Model Strategi Pemasaran Jasa Pendidikan Islam pada SD Nasima Semarang

Educational services marketing strategies are becoming increasingly crucial in line with the role of educational institutions. However, only a few educational institutions have implemented strategies in marketing their educational services to the public. This study examines the marketing strategy of educational services at Nasima Elementary School Semarang. This research uses a qualitative case study approach. Data related to marketing management of educational services obtained from interviews, observation, and documentation, then tested by triangulation and then analyzed. The results of this study indicate two marketing strategies by SD Nasima Semarang, namely: internal marketing and external marketing. In internal marketing, the strategy implemented is to provide direct admission policies for TK Nasima alumni, giving discounts, parenting classes, and optimizing the roles of homeroom teachers, teachers, and guardians of students. As for external marketing, the strategy is to establish partnerships with kindergartens in the Nasima market area, distribute brochures, load information about Nasima schools, install banners, strategic billboards, hold educational exhibitions, free trial classes, and open houses. The Nasima Elementary School Education Model has quite a significant opportunity because many middle-class people are aware that religion needs good quality Islamic education. On the other hand, the challenge is the provision of good quality and innovative education. In this case, SD Nasima is the first education in Semarang to hold a full-day school.

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IMPLEMENTASI MANAJEMN PEMASARAN JASA PENDIDIKAN DI MTs MA’ARIF 1 PONOROGO

Jurnal Ilmiah Mandala Education ◽

10.36312/jime.v7i3.2271 ◽

2021 ◽

Vol 7 (3) ◽

Author(s):

Ali Fahrudin ◽

Murtadlo Murtadlo ◽

Warih Handayaningrum

Keyword(s):

Qualitative Method ◽

Marketing Strategies ◽

Marketing Management ◽

Educational Institutions ◽

Educational Services ◽

Promotion Strategy ◽

The Public ◽

The Face ◽

Education Marketing ◽

Process Strategy

Marketing management of educational services will be good if it is carried out effectively and efficiently in a professional manner. This is done as an effort to make it easier for educational institutions to market their services to the public. The purpose of this study is to describe and analyze the implementation of marketing management of educational services at MTs Ma'arif 1 Ponorogo. This research uses descriptive qualitative method. The results of this study are, MTs Ma'arif 1 Ponorogo Implements the education marketing mix as follows: (1) product strategy, (2) price strategy, (3) place strategy, (4) promotion strategy, (5) people strategy, (6 ) physical eventdance strategy, (7) process strategy. In addition, there are various developments in marketing strategies carried out by MTs Ma'arif 1 Ponorogo in the face of competition between educational institutions.

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Marketing Strategies Education Oriented Market, Customers And Advantages Competitive

Journal Of Education And Teaching Learning (JETL) ◽

10.51178/jetl.v3i3.274 ◽

2021 ◽

Vol 3 (3) ◽

pp. 29-40

Author(s):

Elvi Rahmi, Moh. Zaini, Moh. Muslim, Imam Junaris

Keyword(s):

Human Resources ◽

Marketing Strategies ◽

Quality Education ◽

Educational Institutions ◽

Educational Services ◽

The Public ◽

The World

Marketing of educational services is a strategy undertaken by the agency in improving human resources are in an institution, with the aim to improve the image of the institution of quality education and can compete with other educational institutions, as well as able to boost high competitiveness. This also shows that competition in the world of education is unavoidable, seeing that many educational institutions have been abandoned by their customers so that in recent years there have been mergers between educational institutions. Besides, the ability of administrators is a prerequisite in maintaining and improving educational institutions. Based on this, there are several problems that must be achieved by Islamic educational institutions, especially schools to market the services of these educational institutions with the aim of Islamic educational institutions being more widely known among the public as consumers of educational services.

