scholarly journals PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN

2021 ◽  
Vol 7 (01) ◽  
pp. 187-199
Author(s):  
Dian Prajarini ◽  
Dwisanto Sayogo
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Methods ◽  
Simple Linear Regression ◽  
Call To Action ◽  
Consumer Interest ◽  
The Social ◽  
Product Marketing

Abstrak Media sosial yang bisa digunakan untuk pemasaran produk adalah Instagram. Dua jenis konten Instagram yaitu foto dan video menarik orang untuk melakukan tindakan like, comment dan share. Perkembangan UMKM Kopi dengan banyaknya usaha yang sama, memerlukan promosi yang baik untuk menarik minat konsumen. Melalui Instagram, UMKM Kopi bisa memasarkan produk mereka. Desain post Instagram memberi pengaruh tersendiri terhadap pelanggan maupun follower mereka salah satunya minat pembelian. Penggunaan foto, ilustrasi, gambar, teks iklan, bahkan video dalam konten Instagram digunakan untuk menarik konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh desain post Instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan analisis data menggunakan regresi linier sederhana. Hasil dari penelitian menyatakan bahwa terdapat pengaruh desain feed instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Gambar, warna, copy writing dan call to action merupakan komponen desain post Instagram yang memberikan kontribusi terhadap minat pembelian adalah sebesar 29,4% dan sisanya 70,6% minat pembelian dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.   Kata Kunci: desain, post, Instagram, UMKM, kopi, Sleman  AbstractInstagram is the Social media that can be used for product marketing. Two types of Instagram content that attracted people to like, comment, and share were photos and videos. The development of coffee MSMEs with the same number of businesses requires good promotion to attract consumer interest. Through Instagram, coffee MSMEs can market their products. Instagram feed design has a distinct influence on their customers and followers, one of them is purchase interest. This study aims to determine and analyze the effect of Instagram feed design on the purchase interest of MSMEs Coffee products in the Sleman. The research method used is quantitative methods with data analysis using simple linear regression. The results indicate that there is an effect of Instagram feed design on the interest in purchasing coffee MSME products in Sleman. Image, color, copywriting, and call to action are feed-design components that contribute 29.4% of purchase interest, and the remaining 70.6% of purchase interest influenced by other factors not examined in this study. Keywords: design, post, Instagram, MSMEs, coffee, Sleman

scholarly journals PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP KINERJA PEGAWAI APARATUR SIPIL NEGARA PADA DINAS PEMADAM KEBAKARAN KABUPATEN BONE

2020 ◽  
Vol 4 (1) ◽  
pp. 85-97
Author(s):  
Edi Jusriadi ◽  
Asmina Asmina
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Occupational Health ◽  
Research Method ◽  
Quantitative Methods ◽  
Fire Service ◽  
The State ◽  
Work Safety ◽  
Significance Level ◽  
Analysis Techniques

The research method uses quantitative methods with data collection techniques using questionnaires which were distributed to 57 respondents. Data analysis techniques used in this study are multiple linear regression with work safety variables (X1), health variables (X2) and the performance of the State Civil Apparatus (Y). The results showed that work safety variables had a positive and significant effect on the performance of the State Civil Apparatus in the Bone Fire Service with t count 3.828 t table 2.002 with a significance level of 0.000 0.005, the effect of occupational health had a positive but not significant effect with a t value of 1.667 t table 2,002 with a significance level of 0.099 0.05. 

scholarly journals Religiosity and Halal Certification: Its Effect on Interest in Buying Traditional Food

2022 ◽  
Vol 6 (2) ◽  
pp. 79
Author(s):  
Najmudin Najmudin ◽  
Syihabudin Syihabudin
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Methods ◽  
Regression Method ◽  
Linear Regression Method ◽  
Traditional Food ◽  
Questionnaire Data ◽  
Multiple Linear Regression Method ◽  
The Impact

