scholarly journals Analisis Semiotika Foto Jurnalistik: Evakuasi Orang Utan Sekarat Karya Jessica Helena Wuysang

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 48
Author(s):  
Pristia Astari ◽  
Moehammad Gafar Yoedtadi
Keyword(s):  
Medical Officer ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Umbrella Species ◽  
Orang Utan ◽  
Triadic Model

This study aims to determine the meaning contained in the journalistic photo by Jessica Helena Wuysang which is published on the AntaraFoto website. As is well known, photojournalism is an image taken by a photographer or journalist for press publishing needs. Independent photojournalism is not only for complementary text. A picture can tell a lot more than a story. This study used Charles Sanders Pierce's semiotic analysis method to examine photos of dying orangutans in Kalimantan. Pierce's semiotics is used to determine signs through the triadic model and its tricotonomic concepts, namely representament (sign), object and interpretant. The results of the study show that the object in the photo describes an orangutan who is in pain due to burns. Then, the interpretation is that orangutan is a rare animal, there is still someone who wants to help an orangutan who is in pain, namely a medical officer. In addition, the meaning that can be taken is to make a lesson for all audiences in Indonesia not to carelessly burn land that is occupied by rare wildlife. If the orang-utan as an umbrella species really ceases to exist, the ecosystem life and diversity that exists around it will be threatened.Penelitian ini bertujuan untuk mengetahui makna yang terdapat didalam foto jurnalistik karya Jessica Helena Wuysang yang dimuat di website AntaraFoto. Seperti diketahui foto jurnalistik merupakan gambar yang diambil oleh juru foto ataupun jurnalis untuk kebutuhan penerbitan pers. Foto jurnalistik bersifat Independen bukan hanya untuk pelengkap teks. Sebuah gambar dapat bercerita lebih banyak dibandingkan sebuah tulisan berita. Penelitian ini menggunakan metode Analisis Semiotika Charles Sanders Pierce untuk meneliti foto orang utan sekarat yang ada di Kalimantan. Semiotika Pierce dipakai untuk mengetahui tanda-tanda melalui model triadic serta konsep trikotonominya, yaitu representament (sign), object dan intepretant. Hasil penelitian menunjukan bahwa objek didalam foto tersebut menjelaskan orang utan yang sedang kesakitan akibat luka bakar, Lalu, interpretannya adalah orang utan termasuk hewan langka, masih ada seseorang yang ingin membantu orang utan yang sedang kesakitan yaitu petugas medis. Selain itu, Makna yang bisa di ambil adalah menjadikan sebuah pembelajaran oleh semua kalangan khalayak yang ada di Indonesia untuk tidak sembarangan untuk membakar lahan yang ditempati oleh satwa liar langka. Jika orang utan sebagai spesies payung benar-benar tidak ada lagi maka kehidupan ekosistem maupun keanekaragaman yang ada di sekitarnya akan terancam.

ANALISIS SEMIOTIKA POS STRUKTURAL PADA FOTO RHEIN II (A POST-STRUCTURAL SEMIOTICS ANALYSIS OF THE PHOTOGRAPH RHEIN II)

2021 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Markus Jiuhanteng ◽  
Acep Iwan Saidi ◽  
R. Drajatno Widi Utomo
Keyword(s):  
Text Analysis ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Creation Process ◽  
Interpretive Study ◽  
Analysis Process ◽  
Process Creation ◽  
Visual Text ◽  
Visual Element ◽  
Semiotic Theory

