scholarly journals PENGARUH RELIGIUSITAS DAN PENGETAHUAN PRODUK HALAL TERHADAP PENILAIAN PRODUK HALAL DAN MINAT PEMBELIAN PRODUK HALAL (Studi Kasus Pada Industri Makanan

2019 ◽  
Vol 20 (1) ◽  
pp. 85
Author(s):  
Visca Mirza Vristiyana

In this modern era, many product companies are competing to produce food products thatcontain halal-labeled ingredients for food products made by the wider community.The populationin this study were Islamic students in the city of Semarang who had issued halal products. Thesample in this study are some Islamic students who have spent halal food products. Techniquesin sampling in this study, using purposive sampling techniques or sampling. The purposivesampling technique is a sampling technique that adjusts to certain criteria (intentional). Analysistools that are multiple linear regression.The results showed that Instrinsik Religiosity positivelyand significantly toward the assessment of halal products, extrinsic religiosity positively andsignificantly towards the assessment of halal products, halal product knowledge had a positiveand significant effect on halal products, instrinsic significant religiosity to buy halal products,extrinsic religiosity significantly and significantly on the purchase price of halal goods, halal hasa positive and significant influence on the purchase price and an assessment of halal productshas a positive and significant effect on the purchase price of halal productsKeywords: religiosity and knowledge of halal products, halal products and interest inpurchasing products

2019 ◽  
Vol 7 (1) ◽  
pp. 45
Author(s):  
Hasman Abdul Manan ◽  
Shahira Ariffin ◽  
Tengku Sharifeleani Ratul Maknu ◽  
Irwan Ibrahim ◽  
Harlina Suzana Jaafar

The significant shifts in urbanites’ lifestyles have been the catalyst behind the increased in the consumption of foreign foods and beverages in Malaysia; particularly those made in western nations. Notably, Malaysia’s total import for food had risen significantly from RM26.7 billion in 2009 to RM42.6 billion and RM 45.4 billion, in 2014 and 2015 respectively. These days, urban Malaysian Malays are being inundated with various foreign Halal food products in local markets however, these can also leave them in a rather risky circumstance as the likelihood that some of these foreign food products are not suitable (i.e. Haram) for their consumptions, is relatively high. Halal food issues (namely those foods originated from non-Muslim countries) have created lots of anxieties within the Malaysian Malays’ society. Hence, this study aims to examine factors affecting willingness to accept foreign Halal foods by urban Malaysian Malays. Convenience sampling technique was used to obtain responses from 450 urban Malaysian Malays in designated areas within the Greater Kuala Lumpur/Klang Valley region. The results demonstrated urban Malaysian Malays willingness to accept foreign Halal foods were significantly affected by trust but displayed no relationships with subjective knowledge and attitude. Also, the insignificant attitude- willingness relationship signified the presence of the attitude-behavior gap. The study’s outcomes may perhaps offer new understandings on urban Malaysian Malay markets particularly for global brand owners and marketers.


2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emiliya Ahmadova ◽  
Khatai Aliyev

Purpose The purpose of this study is to analyze the customer attitude on Halal food products and determine major factors that affect the attitudes towards Halal food products in Azerbaijan. Within the framework of this research, theory of planned behavior was applied and influence of subjective norms, religiosity level, availability of Halal certification and health considerations on attitude toward Halal food products was measured. Design/methodology/approach Random sampling technique was used during these studies. Within the framework of current research, the local Muslim population was surveyed. The sample size for current research was 636, and specified models were estimated using Eview by applying a robust least squares method. Findings The impact of subjective norms, religiosity level and availability of Halal certification and health considerations upon consumer’s attitude is economically and statistically significant. Empirical findings show that the strength of the association between religiosity level and attitude toward Halal food products is dependent on the level of religiosity and some other factors such as age category, gender status and existence of halal certification. Practical implications As a predominantly Muslim country, exploring attitudes toward Halal food products in Azerbaijan can serve as a valuable source of information while developing Halal branding strategy in this market, i.e. insights gaining from this research will guide marketers while tailoring their marketing strategy for efficiently targeting this market. Originality/value This is the first empirical research in Azerbaijani market devoted to understanding factors that influence Halal food purchase attitude.


