scholarly journals ANALISIS PENGARUH FAKTOR KELENGKAPAN PRODUK, KUALITAS PRODUK DAN CITRA PRODUK TERHADAP LOYALITAS KONSUMEN BASMALAH MARKET KARANGGENENG

2019 ◽  
Vol 3 (1) ◽  
pp. 45-51
Author(s):  
Nurus Safa’atillah

The purpose of this study was to determine the complecateness of the product, product quality, and product image effect partially or simultaneously on consumer loyality to the market Basmallah Karanggeneng Lamongan, as well as to determine the complecateness of the product, product quality, and product image, which is more dominant effect on consumer loyality partners market Basmallah Karanggeneng Lamongan. From the results obtained t test the completeness of the product (3.244), product quality (6.615),and the image of the product (11.217). The independent variable range of product, product quality and product image has t hitung> t table (1.984) then H0 rejected and Ha is received so at it can be interpreted that the independent variable range of products, product quality and product image partially has a significant effect on the dependent variable customer loyality. And the rest results obtained F hitung (94.545), while F table (2,70) for F count> F table then H0 rejected and Ha is received so that it can be interpreted that the independent variable range of products, product quality and product image simultaneously have a significant effect on the dependent variable consumer loyality.

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 427
Author(s):  
Riche Fermayani ◽  
Ash Shadiq Egim ◽  
Romi Rianto Harahap

This study aims to determine the effect of product quality and brand image on consumer satisfaction Yamaha Nmax in Padang City (Case Study at PT. Yamaha Tjahaja Baru Padang). The samples examined in this study were 84 respondents who were consumers of Yamaha Nmax in Padang City. Based on the statistical t test performed, it can be concluded that the product quality variable has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the statistical t test performed, it can be concluded that the brand image has a positive and significant effect on customer satisfaction as indicated by the significance value of 0,000 < alpha 0.05. Based on the simultaneous f test obtained a significance value of 0,000 < 0,05, it can be concluded that product quality and overall brand image have a significant effect on consumer satisfaction on Yamaha Nmax in Padang City. The magnitude of the influence of the independent variable on the dependent variable is 74.8%, the remaining 25.2% is influenced by other variables not included in the research model.Keywords: Product Quality, Brand Image, and Consumer Satisfaction 


Author(s):  
Abdullah Farih

The objective of this study is to measure whether there is or not significant effect of teaching reading by utilizing Hot Potatoes software toward students’ reading comprehension of descriptive text. The variables used were the teaching treatment of Hot Potatoes Software as the independent variable and the students’ reading comprehension of Descriptive Text as dependent variable. Then, the research designed was Quasi-experimental design and the presentation of data used was quantitative. The data were obtained from the eleventh grade, of which 28 students were taken as sample. The students are divided into two groups; experiment group consisted of 12 students and control group consists of 16 students. To get the data, the pre-test and post-test were applied and then analyzed using t-test formula. The researcher had concluded that there is Significant effect of Hot Potatoes Software toward the students’ reading comprehension achievement. The result showed that mean of students’ post-test was increased. It is proved by the t-test (8.54) which is higher than t-table (2.05) at level of significance 5%. It means that the alternative hypothesis was accepted and it proved that Hot Potatoes Software had significant effect toward students’ reading comprehension of Descriptive Text


2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Firmansyah Kusumayadi ◽  
Muhammad Ali

This study aims to determine the effect of Organizational Climate and Organizational Commitment to Employee Work discipline at the Bima Regency DPRD Secretariat office. The dependent variable used is Work Discipline, the independent variable is Organizational Climate and Organizational Commitment. This type of research is causal associative. The sampling technique used is the Census technique to obtain a total sample of 48 respondents who are civil servants. Data analysis techniques in this study were multiple linear regression, t-test, f-test, and adjusted determination coefficient test (R2). From the regression results for this study the equation is obtained, namely Y = 8.756 + 0.565 X1 + 0.434 X2. The results of this study indicate that partially the organizational climate has a positive and significant effect on employee work discipline. Partially, organizational commitment has a positive and significant effect on employee work discipline. Simultaneously the organizational climate and organizational commitment have a positive and significant effect on employee work discipline at the Bima Regency DPRD Secretariat office.Keywords: organizational climate, organizational commitment, work discipline


JURNAL WIDYA ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 8-29
Author(s):  
James Ronald Tambunan

Balai Diklat Industri Regional – I Medan us one of technical executive unitaries in education and training sector is responsible for center for Industrial Education and Training of the Ministry of Industry. Since Regulation number 22 year 1999 for local autonomy is legalized and then has been changed to regulation number 32 year 2003, there are many changes in the structure of organization including reposition and substitution of functionaries and officials in industrial service institution. Due to the reposition, there are many officials still do not have enough technical substantive knowledge about industry sector as their aquip to do their dutter. In order to repair this condition, technical training needs to be done. It aims to synchronize perception between the older and the newer ones. The purpose of this research is to look for and analyze the effect of Technical Training and motivation of alumnae’s work in Balai Diklat Industri Regional I Medan. Hypothesis of the research is Technical Training and motivation affect alumnae’s work in Balai Diklat Industri Regional I Medan. Method use in taking the samples is by using Slovin Formulation in which from 179 populations about 124 samples are taken. Hypothesis is tested by using compound linear regressive analysis. It is held by doing simultaneous test (f test) and partial Test (t test). Both of tests have purpose to know the effect of independent variable to dependent variable on relieance level 95% or ? = 0,005. The result of analysis shows that Technical Training and motivation have simultaneous and significant effect to work motivation of alumnae in Balai Diklat Industri Regional I Medan. The significant level is 0.000. Determinant Coefficient (R2) of independent variable to dependent variable is about 59,3 % and the rest (40,7 %) is affected by another variable that is not used in this research. The result of t test (partial test) shows every independent variable used has significant effect to its dependent variable. Technical Training variable has real effect to the work with significant effect to the work 0.01 with significant level 0,000 smaller than 0,005 (5%).


