scholarly journals PENGEMBANGAN MEDIA PROMOSI BOOKLET SEBAGAI SARANA PROMOSI KEDAI NYOSOE CAK NANANG DI DESA KEMUNING LOR KABUPATEN JEMBER

2021 ◽  
Vol 5 (1) ◽  
pp. 891
Author(s):  
Titik Ismailia ◽  
Alfi Hidayatu Miqawati ◽  
Fitri Wijayanti ◽  
Septian Hadi Pratama Sasmita ◽  
Ulfa Denadia

ABSTRAKPengabdian kepada  masyarakat merupakan salah satu Tridharma perguruan tinggi yang wajib dilakukan oleh dosen. Kegiatan  Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di salah satu UMKM, Kedai Nyosoe Cak Nanang, yang terletak di Desa Kemuning Lor Jember. Kedai ini memiliki  produk andalan susu murni segar dan olahannya seperti susu rasa-rasa, milkshake, dan yogurt Letak kedai ini sangat strategis karena berada di wilayah rekreasi Rembangan. Namun, masih banyak masyarakat yang belum mengetahui produk kedai tersebut karena minimnya media promosi dan pengelola memiliki pengetahuan terbatas terkait promosi produk. Tujuan dari kegiatan PkM ini adalah untuk memberikan sosialisasi tentang media promosi dan mengembangkan booklet sebagai media promosi Kedai Nyosose Cak Nanang. Metode yang dilakukan untuk mengatasi masalah adalah sosialisasi dan penyusunan media promosi untuk kedai tersebut.  Berdasarkan hasil yang dilakukan selama pelaksanaan pengabdian diperoleh hasil yaitu satu produk booklet bilingual dengan informasi lokasi kedai, produk susu beserta foto, dan nomor narahubung serta meningkatnya pemahaman pengelola tentang pentingnya promosi menggunakan booklet bilingual untuk meningkatkan omset penjualan. Kata kunci: media promosi; booklet; produk susu. ABSTRACTCommunity service is one of the Tridharma of higher education that must be carried out by lecturers. This Community Service (PkM) activity was carried out in Kedai Nyosoe Cak Nanang, which is located in Kemuning Lor Village, Jember. This shop has main products of fresh milk and its processed products such as flavored milk, milkshakes, and yogurt. Its location is very strategic because it is located in the Rembangan recreation area. However, there are still many people who do not know about its products because of the lack of promotional media and the owners have limited knowledge about product promotion. The purpose of this activity was to socialize about promotional media and develop a booklet as a medium of promotion for Kedai Nyosoe Cak Nanang. The method used to overcome the problem is socialization and making promotional media for the shop. Based on the results carried out during the implementation of the service, the results obtained were one bilingual booklet product completed with information about the location of the shop, dairy products along with photos, and contact numbers as well as the staffs’ understanding about the importance of promotion using bilingual booklets to increase sales. Keywords: promotional media; booklet; dairy products.

2019 ◽  
Vol 1 (2) ◽  
pp. 101-109
Author(s):  
Hadrianti H.D Lasari ◽  
Safaruddin Safaruddin ◽  
Ka’bah Ka’bah

The potential of this agribusiness can be found and developed in Gunung Perak Village. In the village fresh milk is produced which is then processed in the Sintari Dairy Cooperative, better known as Susin. Aiming at product innovation, the community service team conducted this Community Service Activity smoothly for five months. Participants in this activity generally work as teaching teachers, housewives and farmers. This activity is dominated by participants aged 18-45 years and 100% participants are female. This activity was also followed by PKK in Gunung Perak Village. Mc Nemar X2 test with a Significant value of 0.007 <0.05 so that there are differences in knowledge before and after exposure to material about Processing and Online Marketing of Kefir Dairy Products in Gunung Perak Village, West Sinjai District, Sinjai District. This activity, public knowledge increased by an average value difference of 1.88 with the addition of knowledge reaching 9.4%.


