scholarly journals МЕХАНІЗМИ РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ ЕКОЛОГІЧНОГО МАРКЕТИНГУ НА РЕГІОНАЛЬНОМУ РІВНІ

Economical ◽  
2020 ◽  
Vol 1 (1(22)) ◽  
pp. 27-35
Author(s):  
Юлія Коваленко ◽  
Keyword(s):  
Sustainable Development ◽  
Environmental Control ◽  
Practical Significance ◽  
Main Task ◽  
Economic Mechanism ◽  
Environmental Marketing ◽  
Comparison Results ◽  
Classic Approach ◽  
Domestic Practice ◽  
Scientific Practical

Striving for sustainable development requires fundamental changes in the management paradigm, which lies in the creation of an economic mechanism for rational environmental management. Recently, among the areas of implementation of the strategy for sustainable development of regions, a special place belongs to the concept of environmental marketing. Methodology. The analysis of the features of the development of environmental marketing and the development of environmental marketing in foreign and domestic practice is based on the methods of generalization and comparison. Results. Attention is focused on the fact that the main task of environmental marketing is the desire to change the classic approach to management and show enterprises that the concept of sustainable development and marketing eco-strategies will help to change the consumption structure and balance natural processes. It has been proved that the concept of sustainable development through the prism of greening must be implemented through a targeted state policy at the macro-meso - and micro levels, namely, through the mechanisms of market activation, contributing to financial support for the formation and development of environmental entrepreneurship with the help of regulatory, tax, administrative, economic, socio-psychological mechanisms. Scientific novelty. The expediency of determining the mechanisms for implementing environmental marketing in the system of sustainable development of regions and determining the main directions of their action has been substantiated. It has been proved that the development of the concept of environmental marketing in domestic practice is possible provided that an effective environmental policy of the state is formed, the system of environmental legislation is improved, the system of environmental education and culture is developed, environmental knowledge, environmental values and ideals in society are formed, the transition to an innovative model of development of the national economy is an effective mechanism for the implementation of environmental production goals and the introduction of resource conservation processes, the formation of institutional conditions and an economic mechanism for the reproduction of environmental capital, as an economic system for maintaining environmental balance, increasing the stimulating function of environmental control, etc. Practical significance. The results of the study form a theoretical-methodological and scientific-practical basis for creating and maintaining a positive ecological image of the region; communication, coordination, management and control of significant for the region socio-ecological-economic initiatives and ideas.

Conceptual Foundations of Environmental Marketing and Environmental Product

2020 ◽  
Vol 26 (6) ◽  
pp. 665-671
Author(s):  
D. V. Bagnyuk ◽  
A. V. Lebedev
Keyword(s):  
Sustainable Development ◽  
Methodological Approach ◽  
Russian Language ◽  
Future Research ◽  
Environmental Friendliness ◽  
Environmental Marketing ◽  
Qualitative Empirical Research ◽  
Green Approach ◽  
Market Practices ◽  
Conceptual Foundations

The presented study examines the concepts of “environmental marketing” and “environmental product”. The study attempts to conceptualize these terms in Russian language with allowance for the concept of sustainable development and the principles of the circular economy.Aim. The study aims to develop the conceptual foundations of environmental marketing and its derivative — environmental product, laying the groundwork for future research in specifying the concepts of “environmental marketing” and “environmental product”.Tasks. The authors examine the current state of environmental marketing and environmental product in Russia in terms of legislation and market practices; analyze the evolution of these concepts in foreign and Russian publications; systematize experience in this field; provide an original conceptualization of these terms; operationalize their key characteristics and features.Methods. This study is based on qualitative empirical research using such methods as content analysis, synthesis, formalization, and systematization. The theoretical and methodological approach of the study is based on the works of foreign and Russian scientists in the field of environmental marketing, the “green” approach to the promotion of goods, and sustainable enterprise development.Results. A research gap in the conceptualization of “environmental marketing” and “environmental product” in Russian language is identified. The authors provide an original interpretation of these concepts with allowance for the principles of sustainable development and “green” promotion.Conclusions. This study serves to elaborate on the scientific meaning of the concept of “environmental friendliness” applicable in marketing, changing the trend of the increasing number of products that fall under the definition of greenwashing. The published materials can be useful for environmental consultants, marketers, and representatives of legislative authorities in certifying products according to environmental standards.

