Internal HR Branding of a Company as a Personnel Management Tool

Author(s):  
M. Tukashev

In the process of development and improvement of management, the attitude towards a person has changed. In modern society, the employee is one of the main assets of the organization. Personnel is a strategic resource that, if used correctly, can generate profits in the long term. Personnel management is an important area, and the work of the entire organization depends on the effectiveness of its implementation. A new process within the framework of building a general human resource management strategy is HR branding - building an attractive brand of an employer's organization in order to influence the external environment. Existing employees can become an effective channel for promoting an HR brand. Therefore, the internal brand of the employer is especially important, the essence of which lies in the attitude of employees to their organization, that is, in employees' satisfaction with their work, working conditions. The process of creating and developing an employer's brand allows you to improve the efficiency of the organization, increase its competitiveness and reduce a number of costs. This paper analyzes the internal HR-branding of the hotel business. During the research, both advantages and disadvantages were identified. The necessity of an integrated approach to the formation of an internal HR brand as a tool for retaining the company's human resources is proved.

2020 ◽  
Vol 35 ◽  
pp. 06002
Author(s):  
Andrey I. Klenin ◽  
Andrey V. Donskov ◽  
Daria D. Spasskaya ◽  
Abobakr Mohamed Abbakar Khussein

In the field of training higher educational institution teachers, an era of significant change is beginning. For long, this area has remained the most conservative and was not noticeably subject to changes in society. However, the situation has changed dramatically. First of all, this is due to the rapid development of other areas of human activity, and in particular digital technologies. It is already difficult to imagine a modern society without such technologies, and the main task of a higher education teacher is precisely to train highly qualified specialists with new competencies to solve the challenges facing humanity. Strengthening the explicit link between the needs of society and the objectives of higher education is one of the prerequisites for significant changes in the field of education. The concept of training a teacher of higher education for the future today is largely determined by the development trends of digital technologies. The absence of objective reasons to assume the cessation of the use and development of digital technologies allows us to make an assumption that virtual educational worlds will appear in the foreseeable future, which will become the same familiar environment for acquiring the necessary competencies as higher schools existing in the physical world. This largely determines the relevance of the chosen research topic and determines the need for a thorough analysis of the educational technologies used in the training of teachers. The purpose of this work is, using a combination of analysis, synthesis, idealization and analogy, to generalize at the national and international levels the existing ideas about effective approaches to teaching a higher education teacher, including continuous improvement of competence in his professional field, and modern practice of using digital technologies, and also highlight the most interesting new learning experiences. The necessity of applying the so-called “integrated approach to teaching a higher education teacher” by the authors is proved. The main advantages and disadvantages of using digital technologies are highlighted. Reasonable conclusions are made on the existence of an ideal recipe for combining accumulated educational practices in the framework of traditional education and digital technology.


2019 ◽  
Vol 23 (37) ◽  
pp. 46
Author(s):  
Ayron Vinícius Pinheiro de Assunção ◽  
Daniel Massen Frainer ◽  
Michelle Da Rosa Lopes ◽  
Eduardo Henrique Zanão

A decisão é muito importante dentro de uma organização, para isso, a Controladoria e o Controller contribuem para uma gestão organizacional eficiente, e este estudo procura demonstrar a missão, a função, o papel e a competência do Controller em uma empresa. A Controladoria pode contribuir como ferramenta de gestão, pois através dos relatórios elaborados é possível aos gestores um melhor controle e planejamento da organização, assim como na elaboração e execução dos projetos, principalmente os operacionais, tendo em vista o controle de curto, de médio e de longo prazo. Uma estrutura organizacional bem desenvolvida necessita de um excelente gestor para a tomada de decisão, contudo, os departamentos precisam criar relatórios detalhados para que o mesmo tenha uma ampla visão do desempenho da entidade. A Controladoria é uma área que necessita ser desenvolvida por um profissional habilitado e com muita competência, devendo se manter atualizado, o que possibilitará ao mesmo o diagnóstico preventivo de problemas e a proposição de soluções. A competitividade nos grandes mercados exige uma gestão enxuta, pois tudo impacta nos preços e na qualidade dos produtos/serviços oferecidos e o sucesso da organização vai depender do seu nível de eficiência na produção, dessa forma, o processo de Controladoria pode contribuir para a otimização da produção, oferecendo ferramentas para um menor nível de desperdício.Palavras-chave: Competência. Planejamento. Organização.AbstractDecision is very important in an organization. Thus,For this, the Controller and Controllership Controller and Controller contribute to an efficient organizational management, trying to demonstrate the mission, role, and competence of the Controller in a company. Controllership can contribute as a management tool, because through the reports elaborated it is possible for the managers to better control and plan the organization, as well as in the elaboration and execution of the projects, mainly the operational ones, in view of the control of short, medium and long term. A well-developed organizational structure needs an excellent manager for decision making, but departments need to create detailed reports so that they have a broad view of the organization’s performance. Controllership is an area that needs to be developed by a qualified professional and with a lot of competence, and must be kept up to date, which will allow preventive diagnosis of problems and the proposition of solutions. Competitiveness in large markets requires lean management, since everything impacts on the prices and quality of the products / services offered and the success of the organization will depend on its level of efficiency in production, and thus, the Controlling process can contribute to the optimization of offering tools for a lower level of waste.Keywords: Competence. Planning. Organization.


