scholarly journals Interaction of nomination types in the sphere of perfume and cosmetic naming

2021 ◽  
pp. 66-89
Author(s):  
Yevheniia Nikiforova ◽  
Tetiana Biletska ◽  
Elizaveta Galitska
Keyword(s):  
Cognitive Activity ◽  
Individual Characteristics ◽  
Functional Adaptation ◽  
Semantic Structure ◽  
Visual Effect ◽  
Basic Meaning ◽  
Basic Characteristics ◽  
The Individual ◽  
Object Features ◽  
Direct Reflection

This article deals with the aspect of naming the perfume and make-up goods. Special attention is given to the specifications of goods names in the sphere of interacting with the nomination types. Perfume and cosmetic names are created involving primary and secondary types of nomination and simultaneously describing corresponding features, qualities and individual characteristics of these goods. In the case of a primary nomination, a motivation feature is designated with a word that has the basic meaning containing the indication of the motivation feature. Name meaning correlates with the reality which is denotated and causes the direct reflection of object features. In the case of a secondary nomination, the indication of the distinguished feature is realized through comparison or confrontation with another object having the same features. Perfume and cosmetic naming is realised within the frame of the naming complex. This complex contains two naming components: the individual name and the goods name. Functioning within one common naming complex, these two names influence each other. Perfume goods creating aromatic, fragrant effect have olfactory feature as their basic characteristics. It means that combinations of smell, scent, aroma, fragrance concentrated in aromatic solutions of different substances correspond to the essential requirements to aromatic liquid goods. The goods in the branch of make-up creating visual effect have colour and colouring as their basic characteristics. The process of secondary naming, when perfume and make-up goods obtain individual names, consists of four basic stages: (1) archseme fading; (2) seme displacement; (3) potential seme actualisation; (4) occasional seme formation. At the very end of these transformations, the individual name is turned into a semantic derivative, the product of a secondary nomination. The most frequent semantic derivation for creating perfume and make-up names is metaphorical transferring that is based on the feature resemblance of two objects which are not connected with reality. The semantic structure of individual names of naming frames is the reflection of the relation existing between objects of extralinguistic reality. It also reflects the results of the cognitive activity of a nominator. The process of the name functional adaptation takes place when the individual names create passing from the primary to the secondary nomination.

scholarly journals Modern approaches to educating the creative personality of the new generation of specialists

2019 ◽  
Vol 3 (I) ◽  
pp. 4-15
Author(s):  
Надія ГОЛІВЕР
Keyword(s):  
Personal Development ◽  
Cognitive Activity ◽  
Individual Characteristics ◽  
Point Of View ◽  
Social Needs ◽  
Creative Activity ◽  
World Picture ◽  
The World ◽  
Creative Abilities ◽  
The Individual

The article is devoted to the problem of formation of creative abilities and cognitive interests of students. The main directions of development of the creative person according to the social needs of the present are considered. It is noted that creative activity becomes a form of knowledge of the material-objective world; identifies personality possibilities, new ways of one’s personal development. Therefore, the problem of developing the creative abilities of students in the course of educational and cognitive activity is of an exceptional relevance. The author believes that influencing the organization of creative activity is possible only under certain conditions, in particular: to conduct classes in an atmosphere of mutual understanding and co-creation, perceiving each student as a person; to give preference to the dialogical form of conducting classes, when students have an opportunity: to think independently, to make suggestions, to defend their own point of view, presenting their own arguments; it is advisable to create situations of choice at classes and to enable students to carry it out. The author notes that the observance of certain organizational and methodological conditions can significantly contribute to the development of creative potential of students, namely: the creative vision of the world through the systematic organization of work with students; development of creative values through the proper level of teacher's teaching skills; deepening the perception of the world picture through the integration of various types of students’ creativity, works of art and their figurative reproduction in their own creative activity; individual peculiarities of perception and emotional attitude through the use of the educational potential of the family, organization of creative activity. When performing creative tasks the individual characteristics of students to select the material of the appropriate level of complexity must be taken into account. The article examines the examples of students' creativity during the European Cultures Festival, debates and clubs on the basis of the Kryvyi Rih National University.

scholarly journals Physiological aspects of visual information perception of the oculomotor apparatus