scholarly journals Elderly Suitability of Park Recreational Space Layout Based on Visual Landscape Evaluation

2021 ◽  
Vol 13 (11) ◽  
pp. 6443
Author(s):  
Weiyi Yu ◽  
Hong Hu ◽  
Bindong Sun
Keyword(s):  
Sustainable Development ◽  
Reference Method ◽  
The Elderly ◽  
Urban Society ◽  
Individual Characteristics ◽  
Sustainable Urban Development ◽  
Practical Significance ◽  
Jiangxi Province ◽  
The Sustainable Development ◽  
Visual Landscape

Urban parks are critical for sustainable urban development. They are of theoretical and practical significance for analyzing the visual landscape of recreational spaces from the perspective of the elderly. This analysis can be used for exploring new methods for optimizing recreational space layouts to improve the physical and mental health of the elderly in parks, thus realizing the sustainable development of urban society. Taking Ziyang Park in Shangrao Central District of Jiangxi Province, China, as an example, starting from the visual characteristics of the elderly, this study quantitatively calculated the landscape viewability, total view ratio, and water view ratio for the elderly in each recreational space using Python Scripting for ArcGIS. We briefly express the elderly suitability of the visual landscape for each recreational space through a weighted synthesis of the calculation results. Our findings show that, in Ziyang Park, the elderly suitability of the visual landscape for recreational spaces is not only low overall, but also gradually decreases from the interior to the exterior of this park. Moreover, this spatial distribution may be caused by the location of zoning, surface elevation, and road slopes, as well as the individual characteristics of each recreational space. Finally, we discuss the requirements of the elderly for some geographical factors, along with the feasibility of using ArcGIS 3-D analysis to optimize the layout of the park recreational space, with the aim of providing a new research perspective and an effective reference method for designing layouts of such spaces that are favorable for the elderly to better guarantee the sustainable development of urban society.

Ефективність інноваційної діяльності харчової промисловості в системі цілей сталого розвитку країни

Ekonomika APK ◽  
2021 ◽  
Vol 319 (5) ◽  
pp. 46-56
Author(s):  
Olha Kovalenko ◽  
Liudmyla Yashchenko
Keyword(s):  
Sustainable Development ◽  
Capital Investment ◽  
Food Industry ◽  
Methodological Approach ◽  
Calculated Data ◽  
Weighted Average ◽  
Practical Significance ◽  
Educational Institutions ◽  
The Sustainable Development ◽  
Methodical Approach