<p>Abstract This paper is a study of Andreas Gursky’s photo Rhein II. In this study, the post-structural semiotic analysis method is used to interpret meaning based on signs on the Rhein II. The post-structural semiotic analysis becomes the basis for interpreting meanings using related references. In the study of Rhein II photo objects, visual text analysis is expected to provide positive benefits for the development of photography, especially academically. Rhein II is a photo by Andreas Gursky. In Rhein II’s photograph, a contemporary photo is presented as a multi-reality representation analyzed using the post-structural semiotic method. The object of research is interpreted as a text that has a layer of meaning that is squeezed out of its essence by semiotics. The deconstruction of the signification system in the visual element is identified by reading the structural postal semiotic theory codes: text analysis process, creation process. The results of semiotic extraction produce an interpretive study of Rhein II which is full of meaning.</p><p>Keyword: imagery, photography, semiotica</p><p>Abstrak Makalah ini merupakan kajian dari foto Rhein II karya Andreas Gursky. Dalam kajian ini digunakan metode analisis semiotika post struktural untuk menginterpretasikan makna berdasarkan tanda-tanda pada Rhein. Analisis semiotika post struktural menjadi landasan dalam menginterpretasikan makna-makna dengan menggunakan referensi terkait. analisis teks visual, dalam kajian objek foto Rhein II diharapkan dapat memberikan kebermanfaatan yang positif bagi perkembangan fotografi khususnya secara akademis. Rhein II adalah foto karya Andreas Gursky. Dalam karya Rhein II, sebuah foto kontemporer dihadirkan sebagai representasi multi realitas yang dianalisis menggunakan metode semiotika post struktural. Objek penelitian dimaknai sebagai teks yang memiliki lapisan makna yang terperas esensinya oleh semiotika. Dekonstruksi sistem penandaan dalam elemen visual diidentifikasikan dengan pembacaan kode-kode teori semiotika pos struktural. Proses analisis teks, proses penciptaan. Hasil ekstraksi semiotika menghasilkan kajian interpretatif Rhein II yang sarat makna.</p><p>Kata kunci: citra imaji, fotografi, semiotika</p>

scholarly journals سيميائية الخطاب السياسي، الشعر في الحجاز نهاية عهد الدولة العثمانية أنموذجاً / Political discourse semiotics: Hijaz poetry at the end of Othman empire

2018 ◽  
Vol 9 (1) ◽  
pp. 125-142
Author(s):  
Faisal Bin Salih Al Zahrani
Keyword(s):  
Descriptive Analysis ◽  
Arabic Literature ◽  
The Political ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Poetic Discourse ◽  
Semiotic Approach ◽  
Poetic Text ◽  
Poetic Texts ◽  
Definition Of

ملخص البحث:   يعد الأدب العربي في إقليم الحجاز جزءاً من أدب الأمة العربية الجميل؛ لكن الدراسات الأدبية لا تزال غير كافية على الرغم من بذل بعض الباحثين جهوداً لجمع مادته الأدبية التي لا يزال كثير منها مخطوطاً أو مفقوداً أو مخفياً لأسباب متعددة. يبحث المنهج السيميائي عن المعنى من خلال البحث عن الاختلاف الداخلي للمعاني عبر المنهج السيميائي لتحليل الخطاب الشعري؛ وذلك من منطلق المنهج السيميائي في دراسة النصوص الشعرية والتي تؤكد أنها تتكون من نظام لغوي يعطي مجموعة من المعطيات الخاصة، وهذه الرؤية أسقطها المنهج السيميائي على أغلب النصوص الإبداعية، مع تميز النص الشعري بقدرته على اختزال المعنى، وتسعى هذه الدراسة إلى تتبع الشعر السياسي في الحجاز والوقوف على الدلالات التي يبرزها التحليل السيميائي من خلال المعنى الشعري، وذلك باتباع المنهج الوصفي التحليلي؛ حيث تبدأ بمقدمة تعرف ببعض المصطلحات الهامة مثل: إقليم الحجاز، السيميائية، الشعر السياسي، وستقوم عناصر التحليل لعدة مستوايات: تبدأ الخطاب العام، والمستوى المعجمي، والمستوى التركيبي، ثم المستوى التركيبي. الكلمات المفتاحية: الشعر السياسي - السيميائية - الخطاب العام - المستوى المعجمي- المستوى التركيبي. Abstract Arabic literature in Hijaz area is a part of magnificent Arabic literature. Much of literary works are still missing for many reasons despite the effort of some researchers in collecting and recording them. The semiotic approach looks into meaning by examining its internal differences through semiotic method to analyze poetic discourse. The semiotic approach helps in studying the poetic texts that reveal that it contains a language system that implies certain inputs. This very method helps to reveal such a perception on most of creative texts, with the distinction of the poetic text as having the ability to compress meaning. This paper aims at tracking the political poems in Hijaz and dwell on the meaning revealed by the semiotic analysis through the poetic meaning. The study makes use of the descriptive analysis method. It begins with the definition of some significant terms such as: Hijaz, semiotics, political poems; the analysis is based on certain levels: it begins with the general discourse, lexical and phrasal levels.   Keywords: Political poems, semiotics, general discourse, lexical level, phrasal level.     Abstrak Satera Arab di Hijaz adalah sebahagian daripada kesusasteraan yang gemilang. Namun masih banyak karya-karya yang masih hilang disebabkan banyak faktor walaupun usaha-usaha para pengkaji dalam mengumpul dan merekodkannya. Pendekatan semiotik ini melihat aspek makna dengan melihat perbezaan dalaman melalui metod semiotik untuk menganalisa wacana syair. Pendekatan ini juga menolong menyingkap sistem bahasa tertentu yang menandakan input tertentu. Ia juga menolong menyingkap untuk menyerlahkan persepsi tertentu tentang kebanyakan teks kreatif, terutamanya kelebihan teks puitis untuk memampatkan makna. Kajian ini bertujuan untuk mengesan syair-syair politik di Hijaz dan mengkaji makna yang diserlahkan melalui analisa maksud puitis. Kajian ini menggunakan metod analisa deskriptif. Ia dimulakan dengan definisi beberapa terma penting seperti: Hijaz, semiotic, syair politik; analisa yang dibuat adalah berdasarkan kepada beberapa tahap: ia bermula dengan wacana umum seterusnya tahap-tahap leksikal dan phrasa.    Kata kunci: Syair politik, semiotic, wacana umum, tahap leksikal, tahap frasa