2021 ◽  
Vol 13 (3) ◽  
pp. 389-402
Author(s):  
Vladimir I. Grachev ◽  
◽  
Vladimir V. Kolesov ◽  
Galina Ya. Menshikova ◽  
Viktor I. Ryabenkov ◽  
...  
Keyword(s):  
Visual Information ◽  
Cognitive Activity ◽  
Oculomotor System ◽  
Individual Characteristics ◽  
Human Vision ◽  
Heterogeneous Structure ◽  
Gaze Shift ◽  
The Gaze ◽  
The Individual ◽  
Visual Apparatus

The individual characteristics of the human visual apparatus are associated with the anatomical and psychophysiological parameters of his body. Based on the EyeTracking technology, the physiological aspects of the perception of visual information by the oculomotor apparatus, which are not associated with active cognitive activity, have been investigated. The individual features in the size of fixation when reading text and examining halftone graphic objects in various people have been investigated. The time durations of fixations in different people, associated with the process of accommodation, as well as the internal structure of fixations, were investigated. It is shown that the trajectory of the gaze shift in fixation has an internal heterogeneous structure. The total trajectory of eye movement in the fixation area is determined by a set of successive clusters. This fixation structure is apparently associated with the processes of restoration of the photosensitivity of rhodopsin in the photoreceptors of the retina. All the above studies of the fixations of various subjects on the basis of various images showed that the oculomotor system, taking into account the physiological characteristics of the visual apparatus, is equally controlled by the "video processor" of the brain when the eye is accommodated to the image elements. And the only objective individual feature of human vision, which uniquely characterizes the perception of graphic information, is the value of the average displacement in fixation. It is she who is the "visiting card" of the subject and remains practically unchanged both when reading and when examining halftone images and in test validation with forced fixation of the gaze.

scholarly journals Cognitive Activity and Creativity of Junior Schoolchildren with the High Intellectual Abilities in the Different Educational Environment

2019 ◽  
Vol 11 (1) ◽  
pp. 70-84
Author(s):  
N.V. Timoshenko
Keyword(s):  
Personality Development ◽  
Cognitive Activity ◽  
Social Situation ◽  
Individual Characteristics ◽  
Formative Experiment ◽  
Preliminary Results ◽  
Starting Point ◽  
The Social ◽  
Intellectual Abilities ◽  
The Individual

The social situation of personality development is the starting point for all dynamic changes. The analysis of the literature of authors who worked before, and continue working on the subject, has been carried out. The range of questions raised by them that have points of intersection with this study was outlined. The article analyzes the preliminary results of the formative experiment, which is taking place over the course of two years at Art-Zebra creative studio of the Moscow Zoo Training Center. Changes in the creative works of twenty children from four to ten years old reflected in the individual sheets, giving an idea of how the means of expression of images of animals and birds created by children grew up. The article contains three individual characteristics-one of the most vivid examples of the unique way of forming creative features in each child in the social environment of the sculpture classes. Particular attention is paid to the experience that runs like a red thread through all stages of children's creative activity. Preliminary results showed that initially the children owned no more than two means of expression. During the experiment, most children mastered four to five means of expression, adding two more in the process of growth. It is argued that the mastery of creative strategies as means for the transformation of the psyche is the key to unlocking the creative potential of each child.

scholarly journals Brainwaves feature classification by applying K-Means clustering using single-sensor EEG

2016 ◽  
Vol 2 (3) ◽  
pp. 167 ◽  
Author(s):  
Ahmad Azhari ◽  
Leonel Hernandez
Keyword(s):  
Brain Activity ◽  
Cognitive Activity ◽  
Individual Characteristics ◽  
The Body ◽  
Biometric Technology ◽  
Left Brain ◽  
Single Sensor ◽  
Math Activity ◽  
The Individual ◽  
The Right

The use of brainwave signal is a step in the introduction of the individual identity using biometric technology based on characteristics of the body. Brainwave signal has unique characteristics and different on each individual because the brainwave cannot be read or copied by people so it is not possible to have a similarity of one person with another person. To be able to process the identification of individual characteristics, which obtained from the signal brainwave, required a pattern of brain activity that is prominent and constant. Cognitive activity testing using a single-sensor EEG (Electroencephalogram) divided into two categories, called the activity of cognitive involving the ability of the right brain (creativity, imagination, holistic thinking, intuition, arts, rhythms, nonverbal, feelings, visualization, tune of songs, daydreaming) and the left brain (logic, analysis, sequences, linear, mathematics, language, facts, think in words, word of songs, computation) give a different cluster based on two times the test on mathematical activities (no cluster slices of experiment 1 and experiment 2). The result showed that cognitive activity based on math activity can provide a signal characteristic that can be used as the basis for a brain-computer interface applications development by utilizing EEG single-sensor.