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The Implementation of Adaptive Marketing Concept in the Educational Services Market

SHS Web of Conferences ◽

10.1051/shsconf/20219303007 ◽

2021 ◽

Vol 93 ◽

pp. 03007

Author(s):

Olga Peskova ◽

Tatiana Boriskina ◽

Galina Mershieva ◽

Elena Samsonova ◽

Vera Tsygankova

Keyword(s):

Higher Education ◽

Marketing Research ◽

Marketing Strategies ◽

Educational Institutions ◽

Educational Services ◽

Russian Higher Education ◽

Unstable Environment ◽

Education Market ◽

Higher Education Market ◽

Conditions Of Work

The sphere of higher education is in a state of transformation to new conditions of work, this requires the development of adaptive marketing strategies that make it possible to forecast development in an unstable environment. Trends in the Russian market for higher education services are dynamic and are currently associated with: an increase in the capacity of the Russian higher education market and sales of educational services, an increase in the mobility of participants in the educational services market, an increase in competition and the emergence of new participants offering innovative forms of educational services, an increase in demand for high-quality educational services and creative forms of their provision, compulsory attestations of state higher educational institutions, selection approach when recruiting the students. The article discusses the issues of building such a strategy based on the use of preventive response methods, proposes a sequence for implementing an adaptive marketing strategy, substantiates the procedure for conducting marketing research, as well as the possibility of using Internet technologies for positioning in the market.

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A Study on the Optimum Number and the Selection Standard of Chinese Character for Elementary School Education

Han-Character and Classical written language Education ◽

10.15670/hace.2016.41.1.1 ◽

2016 ◽

Vol 2016 (41) ◽

pp. 1-18

Author(s):

Sung-joong Kim ◽

Keyword(s):

Elementary School ◽

Chinese Character ◽

School Education ◽

Optimum Number ◽

Elementary School Education

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Internal marketing of attitudes in Caribbean tourism

International Journal of Contemporary Hospitality Management ◽

10.1108/09596110310470202 ◽

2003 ◽

Vol 15 (3) ◽

pp. 161-166 ◽

Cited By ~ 25

Author(s):

Anne P. Crick

Keyword(s):

Internal Marketing ◽

Marketing Strategies ◽

Future Research ◽

The People ◽

The Matrix ◽

The Caribbean ◽

Caribbean Tourism ◽

The Way

Tourism is the mainstay of the Caribbean and the attitude of the people in the region may have a significant impact on the success of the industry. This paper analyzes the way in which tourism authorities of three Caribbean destinations have internally marketed tourism to their host populations in order to encourage the desired attitudinal expressions. A matrix of five possible responses to tourism was developed and each of the three countries was found to occupy different positions in the matrix. An analysis of the internal marketing strategies determined that the countries adopted different approaches based on their particular challenges but none of the approaches had achieved lasting success. The study concludes with recommendations for future research.

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Medical education — a new cycle under new rules: a note to the accountant

Buhuchet v zdravoohranenii (Accounting in Healthcare) ◽

10.33920/med-17-2106-06 ◽

2021 ◽

pp. 55-65

Author(s):

V.A. Lebedev ◽

E.I. Lebedeva

Keyword(s):

Medical Education ◽

Comparative Analysis ◽

Russian Federation ◽

Educational Institutions ◽

Educational Services ◽

The Russian Federation ◽

The Government

The changes in the procedure for providing paid educational services by budget educational institutions, approved by the decree of the Government of the Russian Federation No. 1441 of September 15, 2020 for the period up to December 31, 2026, which entered into force on January 1, 2021, are considered. A comparative analysis of the previously valid and newly approved rules for the provision of paid educational services, which should be guided by medical educational institutions in the next five years, is carried out. The article analyzes the procedure for obtaining targeted education, its implementation in medical educational institutions, and the features of further employment of graduates.

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The Effect of Principal’s Competence and Community Participation on the Quality of Educational Services

Journal of Social Work and Science Education ◽

10.52690/jswse.v1i1.9 ◽

2020 ◽

Vol 1 (1) ◽

pp. 45-57

Author(s):

Deni Zulaiha ◽

Bukman Lian ◽

Mulyadi Mulyadi

Keyword(s):

Elementary School ◽

Community Participation ◽

School Quality ◽

Quality Education ◽

Educational Services ◽

Public Elementary School ◽

Independent Variables ◽

Two Independent Variables

This research was conducted at Public Elementary School 68 Palembang with 34 teachers as respondents in the study sample. In this study there are three research variables consisting of two independent variables Principal Competence (X1) and Community Participation (X2), and one dependent variable Quality of Educational Services (Y). The extent to which the realization and role of community participation in education depends on the understanding of the community itself in education, and depends on the ability of the school. Quality education services are educational services that are in accordance with the plan and achieve the goals set and can meet the expectations and needs of customers. The results obtained in this study illustrate that the quality of educational services in Public Elementary School 68 Palembang is very good and can meet customer needs.