scholarly journals Examining the effects of green marketing on brand and corporate image

2020 ◽  
Vol 2 (3) ◽  
pp. 1-19
Author(s):  
Pelin Vardarlier ◽  
Esra Esra
Keyword(s):  
Public Relations ◽  
Social Responsibility ◽  
Corporate Image ◽  
Green Marketing ◽  
Direct Impact ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Environmentally Conscious ◽  
Marketing Application ◽  
Corporate Social

Consumers highly value environmentally-conscious companies in today's world. These businesses announce their environmental awareness through various marketing tools such as advertising, public relations, sponsorship, social responsibility projects. These methods provide support to environmentalist images of brands since they are informative yet in some cases, they are perceived as unnatural by consumers. It is possible to say that being consistent and plain for actions taken for environmental activities have a direct impact on whether these activities are unnatural or sincere. In the article, the effects on brand and corporate image of green marketing practices of businesses were examined. While examining the image created by the green marketing practices of the brands in the consumer's mind, it is also important to examine the actions taken for social responsibility. Therefore, the green marketing application processes of the corporate social responsibility approach are examined. In this article, a fuel company's advertising film, which is known as environmentally friendly with green marketing practices, has been examined according to the semiotic analysis method.

scholarly journals PESAN MORAL PERNIKAHAN PADA FILM WEDDING AGREEMENT (ANALISIS SEMIOTIKA ROLAND BARTHES)

2020 ◽  
Vol 5 (9) ◽  
Author(s):  
Nita Khairani Amanda ◽  
Yayu Sriwartini
Keyword(s):  
Mass Media ◽  
Everyday Life ◽  
Cultural Values ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Descriptive Research ◽  
Effective Media ◽  
Mutual Relations ◽  
One Year

