scholarly journals Six Basic Energy Management At Middle-Aged Adults Moslem

2020 ◽  
Vol 6 (2) ◽  
pp. 147-152
Author(s):  
Raras Sutatminingsih
Keyword(s):  
Energy Management ◽  
Sampling Technique ◽  
Middle Aged ◽  
Research Results ◽  
Purposive Sampling ◽  
Physical Energy ◽  
Management Concept ◽  
Quantitative Descriptive ◽  
Middle Aged Adults

This research aims to examine how Six Basic Energy Management (physical, instinctive, intellectual, emotional, spiritual and transcendental energy) in middle-aged individuals in Medan, then it is studied based on existing theories and research results. This research was conducted using quantitative descriptive methods. The population in this research were middle-aged adults, aged between 40-59 years old, Muslim and living in the Medan. Sampling is done by using purposive sampling technique. This research uses a Six Basic Energy management scale which is modified based on the Six Basic Energy Management concept from Suryanto (2008). The results showed that the respondents generally had six basic energy management which was in the quite constructive category, where the analysis of the management of each dimension of six basic energy (physical energy, instinctive, intellectual, emotional, spiritual and transcendental) in the research respondents was in a fairly constructive category. It means that the respondents are able to manage the Six Basic Energy they have so they can be profitable in their lives. It means that the respondents are able to manage their Six Basic Energy so they can be profitable in their lives.

scholarly journals The Design of an Instructional Model Based on Connectivism and Constructivism to Create Innovation in Real World Experience

2018 ◽  
Vol 11 (3) ◽  
pp. 12 ◽  
Author(s):  
Kanokrat Jirasatjanukul ◽  
Namon Jeerungsuwan
Keyword(s):  
Real World ◽  
Model Evaluation ◽  
Sampling Technique ◽  
Instructional Model ◽  
Model Design ◽  
Research Results ◽  
Purposive Sampling ◽  
Evaluation Form ◽  
Model Based ◽  
High Level

The objectives of the research were to (1) design an instructional model based on Connectivism and Constructivism to create innovation in real world experience, (2) assess the model designed–the designed instructional model. The research involved 2 stages: (1) the instructional model design and (2) the instructional model rating. The sample consisted of 7 experts, and the Purposive Sampling Technique was used. The research instruments were the instructional model and the instructional model evaluation form. The statistics used in the research were means and standard division. The research results were (1) the Instructional Model based on Connectivism and Constructivism to Create innovation in Real World Experience consisted of 3 components. These were Connectivism, Constructivism and Innovation in Real World Experience and (2) the instructional model rating was at a high level (=4.37, S.D.=0.41). The research results revealed that the Instructional Model Based on Connectivism and Constructivism to Create Innovation in Real World Experience was a model that can be used in learning, in that it promoted the creation of real world experience innovation.

scholarly journals ANALISIS SOSIAL EKONOMI DAN KERAMAHAN LINGKUNGAN ALAT TANGKAP SERO (SET NET) DI PERAIRAN PULAU BANGKUDULIS KABUPATEN TANA TIDUNG, KALIMANTAN UTARA

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Gazali Salim ◽  
Muhammad Firdaus ◽  
Muhammad Fajar Alvian ◽  
Agus Indarjo ◽  
Permana Ari Soejarwo ◽  
...  
Keyword(s):  
Economic Value ◽  
Sampling Technique ◽  
Marine Biodiversity ◽  
Fishing Gear ◽  
Environmental Friendliness ◽  
Purposive Sampling ◽  
Fisheries Resources ◽  
Result Show ◽  
Quantitative Descriptive ◽  
Data Collection Technique