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Analysis of e-mail tools for educational purposes

Ukrainian Journal of Educational Studies and Information Technology ◽

10.32919/uesit.2020.01.05 ◽

2020 ◽

Vol 8 (1) ◽

pp. 50-61

Author(s):

Stanislav Proichev ◽

Hanna Chemerys

Keyword(s):

Comparative Analysis ◽

Effective Means ◽

Effective Communication ◽

Scientific Work ◽

Educational Institutions ◽

Educational Services ◽

Email Marketing ◽

Advantages And Disadvantages ◽

E Mail

Based on the analysis of scientific work was to determine the popularity and development of email marketing as one of the effective means of communication. Here are the main benefits of email marketing. The study found that email marketing allows effective communication between educational institutions and future recipients of educational services. There is a need to identify appropriate and effective tools for Internet mailing. The work is devoted to analyzing and exploring the functionality of mailing tools and constructors for email creation. During the study, the concept of "letter constructor" was defined. A comparative analysis was performed describing the main features, advantages and disadvantages of Stripo, Tilda, Makemail, Beefree, and Mailchimp, Unisender, E-sputnik, SendPulse mail designers. The appropriate combination of tools for mailing for educational purposes is determined.

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Keberadaan Badan Akreditasi Provinsi Sekolah/Madrasah (Upaya Meningkatkan Mutu Pendidikan Madrasah Di Provinsi Jambi)

MADRASAH ◽

10.18860/jt.v7i2.3320 ◽

2016 ◽

Vol 7 (2) ◽

pp. 22

Author(s):

M. Syahran Jailani

Keyword(s):

High School ◽

Elementary School ◽

Junior High School ◽

Junior High ◽

Senior High School ◽

Educational Institutions ◽

Islamic School ◽

Islamic Schools ◽

Policies And Programs

This research is intended to look into the existence of Province Acreditation for School and Islamic School in Jambi through the policies and programs executed, include the result of acreditation for islamic school at Ministry of Religious Affairs in Jambi. The data from Jambi Ministry of Religious Affairs in 2012 showed that from 538 islamic schools which have been acreditated, ie:(a) 244 Islamic Kindergarten, 169 (7,63%) kindergartens were acreditated, 75 (28,37%) kindergartens were not acreditated, (b). 263 Islamic Elementary School, 171 (61%) schools were acreditated, 98 (38,20%) schools were not acreditated, (c) 345 Islamic Junior High School, 158 (44,99 %) schools were acreditated, 187 (55,01%) schools were not acreditated and (d) 184 Islamic Senior High School, 88 (47,01%) schools were acreditated and 96 (52,99%) schools were not acreditated. From 1036 educational institutions, there have been 450 (43,44%) islamic schools which were acreditated while there were 586 (56,56%) isclamic schools which were not acreditated. The main problem which happenned was there were many islamic schools got C in acreditation and even some schools were not acreditated. It was caused by: (a) socialization, (b) limitted fund, (c) geographical condition, (d) the low network among islamic schools and (e) there were many policies which have not been accompanied by commitment fully. Keywords : Madrasah/School Acreditation Board, The Quality Of Madrasah Education.

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Modern tendencies of marketing activity of institutions of higher education of Ukraine

ED/2019/1 - The economic discourse ◽

10.36742/2410-0919-2019-1-10 ◽

2019 ◽

pp. 87-94 ◽

Cited By ~ 1

Author(s):

Olena Korchynska

Keyword(s):

Higher Education ◽

Higher Education Institutions ◽

Educational Institution ◽

Educational Activity ◽

Educational Institutions ◽

Educational Services ◽

Necessary Condition ◽

Institutions Of Higher Education ◽

Marketing Activity ◽

Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

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