<p align="center"><strong>ABSTRAK</strong></p><p>Media massa film dipilih sebagai media yang paling efektif dalam menyampaikan pesan, karena film dapat digunakan sebagai media pembelajaran melalui pesan yang direpresentasikan ke dalam adegan atau narasi cerita. Pelajaran yang dapat diambil berupa pesan moral, atau salah satunya tentang pesan moral pernikahan yang terkandung dalam Film <em>Wedding Agreement. </em>Film ini membahas sisi kehidupan pernikahan yang dipermainkan, dengan adanya perjanjian pernikahan yang menyebutkan pasangan akan bercerai usai satu tahun pernikahan.<em> </em>Jenis penelitian yang digunakan adalah kualitatif  dengan  sifat  penelitian  deskriptif.<em> </em>Penelitian ini mengunakan metode analisis semiotika Roland Barthes, dalam analisis ini terdapat tiga hal inti yang menjadi fokus yaitu makna Denotatif, Konotatif, dan Mitos yang digunakan peneliti sebagai panduan untuk melihat pengambaran terkait pesan moral pernikahan yang tergambar disetiap adegan film. Data yang didapatkan dalam penelitian ini bersumber dari aplikasi Iflix yang menayangkan Film <em>Wedding Agreement </em>dan<em> </em>digabungkan dengan buku-buku yang membahas mengenai film dan pesan moral pernikahan. Hasil penelitian yang menunjukan bahwa representasi pesan moral pernikahan yang tampil dalam film <em>Wedding Agreement, </em>adalah berupa pemenuhan hak dan kewajiban seorang suami istri. Seperti, kewajiban saling menjaga hubungan, mencintai satu sama lain, menghormati satu sama lain, dan memenuhi kebutuhan rumah tangga. Dalam film ini sutradara ingin menonjolkan sisi bagaimana cara seorang pasangan untuk menjaga hubungan mereka dengan menggabungkan nilai budaya pernikahan indonesia dan nilai-nilai pernikahan agama islam yang dapat dijadikan sebuah pembelajaran bagi penonton film <em>Wedding Agreement.</em> Selain itu, film ini tidak hanya memiliki pesan moral pernikahan, tetapi terdapat pesan moral lainnya yang berhubungan dengan kehidupan sehari-hari.</p><p> </p><p><strong>Kata Kunci : </strong>Kata Kunci : Semiotika, Film, Pesan Moral Pernikahan</p><p><strong> </strong></p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>Film mass media was chosen as the most effective media in conveying messages, because film can be used as a learning medium through messages that are represented in scenes or narratives of stories. Lessons can be taken in the form of moral messages, or one of them is about the moral messages of marriage contained in the Film Wedding Agreement. This film discusses the side of married life being mocked, with a marriage agreement that says the couple will divorce after one year of marriage. This type of research is qualitative with the nature of descriptive research. This study uses Roland Barthes's semiotic analysis method, in this analysis there are three core things that are the focus, namely the Denotative, Connotative, and Mythical meaning used by researchers as a guide to see the depiction of marriage moral messages drawn in each film scene. The data obtained in this study is sourced from the Iflix application that shows Film Wedding Agreement and is combined with books that discuss the film and the moral message of marriage. The results showed that the representation of the moral message of marriage that appears in the film Wedding Agreement, is in the form of fulfilling the rights and obligations of a husband and wife. Like, the obligation to maintain mutual relations, love one another, respect each other, and meet the needs of the household. In this film the director wants to highlight the side of how a couple to maintain their relationship by combining the cultural values of Indonesian marriage and the values of Islamic religious marriage that can be used as a lesson for filmmakers of the Wedding Agreement. In addition, this film not only has a moral message of marriage, but there are other moral messages related to everyday life.</em></p><p><strong><em>Keywords: </em></strong><em>Semiotics, Film, Marriage Moral Message</em></p>

scholarly journals Kajian Semiotika Roland Barthes pada Poster Unicef

2020 ◽  
Vol 3 (2) ◽  
pp. 726-733
Author(s):  
Junisti Tamara
Keyword(s):  
Developing Countries ◽  
Data Analysis ◽  
United Nations ◽  
Qualitative Method ◽  
Humanitarian Assistance ◽  
Roland Barthes ◽  
Human Beings ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Art And Design

United Nations Children's Fund (UNICEF) is an organization from the United Nations that provides humanitarian assistance and welfare development to children and their mothers in developing countries. Until now, UNICEF has published numerous posters containing appeals and warnings to help fellow human beings who are experiencing difficulties. However, some of the posters are difficult to translate directly. This study aims to determine how best to understand the message conveyed by the UNICEF posters. As well as knowing the denotation, connotation and ideology in UNICEF posters. The method used in this research is descriptive qualitative method. The data analysis used is semiotic analysis based on Roland Barthes' theory, namely the meaning of the signifier, signified to determine the meaning of denotation, connotation and ideology on the UNICEF poster. The overall results in this study explain that by utilizing the semiotic analysis method, posters that look quite confusing can be easily understood. Semiotics presents a sequence of processes so as to deliver a work of art and design as steps that can be explained in a structured manner.

scholarly journals Semiotic Analysis of Video COVID-19 by World Health Organization