This study aims to determine (1)—the influence of religiosity on the interest in buying traditional food of sate bandeng. (2). The effect of halal certification on the interest in buying traditional food of sate bandeng. And (3). The impact of religiosity and halal certification on interest in buying traditional food of sate bandeng. This research is the millennial consumers of traditional food of Sate Bandeng Kang Cepi Kaujon, Serang City, Banten Province. The research method used is quantitative. Methods of data collection using a questionnaire. Data were processed using SPSS version 23 software. Data analysis used the multiple linear regression method. The results of this study indicate that (1). Religiosity affects an interest in buying traditional food of Sate Bandeng. (2). Halal certification affects an interest in buying traditional food of sate bandeng (3). Religiosity and halal certification have a positive and significant impact on interest in buying traditional food of Sate Bandeng. Consumers’ interest in buying traditional food of Sate Bandeng is influenced by religiosity and halal certification as much as 48.8 percent. In comparison, the remaining 51.2 percent is influenced by other variables not examined in this study.

scholarly journals APPLICATION OF COPYWRITING ELEMENTS IN SOCIAL MEDIA ADVERTISING DRINKING PRODUCTS NOW IN CREATING CONSUMER INTEREST

2021 ◽  
Vol 9 (1) ◽  
pp. 55-67
Author(s):  
Jesslyn ◽  
Glorya Agustiningsih
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Scientific Development ◽  
Target Market ◽  
Call To Action ◽  
Advertising Industry ◽  
Content Creation ◽  
Consumer Interest

ABSTRACT Advertising in social media is becoming a trend in business circles. One of the ways is to create creative content in social media in order to attract target market’s attention. Creative content is a form of content which is currently being developed on social media, especially Instagram. Diverse forms of creative contents can be found easily on Instagram accounts. One of them is creative contents uploaded by @xingfutang_indonesia on Instagram. Creative content creation cannot be separated from visual and copywriting elemts. In this case, copywriting becomes important in providing information to the target market. Referring to the concept, this study aims to determine the applied elements of copywriting which include headline and slogans, company taglines, and call to action used in creative contents on @xingfutang_indonesia account on Instagram. The research method used is a descriptive qualitative approach with content collection documentation and interviews as data collection techniques. The results of the research are beneficial for the scientific development of the field of communication, especially for the advertising industry in a practical way.

scholarly journals Pengaruh Tingkat Persediaan Terhadap Rentabilitas Ekonomi Pada PT Sepatu Bata, Tbk

2019 ◽  
Vol 6 (2) ◽  
pp. 167-172
Author(s):  
Popon Rabia Adawia ◽  
Ayu Azizah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Significant Influence ◽  
Research Method ◽  
Hypothesis Test ◽  
Statistical Tests ◽  
Inventory Level ◽  
Simple Linear Regression ◽  
Analysis Techniques ◽  
Independent Variables

This study examines the effect of inventory levels on economic rentability at PT Sepatu Bata Tbk. Referring to two variables, namely economic rentability as the dependent variable / dependent variable (x) and inventory level as independent variables / independent variables (y). The purpose of this research is to find out whether or not there is a positive and significant influence between inventory level rotation, economic profitability at PT Sepatu Bata Tbk, and to find out how much influence the inventory level has on economic rentability. The research method used in carrying out this research is an associative research method which aims to determine the influence of the two variables studied. This study uses simple linear regression data analysis techniques, while for the hypothesis test statistical tests are carried out with the T test. For the regression equation obtained is Y = 18.72 - 0.23X. This study concludes that the inventory does not significantly influence the economic rentability of PT Sepatu Bata Tbk. These results can be seen from tcount of -1.585 and ttable of 2.015, which means that tcount is smaller than ttable. While the influence of inventory variables on economic rentability is 33.4% while the remaining 66.6% is influenced by other variables outside of this study. Keywords: Inventory, economic rentability, profitability.

scholarly journals The Influence of Instagram Social Media Against Traveling Interest

2020 ◽  
Vol 8 ◽  
Author(s):  
Muhammad Miftakhur Rizky ◽  
Muhammad Miftakhur Rizky ◽  
Tutut Nofita Sari
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Mean Value ◽  
Simple Linear Regression ◽  
Tourist Attractions ◽  
Related Theory ◽  
Beta Coefficient ◽  
Indicator Data ◽  
Dominant Influence