2020 ◽  
Vol 2 (2) ◽  
pp. 123-127
Author(s):  
Jasmani Jasmani ◽  
Noryani Noryani ◽  
Yossy Wahyu Indrawan ◽  
Reni Hindriari ◽  
Lia Asmalah

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memenuhi kewajiban dosen untuk melakukan tridharma perguruan tinggi. Untuk itu sudah menjadi kewajiban bagi dosen berbagi pengetahuan dan wawasan melalui penyuluhan pengembangan manajemen sumber daya manusia agar senantiasa berupaya mencapai tujuan organisasi dengan efektif dan efisien. Dan juga bertujuan Karang Taruna Kampung serua poncol dapat menjalankan fungsi dan perannya secara optimal sehingga mendatangkan manfaat bagi Kampung serua poncol. Pengembangan juga dimaksudkan untuk meningkatkan kualitas sumber daya manusia dalam melaksanakan tugasnya sehingga lebih positif dalam berkontribusi tenaga dan pikiran untuk memajukan Kampung serua poncol.Kata Kunci : Manajemen Sumber Daya ManusiaABSTRACTThe purpose of this community service activity is to fulfill the obligations of lecturers to do tridharma of higher education. For that reason, it has become an obligation for lecturers to share their knowledge and insights through counseling the development of human resource management so that they always strive to achieve organizational goals effectively and efficiently. And also aims at Karang Taruna Kampung Serua Poncol can carry out its functions and roles optimally so that it brings benefits to Kampung Seronc Poncol. The development is also intended to improve the quality of human resources in carrying out their duties so that it is more positive in contributing energy and thoughts to advance the village of all poncol.Keywords: Human Resource Management 


2021 ◽  
Vol 2 (1) ◽  
pp. 388-397
Author(s):  
Yeni Triana ◽  
Handana

The problem of limited knowledge of partners about agreements or contracts in general, and in particular regarding the principle of good faith in business activities faced by business actors and company management, which generally consists of millennial youth, which can be said to be still lacking in understanding the principle of commitment well, as a guideline in carrying out the actions of a company, especially companies with legal entities, such as Limited Liability Companies, where PT Sarana PanganMadani, has established many partnerships, which of course must keep the relationship harmonious, sometimes the relationship is already running, due to limited knowledge, experience, there was a clash that would definitely hinder good relations, both parties, for example, at the beginning of the negotiation there was an agreement, which gave birth to a partnership to distribute the nine staples, but in its implementation, there were obstacles, which caused Due to the difference in prices, even though at the beginning of the negotiation the price was already agreed to, but there was a change, which was due to an increase in market prices or production prices, so that the price that was agreed upon earlier, of course changed, this change is a problem of misunderstanding between the two parties, according to Partners. PT Sarana PanganMadani, the company raised prices unilaterally, while from the PT stated that due to changes in market prices, this is one example which is a significant obstacle, resulting in inconsistencies in the development of partner businesses which are good business groups providing distribution of nine staples daily activities, as well as providing business capital to develop agricultural land, as well as services, ranging from basic materials to packaging ready to be marketed. In this community service program, the priority issue agreed upon by the PKM FH Unilak proposer together with his partner, PT Sarana PanganMadani, to be resolved is to provide understanding through legal counseling about the principles of good faith in cooperating with the business community. Thus, after the program is implemented, it is hoped that partners will gain a correct understanding and have knowledge of agreements or contracts in general, and in particular the principles of good faith in this partnership. The method that will be used in this community service is to use lectures that will be directly at the PT Sarana PanganMadani office.


DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 121
Author(s):  
Risza Putri Elburdah ◽  
Ugeng Budi Haryoko ◽  
Fauziah Septiani ◽  
Lucia Maduningtias ◽  
Edy Krisyanto