Perairan Pulau Bangkudulis merupakan daerah estuaria dengan tingkat keanekaragaman hayati yang tinggi. Kondisi ini berpotensi memiliki nilai ekonomi dalam kegiatan perikanan tangkap yang dilakukan secara berkelanjutan dan lestari. Potensi pemanfaatan perikanan salah satunya yaitu dengan menggunakan alat tangkap sero (set net) yang dilakukan oleh masyarakat Kabupaten Tana Tidung, Kalimantan Utara. Penelitian ini bertujuan untuk menganalisis sosial ekonomi dan tingkat keramahan lingkungan alat tangkap sero (set net) yang dilakukan di perairan Pulau Bangkudulis Kabupaten Tana Tidung, Kalimantan Utara dengan menggunakan pendekatan deskriptif kuantitatif. Teknik pengumpulan data dilakukan melalui survei dan wawancara, sementara itu teknik penentuan sampel dilakukan secara purposive sampling. Hasil penelitian ini menunjukkan bahwa dari sisi sosial ekonomi, alat tangkap sero merupakan salah satu alat tangkap yang menguntungkan bagi nelayan di Kabupaten Tana Tidung karena tidak bertentangan dengan budaya setempat dan tidak bertentangan dengan peraturan yang ada. Sero masuk ke dalam kategori alat tangkap yang berkelanjutan terhadap sumberdaya kelautan dan perikanan. Pemanfaatan alat tangkap sero (set net) dalam kegiatan perikanan tangkap di Pulau Bangkudulis mempunyai bobot 27,71, nilai ini masuk dalam kategori ramah lingkungan. Dimana alat tangkap sero tersebut telah memenuhi 3 kriteria tingkat keramahan lingkungan yaitu X2 tidak merusak lingkungan, X5 produksi tidak membahayakan konsumen dan X7 dampak terhadap biodiversitas.Titled: Socio Economic and Environmental Friendliness Analysis Set net Fishing Gear in The Waters of Bangkudulis Island, Tana Tidung Regency, North KalimantanThe waters of Bangkudulis Island is an estuary area with high marine biodiversity level. This condition is potential to have economic value in the sustainable and continuous capture fisheries activities. One of the fisheries utilization potential is by using set net fishing gear that conducted by community in Tana Tidung District. This research aimed to obtain environmental friendliness level using set net fishing gear in the waters of Bangkudulis Island Tana Tidung regency North Kalimantan by using quantitative descriptive approachment. Data collection technique was conducted by using survey and interview, while sampling technique was conducted by using purposive sampling. The result show that from socio-economic aspect, set net fishing gear is a profitable fishing gear for the fishermen in Tana Tidung Regency because it’s in line with local culture and existing regulation. Set net is categorized in the category of sustainable marine and fisheries resources fishing gear. The fisheries utilization by using set net in Bangkudulis Island has value of 27.71 and categorized in the category of environmentally friendly. Where the set net fishing gear meets three criteria of environmental friendliness namely X2 not damage the environment, X5 the production does not harm the consumers, and X7 impact to the biodiversity. 

scholarly journals EXPLORASI PERILAKU MENCUCI TANGAN ANAK USIA SEKOLAH DALAM PENCEGAHAN INFKESI COVID-19 DI BANYUWANGI, JAWA TIMUR

2021 ◽  
Vol 12 (2) ◽  
pp. 200
Author(s):  
Sukma Ningrum ◽  
Lantin Sulistyorini ◽  
Eka Afdi Septiyono
Keyword(s):  
Univariate Analysis ◽  
Sampling Technique ◽  
Hand Washing ◽  
Personal Hygiene ◽  
School Age Children ◽  
Purposive Sampling ◽  
School Aged Children ◽  
Care Services ◽  
Global Pandemic ◽  
Quantitative Descriptive

AbstrakAwal 2020, kasus COVID-19 mulai menyebabkan masalah kesehatan dibeberapa negara lain dan ditetapkan menjadi pandemi global. Salah satu langkah yang disarankan berdasarkan protokol COVID-19 untuk meminimalkan penyebaran infeksi adalah dengan meningkatkan pola hidup bersih, salah satunya adalah mencuci tangan. Usia sekolah merupakan fase dimana perkembangan anak menjadi sangat penting dan perlu mendapatkan pengawasan terhadap kesehatannya, terutama mengenai hygiene karena pada usia ini anak memiliki banyak aktifitas yang seringkali berhubungan langsung dengan lingkungan yang kotor sehingga anak menjadi lebih rentan terpapar penyakit. Permasalahan dalam perilaku kesehatan yang terjadi pada anak usia dini umumnya erat kaitannya dengan kebersihan diri dan lingkungan, salah satu perilaku tersebut adalah kebiasaan mencuci tangan menggunakan sabun. Penelitian ini bertujuan untuk menggambarkan perilaku mencuci tangan anak usia sekolah di wilayah pandemi COVID-19. Jenis penelitian yang digunakan adalah kuantitatif deskriptif. Penelitian ini menggunakan teknik pengambilan sampel purposive sampling dengan jumlah 50 responden. Pengumpulan data dilakukan dengan menggunakan kuesioner perilaku mencuci tangan dalam bentuk google form. Teknik analisa data menggunakan analisis univariat. Hasil penelitian ini menunjukkan anak usia sekolah di daerah pandemi memiliki perilaku mencuci tangan yang baik sebanyak 100% dan tidak ada yang buruk. Hasil penelitian ini diharapkan dapat sebagai upaya meninggkatkan mutu pelayanan asuhan keperawatan perilaku mencuci tangan pada anak usia sekolah dalam pencegahan infeksi terutama di wilayah pandemi. Kata Kunci: Anak Usia Sekolah, Perilaku Mencuci Tangan, Covid-19 Abstract In early 2020, COVID-19 began to cause health problems in several countries and declared as a global pandemic. One of the recommended steps based on the COVID-19 protocol to minimize the spread of the infection is to improve a clean lifestyle, one of them is hand washing. School-aged is a phase where children’s development becomes very important and need to be monitored, especially regarding hygiene as children become more vulnerable to exposure of the disease. The problems in health behaviors that occur in early childhood are in general closely related to personal hygiene and environment, such as the habit of washing hands using soap. This research aimed to describe the behavior of school-aged children in their habit of washing hands in the COVID-19 pandemic area. This is a quantitative descriptive type of research. This research used a purposive sampling technique with 50 respondents. Data collection was carried out using a handwashing behavior questionnaire in the form of a google form. Data analysis technique used is univariate analysis. The results of this research indicated that 100% school-aged children in pandemic areas had a good hand-washing behavior. The results of this research were expected to improve the quality of nursing care services in hand-washing behavior in school-aged children to prevent infections, especially in pandemic areas.Keywords: School Age Children, Handwashing Behavior, COVID-19

