This article analyzes the impact of the country's media image on foreign investment flows. Researches show, that the development of any country tensely depends on its reputation in information space. Media coverage of economic reforms and important political changes is the main reason why investors in other states show interest in the country. As a result, it is possible to achieve a multiple increase in the inflow of foreign investments.
The investment of foreign investors in the national economy depends not only on the rating of enterprises or on the results of economic activity, but also on the geopolitical location of the country and its domestic and foreign policy. Investors choose the most stable countries to invest capital. That is why all countries around the world are trying to do as much as possible to minimize investment risks. Like all countries in the world, Uzbekistan is making a lot of efforts to improve the attractiveness of the investment climate in the national economy. In particular, in recent years, a special attention has been paid to the investment policy of the Republic.
At the same time, mass media in Uzbekistan are trying to spread the information about the great achievements of the country to the world. In this process, modern technologies of national mass media, in particular the Internet and satellite capabilities are being used. However, it would be desirable to increase the effectiveness of the existing information capacity, strengthen mechanisms for enhancing the country's image in the global media space.