The purpose of the article is to improve approaches to assessing the effectiveness of innovative activities of the food industry and its individual subsectors to identify prospects for development and problems that can hinder the sustainable development of this area of production and the country as a whole. Research methods. The article uses the methods of theoretical generalizations and comparisons, which made it possible to comprehensively consider and generalize methodological approaches to assessing the effectiveness of innovation in industries. When systematizing the calculated data by the intensity of innovation costs, the methods of statistical classification and grouping were used. To achieve the goal of the study, the methodology for assessing the level of manufacturability of industries has been improved (the OECD methodology is taken as a basis), which made it possible to re-evaluate the effectiveness of innovative activities in sub-sectors of the food industry with an emphasis on the computerization of production. Research results. The article presents a methodical approach to assessing the effectiveness of innovation in the food industry. The study is based on the OECD methodology for assessing the manufacturability of industries, which is to calculate the weighted average cost intensity of R & D. The application of this approach to the food industry has confirmed the too low level of its innovative manufacturability. It was found that due to the lack of relevant statistics on R&D expenditures, it is difficult to assess the effectiveness of innovation in certain sectors of the food industry. It is proposed to solve this problem with the help of capital investment indicators, which are invested in the software of industries and are directly related to the level of computerization of technological processes. The obtained indicators of the intensity of software costs are ranked in descending order and divided into three groups according to the level of computerization, which characterizes the efficiency of innovation, as its level increases profits and profitability in industries. This will contribute to the goals of sustainable development of the country (including goals 2 and 9) and increase the competitiveness of the food industry. Scientific novelty. A methodological approach to assessing the effectiveness of innovative activities of sub-sectors of the food industry in Ukraine is proposed, which will contribute to the formation of a new look at the research methodology of this area of knowledge. Practical significance. Designed for professionals in the field of food industry economics, scientists, teachers, graduate students and students of higher educational institutions. The results of the study can be used by experts to assess the level of manufacturability of industries. Tabl.: 3. Refs.: 30.

Environmentally and Socially Oriented Investments on Sustainable Development of Rural Areas

2021 ◽  
Vol 12 (2) ◽  
pp. 321
Author(s):  
Valentyna ARANCHIY ◽  
Oleksii ZORIA ◽  
Ilona YASNOLOB ◽  
Svitlana ZORYA ◽  
Oleg GORB ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Rural Development ◽  
Rural Areas ◽  
Investment Policy ◽  
Sustainable Rural Development ◽  
Economic Mechanism ◽  
Investment Projects ◽  
Ecological Aspects ◽  
Block Scheme ◽  
Investment Process

Theoretical, methodological, scientific, methodical and applied principles of managing environmentally and socially oriented investments in sustainable development of rural areas have been developed and substantiated in the article. The model of investment process of ecologically and socially oriented economy has been developed. The analysis of corresponding existing models of investment process enabled to specify the management model, which corresponds to the environmentally and socially oriented economics. The block scheme of the system of analyzing and evaluating the efficiency of investment processes of sustainable rural development has been made. The determined methodological provisions and specified concepts enabled to ground the system of complex analyzing and assessing the effectiveness of investment processes in sustainable development of rural areas, including the evaluation of economic, social and environmental efficiency of investment projects. The mechanism of sustainable rural development, comprising consolidated elements and connections, has been grounded. The ecological aspects of investment policy as a component of the economic mechanism of sustainable rural development have been systematized. It has been determined that attracting investments in environmentally and socially oriented investment projects and programs has to be based on strengthening the ecological aspects of investment policy as part of stimulating sub-system of the economic mechanism of sustainable rural development.

scholarly journals Clusters as an innovative organizational and economic form of efficient agricultural production in the system of sustainable development

Ekonomika APK ◽  
2020 ◽  
Vol 311 (9) ◽  
pp. 86-94
Author(s):  
Yurii Kernasiuk
Keyword(s):  
Sustainable Development ◽  
Agricultural Production ◽  
Cluster Model ◽  
Agricultural Development ◽  
Agricultural Sector ◽  
Scientific Basis ◽  
Practical Significance ◽  
Development Economic ◽  
Industrial Complex ◽  
Research Results

