scholarly journals LINGUISTICS-BASED PHARMACEUTICAL PRODUCT NAMING METHODS: A MORPHOLOGICAL STUDY ON OTC MEDICINE PRODUCTS IN INDONESIA

2017 ◽  
Vol 10 (14) ◽  
pp. 108
Author(s):  
Kasno Pamungkas ◽  
Rizky Abdulah

  Objective: Objective of the study was to assess the linguistics-based product naming methods of some over the counter (OTC) medicine in Indonesia and their impacts to companies and consumers.Methods: The study uses qualitative descriptive method carried out among 57 data randomly taken from the lists of OTC medicine issued by some pharmaceutical companies in Indonesia. The data were classified into the morphological theory regarding the word formation methods which discusses the process of forming the words, product naming strategy and theory of OTC products taken from FDA.Results: This study shows that a proper and precise OTC medicine naming method can employ the linguistics aspect especially word formation theory to describe the kinds, characteristics, and the usage of the products. The word formation methods found in this study are blending 59.6% (34 products), clipping 1.7% (1 product), compounding 3.5% (2 products), and unknown method 35% (20 products). In the context of product naming strategies, 65% of the data employs superiority and product advantage emphasizes, usability or ability conducted by the product, and showing what can be obtained using the product. While the remains 35% does not employ the product naming strategies properly except easy to pronounce. The unknown OTC medicine naming method is not on target with the OTC medicine consumers in Indonesia since the meaning of the product names are not easily recognized from their namings.Conclusion: From the results, it can be underlined that the product naming processes should be in line with the product naming strategies to have effective and understandable names of OTC medicine. There are 59.6% using blending naming, 1.7% using clipping, 3.5% using compounding, and 35% using unknown method. In the context of product naming strategies, 65% employs superiority and product advantage emphasizes, usability or ability conducted by the product, showing what can be obtained using the product; 35% does not employ the product naming strategies properly except easy to pronounce. The ineffective and not understandable names of OTC could lead to disadvantages for both companies and consumers.

2018 ◽  
Author(s):  
Esron Ambarita

The objective of this study is to investigate morphological system of Toba Batak language from the view of generative transformational study. The major issue in this microlinguistic study is word formations through the processes of affixation, reduplication, and compounding. Most studies done morphologically are structural based theory which explore language phenomena unsatisfactorily. For instance, in Indonesian language the following forms are never found: *ambilan “something taken”, *berpesawat “go by aeroplane”, *keobatan “being dead or sick because of consuming too much medicine”. We, on the other hand, will find the words kiriman “something sent”, bersepeda “go by bicycle”, keracunan “being dead or sick because of consuming something poisonous”. In Toba Batak language, for example, we will not find the words *lehonan “a give”, *marsintua “visit a church functionary to consult something”, *mamiso “use a knife to cut something”. Whereas the forms tongosan “something sent”, mardatu “go to a shaman to ask for help”, and manakkul “use a hoe to do the farm” are actual words that have been used by Toba Batak language speakers. Based on the Toba Batak language phenomena above, the most relevant theory to be applied to treat such problems and the like exhaustively from descriptive to explanatory adequacy is generative morphology. In so doing, this study rests on the theory of generative morphology proposed by Halle (1973), Aronoff (1976), Scalise (1984), and Dardjowidjojo (1988). The theory requires four separated components, they are: (1) List of Morphemes, (2) Word Formation Rules, (3) Filter, and (4) Dictionary. Generative morphology has predictive power to generate actual words and potential words. The method of the study that will be applied is qualitative descriptive method, that is, a kind of linguistic method to describe language phenomena naturally without manipulation. This research will be conducted in 4 regencies in North Sumatra, they are: (1) Samosir Regency, (2) Toba Samosir Regency, (3) Humbang Hasundutan Regency, and (4) North Tapanuli Regency. There are three types of data that will be collected in this study, they are: (1) oral, (2) written, and (3) intuition. Oral data will be collected by observing, interviewing, listening attentively, and chatting with the informants. Written data will be originated from story books in Toba Batak language and bible in Toba Batak language. Intuition data will be based on the writer’s intuition because the writer is a native Toba Batak language speaker. The data will be analyzed using equal and distributional methods.