2020 ◽  
Vol 5 (7) ◽  
pp. 145-151
Author(s):  
Vista Octarensa ◽  
Muhammad Aras
Keyword(s):  
World Health Organization ◽  
World Health ◽  
Research Approach ◽  
Social Analysis ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Global Pandemic ◽  
Rapid Spread ◽  
The World ◽  
Health Organization

Purpose: This research discusses the semiotic social analysis in a video titled "COVID-19" released by the World Health Organization. COVID-19 is a virus that has become a global pandemic. Very rapid spread makes the WHO issued recommendations to minimize outside activities in the form of social campaigns against the community. World Health Organization released a video titled "COVID-19" on the official youtube channel. The research approach: using a semiotic analysis method with the constructivist paradigm. Semiotic is a sign of science that has consisted of two elements, Signifier and Signified. In a social campaign video, it has a distinct meaning of communication. In this study, semiotics will explain the meaning of visual communication in videos released by the World Health Organization. The results of the study: indicate that semiotic analysis can reveal the signification meaning of the sign in the video campaign. World Health Organization can emphasize the word StayIn and convince people to continue to do social distancing. The World Health Organization explains that by doing five acts, everyone can be heroic against the pandemic. The five acts can be done by hiding in-home, laying down, playing games, staring on anythings. Simple acts can bring a significant impact to all.

scholarly journals REPRESENTASI KESENJANGAN SOSIAL DALAM FILM PARASITE (ANALISIS SEMIOTIKA ROLAND BARTHES)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Patmawati Patmawati
Keyword(s):  
Social Inequality ◽  
Living Environment ◽  
Roland Barthes ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Education Inequality ◽  
The Social ◽  
Education Fever ◽  
Two Stages

This study aims to identify the social inequality represented in the film Parasite. This research uses Roland Barthes' semiotic analysis method which consists of two stages of marking, namely denotation and connotation. Supporting data in this study uses literature study to obtain relevant theories and data that can be used to solve problems. The results showed that in denotation and connotation there is a meaning of social inequality in the Parasite film which is shown through several markers in the form of audio and visual. Forms of social inequality such as education inequality, inequality in living environment, gap of opportunity. Surrounding myths such as the myth of education fever and the sanpo generation. Meanwhile, the ideology that surrounds it is the ideology of individualism, which is delivered by the capitalist economic system.

scholarly journals Representation of Pashtun Culture in Pashto Films Posters: A Semiotic Analysis

2020 ◽  
Vol V (I) ◽  
pp. 281-292
Author(s):  
Yusra Mukhtar ◽  
Liaqat Iqbal ◽  
Faiza Rehman
Keyword(s):  
The Other ◽  
Male Dominance ◽  
Semiotic Analysis ◽  
Other Hand ◽  
Cultural Traits ◽  
Triadic Model

The purpose of the research is to investigate the representation or misrepresentation of Pashtun culture through the study of different signs and to inspect that how these signs relate to Pashtun culture by employing semiotics as a tool. To achieve the goal, twelve distinct Pashto film posters that were published during 2011-2017 were selected and categorized under poster design, dressing, props and titles, as these aspects act as signs for depicting cultural insights. The research was guided by the Pierce triadic model for analyzing the type of signs and their interpretation. Various iconic, indexical and symbolic signs were discovered representing the Pashtu cultural traits through certain signs, e.g., traditional dressing, chivalry, male dominance and women segregation, etc. On the other hand, certain extraneous signs were explored, distorting the purity of Pashtun culture by utilizing various signs that were interpreted as referring to violence and vulgarity, which are not acceptable in real Pashtun culture.

scholarly journals Kesempurnaan Wong Menak dalam Wayang Sasak

Panggung ◽  
2018 ◽  
Vol 28 (3) ◽  
Author(s):  
Muh. Syahrul Qodri
Keyword(s):  
Roland Barthes ◽  
Main Character ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
Literature Study ◽  
Cultural Codes ◽  
Semiotic Perspective