Community service (PKM) is an integral part of the Tri Dharma of Higher Education which in its implementation is inseparable from the other two dharmas, and involves all members of the academic community: lecturers, students, education staff and alumni. Through PKM the academic community can be present in the midst of the community.The location of Nurul Ihsan Foundation is sufficient to enter the village, so that not many people know of its existence. Even though the Foundation has been established since 1994. Besides educational activities (pesantren), Nurul Ihsan Orphanage also organizes skills training for foster children and the surrounding community to cultivate talents and provide them with certain skills for the future. The number of activities above, the need to continue to develop skills is a matter that has always been championed by the management of the Nurul Ihsan Orphanage Foundation and other institutions. To meet these needs, strategic marketing management counseling is carried out so that the name Nurul Ihsan Foundation is increasingly known to the wider community. It is hoped that more donors will continue to help fulfill the education of the students and orphans at the Nurul Iksan Foundation. One solution that resulted from this outreach was about marketing media and marketing personnel that must be owned by the Nurul Iksan Foundation. PKM with the title: "Counseling Strategic Marketing Management in the Development of the Nurul Iksan Foundation" in general went smoothly and impressively. The students and the foundation's management were very enthusiastic in listening to the explanation of the material provided. This is illustrated by the many questions raised and two-way discussions that occur. The enthusiasm continued when the session reviewed cases related to marketing media.Keywords: Marketting Management, Promotion Media ,Development.


2019 ◽  
Vol 3 (2) ◽  
pp. 115
Author(s):  
Septian Emma Dwi Jatmika Jatmika ◽  
Siti Kurnia Widi Hastuti2

This Community Service and Empowerment Program offers solutions to overcome problems encountered in Sedayu, especially the under-five health problems, such as the lack of knowledge about the provision of MP ASI according to World Health Organization (WHO) standards, the lack of utilization of quality local foods for MP-ASI and many the provision of instant breastfeeding by mothers in infants, the provision of MP-ASI is less appropriate with the duration, frequency, texture and variation according to age stage and the lack of attention of parents related to the growth of infants. The data shows that there are many toddlers in Sedayu who suffer from malnutrition and even malnutrition and stunting (short). The purpose of this community service is to improve the community's knowledge about the making of MP ASI by optimizing the existing local wisdom. The hope of this program can improve the knowledge, behavior and health status of children under five. The target of this program is the mother of the students from the students of  TK ABA Argomulyo, TK ABA Sedayu and TK Tapen, Sedayu Subdistrict, Bantul who have under five children. Activities undertaken include training on the basic principles of MP-ASI, training on making and assisting various processed MP-ASI using quality local food. And held a mini gallery of processed products of various variations of ASI MP using quality local food to promote MP ASI products to the public.


Author(s):  
Petrus Senas ◽  
Evnaweri Evnaweri ◽  
Tyas Wara Sulistyaningrum

This activity was carried out at Poklahsar Tampung Parei Jalan Tingang VIIB/Bukit Pengharapan No.2 Palangka Village, Jekan Raya Sub-District, Palangka Raya City on Tuesday, September 10, 2019. The purpose of this activity was to transfer knowledge and technology for processing value-added fish products for added value. Poklahsar Tampung Pare utilizes local wisdom so that it can produce new variant products. The open mindset of participants of the Fisheries Product Technology Study Program at Palangkaraya University to learn entrepreneurship with the skills they have to prosper their lives going forward. The activity was carried out by giving material to the Community Service Team in discussions with fish processing products entrepreneurs and demonstration of the manufacture of new products by adding sesame powder to processed products of wadi patin. Value-added processed fish products from local wisdom have advantages over other products. Besides being a product with a variety of new flavors, it can also increase consumer interest in buying to increase income and improve the welfare of the community, especially fisheries processing.


2020 ◽  
Vol 5 (4) ◽  
pp. 404-409
Author(s):  
Titin Apung Atikah

Cassava is a type of plant that is easy to grow in various types of soil, and its cultivation method is relatively easy. The stems, leaves, and tubers of cassava have various benefits for human life. Limited knowledge and skills regarding the diversification of cassava-based processed products are an obstacle for which solutions must be sought. The purpose of this service activity is to empower the community, especially partners/target groups, through training on processing cassava into raw materials for processed food products. Community service activities carried out using training/mentoring and demonstrations/practices are one of the solutions that can be carried out for community empowerment. The results of community service activities show that all participants (100%) can actively participate in receiving all the knowledge and skills transferred and are interested in doing it themselves at home (100%). Processed products in the form of cassava flour will be consumed by themselves (77%) and sold (23%) with processed food products of cassava lunkhead (89%) and cassava noodles (11%), which were of high interest. This data shows that community service activities carried out by Palangka Raya University can contribute and become a solution to overcome problems faced by the community.