The purpose of the article is to highlight the conceptual understanding of the cluster as an innovative organizational and economic form of production in the system of sustainable development on the example of the agricultural sector and substantiate the scientific basis for ensuring its implementation at the regional level. Research methods. When carrying out the research, a set of general scientific methods and techniques was used; monographic - in the study of domestic and foreign publications and the above-mentioned problems; a systematic approach based on the principles of systems analysis and synthesis - to substantiate the relationship between sustainable development, the efficiency of agricultural production and the cluster model; abstract-logical - for the theoretical generalization of research results and determination of measures to ensure the implementation of the cluster model of agricultural development; economic analysis - to study the efficiency of agricultural production. Research results. The essence of the cluster in modern economic theory in the context of the concept of sustainable development has been studied and analyzed. Globalization, climate change and the aggravation of socio-economic and environmental problems in many countries of the world necessitate the search for new models of economic development. It has been established that one of the most optimal organizational and economic forms of effective agricultural production in the system of sustainable development is clusters. On the example of the Kirovograd region, a scientifically grounded regional model of the development of agro-clusters in the agro-industrial complex. Scientific novelty. Based on the synthesis of scientific theories of cluster and sustainable development, further study of theoretical and methodological approaches to the definition of the essence of clusters as a promising organizational and economic form of effective agricultural production in the system of sustainable development was obtained. Practical significance. The research results will find practical use in substantiating regional strategies for the development of agro-industrial production. They can be used in educational and educational programs, when providing consulting services for the creation of projects of agricultural clusters and in further scientific research.

scholarly journals Ecology of Childhood and Psychology of Sustainable Development (Results of the International Scientific-Practical Conference “9th Russian Conference on Environmental Psychology: From the Ecology of Childhood to the Psychology of Sustainable Development”)

2020 ◽  
Vol 9 (3) ◽  
pp. 296-302
Author(s):  
Viktor I. Panov ◽  
◽  
Julia G. Panyukova ◽  
Keyword(s):  
Sustainable Development ◽  
Environmental Psychology ◽  
Federal State ◽  
State University ◽  
State Institute ◽  
University Department ◽  
Scientific Practical ◽  
Main Ideas ◽  
Practical Conference ◽  
Russian Conference

The article presents the results of the international research and practice conference “The 9th Russian conference on environmental psychology: from ecology of childhood to psychology of sustainable development”, which was held on March 17–19, 2020 at the Psychological Institute of the Russian Academy of Education, in Moscow. The conference was organized by the Federal State Budgetary Institution “Psychological Institute of the Russian Academy of Education” (Laboratory of Ecological Psychology of Development and Psychodidactics), International State Institute named after A. D. Sakharov, Belarusian State University (Department of Social Sciences, Humanities and Sustainable Development). The main ideas and research results presented at the plenary and section sessions are presented. Particular attention was paid to the problems of childhood ecology and psychology of sustainable development.

scholarly journals THE MAIN TASK IS THE IMPROVEMENT OF THE ORGANIZATIONAL AND ECONOMIC MECHANISM FOR THE DEVELOPMENT OF RUSSIAN ENTERPRISES

2018 ◽  
Vol 9 (2) ◽  
pp. 248-259 ◽  
Author(s):  
G. B. Kleiner ◽  
N. L. Pirogov
Keyword(s):  
Limited Liability ◽  
Enterprise Management ◽  
Main Task ◽  
Negative Consequences ◽  
Economic Mechanism ◽  
Economic Problems ◽  
Provision Of Services ◽  
Management And Development ◽  
Effective Development ◽  
Active Implementation