AbstractThe problem discussed in this article is the values of perfection in the main character of Jayengrana in Wong Menak story of Wayang Sasak in its relation to other figures in the puppet. To explore this issue, the analysis method used is Roland Barthes’ semiotic perspective. Data were collected from interviews and literature study. After applying the stages of semiotic analysis, which is based on 5 codes of Roland Barthes’ semiotics (i. e. hermeneutic, connotation, symbolic, proaretic, and cultural codes), it can be concluded that the perfection of Wong Menak story lies on the glory of himself as wong menak as represented through the his nicknames which prevails on every journey of life. This is because of his ability to manage the five characters that exist in companions and manifest themselves in wong menak itself. Keywords: perfection, wong menak, puppet sasak. AbstrakMasalah yang dibahas dalam artikel ini adalah tentang nilai kesempurnaan yang dimiliki oleh tokoh utama Jayengrana dalam Wong Menak di dalam Wayang Sasak yang dikaitkan dengan tokoh-tokoh lainnya dalam wayang tersebut. Untuk mengupas persoalan tersebut, metode analisis yang digunakan adalah semiotika perspektif Roland Barthes. Data yang dianalisis adalah data dari hasil wawancara dan studi pustaka. Setelah melewati tahapan analisis semiotika yang berlandaskan pada lima kode Roland Barthes (yaitu kode hermeneutik, konotatif, simbolik, proaretik, dan kode kultural), dapat ditarik sebuah kesimpulan bahwa kesempurnaan Wong Menak terletak pada kejayaan dirinya sebagai wong menak yang direpresentasikan lewat nama-nama julukan yang disandangnya, sehingga senantiasa berjaya pada setiap perjalanan kehidupannya. Hal ini disebabkan oleh kemampuannya mengelola kelima karakter yang ada pada diri sahabat-sahabatnya dan  menyatu dalam diri wong menak itu sendiri. Kata kunci: kesempurnaan, wong menak, wayang sasak

scholarly journals Makna Kesinambungan Kampanye Green Beauty oleh Kosmetik Garnier

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 209
Author(s):  
Neldy Maria Lesilolo ◽  
Rustono Farady Marta ◽  
Rewindinar Rewindinar
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Semiotic Analysis ◽  
The Public ◽  
Ferdinand De Saussure ◽  
Environmental Friendly ◽  
Responsible Attitude ◽  
The Subject ◽  
The One ◽  
Real Action

The Garnier green beauty campaign conveys a message to the public through advertising media. The message is conveyed to the public regarding environmental activities that have a sustainable meaning. The green beauty campaign through advertising media shows Garnier's environmental friendly actions. Cause consumer behavior that turns into a form of responsible attitude. The purpose of this study was to determine the meaning of the sustainability of the green beauty campaign through Garnier's cosmetic advertising media. Researchers used a qualitative approach with Ferdinand de Saussure's semiotic analysis method which was signifier and signified. Methods of data collection with the method of documentation. The object of research was through the green beauty campaign advertisement and the subject of Garnier. The one-minute green beauty campaign ad is divided into seven scenes. The results of this study found the meaning of sustainability, by taking real action to become green beauty. Being green beauty is explained through verbal and non-verbal signs. Marked by each scene of the Garnier green beauty campaign advertisement, the meaning of sustainability is found. The real action starts from the production process to processing Garnier cosmetic waste.Kampanye Garnier green beauty menyampaikan pesan kepada masyarakat melalui media iklan. Pesan yang disampaikan kepada khalayak mengenai kegiatan peduli lingkungan yang memiliki makna berkesinambungan. Kampanye green beauty melalui media iklan menunjukan aksi nyata Garnier yang ramah lingkungan. Menyebabkan perilaku konsumen yang berubah menjadi wujud sikap yang bertanggung jawab. Tujuan penelitian ini untuk mengetahui makna kesinambungan dari kampanye green beauty melalui media iklan kosmetik Garnier. Peneliti menggunakan pendekatan kualitatif dengan metode analisis semiotika Ferdinand de Saussure secara signifier dan signified. Metode pengumpulan data dengan metode dokumentasi. Objek penelitian melalui iklan kampanye green beauty dan subjek Garnier. Iklan kampanye green beauty yang berdurasi satu menit dibagi menjadi tujuh scene. Hasil Penelitian ini menemukan makna kesinambungan, dengan melakukan aksi nyata menjadi green beauty. Menjadi green beauty dijelaskan melalui tanda secara verbal dan non verbal. Ditandai melalui setiap scene iklan kampanye Garnier green beauty memiliki makna kesinambungan yang ditemukan. Aksi nyata dimulai dari proses produksi sampai pengolahan limbah kosmetik Garnier.

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