2017 ◽  
Vol 1 (1) ◽  
pp. 15-25
Author(s):  
Ismayana Marhamah

This study aims to determine the effect of profit sharing growth, liquidity growth, gross domestic product (GDP) growth, of mudharabah saving growth in general islamic banks. The variables studied are the influence of profit sharing rate, liquidity growth, gross domestic product (GDP) growth as independent variable and mudharabah saving growth as dependent variable. The population in this study are sharia islamic banks registered in Bank Indonesia (BI) and the amount of gross domestic productquarter-year period 2012-2016.The result of hypothesis testing (t test) shows that the profit sharing growth and gross domestic product partially has significant effect to mudharabah saving growth. Then the test result of liquidity growth partially has no effect and not significant to mudharabah saving growth. The results of simultaneous hypothesis test (test F), show that all independent variabels in this study has significant effect to mudharabah saving growth.


2019 ◽  
Author(s):  
Fetrizen ◽  
Nazaruddin Aziz

Basically the decision to buy bottled water by consumers is influenced by many factors such as the quality of a product, brand, taste, lifestyle and the range of promotion made by the company. Driven by the needs that exist within a person and the desire that the needs in a person are affected if the consumer shows a sense of fun that ultimately leads to loyalty. Loyal customers are more valuable than customers who are just satisfied. For loyal customers will always use the product of all time and is a source of revenue and Aicos company in this case have been concerned about factors that can affect consumers in buying decisions. In this research, the research describes several variables that influence consumer purchase decision that is product quality, price, promotion. The quality of the product, the price, the promotion is called the independent variable and the purchase decision is called the dependent variable. Through the research results obtained by researchers, the researchers drew the conclusion that the variables free of price and promotion have a significant effect on purchasing decision because the value of sig &lt;0,05. While for the independent variable of product quality has no significant effect with purchase decision because sig value&gt; 0,05. This is because the consumers who have been interviewed stated that the drinking water products in their quality packaging are almost the same.


2020 ◽  
Vol 11 (1) ◽  
pp. 65-69
Author(s):  
Marius-Gabriel Amzulescu ◽  
Andreea-Ionela Chiscop ◽  
Diana-Nicol Marin ◽  
Cristina Lare ◽  
Andra-Maria Popescu

The present study investigates the effect of negative emotions (focusing on disappointment, sadness and regret) on cognitive schemas. The sample consist in students from the University of Bucharest (convenience groups). A univariate unifactorial experimental design was used, as the current study had one independent variable, negative emotions, and a dependent variable, cognitive schemas, which was measured with the Core Beliefs Questionnaire instrument. We applied T test for independent samples, using SPSS. The t test was statistically significant, t (45) = 2.57, p <0.05. The confidence interval (95%) for the difference between the averages is between 2.95 and 24.35. After applying the intervention, the evaluated sample (M = 43.17, SD = 29,074) showed a statistically significant difference compared to the control group (M = 29.52, SD = 11.257). The data collected support the main research hypothesis of the study, negative emotions can bring about changes in certain cognitive schemas by modifying, altering or disrupting them.


2017 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
Anak Agung Media Martadiani ◽  
I Made Suniastha Amerta

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.


2021 ◽  
Vol 3 (2) ◽  
pp. 204
Author(s):  
Winda Winda ◽  
Firmansyah Kusumayadi

Quality of service is one of the main activities carried out by Kantin Yuank in its efforts to develop and earn a profit. Therefore, this study aims to determine the effect of service quality on visitor buying interest during the Covid 19 pandemic at the Yuank Canteen in Bima City. The research method uses quantitative methods with primary data sources. The sample in this study was 96 respondents using non-probability sampling method with accidental sampling technique. The research was conducted by distributing questionnaires. Data analysis in this study includes: validity and reliability tests, simple linear regression, correlation coefficient, determination coefficient (R2) and hypothesis testing through t test. Hypothesis testing using the t test shows that the independent variable quality of service studied is proven to significantly affect the dependent variable consumer purchase interest with a p value of 0.000 less than 0.05 (0.000 <0.05). The Adjusted R Square is 0.251. This means that 25.1% of buying interest is influenced by service quality and the remaining 74.9% is caused by other factors not included in this study such as product quality, price, place and others. The results showed that service quality influenced purchase intention. Thus, by maintaining and improving product quality and service quality at the Yuank Canteen in Bima City, a positive visitor attitude will be formed which will affect the buying interest of visitors at the Yuank Canteen in Bima City.


2018 ◽  
Vol 4 (2) ◽  
pp. 129
Author(s):  
Khairunnisa Rangkuti

The purpose of this study was to determine the effect of prices, consumer tastes, income and location / place to Requests Orchid Plant in the city of Medan, and to know the Demand Elasticity of orchids in the city of Medan. The data collected from the data Primary and Secondary Data. Based on the results of testing statistical analysis obtained by value Multiple R of 86.6%. The value of F table at the level of 0.05 is thus calculated F 2,76 = 18.801&gt; F table = 2.76 at 95% confidence level. Furthermore, in testing T test, to see the effect of demand factors partially on the request of orchids, the value of the T-table 2.045 with a confidence level of 86.6%. X2, X3 and X4 real impact While real variables X1 No Effect on Demand (Y). Analysing the value of Elasticity, Elastic Retrieved much as 3.395&gt; 1. Demand level of sensitivity to the independent variable (tastes, income, and location) of 3.395.


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