scholarly journals TRANSFORMASI LAYANAN PERPUSTAKAAN BERBASIS MEDIA SOSIAL DALAM MEMENUHI KEBUTUHAN INFORMASI KELOMPOK MILENIALS

2021 ◽  
Vol 3 (1) ◽  
pp. 11-27
Author(s):  
Wafi Ariqo ◽  
Yunus Winoto
Keyword(s):  
Information Technology ◽  
Social Media ◽  
New Media ◽  
Research Method ◽  
Daily Life ◽  
Information Interaction

The development of information technology has greatly affected people's lives. This can be seen with theuse of gadgets that cannot be separated from one's activities in daily life. In addition, one of the othercharacteristics is the emergence of new media platforms in the community, namely social mediaplatforms. In this regard, the library must always exist in a society that is always dynamic, so that libraryinstitutions follow developments around them and are able to transform services according to the needsof the community, especially the millennial group. implementing social media-based library services.This paper tries to discuss about the transformation of social media-based services. The method used islibrary research method. From the results of the study, it is known that the transformation of libraryservices based on social media is something that must be done in an effort to meet the informationneeds of the community, especially people from the millennial group. This is because social media hasseveral characteristics such as networking, information, interaction, dissemination and entertainmentelements that are in line with the expectations of the millennial group.

scholarly journals New Media in Public Relations: A Study of New Media in Ragunan Zoo as a Tourism Destination

2020 ◽  
Vol 1 (1) ◽  
pp. 12-21
Author(s):  
Diah Febrina ◽  
Umar Halim
Keyword(s):  
Information Technology ◽  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Mobile Phone ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Tourist Destination ◽  
The World ◽  
Mobile Phone Applications

Globalization has made the inhabitants of the world interconnected more closely in almost every aspect of life because of the speed of information obtained. One of the important things that need to be considered in realizing the process of globalization is the development of information technology. The development of information technology has led to the emergence of new media. The new media is being used in various industries and business including in tourism industry. Public relation practitioners working in tourism industry take benefits of new media as means of communication and promotion. Ragunan Zoo is a tourist destination located in South Jakarta, Indonesia. The development of the era led to the development of strategy in introducing this tourism destination to local and overseas tourists. The types of new media that this tourism destination exploits are websites, social media, and mobile phone applications.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals Dampak Munculnya Akun Anonim untuk Mengekspresikan Diri

2019 ◽  
Author(s):  
Evi Intan Puspitasari
Keyword(s):  
Social Media ◽  
Research Method ◽  
Positive Impact ◽  
Daily Life ◽  
The Other ◽  
The Public ◽  
The Social ◽  
Twitter Account ◽  
Negative Impacts ◽  
The Impact

Abstract. Nowadays the community considers social media as one of the most important things in daily life. For the social media community is a form of self-editing exporters, for example, many anonymous accounts that violate ethics in their use in social media such as accounts to spread hoaxes, build hatred, and are provocative, but on the other hand anonymous accounts have a positive impact if used wisely. The purpose of this study is to determine the impact of anonymous accounts for the public from the positive and negative sides of using anonymous accounts. The research method used is descriptive qualitative analysis of anonymous accounts on social media and through interviews from several sources with an analysis of positive and negative impacts. The results showed that an anonymous Twitter account can be a medium to pour out your heart through writing. Twitter can be an entertainment for users through uploading posts, photos and videos.

scholarly journals IMPACTS OF MEDIA LITERACY LEVELS ON HUMAN TRAFFICKING (TPPO) CONTENT

2021 ◽  
Vol 14 (2) ◽  
pp. 185
Author(s):  
Popi Andiyansari ◽  
Ade Irma Sukmawati
Keyword(s):  
High School ◽  
Social Media ◽  
New Media ◽  
Human Trafficking ◽  
Media Literacy ◽  
Quantitative Method ◽  
Daily Life ◽  
Rapid Development ◽  
Age Group ◽  
The Media

New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high.