scholarly journals Project as a method of teaching in higher education

2021 ◽  
pp. 215
Author(s):  
Ye. Voronova
Keyword(s):  
New Technology ◽  
Cognitive Activity ◽  
Individual Characteristics ◽  
Project Method ◽  
Self Development ◽  
Personal Qualities ◽  
Subject Areas ◽  
The Individual ◽  
Creative Self ◽  
Teaching In Higher Education

The article shows that the main goal of the project method is to provide students with the opportunity to acquire independently knowledge in the process of solving practical problems or problems requiring the integration of knowledge from various subject areas. The teacher in the project is assigned the role of a coordinator, expert, additional source of information At the same time it is underlined that this , practically new technology, is  directed to purposeful, generally independent activity of students, carried out under the flexible guidance of a teacher, aimed at solving a communicative research or socially significant professional problem and to obtain a specific result in the form of a material and / or ideal product. Goal. The purpose of the article is to show the importance of using the method of project. The project method in teaching a foreign language in a non-language (technical) university is a didactic means of activating the cognitive activity of future engineers, a method of developing their creativity, which also contributes to the formation of certain personal qualities The main purpose of the project method is to provide students with the opportunity to independently acquire knowledge independently in the process of solving practical problems or problems that require the integration of knowledge from different subject areas. Methodology. Various forms of presentation of educational material within the project method stimulating the development of such qualities of creativity as: and originality of thought, development of ideas, active creative self-development, intellectual independence of students is revealed in the article. Results. The method of projects helps take into account the individual characteristics of students, and it significantly contributes to the development of skills and skills in teamwork, decision-making and presentation in business and professional situations.

scholarly journals IMPROVEMENT OF VOCATIONAL GUIDANCE WORK BY SPECIALTY “ARCHITECTURE AND URBAN PLANNING”

2021 ◽  
pp. 105-113
Author(s):  
О.V. CHELNOKOV ◽  
S.V. SOLOHUBOVA ◽  
D.D. KAPLENKO
Keyword(s):  
Urban Planning ◽  
Career Guidance ◽  
Cognitive Activity ◽  
Practical Experience ◽  
Individual Characteristics ◽  
Early Career ◽  
Sensitive Periods ◽  
Different Ages ◽  
Early Specialization ◽  
The Individual

The work is devoted to the improvement of career guidance work in the specialty "Architecture and Urban Planning". Research objectives: 1. To study and generalize knowledge and experience on the organization of career guidance work. 2. Investigate the patterns of formation and development of thinking at different ages. 3. Summarize the data on career guidance work in the specialty "Architecture and Urban Planning" at the Dnieper State Academy of Civil Engineering and Architecture. 4. To substantiate the peculiarities of the organization of early career guidance work taking into account the laws of formation and development of different ages children thinking. The study was conducted by summarizing a number of theoretical provisions of various scientific concepts and practical experience, as an information base used official data published in the scientific literature. Conclusions. The particularity of the specialty "Architecture and Urban Planning" requires early specialization of future potential applicants for higher education, as well as the acquisition and improvement of certain skills from an early age. Early career guidance in the specialty "Architecture and Urban Planning" is the key to successful entry into the Free Economic Zone, as well as obtaining a specialty that meets the individual characteristics of the child and the maximum professional realization in future work. As a means of early career guidance, in full, should be used as a means of informing potential applicants, as well as training and selection measures for innate (features of thinking, channel perception activity) and acquired skills. Taking into account the sensitive periods of the child's development, during the organization of cognitive activity, significantly reduces the burden on the child and reorients educational activities to meet the relevant needs of certain functional systems during their formation and development. In order to save costs in the system of "learning − acquisition of knowledge" career guidance work associated with the development of certain abilities, it is desirable to conduct mainly in the relevant sensitive periods, taking into account the stages of formation and development of thinking.