This study aims to discuss the influence of Instagram social media on traveling interest using the theory of interest in visiting Philip Kotler, et al., (2006: 198) in Marketing for Hospitality and Tourism assumes that buying interest in consumers can be equated with interest in visiting tourists. This can be seen in the same behavior. There is no related theory regarding interest and decision to visit, but in accordance with Kotler's theory, et al., That visiting interest is included with purchase interest measured by the same indicator. Data is collected by distributing questionnaires to respondents. The data analysis that we use is a simple linear regression. The results showed that the Instagram Traveling Social Media variable had a significant effect on Visiting Interest (Y) followers to a destination). It is known that the beta coefficient of this analysis is 73.1% and 16.9% is influenced by other variables not included in this study. Instagram Social Media Variable Indicator which is dominant influence is the hashtag indicator with a mean value of 4.28 and the item that dominates the hashtag indicator is the Instagram Traveling account that gives messages using a hashtag that can be used to disseminate photos so that followers can easily find them. While the indicator on the Traveling Interest Variable that has a dominant influence is transactional interest with a mean value of 3.97 that respondents are interested in visiting a place to take photos and are interested in the uniqueness of the tourist attractions.

scholarly journals Pengaruh Kepemimpinan dan Disiplin Kerja terhadap Kinerja Pegawai pada Dinas Pendidikan Kota Banjarmasin

2019 ◽  
Vol 3 (2) ◽  
pp. 94-102
Author(s):  
Eva Amalia ◽  
Muhammad Rudiansyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Social Science ◽  
Quantitative Methods ◽  
Employee Performance ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Technique ◽  
The Social

This study aims to determine the effect of leadership and work discipline partially, and the effect of leadership and work discipline simultaneously on employee performance at Dinas Pendidikan Kota Banjarmasin.This research uses quantitative methods. The data used in this study consisted of primary data and secondary data. The population of this research is the employees of Dinas Pendidikan Kota Banjarmasin, amounting to 102 people. Sampling uses probability sampling. The technique of data collection was carried out by distributing questionnaires to 51 respondents from Dinas Pendidikan Kota Banjarmasin employees who were obtained using the Slovin formula. The data analysis technique used is multiple linear regression to determine the effect of leadership and work discipline on performance in Dinas Pendidikan Kota Banjarmasin using Statistical Package for the Social Science (SPSS) version 21.00 for windows.The results of the study concluded that the leadership and work discipline variables partially affect the performance of employees at the Banjarmasin City Education Office. The results of the study concluded that the variables of leadership and work discipline simultaneously affect the performance of employees at Dinas Pendidikan Kota Banjarmasin.

scholarly journals Analysis of Entrepreneurship Behavior and Business Capital Against Business Success

2020 ◽  
Author(s):  
Jo Nam Hee ◽  
Heny Hendrayaty ◽  
Hari Mulyadi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Quantitative Methods ◽  
Business Success ◽  
Entrepreneurial Behavior ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of entrepreneurial behavior and business capital on business success. The research method used is quantitative methods and surveys. The population in this study amounted to 263 people. The technique used to determine the size of the sample under study was proposed by Slovin so that respondents who were sampled in this study were entrepreneurs of Binong Jati knitting centers in Bandung as many as 100 respondents. The data analysis technique used is multiple linear regression. Based on the results of the study, it can be seen that entrepreneurial behavior and business capital simultaneously and partially have a positive effect on business success. Based on the results of the study, the recommendations proposed were that entrepreneurial behavior and business capital must be improved so that business success was achieved. Keywords: Entrepreneurship Behavior, Business Capital, Business Success

scholarly journals Pengaruh Media Sosial Instagram dan WhatsApp Terhadap Pembentukan Budaya “Alone Together”

2018 ◽  
Vol 10 (2) ◽  
pp. 103
Author(s):  
Gunawan - Saleh ◽  
Ribka Pitriani
Keyword(s):  
Social Media ◽  
Linear Regression ◽  
Correlation Coefficient ◽  
Quantitative Research ◽  
Simple Linear Regression ◽  
The People ◽  
The Social ◽  
Meaningful Relationships ◽  
The University