Author(s):  
Nadya Salsabila Haqqoni ◽  
Fitria Putri Aprilia ◽  
Indah Nur Maulina

The emergence of Coronavirus Disease (COVID-19) in China at the end of 2019 has caused a large international outbreak that threatens public health. COVID-19 is a new type of virus that has not been previously identified in humans. This study aims to determine whether this virus affects the public in consuming halal food products and adopting a healthy lifestyle. Islam itself has introduced the terms halal and haram where when this is not prioritized it will cause harm to human health. This study uses descriptive-quantitative methods, with data collection techniques using primary data sourced from a questionnaire with a total of 101 respondents through purposive random sampling technique with the SPSS program and secondary data sourced from literature studies as a theoretical reinforcement in finding a solution that can answer the problem. research written. Our results show that there is an increase in awareness of the halal label and the tendency to consume halal food after the occurrence of COVID-19. In order to realize the SDG's goals, it is necessary to increase public awareness of the halal lifestyle and be strengthened by the results of the survey that has been conducted, we recommend a system that is implemented in 3 ways, namely regulation, education, and literacy (REL). The initiative is intended to maintain and increase public awareness of consuming halal food products so as to accelerate the growth of the halal industry in Indonesia.


2020 ◽  
Vol 6 (1) ◽  
pp. 37-54
Author(s):  
Sri Marini

The development of the tourism and hospitality industry has encouraged the food industry to use edible flowers as an appetizing dish. The growth of gastronomy should stimulate its use to increase the value of local products, lifestyle, culture and even nutrition. Edible flowers, which are currently only used for garnishes, can actually be consumed. Hotels, restaurants, cake and pastry entrepreneurs have started using edible flowers as raw material for production. Apart from providing aesthetic value, flowers can create unique flavors to food. Purchase intention is influenced by product knowledge. Low product knowledge can lead to low purchase intention. This study aims to determine product knowledge, the purchase intention and the effect of product knowledge on purchase intention of edible flower restaurants in the city of Bandung. The method used in this research is descriptive and verification research methods. In this study, the population is the restaurants in the city of Bandung. Technique sampling used in this study is proportional random sampling technique. To test the research hypothesis, a simple linear regression analysis using SPSS was used. The results showed that the product knowledge of edible flower in restaurants at Bandung in the average category. Likewise, the purchase intention of edible flower restaurants in the city of Bandung is in the sufficient category too. The result of the regression analysis shows that product knowledge has a significant effect on the purchase intention of edible flower restaurants in the city of Bandung. The determinant coefficient value of 0.828 shows that the effect of product knowledge on purchase intention edible flower restaurants in Bandung is 82.8% and the remaining 17.2% is influenced by other factors not examined in this study.


Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.


2018 ◽  
Vol 7 (1) ◽  
pp. 53
Author(s):  
Findri Mustika Sari ◽  
Saryadi Saryadi

Abstract The problem faced by IKM batik in Semarang City is the weakness of the penetration ability of Batik Semarangan style in Semarang City. This can be seen from the low market share in Semarang City, even showing a declining trend from 2012 to 2016. The perceived factor is able to influence the penetration of IKM Batik Semarang market, among others, our product quality and brand image. This study was conducted to determine the effect of product quality and brand image on market penetration of Small and Medium Industry (IKM) Batik in Semarang City. In this study using sampling technique sampling census so that can be taken 74 craftsmen Klaster Batik members in the city of Semarang. The data analysis used is a regression. The results showed that product quality (X1) has a positive and significant influence on market penetration (Y), brand image (X2) has a positive and significant influence on market penetration (Y). The results also show that there is a positive and significant influence between product quality and brand image together to market penetration.