THE METHODS OF DEVELOPING COMPUTATIONAL THINKING OF STUDENTS WHILE STUDYING THE COURSE "NUMERICAL METHODS" BASED ON BLENDED LEARNING

2019 ◽  
pp. 34-41
Author(s):  
M. M. Klunnikova
Keyword(s):  
Numerical Methods ◽  
Blended Learning ◽  
Computational Thinking ◽  
Individual Characteristics ◽  
Diagnostic Model ◽  
Mathematics Students ◽  
Professional Activities ◽  
Cognitive Component ◽  
Professional Field ◽  
The Individual

The work is devoted to the consideration of improving the quality of teaching students the discipline “Numerical methods” through the development of the cognitive component of computational thinking based on blended learning. The article presents a methodology for the formation of computational thinking of mathematics students, based on the visualization of algorithmic design schemes and the activation of the cognitive independence of students. The characteristic of computational thinking is given, the content and structure of computational thinking are shown. It is argued that a student with such a mind is able to manifest himself in his professional field in the best possible way. The results of the application of the technique are described. To determine the level of development of the cognitive component of computational thinking, a diagnostic model has been developed based on measuring the content, operational and motivational components. It is shown that the proposed method of developing computational thinking of students, taking into account the individual characteristics of students’ thinking, meaningfully based on the theoretical and practical aspects of studying the discipline, increases the effectiveness of learning the course “Numerical methods”. The materials of the article are of practical value for teachers of mathematical disciplines who use information and telecommunication technologies in their professional activities.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

DECISION-MAKING ON INVESTMENT OF IT-INNOVATION BASED ON FUZZY EXPERT INFORMATION

2018 ◽  
pp. 103-111
Author(s):  
Olga Olegovna Eremenko ◽  
Lyubov Borisovna Aminul ◽  
Elena Vitalievna Chertina
Keyword(s):  
Decision Making ◽  
Individual Characteristics ◽  
Production Model ◽  
Investment Management ◽  
It Projects ◽  
Product Model ◽  
Project Cost ◽  
Reasoning System ◽  
Managerial Decisions ◽  
The Individual

The subject of the research is the process of making managerial decisions for innovative IT projects investing. The paper focuses on the new approach to decision making on investing innovative IT projects using expert survey in a fuzzy reasoning system. As input information, expert estimates of projects have been aggregated into six indicators having a linguistic description of the individual characteristics of the project type "high", "medium", and "low". The task of decision making investing has been formalized and the term-set of the output variable Des has been defined: to invest 50-75% of the project cost; to invest 20-50% of the project cost; to invest 10-20% of the project cost; to send the project for revision; to turn down investing project. The fuzzy product model of making investment management decisions has been developed; it adequately describes the process of investment management. The expediency of using constructed production model on a practical example is shown.

THEORETICAL PRINCIPLES OF FORECASTING THE COST OF A SOFTWARE PRODUCT

2017 ◽  
Author(s):  
Pavlo Rodionov ◽  
◽  
Anna Ploskonos ◽  
Lesya Gavrutenko ◽  
◽  
...  
Keyword(s):  
Selection Process ◽  
Individual Characteristics ◽  
Successful Implementation ◽  
Software Products ◽  
Software Product ◽  
Continue Research ◽  
Cocomo Model ◽  
Factors Of Influence ◽  
The Individual ◽  
The Cost

The paper analyzes the factors that affect the amount of effort required to create a mobile application and its cost. It is established that the main factors of influence are the design of the application, its functionality, the type of mobile platform, the availability and level of testing and support, as well as the individual characteristics of the developer. Based on the analysis of information sources, the main methods and approaches to forecasting the cost of software products are identified, which include the COCOMO model, Price-to-win method, expert evaluation, algorithmic methods and the method of analogies. It is proposed to consider the method of analogies as a tool that allows you to make predictions about the cost of resources required for the successful implementation of IT projects based on the experience of similar projects. It is proved that the advantages of this method are the simplicity of its implementation and the clarity of the results obtained, which follows from the practical orientation of this tool. Among the limitations of the method of analogy is the mandatory need for reliable data relating to similar projects, as well as the difficulty of taking into account unspecified indicators. Taking into account the mentioned limitations of the method of analogies and on the basis of the analysis of scientific sources the possible directions of its optimization are determined. Thus, among the ways to improve the effectiveness of this method are those aimed at optimizing the project selection process, the data for which are used as a basis for forecasting. Attempts to improve the method of analogies by including parameters that were previously ignored by this technique seem promising. This in turn can lead to an expansion of the scope of the method of analogies and increase the accuracy of forecasts. As prospects for further research, the need to continue research in the field of optimization of the method of analogies with the subsequent practical verification of theoretical positions on the data of real projects.

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