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals HARGA DAN KUALITAS PRODUK BERPENGARUH TERHADAP MINAT BELI KERUPUK KEMPLANG USAHA KECIL MENENGAH PALEMBANG

2017 ◽  
Vol 13 (2) ◽  
pp. 171-181
Author(s):  
Herry Widagdo ◽  
Charisma Ayu ◽  
Raisa Pratiwi
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Know How ◽  
Descriptive Research ◽  
Purchasing Intention ◽  
Quantitative Descriptive ◽  
Variable Probability

This research was conducted with the aim to know how the influence of price andproduct quality on the purchasing intention kerupuk kemplang UKM in Palembang city.The type of this research is quantitative descriptive research with data collection throughthe distribution of questionnaires distributed to 150 respondents who have intention toconsume kerupuk kemplang in Palembang city by purposive sampling technique and dataanalysis using multiple regression. The results of this study with simultaneous, the priceand product quality positively influence the purchasing intention kerupuk kemplangPalembang amounted to 4.092 with a significant level of 0.019. Partially, the price doesnot affect the purchasing intention where the variable probability is 0,521>0,05 whilethe product quality can influence the purchasing intention of kerupuk kemplang inPalembang where the variable probability is 0,01 <0,05.

scholarly journals Tingkat Kebugaran Jasmani Pada Santri Putra Usia 12 - 16 Tahun di Pondok Pesantren Addainuriyah 2 Pedurungan Semarang

2021 ◽  
Vol 2 (1) ◽  
pp. 29-37
Author(s):  
Dayu Herdiyan Wijaya ◽  
Maftukin Hudah ◽  
Pandu Kresnapati
Keyword(s):  
Physical Fitness ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
The Body ◽  
Male Students ◽  
Survey Method ◽  
Purposive Sampling ◽  
Daily Work ◽  
Fitness Level ◽  
Quantitative Descriptive