2019 ◽  
Vol 8 (9) ◽  
pp. 5672
Author(s):  
Ni Luh Putu Anindya Putri Maharani ◽  
Ni Wayan Ekawati

The purpose of this study is to explain customer satisfaction and prices as predictors of consumer loyalty in shopping for clothing online in the city of Denpasar. This data collection uses a questionnaire with purposive sampling technique on 88 respondents in Denpasar City, there are 11 indicators and use the Path analysis method. The results show that prices have a positive and significant effect on consumer satisfaction and consumer loyalty to clothing online, customer satisfaction is able to mediate. Respondent data that can be directly seen is that prices have a positive and significant influence on customer loyalty, prices have a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, customer satisfaction acts as an intervening variable between price and customer loyalty . Keywords: consumer satisfaction, price and consumer loyalty


2020 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Justi Aresta Kadengkang ◽  
Utaminingsih Linarti

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sikap, norma subyektif dan kontrol persepsi yang dimodifikasi dengan religiusitas, dan pengetahuan produk terhadap niat beli dan perilaku konsumen muslim dalam membeli produk kosmetik halal. Objek dalam penelitian ini adalah mahasiswa muslim berusia 17-23 tahun yang sedang menempuh pendidikan di Perguruan Tinggi Negeri (PTN) di Provinsi Daerah Istimewa Yogyakarta. Teknik sampling menggunakan purposive sampling. Metode analisis yang digunakan yaitu regresi linear berganda. Pengumpulan data menggunakan kuisoner tertutup dengan jumlah sampel sebanyak 275 sampel. Hasil temuan dari penelitian ini menunjukan bahwa religiusitas, pengetahuan produk, sikap, norma subjektif dan kontrol presepsi memiliki pengaruh positif dan signifikan terhadap niat konsumen dalam membeli produk kosmetik yang halal. Kemudian pengetahuan produk dan niat juga memiliki pengaruh positif dan signifikan terhadap perilaku konsumen dalam membeli produk kosmetik yang halal.Kata kunci: theory of planned behavior, kosmetik, halal, religiusitas, pengetahuan produkAbstract. The purpose of this study was to study the relationship attitudes, subjective norms and perceptual controls related to religiosity, and product knowledge about the purpose of buying and helping Muslim consumers in buying halal cosmetic products. The object in this study was Muslim students aged 17-23 years who were studying at State Universities (PTN) in the Province of Daerah Istimewa Yogyakarta. The sampling technique uses purposive sampling. The analytical method used is multiple linear regression. Data collection uses a closed questionnaire with a total of 275 respondents. The findings of this study indicate that religiosity, product knowledge, attitudes, subjective norms, and perception control have a positive and significant influence on consumers' intentions in buying halal cosmetic products. Then, the product's knowledge and intentions also have a positive and significant influence on consumer behavior in buying halal cosmetic products.Keywords: theory of planned behavior, cosmetics, halal, product knowledge, religiosity


2020 ◽  
Vol 6 ◽  
pp. 40-48
Author(s):  
Sulaiman Yahya ◽  
Shaizatulaqma Kamalul Ariffin

The trend in the consumption of halal food products is experiencing a daily increase, as a result of the fact that the demand of halal food products is becoming higher and higher from consumers worldwide due to its safety, hygiene and quality. Even though the issue of the demand of halal food products has been widely highlighted in some existing halal literature, the determining factors influencing consumer purchase intention of halal meat product in Kano-Nigeria is yet to be discussed well in the current literature. This concept paper will discuss factors such as attitude, subjective norm, perceived behavioural control, product knowledge, product trust, celebrity endorsement, religiosity, and personal norm as an extension of the theory of planned behaviour (TPB) in the current complex food trade scenario. Cross-sectional quantitative survey approach will be used as the method of this study, using a self-administered questionnaire to collect the data. 500 questionnaires will be distributed within the total population frame of 9 million people living in Kano. The research findings can provide valuable insights for halal meat retailers on influencing factors that affect consumer's intention to consume and purchase from them. The findings of this study will enrich existing literature on halal meat product as well as broaden and deepen the theory of planned behaviour. It may also contribute towards necessary policy changes surrounding the halal meat market in Kano-Nigeria. Empirical studies by future researchers can be employed to test the relationship between the factors and also uncover other factors that can help in enhancing the purchase intention of halal meat product.


Sign in / Sign up

Export Citation Format

Share Document