practice thrives throughout the Internet, most notably on web 2.0 sites like YouTube. The Media Museum has embraced the remix paradigm with the development of an interactive media experience centre called the Media Mixer. Here the museum users can produce, deconstruct, reconstruct and finally publish and share digital media content. The media content is created by the user in the museum’s physical environment, but it can be mixed with material from web archives. It is the intention that the users learn about media through participatory and creative processes with media where the borders between producing, playing and learning are blurred. 

Distorting effects of competition authority’s performance measurement: the case of Russia

2016 ◽  
Vol 29 (3) ◽  
pp. 288-306 ◽  
Author(s):  
Svetlana Avdasheva ◽  
Svetlana Golovanova ◽  
Dina Korneeva
Keyword(s):  
Performance Measurement ◽  
Lower Cost ◽  
Sufficient Evidence ◽  
Lower Probability ◽  
Antitrust Enforcement ◽  
Public Servants ◽  
Data Set ◽  
Content Type ◽  
Positive Effects ◽  
The Impact

Purpose – The purpose of this paper is to explain the impact of the incentives of competition authorities concerning antitrust enforcement on the structure of enforcement and understanding of the substantive norms and welfare standards in Russia using case-level evidence. Design/methodology/approach – The study is based on a unique data set of appeals to infringement decisions in 2008-2012. Quantitative and qualitative analyses are applied to derive an understanding of the targets of competition policy in the practice of enforcement. Findings – The analysis reveals that the majority of cases would never be investigated under conventional understanding of the goals of antitrust enforcement. It is also shown that antitrust authorities tend to investigate cases that require less input but result in infringement decisions with lower probability of being annulled and lower cost to proceed. Structure of enforcement is skewed toward cases where harm serves as independent and sufficient evidence of competition law violation. Originality/value – The results show that it is dangerous to motivate authority and public servants based either on number of tasks completed or completeness of tasks when they are heterogeneous in terms of difficulty and where easier ones provide lower positive effects on welfare. Judicial reviews may poorly contribute to performance measurement under a discretionary choice of enforcement targets.

scholarly journals Physical Exercise During Pregnancy – How Active Are Pregnant Women in Germany and How Well Informed?

2017 ◽  
Vol 77 (05) ◽  
pp. 508-515 ◽  
Author(s):  
Thorsten Schmidt ◽  
Thorsten Heilmann ◽  
Luisa Savelsberg ◽  
Nicolai Maass ◽  
Burkhard Weisser ◽  
...  
Keyword(s):  
Physical Exercise ◽  
Pregnant Women ◽  
First Trimester ◽  
University Hospital ◽  
Sufficient Evidence ◽  
Activity Levels ◽  
Positive Effects ◽  
The Third ◽  
Study Participants ◽  
Exercise During Pregnancy

Abstract Introduction There is sufficient evidence showing the positive effects of physical exercise on various aspects of pregnancy. This study evaluates knowledge and status of physical exercise among pregnant women. Methods The standardised paper-pencil questionnaire “Pregnancy Physical Activity Questionnaire” (PPAQ) as well as general demographic questions were used to assess the exercise behaviour of study participants. 83 questionnaires completed by women presenting to the Kiel University Hospital for antenatal assessment were included in the analysis. Results At the time of questionnaire completion 10 women were in the first trimester of pregnancy, 64 in the second, and 9 in the third. Just less than 90% of participants felt they had been informed “sufficiently” on the topic physical exercise during pregnancy, over 50% felt they were “well” or “very well” informed. Just less than half of participants received their information from a doctor (either their gynaecologist or general practitioner) and none of these felt “insufficiently” informed. Almost 80% of participants reported still doing no sport or less exercise than before falling pregnant. The maximum proportional energy expenditure for recreational activity – just under 20% – was in the third trimester. Women who felt they had been well counselled tended to have higher activity levels. Conclusion Study participants demonstrated a clear decline in physical exercise during pregnancy despite clear evidence of the benefits of regular exercise for pregnant women, and despite participants feeling they were well informed. Detailed information on the recommendations for physical exertion in pregnancy should form an integral part of antenatal counselling.

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