Author(s):  
Marc J. Rogoff ◽  
Michelle Mullet Nicholls ◽  
Michael Keyser

American Samoa is an unincorporated territory of the U.S. roughly 2,300 air miles southwest of Honolulu and about 2,700 miles north of Australia. The largest and most populated island in American Samoa is Tutuila, which is located the territory’s historic capitol of Pago Pago. The territory is home to the world’s largest tuna cannery. Population growth has been dramatic and the island’s energy costs have increased substantially in recent years. The American Samoa Power Authority (ASPA) is responsible for solid waste collection and disposal in the territory with landfilling being the primary mode of waste disposal. However, limited available land on the main island due to volcanic topography limits the long-term use of landfilling as the island’s sole waste management tool. The relative isolated location of American Samoa and the instability of world oil markets have prompted ASPA to look at more environmentally and economically sustainable means of solid waste management. As an outgrowth of its research, ASPA submitted and received a technical assistance grant from the U.s. Department of the Interior to conduct an extensive waste composition study and EfW feasibility study to examine the advantages and disadvantages of efW for American Samoa. The results of these studies have been completed by SCS on behalf of ASPA, which is currently taking steps to permit and procure a 2.0 megawatt, modular efW facility that will go online in 2012 as part of a public private partnership. The lessons learned by SCs and ASPA during the course of the investigations are illustrative of the types of long-term, waste management and energy decision-making that many small communities will have to undertake to attain viable and sustainable alternatives.


Author(s):  
Rostislav Fojtík

Abstract Distance learning and e-learning have significantly developed in recent years. It is also due to changing educational requirements, especially for adults. The article aims to show the advantages and disadvantages of distance learning. Examples of the 20-year use of the distance learning form of computer science describe the difficulties associated with the implementation and implementation of this form of teaching. The results of students in the full-time and distance form of teaching in the bachelor’s study of computer science are compared. Long-term findings show that distant students have significantly lower scores in the first years of study than full-time bachelor students. In the following years of study, the differences diminish, and students’ results are comparable. The article describes the possibilities of improving the quality of distance learning.


2019 ◽  
Vol 11 (4) ◽  
pp. 315-328
Author(s):  
Sergey Aleksandrovich Mikhailov

This article deals with the issue of North-Eastern India, its current social and economic problems in the context of long-term demonstrations of the ethnic separatism. The main aim of the research implies systematic analysis and identification of key factors and reasons perpetuating separatism in NER as well as resource search which determines Indian strategy in solving this problem. The first part of the article is devoted to separatism peculiarities in the region which remains withdrawn and underexplored in many respects. Apart from this, the author provides a quite detailed analysis of negative mentality of the certain part of NER population which justifiably reproaches New Delhi for “discrimination” and inability to solve many problems of the region. Then the author paid the detailed attention to these problems of NER modern society (ethnic, demographic, economic, transport, social etc.) as well as measures undertaken by the Indian government for its settlement.


2021 ◽  
Vol 13 (5) ◽  
pp. 949
Author(s):  
Salman Qureshi ◽  
Saman Nadizadeh Shorabeh ◽  
Najmeh Neysani Samany ◽  
Foad Minaei ◽  
Mehdi Homaee ◽  
...  

Due to irregular and uncontrolled expansion of cities in developing countries, currently operational landfill sites cannot be used in the long-term, as people will be living in proximity to these sites and be exposed to unhygienic circumstances. Hence, this study aims at proposing an integrated approach for determining suitable locations for landfills while considering their physical expansion. The proposed approach utilizes the fuzzy analytical hierarchy process (FAHP) to weigh the sets of identified landfill location criteria. Furthermore, the weighted linear combination (WLC) approach was applied for the elicitation of the proper primary locations. Finally, the support vector machine (SVM) and cellular automation-based Markov chain method were used to predict urban growth. To demonstrate the applicability of the developed approach, it was applied to a case study, namely the city of Mashhad in Iran, where suitable sites for landfills were identified considering the urban growth in different geographical directions for this city by 2048. The proposed approach could be of use for policymakers, urban planners, and other decision-makers to minimize uncertainty arising from long-term resource allocation.