Abstract Physical fitness is generally defined as the ability and ability of the body to make adjustments (adaptations) to the physical liberation given to it (from daily work) without causing excessive fatigue. Judging from the activities of the students every day it has been determined when they have to wake up early, then do the activities and go back to sleep again. The purpose of this study was to determine how much the level of physical fitness of students aged 12-16 years at Pondok Pesantren Addainuriyah 2 Pedurungan Semarang. This research is a research using a quantitative descriptive design with a survey method using a 2.4 km running instrument which is only done once. The population in this study were 200 students of the Pondok Pesantren Addainuriyah 2 Pedurungan Semarang. The sample taken was 30 students, using purposive sampling technique. For data analysis techniques using percentage descriptive analysis. The results of the study show that the percentage of the results of the physical fitness level of male students at the age of 12-16 years at Pondok Pesantren Addainuriyah 2 Pedurungan Semarang which is included in the very good category 0 children with a percentage of 0%, good category 5 children with a percentage of 16.67% moderate category 10 children with a percentage of 33.33%, 15 children in deficient category with a percentage of 50.00%, very poor category 0 children with a percentage of 0%. The conclusion of this study shows that the average physical fitness level of students aged 12-16 years is 13.93, including in the moderate category (S). Keywords: physical fitness, santri, Islamic boarding school Abstrak Kebugaran jasmani umumnya diartikan sebagai kesanggupan dan kemampuan tubuh melakukan penyesuaian (adaptasi) terhadap pembebasan fisik yang diberikan kepadanya (dari kerja yang dilakukan sehari-hari) tanpa menimbulkan kelelahan yang berlebihan. Ditinjau dari kegiatan santri setiap harinya sudah ditentukan kapan merekan harus bangun pagi, lalu melakukan aktifitas dan kembali tidur lagi. Tujuan dalam penelitian ini untuk mengetahui seberapa besar tingkat kebugaran jasmani pada santri usia 12-16 tahun di Pondok Pesantren Addainuriyah 2 Pedurungan Semarang. Penelitian ini merupakan penelitian dengan menggunakan desain deskriptif kuantitatif dengan metode survei yang menggunakan intrumen lari 2,4 Km yang hanya dilakukan sebanyak satu kali. Populasi dalam penelitian ini adalah santri pondok pesantren addainuriyah 2 pedurungan semarang yang berjumlah 200 orang santri. Sampel yang diambil adalah sebanyak 30 santri, dengan menggunkan teknik purposive sampling. Untuk teknik analisis data menggunakan analisis deskriptif persentase. Hasil dari penelitian diketahui bahwa presentase hasil tingkat kebugaran jasmani santri putra pada usia 12-16 tahun di pondok pesantren addainuriyah 2 pedurungan semarang yang termasuk dalam kategori baik sekali 0 anak dengan presentase 0%, kategori baik 5 anak dengan presentase 16,67% kategori sedang 10 anak dengan presentase 33,33%, kategori kurang 15 anak dengan presentase 50,00%, kategori sangat kurang 0 anak dengan presentase 0%. Kesimpulan dari penelitian ini menunjukan hasil rata –rata tingkat kebugaran jasmani santri usia 12-16 tahun sebesar 13,93 termasuk dalam kategori sedang (S). Kata kunci: kebugaran jasmani, santri, pondok pesantren

scholarly journals A Correlational Study to assess the Level of Anxiety and Social Media Exposure during COVID Outbreak Among Middle Aged Adults in Selected Area at Tirupati

2021 ◽  
pp. 121-128
Author(s):  
K. Sudha Blessy ◽  
T. N. Prasanna Lakshmi ◽  
M. Bhagya Lakshmi ◽  
S. Hemalatha
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Sampling Technique ◽  
Demographic Variables ◽  
Correlational Study ◽  
Middle Aged ◽  
The People ◽  
Use Of Social Media ◽  
Middle Aged Adults ◽  
Severe Anxiety

The outbreak of COVID-19 in China has affected the lives of many. It has not only affected the people economically/ professionally but even mentally and emotionally. Level of anxiety and its association with social media exposure among middle-aged adults was assessed during this outbreak, there was excess use of social media which can increase the anxiety. Objectives of the study were: To assess the levels of anxiety and social media exposure, to identify the co-relation between levels of anxiety and social media exposure and to associate the levels of anxiety and the social media exposure with selected demographic variables during COVID outbreak among middle aged adults. A correlational study design was employed on 35 middle aged adults at rural area of Tirupati by using Nonprobability Convenient Sampling technique. The level of anxiety was assessed using a standard GAD-7 scale and social media exposure was assessed by using a structured questionnaire. The results were out of 35 sample 11.40% had mild anxiety, 40% had moderate anxiety, 42.90% had moderate severe anxiety and 5.70% had severe anxiety (31.9±3.03) and 91.40% had average social media exposure and 8.60% had above average social media exposure (10.2±3.54). Based on the obtained findings this study demonstrated that there is moderate positive correlation between the level of anxiety and social media exposure. There is correlation between the level of anxiety and social media exposure with the demographic variables. There is significant association between the health status with level of anxiety and with social media exposure at p<0.05 level.

scholarly journals ANALISA PELAYANAN ADMINISTRASI UNIVERSITAS PROF. DR. HAZAIRIN, SH BENGKULU

2018 ◽  
Vol 1 (2) ◽  
pp. 54
Author(s):  
Idham Lakoni
Keyword(s):  
Service Marketing ◽  
Sampling Technique ◽  
Primary Data ◽  
Specific Research ◽  
Research Results ◽  
Customer Needs ◽  
Purposive Sampling ◽  
Physical Evidence ◽  
The Future ◽  
Qualitative Descriptive