Social media is now highly favored by many and considered quite effective by the people of Indonesia. One example taken in this study is the social media Instagram and WhatsApp, as social media is considered to affect the forms of activity and its behavior. This study aims to investigate the influence of social media Instagram and WhatsApp against the cultural establishment "Alone Together" at the University of Riau by using the theory of SOR (Stimulus-Organism-Response) as its foundation. This study uses a quantitative research in which data was collected through questionnaires distributed to 100 respondents who are students at the University of Riau by category determined by accidental sampling, and analyzed by simple linear regression program helped IBM SPSS version 20.0. This study examined whether or not the influence of indicators of variable X (Social Media Instagram and WhatsApp) to variable Y (culture Alone Together). Technology to fill the void and satisfaction with technology. Based on the results obtained through the SPSS 20.0 correlation coefficient of 0.403, 0.403 value lies between the value of 0,40-0.599 that was meaningful relationships, meaning that there is the influence of social media Instagram and WhatsApp against the cultural establishment in Riau University Alone Together with the effect of 16.3%, while the remaining 83.7% is influenced by other variables.  Media sosial saat ini sangat digemari oleh berbagai kalangan dan dianggap cukup efektif oleh masyarakat Indonesia. Salah satu contoh yang diambil dalam penelitian ini adalah media sosial Instagram dan WhatsApp. Adapun media sosial ini dinilai dapat mempengaruhi bentuk aktifitas, dan perilaku penggunanya. Penelitian ini bertujuan untuk mengetahui pengaruh media sosial Instagram dan WhatsApp terhadap pembentukan budaya “Alone Together” di Universitas Riau dengan menggunakan teori S-O-R (Stimulus-Organisme-Response) sebagai landasannya. Penelitian ini menggunakan metode riset kuantitatif dimana data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan mahasiswa di Universitas Riau dengan kategori yang ditentukan berdasarkan accidental sampling, dan dianalisis melalui regresi linier sederhana dibantu program IBM SPSS versi 20.0. Penelitian ini menguji ada atau tidaknya pengaruh indikator dari variabel X (Media Sosial Instagram dan WhatsApp) terhadap variabel Y (budaya Alone Together). Teknologi untuk mengisi kekosongan dan kepuasan atas Teknologi. Berdasarkan hasil pencarian melalui SPSS 20.0 maka didapat nilai koefisien korelasi sebesar 0,403, nilai 0,403 terletak diantara nilai 0,40-0,599 yaitu bermakna memiliki hubungan yang sedang, artinya terdapat pengaruh antara media sosial Instagram dan WhatsApp terhadap pembentukan budaya Alone Together di Universitas Riau dengan pengaruh sebesar 16,3%, sedangkan sisanya sebesar 83,7% dipengaruhi oleh variabel lain.

scholarly journals HUBUNGAN ANTARA KECERDASAN INTELEKTUAL (IQ) DENGAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN PENDIDIKAN KEWARGANEGARAAN

2019 ◽  
Vol 2 (2) ◽  
pp. 139-149
Author(s):  
Aliza Alfionita ◽  
Ujang Jamaludin ◽  
Dinar Sugiana Fitrayadi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Citizenship Education ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Learning Achievement ◽  
Quantitative Correlation ◽  
The Relationship

This study aims to find out the relationship between Intellectual Intelligence and Student Learning Citizenship Education Lessons. The research method of this research is a quantitative correlation approach. Samples were taken by Proposal Random Sampling technique, which was 72 samples. The instruments used in this study were Intelligence Tests and used Achievement Tests and observations as supporting data. While the data analysis used Simple Linear Regression with intellectual intelligence (x) as a predictor and learning achievement of Citizenship Education (Y). by komasiasi obtained the following correlation coefficient of 0.716  means (0,513 x 100%) = 51.3%. Learning Achievement Citizenship Education is influenced by intellectual intelligence while the remaining 48.7% is determined by other variables which are not examined in this study. Based on the results of the study, it can be concluded that Intellectual Intelligence has a Significant Relationship with Student Achievement in Citizenship Education.

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata

2019 ◽  
Vol 8 (2) ◽  
pp. 34
Author(s):  
Oktavianus Barcelona ◽  
Tinneke M. Tumbel ◽  
Johnny A. F Kalangi
Keyword(s):  
Linear Regression ◽  
Research Method ◽  
Distribution Systems ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Related Research ◽  
The Core

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.

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