2013 ◽  
Vol 13 (1) ◽  
pp. 12
Author(s):  
Rafica Sari

AbstrakDalam linguistik merupakan proses pembentukan kata yang sangat produktif dua kata atau lebih digabungkan menjadi sebuah kata baru. Proses ini sering dijumpai pada pembentukan kata atau istilah baru dalam bidang teknologi informasi. Compound word (kata majemuk) pada istilah-istilah bidang teknologi informasi adakalanya memiliki makna yang berbeda dari makna leksikal pembentuk kata majemuknya. Oleh karena itu, makalah ini ditulis untuk mendeskripsikan kata majemuk yang terdapat pada istilah teknologi informasi,  mendeskripsikan cara penulisannya, dan mendeskripsikan makna leksikal pada kata majemuk tersebut. Berdasarkan analisis yang dilakukan dengan menggunakan metode deskriptif, diketahui bahwa kata majemuk dalam teknologi informasi memiliki beberapa kombinasi elemen dengan cara penulisan menggunakan open form, hyphenated-form, dan closed/solid form. Makna kata majemukyang terbentuk dari proses compounding pada istilah teknologi informasi ternyata lebih banyak mempertahankan makna leksikal dari masing-masing kata pembentuknya daripada membentuk makna baru. Kata-kata kunci: compounding, istilah teknologi informasi, makna leksikal. AbstractIn linguistic it is a process of word formation that is very productive in which two or more words are combined into a new word. This process is often found in the formation of new words or terms in the field of information technology. Compound words for terms in the field of information technology sometimes have a different meaning from the lexical meaning of each word that makes up the compound words. Therefore, this paper is written to describe compound words contained in information technology terms, to describes how to write them, and to describe lexical meanings of the compound words. Based on the analysis using a descriptive method, it was found that compound words in information technology have some combinations of elements by way of writing using open form, hyphenated-form, and closed/solid form. Meanings of compound words that are formed through the  compounding process in the information technology terms seem to maintain lexical meaning of each constituent word rather than forming new meanings. Keywords:  compounding, information technology terms, lexical meaning


TheGIST ◽  
2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Renata Chaerunisa ◽  
Arry Purnama ◽  
Hartono Hartono

 This research observes about the slang words used by teenage artist in Indonesian by using the Yule George theory to the type of word formation process, and Leech G on the meaning of slang words used by Indonesian teenage artist to analyze the slang words. This research examines the types and meaning of slang words that many Indonesian teenage artist use to find out how the types and meaning of slang words are used. This research implies the theory of Yule George’s slang type and the meaning of Leech G’s slang which has several theories, including for the types of word formation process there are acronym, blending, clipping and coinage, while for the meaning of slang words there are denotative and connotative meaning. The methodology used in this research is a qualitative descriptive method. Researchers also applied Yule George and Leech G’s theory to this research to provide a better understanding of how the types and meanings of slang words that are widely used by Indonesian teenage artist. Researchers collected data from capturing slang words screens on the Instagram application. The result is that the acronym type of slang word formation process is more or often used by Indonesian teenage artist, while the meaning of slang words that appears and is used the most is the connotative meaning.Keywords: Slang Words, Indonesian Artist Teenagers, Instagram Application.


KIRYOKU ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 187-198
Author(s):  
Aria Abdillah ◽  
Yudi Suryadi ◽  
Eko Kurniawan

The Japanese language has a variety of respectful languages that are used in Japanese social ethics. This variety of respectful language is known as keigo. Keigo is a speech level that functions to express respect for the speech partner. The expression to express respect is not only used to fellow human beings, but also Allah as the Creator. The purpose of this research was to determine the types of sonkeigo and kenjougo in the Japanese translation of the Qur'an, to describe the word-formation process and the grammatical meaning. This research is qualitative research by applying a qualitative descriptive method. The method of collecting data using a listening method with the writing technique. The data source in this research is the Japanese translation of the Qur'an surah Maryam chapter 4 to 32. In the data source, 14 data were found which is divided into 10 sonkeigo data and 4 kenjougo data. Based on the results of data analysis, it was found that the sonkeigo word-formation process used the ~rareru pattern with 7 data, the o~ni naru pattern with 1 data, and the o~kudasai pattern with 2 data. The kenjougo word-formation process used a special form of verb patterns with 3 data and an o~suru pattern with 1 data. The sonkeigo speech level is used in the context of Allah's actions, Allah's decree to Zakaria, Maryam, and Isa. The kenjougo speech level is used in the context of Zakaria's pray to Allah and Allah's decree to Maryam which was conveyed through Jibril.  


Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).