Author(s):  
Nils Johansson

AbstractA problem for a circular economy, embedded in its policies, tools, technologies and models, is that it is driven by the interests and needs of producers, rather than customers and users. This opinion paper focuses on an alternative form of governance—agreements, which thanks to their bargaining approach brings actors from across the value chain into the policy process. The purpose of this opinion paper is to uncover and analyse the potential of such agreements for a circular economy. Circular agreements aim at increasing the circulation of materials and are an emerging form of political governance within the EU. These agreements have different names, involve different actors and govern in different ways. However, circular agreements seem to work when other types of regulations fail to establish circulation. These agreements bring actors together and offer a platform for negotiating how advantages and disadvantages can be redistributed between actors in a way that is more suitable for a circular economy. However, circular agreements are dependent on other policy instruments to work and can generate a free-rider problem with uninvolved actors. The agreements may also become too detailed and long term, which leads to problem shifting and lock-ins, respectively.


Economies ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 59
Author(s):  
Dmitriy G. Rodionov ◽  
Evgenii A. Konnikov ◽  
Magomedgusen N. Nasrutdinov

The global COVID-19 pandemic has caused a transformation of virtually all aspects of the world order today. Due to the introduction of the world quarantine, a considerable share of professional communications has been transformed into a format of distance interaction. As a result, the specific weight of traditional components of the investment attractiveness of a region is steadily going down, because modern business can be built without the need for territorial unity. It should be stated that now the criteria according to which investors decide if they are ready to invest in a region are dynamically transforming. The significance of the following characteristics is increasingly growing: the sustainable development of a region, qualities of the social environment, and consistency of the social infrastructure. Thus, the approaches to evaluating the region’s investment attractiveness must be transformed. Moreover, the investment process at the federal level involves the determination of target areas of regional development. Despite the universal significance of innovative development, the region can develop much more dynamically when a complex external environment is formed that complements its development model. Interregional interaction, as well as an integrated approach to innovative development, taking into account not only the momentary effect, but also the qualitative long-term transformation of the region, will significantly increase the return on investment. At the same time, the currently existing methods for assessing the investment attractiveness of the region are usually heuristic in nature and are not universal. The heuristic nature of the existing methods does not allow to completely abstract from the subjectivity of the researcher. Moreover, the existing methods do not take into account the cyclical properties of the innovative development of the region, which lead to the formation of a long-term effect from the transformation of the regional environment. This study is aimed at forming a comprehensive methodology that can be used to evaluate the investment attractiveness of a certain region and conclude about the lines of business that should be developed in it as well as to find ways to increase the region’s investment attractiveness. According to the results of the study, a comprehensive methodology was formed to evaluate the region’s investment attractiveness. It consists of three key indicators, namely, the level of the region’s investment attractiveness, the projected level of the region’s investment attractiveness, and the development vector of the region’s investment attractiveness. This methodology is based on a set of indicators that consider the status of the economic and social environment of the region, as well as the status of the innovative and ecological environment. The methodology can be used to make multi-dimensional conclusions both about the growth areas responsible for increasing the region’s innovative attractiveness and the lines of business that should be developed in the region.


Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 4
Author(s):  
Naciye Güliz Uğur

The extraordinary and tragic conditions that humanity has not experienced before in the modern period have become ordinary, namely, a “new normal” with the presence of the COVID-19 pandemic. COVID-19 has had frightening consequences for human health and has caused one million deaths as of September 2020. On the other hand, it has set a new standard of good habits, approaches, and benefits. Due to its global and long-term impact, this unique virus has laid the groundwork for unprecedented helping and sharing behaviors between people and countries. In this study, findings are compiled from the open-ended responses of 626 individuals, all of whom live in Turkey. Within the study’s scope, individuals were asked about the unique advantages and disadvantages of the restrictions imposed under COVID-19. While the categories of economy, social distance, and health came to the fore among the harms, the strengthening of family ties, adoption of technology, and the spread of solidarity culture were mentioned among the advantages.


2021 ◽  
pp. 205789112110192
Author(s):  
Peng Lin

Engaging in disaster relief and, more recently, post-disaster reconstruction in developing countries with critical geoeconomic and geopolitical interests has become an increasingly regular and institutionalized component of China’s evolving humanitarian diplomacy over the past decade. Drawn upon novel evidence from China’s growing disaster-related humanitarian assistance to Nepal and unprecedented engagement in Nepal’s long-term post-earthquake rebuild since 2015, this article explores the dynamics behind China’s transforming humanitarian diplomacy. The findings of this article suggest that: 1) geopolitical and geoeconomic interests, represented by the Belt-and-Road Initiative, serve as a critical driver for the development of China’s bilateral partnership with other countries in the disaster sector; 2) long-term cooperation with underdeveloped countries like Nepal provides China, both government and non-state actors (NSAs), with an effective channel to engage with the international humanitarian community and to internalize humanitarian norms; 3) although humanitarian missions remain contingent and instrumental in China’s international relations, they are laying the foundations for a specialized humanitarian policy area with more relevant normative assets, more professional actors, and more sophisticated institutions; 4) NSAs, represented by private foundations and civil NGOs, have played active roles in the state-dominant cooperation in disaster management. This article also suggests that intensified geopolitical confrontations, such as military clashes between India and China along their disputed borders over the past year, would lead to a high degree of politicization of humanitarian missions and partnerships counter-conducive to humanitarian goals.


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