Creating services that need continuous customer needs and needs that change and cannot be predicted from time to time. Therefore the company opens to accept the types of input, criticism and complaints from consumers, then helps, finds solutions and makes improvements. Future service marketing certainly provides investors with opportunities to develop ever-increasing businesses that support development that uses information and technology used. Specific research is qualitative descriptive through primary data through questionnaires and samples of students in Unihazual semesters IV and VI with purposive sampling technique. Research results show that there is no service consisting of variables such as reliability, responsiveness, competence, credibility, physical evidence, assurance and empathy, which are still a concern to continue to be improved so that in the future unihaz services will be better

scholarly journals Ethnobotanical Study of Plants Used For The Wedding Ceremony in The Boyolangu Subdistrict, Tulungagung District, East Java Province

el–Hayah ◽  
2020 ◽  
Vol 7 (4) ◽  
pp. 167-177
Author(s):  
Dwi Candra Nursita ◽  
Denis Amalia ◽  
Eko Budi Minarno
Keyword(s):  
Cultural Values ◽  
Sampling Technique ◽  
Ethnobotanical Study ◽  
Purposive Sampling ◽  
Key Informant ◽  
Wedding Ceremony ◽  
Marriage Customs ◽  
Local Plants ◽  
Quantitative Descriptive

Javanese ethnic still upholds local wisdom including marriage customs. Traditional wedding ceremonies inherited from ancestors are still practiced up to present in the Boyolangu subdistrict, Tulungagung District, East Java Province. Traditional wedding ceremonies in this area are often carried out by utilizing plants during the procession, especially at the procession of temu manten. The use of plants in this procession is closely related to ethnobotany. Ethnobotany is an ecological discipline and the principle of the community's conception of local plants sources that can be used as a protector of cultural values. This research aims to find out the types of plants that are used as in the traditional wedding ceremonies and to provide an understanding of conservation of certain plants typically used for traditional wedding ceremonies. This research used quantitative descriptive design and applied a purposive sampling technique. It involved 10 respondents of community and 1 key informant (dukun manten or shaman). Based on the results of the study, the community in this area uses a total of 14 species of plants of 11 families at a traditional wedding ceremony. Commonly, the community utilizes the leaves and other parts of plants such as fruit, seeds, stems, and flowers. They are directly arranged in a certain way and used. The plants are obtained from around the yards of the community’s house

scholarly journals PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN (STUDI PADA ROXY MART KOTA PALU)

2020 ◽  
Vol 4 (2) ◽  
pp. 121-128
Author(s):  
Rasni Rasni ◽  
Chalil Chalil ◽  
Rahmat Mubaraq
Keyword(s):  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Experiential Marketing ◽  
Purposive Sampling ◽  
Quantitative Descriptive ◽  
Customer Trust ◽  
Descriptive Method

This study aims to) determine the influence of experiential marketing both simultaneously and partially to customer loyalty Roxy Mart Palu City. The independent variables used in this research are sense, feel, think, act, and relate. While the dependent variable is Customer Loyalty. The method used in this research is quantitative descriptive method. The type of research conducted is descriptive causal. The sample is 90 respondents with purposive sampling sampling technique. Data analysis method used in this research is multiple linear regression analysis method using SPSS 23. The result of this research shows that simultaneously experiential marketing consisting of sense, feel, think, act, and relate significantly influence customer loyalty Roxy Mart Palu City . Partially customer trust consisting of sense, feel, think, act, and relate have a significant effect to customer loyalty Roxy Mart Palu City. Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing baik secara serempak maupun parsial terhadap loyalitas pelanggan Roxy Mart Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah sense, feel, think, act, dan relate. Sedangkan variabel dependen adalah Loyalitas Pelanggan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Jenis penelitian yang dilakukan adalah deskriptif kausal. Sampel berjumlah 90 responden dengan teknik pengambilan sampel purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linier berganda dengan menggunakan SPSS 23. Hasil penelitian ini menunjukkan bahwa secara simultan experiential marketing yang terdiri dari sense, feel, think, act, dan relate berpengaruh signifikan terhadap loyalitas pelanggan Roxy Mart Kota Palu. Secara parsial kepercayaan pelanggan yang terdiri dari sense, feel, think, act, dan relate berpengaruh signifikan terhadap loyalitas pelanggan Roxy Mart Kota Palu.

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