Purpose:the purpose of this article is to justify the choice of the strategic direction of effective development of the national economy of Russia. The authors see the solution of this problem on the way of improving the organizational and economic mechanism of the functioning of Russian enterprises. This problem is considered to be one of the main authors in the consolidation of society and its mobilization for the implementation of the tasks set in the may Decree of the President of the Russian Federation (№ 204 from 2018).Methods:the study was conducted using the methods of systematic, logical, comparative analysis, involving Russian and foreign experience in solving social and economic problems. Particular attention was paid to the validity of the conclusions.Results:national economic problems are touched upon through the prism of the economy of enterprises. An attempt has been made to prove the dependence of the acceleration of the rates of economic development on the improvement of the enterprise's internal economic mechanism. In the postindustrial society, the role of enterprises as the main link in the production of material goods and the provision of services is not diminished, despite the accelerated introduction of scientific and technological progress and the increase in the value of personal property. The improvement of the internal structure of enterprises proposed in the article can significantly reduce the negative consequences of the privatization of state property. According to the authors, this will improve the efficiency of the use of human capital in terms of all its components: ordinary workers, managers, specialists, owners.Conclusions and Relevance:currently, there is a situation in which the owners of enterprises (mainly large ones) have practically unlimited rights and very limited liability for the results of the work of their enterprises. This situation hinders the development of the productive forces of society. The proposed concept of an "effective enterprise" means solidary management of enterprises (ultimately solidary management of the economy). It provides for a system of measures to remedy the situation. The first steps in this direction are the following: 1) the creation of a balanced system of enterprise management; 2) democratization of management and development of the institution of collective (people's) enterprises; 3) the movement in the direction of restraint unrestrained competition and finding ways of cooperation not only within enterprises but also in the relations between all participants of the process of production and realization of products, as well as authorities at all levels; 4) streamlining the processes for the establishment and liquidation of enterprises; 5) the active implementation of multilevel and multidimensional strategic planning. It is not possible to implement these measures in a short time. But the movement along this path creates systemic conditions for accelerating economic growth.

scholarly journals Spatial-Temporal Divergence and Driving Mechanisms of Urban-Rural Sustainable Development: An Empirical Study Based on Provincial Panel Data in China

Land ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 1027
Author(s):  
Chao Wei ◽  
Zuo Zhang ◽  
Sheng Ye ◽  
Mengxi Hong ◽  
Wenwen Wang
Keyword(s):  
Sustainable Development ◽  
Driving Factors ◽  
Practical Significance ◽  
Chinese Society ◽  
Strong Positive Correlation ◽  
Driving Mechanisms ◽  
Rural Revitalization ◽  
Urban Rural ◽  
Coordination Degree ◽  
New Urbanization

China’s long-standing urban-rural dichotomy has led to a widening gap between urban and rural areas, posing a huge challenge to the sustainable development of Chinese society. This paper adopted the subjective-objective weighting method, coupled coordination degree model, and geographically weighted regression model to conduct urban-rural sustainable development research on 31 provincial administrative regions in China and discussed their spatial-temporal divergence and driving mechanisms during 2007–2018. The results showed that (1) the quality of both rural revitalization and new urbanization improved during the study period, and the gap between them showed a trend of increasing after fluctuations. Both of them had significant spatial and temporal divergence characteristics. (2) The urban-rural coupling coordination degree in China continued to increase during the study period and showed an overall pattern of “high in the east-west and low in the north and southwest”. The changes of relative development type indicated that new urbanization had far surpassed rural revitalization during the study period. (3) The coefficients of driving factors varied significantly in space, showing a hierarchical band distribution. Seven of the eight driving factors showed a strong positive correlation in the vast majority of regions. The results and suggestions of this research can further promote the organic combination of rural revitalization and new urbanization strategy, which is of great practical significance for narrowing the urban-rural gap and realizing sustainable urban-rural development. Likewise, it can be a reference for other developing countries around the world.

scholarly journals DEVELOPMENT OF ENVIRONMENTAL MARKETING IN THE CONTEXT SUSTAINABLE DEVELOPMENT OF THE REPUBLIC OF BELARUS

2021 ◽  
pp. 103-111
Author(s):  
S. Bunko
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
State Level ◽  
The State ◽  
World Community ◽  
Environmental Marketing ◽  
Responsible Consumption ◽  
The World ◽  
Development Goals ◽  
The Republic

The article is devoted to the analysis of the inclusion of the Republic of Belarus in the processes of achieving the goals of sustainable development adopted by the world community. Environmental marketing is seen as a tool to achieve sustainable development goals in the area of responsible consumption. The essence of environmental marketing at the level of organizations and at the state level is determined. Directions for the development of environmental marketing in the Republic of Belarus have been identified in order to reduce the volume of non-decomposable waste and waste that cannot be recycled, including due to improper collection.

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