Paradigma ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 72-86
Author(s):  
Siti Noviatun ◽  
Isfandayani

Abstract             The main fuction of the Bank as an funding and lending activities by offering various types of financial transaction services an attractive choice for people who do money laundering to hide money proceeds of crime. Because of that the government and Indonesian Banks make regulations related prevent money laundering that contains Customer Due Dilligence and Enhanced Due Dilligence. Bank Mandiri Syariah has implementation Customer Due Dilligence and Enhanced Due Dilligence as an effort to prevent money laundering. This analyze aims for knowing implementation Customer Due Dilligence and Enhanced Due Dilligence that has been applied by Bank Syariah Mandiri. In this study using a qualitative descriptive method. Data retrieval is done by observation, interviews and documentation to three sources of informants Bank Syariah Mandiri KCP Bekasi Timur and one sources of informants that specifically handles money laundering prevention program that is SKAP( Satuan Kerja APU PPT) Bank Mandiri Syariah. Data analysis will be done by doing three steps, they are; data reductions, data display, and verification.The observation result shows that implementation Customer Due Dilligence done at the time prospective customer open the account and the Bank doubt information customer by doing identification and verification. implementation Enhanced Due Dilligence is done to customers Politically Exposed Person/ High Risk open the account, but in practiceat Bank Syariah Mandiri KCP Bekasi Timur done when there is suspicious transaction or there is a case. Reporting process suspicious transaction through the system SIAP (System Aplikasi APU PPT) to Satuan Kerja APU PPT (SKAP) Bank Syariah Mandiri then SKAP reports to PPATK (Pusat Pelaporan Analisis Transaksi Keuangan). From implementation Customer Due Dilligence and Enhanced Due Dilligence Bank Mandiri Syariah has been prevent money laundering enter the financial system at Mandiri Sharia Bank.


2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Ely Sukmana

Effectiveness of Education and Training in Increasing Auditor Performance at the Lamongan Regency Inspectorate of East Java Province. This study aims to find out and analyze education and training to be the driving factors for improving the performance of auditors at the Inspectorate of Lamongan Regency, East Java Province. The researcher used a qualitative descriptive method with an inductive approach. The conclusion of this study is the effectiveness of education and training carried out through technical training programs held by the Lamongan District Inspectorate and the implementation of functional training and technical training outside which aims to improve the performance of the Lamongan District Inspectorate auditors, including being effective. This can be understood from the results of the overall study through interviewing the author with sources and direct observations. The indicators of effectiveness of auditor participation to carry out technical training carried out by the Inspectorate and functional training and technical training held outside of stating that, every implementation. Education and training can have a positive impact on the auditor of the Lamongan District Inspectorate in improving performance to carry out their duties and functions as internal government supervisors.


2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.


2019 ◽  
Vol 118 (4) ◽  
pp. 1-15
Author(s):  
Dr.G. Madhumita ◽  
Dr.G. Rajini ◽  
Dr.B. Subisha

The study investigates the preference of OTC Medicines among the pharmaceutical brand.OTC Medicines means medicines lawfully permitted to sell  “Over the Counter”, i.e. devoid of the prescription of a Registered Medical Practitioner. In India, although the expression has no lawful acknowledgment, all the medicines that are not incorporated in the list of ‘prescription only medicines’ are measured as non-prescription medicines (or OTC Medicines).Pharmaceutical over the counter products (OTC) be the medicines which can be sold without prescription. Also termed as “Non Prescription Medicines” discussed by Arti(2010).This article talks about top pharmaceutical company brands Aventis Pharma, GlaxoSmithKline, Surya Pharma, Torrent Pharma,Glenmark,Divis Labs,Biocon, Orchid Chemical, Abbott Indi, Sterling Bio, Alembic Pharma etc, the brand preference of New Age Indian Women. A 736 questionnaire was composed of different age and different New Age Indian Women in around Urban :Chennai ;Semi Urban :Neyveli ; Rural :Soolurpet ;Tirupur. The findings of the study shows that the highest preferred generic brand is balms,  Medicines chosen  for fever is Crocin, Idoex  is most ideal pain blams, volini spray is also most preferred brand, ENO is ideal Antacid brand, Sadiron is another chosen brand for cough and cold, the other brands are Metfal SPS, Johnson, Revital are the other favored brands. The study will be a great instrument for the pharmaceutical companies brands to understand today’s New Age Indian Women.


Author(s):  
Frendly Matulessy ◽  
Dionisius Bawole

This study aims to measure the performance of fish auction process in Arumbai Market in Ambon. Primary data were collected from 43 respondents through observation and direct interview based on questionnaire. Data was analysed by qualitative descriptive method, importance performance analysis method (IPA) and gap analysis, and value for money method. The results show that: 1). There are three auction process activities namely pre auction, auction, and post auction; 2). Fisherman's satisfaction level is 67% and merchant satisfaction is 81%; and 3). The auction performance of the economic aspect is less economical, with the final value of 83%, while the fish auction performance from the efficiency aspect is less efficient with the value of 76%. For that, it needs additional officers to manage fish auction place (TPI) in Arumbai Market. In addition, the fish auction facilities (TPI) in Arumbai Market needs to be improved.


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