2021 ◽  
Vol 4 (2) ◽  
pp. 73-76
Author(s):  
Meiryani Meiryani ◽  
Jajat Sudrajat ◽  
Isana Wikrama

The purpose of this activity is to motivate and inspire the DKI Jakarta Youth Organization through the theme of Entrepreneurship Development for the Jakarta Youth Organization. Participants in this activity were Binus Syahdan Campus Cleaning Service officers and Anggrek representing West Jakarta Youth Organization. This activity shows the enthusiasm of the participants because of their entrepreneurial development potential, because there are already several people who already have products, but are not optimal in their packaging and marketing, currently by optimizing social media networking alone. The results of this activity have several implications, including the following; First, the implications for planning and developing the training curriculum for MSMEs, Candidates for MSMEs and Communities and teaching materials for the EN001 Entrepreneurship course, with the collaboration method of lecturers, students and MSMEs in carrying out community service activities, by optimizing the implementation of the Entrepreneurship Student Activity Program (PKM-K) through Higher Education Grants in the Indonesian Student Business Competition Program (KBMI). Second, the implications for the education and training of lecturers by using an example method of direct practical application. Third, to inspire to increase cooperation with lecturers from different study programs, so that the output can make further proposals for funding other than the Binus grant. Fourth, the implications of choosing the right training / workshop method for participants and the community as well as increasing the synergy in the implementation of the Tridharma of Higher Education.


2020 ◽  
Vol 1 (1) ◽  
pp. 1-6
Author(s):  
Rini Kartika Dewi ◽  
Srililiani Surbakti ◽  
Faidliyah Nilna Minah ◽  
M. Istnaeny Hudha ◽  
Siswi Astuti

The creative industry is a business activity that focuses on creation and innovation which must always be improved and developed in all regions in Indonesia, because it is rich in culture and natural resources. One example is RT 03 RW 14 Sawojajar Sekarpuro Village, Pakis Subdistrict, which has creative activities, where each resident is required to plant figs and process them. So far, residents still do not know the products that can be produced from tin fruit and the processing stages, all that has been done is making tea bags, but the results obtained are not as expected. The aim of this service is to provide assistance and training for residents of Sawojajar RT 03 RW 14 in processing various foods from fruit and drinks from Tin leaves and transfer of appropriate technology in the process to produce superior products from commercial Tin fruit. The implementation method that will be used is assistance in making products for PKK groups of women who are divided into 5 (five) small groups, mentoring and training for processing into products, assistance in the use of drying equipment, packaging and marketing. From the mentoring and training that has been carried out by the ITN Malang Community Service Team, it has had a significant impact, namely that residents gain knowledge and practice directly the processing of Tin fruit into various processed products and operating equipment in making Tin leaf tea and increasing economic value because residents have produce products and sell them to the public.


2021 ◽  
Vol 1 (1) ◽  
pp. 31-36
Author(s):  
Komang Krishna Yogantara ◽  
Dewiwati Sujadi

Cepaka Village as a partner village of Triatma Mulya University has expressed their desire to form a tourist village, but their limited knowledge of tourism villages becomes an obstacle in making it happen. The focus of this activity is carried out based on the above grouping, namely realizing, packaging / packaging tourism villages by involving all existing potential, and involving village communities, management / governance of SMEs and services that will become the core products of tourism villages and the impact of tourism villages, implementing mentoring activities for community financial institutions in cooperatives, LPDs, traditional markets, waste banks and BUMDES. In accordance with the problems faced by partners in this service activity, the implementer can provide several solutions in accordance with existing conditions in the field. The implementation of community service activities in Cepaka Village includes several activities that have been carried out to increase the number of tours. As for the implementation of the program, namely: Programs in the Environmental Sector that have been implemented in Cepaka Village, including Community Service in the Cepaka Harum Plastic Bank area.


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