Implementasi Metode Action Research untuk Peningkatan Daya Saing Umkm Melalui E-Commerce

2019 ◽  
Vol 23 (1) ◽  
Author(s):  
Azizah Zakiah ◽  
Ardhian Ekawijana ◽  
Eka Angga Laksana
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Action Research ◽  
Research Method ◽  
Sales Management ◽  
Production Capacity ◽  
Sales Volume ◽  
Brunei Darussalam ◽  
Production House ◽  
Marketing Methods

Bandung city has Binong Jati knitting textile center established since 1965. This region is famous to neighboring countries because its knitted products are exported to Singapore, Brunei Darussalam, and Malaysia. Wanina Store and Karimake Store is a production house located in Binong Knitting Village. Production capacity has decreased significantly due to decreased sales volume so that it affects the level of business profits and impact on the low level of production. These SMEs are still using conventional ways in marketing their products and their knowledge in innovating technology is still low. Both partners are still using traditional marketing methods. They have not taken advantage of the existing marketplace or social media, due to the level of skills in the mastery and utilization of information technology is very low. So, the solution to the problem is (1) create an e-Commerce-based website to increase market share expansion and sales management. (2) provide training on the use of e-commerce that has been made. (3) provide training on the utilization of top 5 popular. The research method used in this research is the action research method and to measure the success of the system that has been implemented using the DeLone & Mc lean framework.Keywords : Action Research, SMEs, e-commerce, Improving, DeLone &Mc Lean.

scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

scholarly journals Strategi Pemasaran TVRI dalam Menaikkan Brand Image

2020 ◽  
Vol 2 (1) ◽  
pp. 67-79
Author(s):  
Christina .
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Research Method ◽  
Brand Image ◽  
Secondary Data ◽  
Digital Marketing ◽  
Public Broadcasting ◽  
The Public ◽  
Effective Media

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers

scholarly journals Context Collapse: Social Psychology and New Media Perspectives

2021 ◽  
Keyword(s):  
Social Psychology ◽  
Social Media ◽  
New Media ◽  
Social Relations ◽  
Daily Life ◽  
Empirical Studies ◽  
Reference Points ◽  
Virtual Space ◽  
Social Media Platforms ◽  
Use Of Social Media

The communication between individuals has been changed and transformed by the use and popularization of mass media. The use of social media profoundly influences the mechanics of daily life by affecting the informal interactions of individuals, as well as institutional structures and professional routines. With the widespread and increasing use of social media platforms, the effects of these platforms on individuals and society have also formed a vital research ground. The concept of context collapse can be considered one of these effects and refers to the fact that different contexts, which are an essential determinant in face-to-face social relations, collapse in virtual space. Social media platforms are open to anyone and transfer communications in different contexts in physical places into one single space. That fact causes a context collapse. Social media, where different contexts collapse on each other, remove the reference points of individuals by making their self-presentation practices more complex. This study aims to discuss the theoretical foundations of the context collapse and present a multi-disciplinary perspective by addressing social psychology and new media disciplines. For this purpose, first, the importance of context in daily life practices was emphasized within the framework of these disciplines. Afterward, theoretical debates and empirical studies on context collapse have been reviewed. Finally, the relationships between the context collapse and gender roles and the effects of the COVID-19 pandemic are discussed. Keywords: Context collapse, self, social cognition, social roles, gender, COVID-19

scholarly journals “Youtuber Movies” From New Media to the Cinema

2020 ◽  
Vol 8 (2) ◽  
pp. 94-118
Author(s):  
Barış Tolga Ekinci
Keyword(s):  
Social Media ◽  
New Media ◽  
Daily Life ◽  
The Other ◽  
The Internet ◽  
Traditional Media ◽  
Cultural Changes ◽  
Genre Criticism ◽  
Other Hand ◽  
The Social

In our day, the new media has become an inseparable part of the daily life. Since the internet and the social media have been widespread, the new media has been effective in socio-cultural changes and transformations. On the other hand, this process, which is also called as digitalization, is not only effective in the new media. The relation between the traditional media and the new media has also been under transformation. In this study, based on the relation between the mainstream cinema and the new media, “YouTuber movies” are investigated. In this context, the selected “YouTuber movies” were examined via genre criticism method, and the data was interpreted in the conclusions part.

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